The popular National Day was over, and it was November. It was the lowest period for the retail industry.
Some people said that November was the lowest period for the retail industry. It was the end of the year next month, and everyone was working hard to complete their tasks. They did not have time to go shopping.
Some people said that it was November. National Day and Mid-Autumn Festival had just passed, and everyone had spent a lot of money. Many people did not have the money to go shopping.
Some people also said that it was November, and it was winter. The weather was cold, and people were not willing to go out. They preferred to stay at home and did not go shopping.
But all these rules did not apply to Tai Hua Supermarkets or Tai Hua Hypermarkets.
Even though it was cold outside, and it was snowing in the Northeast region, people still came to Tai Hua Supermarkets to shop. There were many reasons. For example, the items in Tai Hua Supermarkets were very cheap. "When you shop at Tai Hua Supermarkets, you will get a pay raise."
For example, the shopping card they got on November 11. The time limit was 50 days. If they did not use it, it would expire. For example, Tai Hua Supermarket is very warm. Even if they do not buy anything and just walk around, the staff will not say anything. They will still smile when they see them and treat it as relaxing. But every time they go there to relax, they can't help but buy something.
The suppliers of Tai Hua Supermarkets were also excited. There were only 20 supermarkets, and the area was not big. How come their sales were so high?
At the start, Tai Hua Supermarkets' conditions were very harsh, and they were not satisfied. They had to buy on credit, pay deposits, pay promotional fees, and obey the supermarket's management. They even had to pay for the printing of flyers. Who was the one selling their goods?
If Tai Hua Supermarkets did not promise them that their sales would be good and gave them a good price, they might not agree.
But now, they felt that it was a good deal to sign the contract with Tai Hua Supermarkets. Not to mention the large purchase quantity, the price was not low either. Furthermore, it was a good promotion for their brand.
Look at the neatly arranged shelves. When their people went to the supermarkets to inspect, they were tempted to buy. Look at the other malls and small shops. The goods were placed in a mess, and the floors were dirty. The shelves were covered with dust. The attitude of the salesmen was bad. These were incomparable to Tai Hua Supermarkets.
At the end of the month, the money that they were worried about was transferred into their company's account without delay.
That was not the end of it. The second month's order was even larger, and they were required to deliver the goods every half a month, or even once a week. Why wouldn't they agree? If their sales were so good, they could deliver goods every day. The more they delivered, the more they would earn.
Many brands realized that based on this growth rate, Tai Hua Supermarket's sales will be the same as their previous sales in the city. Furthermore, their wholesale and retail products will also increase.
At first, they also did not know why. But some salesmen asked around and found out that many people had bought some products from Tai Hua Supermarket. For example, toilet paper, a bottle of fruit juice, etc. But if Feng Yu needed it, he would not have time to go to Tai Hua Supermarket.
So, they went to the nearest small shop to buy. Their first choice was to buy the brands that they had seen or bought in Tai Hua Supermarkets.
Everyone thought that the products sold in Tai Hua Supermarket must be the top brands. Many of the products were imported and could not even be found in China!
Supermarkets were supposed to serve the commoners, but many people treated them as high-end shopping malls. This was something Feng Yu did not expect.
But Tai Hua Supermarket was still ahead of the other supermarkets in China in terms of cleanliness. Every supermarket hired a lot of cleaners.
So, those who had signed short-term supply contracts with Tai Hua Supermarket wanted to renew their long-term supply contracts with Tai Hua Supermarket. It was obvious that Tai Hua Supermarket was a strong sales channel.
But now, it was no longer Tai Hua Supermarket begging them or even using their connections to invite them to set up shop in their supermarkets. Tai Hua Supermarket had succeeded.
You want to sign a long-term contract now? Fine. You will supply the goods first and settle the accounts at the end of the month. You will also have to obey the management of our supermarkets. For example, if we ask you to pay, you will have to pay. Wasn't it time to lower the price of the goods? Although our prices were lower than your City distributors, it was about the same as those Provincial distributors.
We had covered more than a dozen major cities in China, including the hypermarkets in the municipalities. It is not an exaggeration to say that we had covered more than half of the cities in Hua Xia, right? Should we give the lowest price for our goods? Because there was no other distributor that could sell as much as us.
In the past, most of Tai Hua Supermarket's products were only cheaper than other shopping malls and retail stores in the city. If it weren't for the imported products and Tai Hua Trading's channels, the profits would not be so high.
But from the new contract onwards, all Tai Hua Supermarket's products must be sold at the lowest wholesale price in China. You can't give us the lowest price? Fine. Then when this batch of products is sold out, we will not import your brands' products. Anyway, your products are not unique. Now, many products are trying to enter our supermarkets. We don't need one more.
Those distributors knew Tai Hua Supermarket's sales. If they lose this important distribution channel, it will affect their sales.
Also, Tai Hua Supermarket's marketing was effective. After entering Tai Hua Supermarket, their brand value had increased.
At this time, Philips, Wind and rain, Aiwa, The Little Tyrant, Wahaha, etc. were the first to sign contracts with Tai Hua Supermarket. Some smaller local brands also made up their minds and signed some harsh contracts with Tai Hua Supermarkets.
Even if these contracts were harsh, but the quantity was high, and they could still make money.
Some of the other brands continued to wait and see, and some of them could not stand the pressure and chose to sign the contracts earlier.
Feng Yu looked at the brands that did not sign contracts with Tai Hua Supermarket and started to filter them. Those that do not have substitutes will continue to drag on. Anyway, their previous contract might be short, but it had not expired yet. Those that have substitutes, don't blame Tai Hua Supermarket for being ruthless!
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