The person in charge of this auction was Cheng Baojun from the advertising department. Of course, their Deputy Station Chief was also present. Feng Yu felt that this Deputy Station Chief was here to give a speech. He had said a lot of nonsense. These words could be used at any time, but it had nothing to do with today's topic!
Cheng Baojun talked about the changes to this year's advertising contracts. The first clause was that this year's advertising contracts will only last until the end of January next year.
The second clause was that the advertising fees will be increased by an average of 30%. Feng Yu's 4 advertising slots had increased by 50%!
The third clause was that the advertising slots bought this year will still have priority to sign next year's contracts. This clause was very interesting. It was not the same as this year, and the fees will be increased at a fixed rate. Feng Yu guessed that there would be changes to next year's advertising contracts. But he was not sure if there would be auctions earlier than expected.
After listening to Cheng Baojun, everyone was discussing softly. Feng Yu looked at Zong Qingxian and asked: "Mr. Zhong, how much did your company's advertising fees increase?"
Zong Qingxian frowned and sighed: "30%. Why did it increase so much?"
Their company's funds were already tight. They still need to expand their factory, purchase new production lines, purchase more raw materials, etc. They needed money for everything. He had guessed that the advertising fees would increase, but he did not expect it to increase by so much. 30% was more than what he expected.
"30% is not a lot."
Hearing Feng Yu's casual tone, Zong Qingxian asked: "30% is not a lot? How much did your company increase?"
Zong Qingxian was only paying attention to his company's advertising fees and did not pay attention to the other companies.
Feng Yu stretched out his palm: "Not a lot. 50%!"
Hiss ~ ~ ~
50% is not a lot? This year, the highest increase in advertising fees was 50%. Was this General Manager Feng not going to continue to buy advertising slots? Or was he so rich that he did not care?
"General Manager Feng, I remember you told me that your company has more than one advertisement, right?"
Feng Yu counted with his fingers and said: "That's right. CCTV 1 has 4 slots, and all of them will be increased by 50%. CCTV 2 has 2 slots, and the price will be increased by 10%. CCTV 3 has 1 slot, and the price will be increased by 10%. This year's advertising fees will be more than 5 million."
Zong Qingxian's eyes widened. How much was the advertising fee? Five million?! 'Again?' Could it be that their advertising fees exceeded five million last year?
"General Manager Feng, how much does your company spend on advertising a year?"
"Not much. CCTV, local TV stations, newspapers, and celebrity endorsements will be around 10 million this year."
Zong Qingxian's mouth almost couldn't close. It was only about 10 million. Look at how easy he said it, as if he had spent 1,000 yuan.
Only now did he realize that Feng Yu was not bragging when he said he could take out tens of millions yesterday. He really had the ability to do so!
Working with such a powerful company was a good thing and a bad thing at the same time. If he said it was a good thing, it was because a powerful company did not lack money, and they usually had strong connections. This way, Wahaha would be able to develop faster. If he said it was a bad thing, it was because a powerful company's boss would have a strong desire to control the company. They might even think of ways to take over Wahaha.
Feng Yu wanted Wahaha to develop faster, but he did not want to work for others. At least, he was the one who had the final say in this company!
"Mr. Zhong, wait a minute. It's time for my company's first advertising slot." Feng Yu raised his right hand and shouted: "Tai Hua Trading will renew the contract."
Everyone turned around to look for that young voice. This was the highest advertising fee of the day. Many people noticed that the person who shouted was a young man. He looked to be around 20 years old. Who was the boss of Tai Hua Trading? Why didn't he come personally? Was this young man the boss's son?
After a while, another advertising slot with a 50% increase appeared. Feng Yu raised his hand again. Tai Hua Trading will renew the contract!
This Tai Hua Trading was very rich. The advertising fees had increased by 50%, and he still renewed more than one contract?
Following that, the third and fourth advertising slots with a 50% increase appeared consecutively. What surprised everyone was that all of these slots were from Tai Hua Trading, and all of them renewed their contracts!
At this time, everyone remembered that this was the Songjiang Motorcycles advertising slot. Could it be that this Tai Hua Trading was a subsidiary of Songjiang Motorcycles?
There were a total of 6 advertising slots with a 50% increase. Tai Hua Trading had won 4 slots, and the other 2 slots were renewed. None of the companies gave up.
Last year, the power of CCTV's advertising had started to show. All the companies that advertised on CCTV had gotten high returns. But there were some unlucky ones. Because of the quality of their products, they suffered losses. The advertising fees increased again, and they had no choice but to give up renewing their contracts and place their advertising slots at the Provincial TV stations.
Not all the companies' bosses were like Feng Yu, who believed in the effectiveness of CCTV's advertising. Also, not all products could make high profits from advertising on CCTV. Some products had obvious regional markets, and it was more profitable to advertise on the local TV stations.
After the first round of bidding, today's bidding was over. In the afternoon, the companies will verify the investments and sign the contracts. Tomorrow, it will be time for the companies that were interested to compete for the slots.
The signing of the contracts was not based on the order of the slots. It was based on the advertising fees. So, Feng Yu was the first to enter the Advertising Department's office. He signed the contract with Cheng Baojun. The contract would expire in January next year. It was estimated that the end of December this year would be the end of the year. This was also different from Feng Yu's previous life.
"Section Chief Cheng, why do I feel that CCTV is purposely targeting Tai Hua Trading? Why is our company's advertising fees the highest?" Feng Yu purposely asked when he was signing the contract.
"General Manager Feng, it is not what you think. Our rate of increase in advertising fees is also based on the viewership ratings. Your company's advertising slots are the slots with the highest ratings. Of course, the increase will be higher. Look at your CCTV 2 and 3 advertising fees. The increase is not much. "Damn.
CCTV 2 and 3's ratings can't be compared to CCTV 1? CCTV 3's terrestrial channels were not even on satellite channels!
"Section Chief Cheng, our company's funds will be under a lot of pressure."
Cheng Baojun could tell that Feng Yu had an additional request. If Feng Yu did not sign the contract, then even if he sold the slots to other companies, the higher-ups would think that he was not capable enough!
"General Manager Feng, if you have something to say, just say it. We can negotiate."
"Here, the contracts for these few slots are not renewed. Just sell 3 slots to our company." Feng Yu took out the form he had prepared and showed it to Cheng Baojun.
Cheng Baojun's eyes opened wide. Didn't you say that your company's funds were under a lot of pressure? Then why the f * ck are you going to buy three more advertising slots? What happened to the basic trust between people?
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