The sales contracts for the bladeless fans had been signed. Even the unpopular Northwest provinces were bought by some bold people. Maybe it was Feng Yu's conditions. There were no restrictions on the sales volume in those regions!
Now, Hua Xia had started to show a divide between the rich and the poor. The coastal cities were developing fast and there were more business opportunities. There were also more wealthy people. The inland provinces, especially the western provinces, were not doing well in industries, agriculture, and businesses. Many families' annual income was less than 300 RMB, and some of them did not even have enough to eat.
Although there were wealthy people in these places, the number was too little. Luckily, these places had more electricity shortages, and the government did not have air conditioners. Feng Yu and the distributor felt that the bladeless fans in the western provinces could be sold to the government departments.
It was just like the computers in the future. When a government department saw another government department buying a computer, they would find a suitable reason to buy it. For example, paperless office. They would spend a lot of money to purchase a large batch of computers. They did not even care if their staff knew how to operate a computer. They would not care if the price of a computer was enough for their department to use paper for a year.
This city would purchase a large amount of computers, and the neighboring cities would also do the same. The districts under the city would also do the same, and the whole province would do the same.
Also, the computers purchased by the government departments were nicknamed as expensive old computers by the netizens. This meant that the government was using high prices to purchase old products that should have been obsolete. The government departments were not spending their own money, and of course, they would be generous!
The distributor who bought out the Northwest provinces had this mentality. He was confident that he could increase the sales of the bladeless fans through the government procurement. It would not be like what Fatty Huang had said. A province's sales could not be compared to a province's sales.
The new factory in Guangdong had started its trial production, and it was doing well. There were many workshops, and the equipment and workers were sufficient. This would not affect the sales of the humidifiers and bladeless fans.
… …
A few days later, Fu Guangzheng came to Bing City again. He wanted to talk to Feng Yu. He needed to hire celebrities to advertise for the overseas sales. Also, Tai Hua Trading had to agree to the endorsement fees for these celebrities.
"Brother Fu, it has been hard on you."
"Hahaha, my family had sent two people to help me. I am just a hands-off manager. You, on the other hand, are the ones who have worked hard to finalize the domestic contracts with the distributors so quickly. "
Both of them exchanged some pleasantries, and Feng Yu smiled and asked: "Brother Fu, you did not come to Bing City to chat with me, right? If you have something to say, just say it. "
Fu Guangzheng laughed: "This … General Manager Feng, our humidifiers, bladeless fans, etc. are sold in China, and there are celebrities advertising on TV. Shouldn't we also hire celebrities to advertise our products overseas?"
Feng Yu raised his brows. He knew what Fu Guangzheng was trying to say. The fees for overseas celebrities were much higher than in China. Fu Guangzheng was worried that Feng Yu would not agree. That's why he came over personally to talk to Feng Yu. If he chose the right celebrity as the spokesperson, it would greatly increase the sales of the product. Naturally, he could earn back the endorsement fees. Feng Yu had no objections to this.
"Brother Fu, I thought it was something important. This is what I should do. You just need to give me a call. I totally agree."
Fu Guangzheng was overjoyed: "That's great. But the budget is a bit high. We intend to hire a Hollywood celebrity to endorse our products. The annual fees might be 2 million USD. But based on our calculations, we should be able to get more than 3 million USD in profits!"
2 million USD of expenses and 3 million USD in profits? Feng Yu frowned. Although he had made some profits, he felt that it was too little. Compared to Zhu Simao and the rest, the price-performance ratio was too low!
Whether it was the Wind and rain humidifiers or the Wind and rain bladeless fans, they were all monopolized products. There was no competition. The endorsement fees of 2 million USD should bring in at least 4 million USD in profits.
"Who are you looking for to endorse your products? Where is the coverage? "Feng Yu thought for a while and asked.
"We plan to look for Kim Basinger or Michael Keaton to be the spokesperson. Last year, their movie 'Batman' was the most popular movie in Europe and America. They have countless fans in Europe, America, and even Asia. I think they're suitable to be the global spokesperson …"
Fu Guangzheng said a lot, but Feng Yu was thinking. Who were these two people? He seemed to have some impression of them, but not much. Seems like these two people will not be doing well in the future. At least, they did not star in any blockbuster movies!
These two people recommended by Fu Guangzheng might be very popular last year, but this year, their popularity should be declining. In the future, their popularity will continue to decline. It was like signing a big contract with a player when he was at his peak. Then, his performance got worse and worse, and you still have to pay him higher salaries every year!
If you want to sign a celebrity, you should also sign someone with potential. Also, the celebrity must fit the product's image. You cannot sign any random celebrity.
For example, Yao Nima. He had endorsed Pepsi, but athletes were not allowed to drink carbonated drinks. After Yao Nima broke his leg, an article appeared in the newspapers: "Yao Nima's Fracture and Pepsi." The article pointed out the damage of Pepsi to bones and athletes. The meaning of the article was that Yao Nima had broken his leg because he drank Pepsi.
In the end, not only Yao Nima's commercial value dropped, but Pepsi's sales also dropped.
Feng Yu nodded and tried to recall if there were any celebrities in this era who were not popular yet but will be popular soon. Looking at the scissors in the pen holder, Feng Yu suddenly thought of one person.
Johnny Depp, Edward Scissorhands!
A robot with emotions. It represented a high-tech invention. It was similar to the humidifiers and bladeless fans.
Johnny Depp was already famous in the US, but he was not very popular. He was only a B-list TV celebrity. But as Edward Scissorhands became more popular and won a few awards, Johnny Depp will also be nominated for an award. His popularity will increase rapidly.
Maybe in another two years, this person will disappear again. But after the year 2000, the captain's name will be heard all over the world. He will become the world's highest paid actor!
Looking at Baldy Chen's poster of a bladeless fan, Feng Yu suddenly felt that it would be more suitable if it was a kid.
Kids would be more adorable, and it would also prove to the parents that this fan was very safe. A kid can even stick his head into the fan and be fine!
If it was a kid in this advertisement, it would highlight the product's safety and fit in with the European and US market.
Kid, Kid, Macaulay Culkin!
Feng Yu looked up at Fu Guangzheng and said excitedly: "Brother Fu, let's get a kid to endorse this advertisement!"
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