Feng Yu did not decide to invest in Budweiser on a whim. Budweiser is the biggest brewer in North America and is even the world's top brewer. But beer prices have not risen yet, and their profits are not as high as Feng Yu's previous life.
In Feng Yu's previous life, Budweiser InBev is the world's leading beer company. They own 20% of the world's beer market, and their profits are as high as 40%!
They are also the reason why the beer industry's profits have increased. This is the advantage of being an oligarch, and other companies have to follow their lead.
Most importantly, Budweiser has good sales channels in Europe and the US. Budweiser might only be selling beer now, but they are one of the world's top consumer goods companies.
Budweiser's focus is on consumers, and sales are the driving force for profits. Budweiser is one of the giants in the beverage industry. Although it is not as good as Coca-Cola and Pepsi, it is not to be underestimated.
The beverage alliance's development had stabilized, and Feng Yu is not satisfied with this. The market is not fully developed yet, and it should be growing.
The Chinese market is not saturated yet. Why can't they focus on the rural areas? Who says people in the rural areas do not drink soft drinks? Who says people in the rural areas must be poor?
In the overseas market, other than Feng Yu's supermarkets, there are no other successful new sales channels.
Budweiser is experienced in sales, especially in the sales of beverages. They also have good sales channels. Once Feng Yu invests in Budweiser, he will help the beverage alliance open up a better sales channel.
Budweiser is the world's top beer brand, and its influence is undeniable. Also, Budweiser's parent company, Busch, owns the second largest amusement park in the US, the biggest ice beer store chain in the US, and North America's second largest can manufacturer.
The soda in the amusement park would definitely sell well. Not only could the cans contain beer, but they could also contain soda and other beverages.
In Feng Yu's previous life, Busch was acquired by InBev. But in this life, why can't this company be acquired by Feng Yu? With Budweiser's technology and brand, as well as good sales channels and market share, it is not impossible for them to acquire InBev.
Feng Yu would be very happy if he could one day take over the world's number one beer brand. It wasn't impossible to beat the big with the small.
…
"General Manager Feng, will Budweiser really agree to let you invest?" Zong Qingxian was excited.
If Feng Yu were to invest in Budweiser, it would be the biggest boost to Wahaha and Jianlibao. If Wahaha can get Budweiser's sales channels and management experience, it will not be a problem for Wahaha to become the top beverage company in Asia.
"As long as Budweiser's shareholders are rational enough, they will agree. Letting me become a shareholder would do them more good than harm. Furthermore, the price I give them will not be a loss. They should know that once we cooperate with Carlsberg, Heineken, and the rest of the companies, Budweiser will lose the Hua Xia market and even the Asia market. They cannot afford this loss. "
Most importantly, Feng Yu does not want a lot of shares. 10% is not enough for him to make decisions, but he must have a seat on the board of directors.
"General Manager Feng, I remember that you are against foreign companies entering the Hua Xia market. Why are you willing to cooperate with Budweiser this time? Is it for our Wahaha and Jianlibao?" Zong Qingxian was touched.
"This is only a temporary cooperation, and the pros outweigh the cons. Also, with Budweiser's technologies, it will be beneficial for Bing City Beer's quality. But it will not be easy for Budweiser to grow in Hua Xia. Don't forget that every country has different tastes. Budweiser might be selling well in North America, but in Europe, Carlsberg and Heineken are selling better. Even in Hua Xia, Carlsberg and Heineken are selling better than foreign brands. "
"Budweiser's biggest competitors are Carlsberg and Heineken. They will not be able to affect Bing City Beer and other traditional beer companies. They are targeting the high-end market, while ordinary beer companies are targeting the commoners. Bing City Beer can enter the high-end market, but Budweiser cannot produce ordinary beer. "
Zong Qingxian's eyes brighten up. That's right. Although Budweiser's sales will increase after cooperating with Bing City Beer, they are facing different competitors. Also, Bing City Beer can take over Budweiser, but Budweiser cannot take over Bing City Beer.
"Malaysia, Korea, and Japan also have good beer companies. We can also use Budweiser's brand to enter into joint ventures with them. When all these beer companies are under our control, our market will be even bigger. Also, we can acquire Budweiser's shares during these joint ventures. In the future, if Budweiser becomes a subsidiary of Taihua Holdings, we will be making money from those foreigners. "
Zong Qingxian did not expect Feng Yu to want to acquire Budweiser. Budweiser is the world's top beer company. But Budweiser's assets are not high, and Feng Yu can afford to acquire it.
However, Zhong Qingxian felt that it was not going to be easy.
"General Manager Feng, can it be done?"
"If you don't even dare to think about it, then it will not be done. I will slowly increase my shareholding in Budweiser, and when I become the biggest shareholder, even if I do not own Budweiser, I will still be in control of the company! "
Even if Feng Yu cannot acquire Budweiser immediately, it is not difficult to acquire Budweiser's shares from the shareholders. Budweiser's share prices are not high now, and some shareholders will agree if Feng Yu increases the price slightly.
The most difficult part is Busch, the parent company of Budweiser.
But if there is no difficulty, it will be boring. Furthermore, if one of these internet companies gets listed in two years, Feng Yu's assets will increase. If two or three of these internet companies get listed, Feng Yu can sell off some of his non-voting shares and acquire Busch!
Currently, Busch's assets, including Budweiser, is only slightly more than 20 billion USD.
"General Manager Feng, but Bing City Beer is benefiting from this." Zong Qingxian frowned.
"That's why I want you to acquire other beer companies. If you acquire them, you can merge them with Bing City Beer in exchange for some shares."
Feng Yu will not help Bing City Beer for free. If Bing City Beer wants to expand, it must acquire other companies. At that time, Tai Hua Holdings will have more shares in Bing City Beer, and Bing City Beer will have more shares.
With Taihua Holdings and Beidacang's shares, Bing City Beer's influence will be greater.
Feng Yu's dream of building a Liquor Empire was not far away.
… …
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
