Chapter 1303
Words:1656Update:22/08/03 21:09:08
"Feng Yu, do you know about Busch? I heard they own the world's biggest beer company."
Feng Yu was about to sleep when he received Zhang Ruiqiang's call. He looks at his watch. It's almost midnight, and Old Zhang is too energetic.
"Busch? Is it the company that produces Budweiser? "Feng Yu thought for a while and asked. Budweiser is the biggest company in the world now.
"Yes. That's the company."
"I have heard of it. What's wrong? Aren't they one of the foreign brewers participating in this exhibition? "Feng Yu is puzzled. Why is Old Zhang asking about this?
"Their company's representative is looking for Bing City Beer's Chairman. They want to invest in Bing City Beer."
What? Budweiser wants to invest in Bing City Beer?
Feng Yu suddenly remembered Budweiser had acquired Bing City Beer in his previous life. Other than Bing City Beer's previous leader, Budweiser owns more than 99% of the shares, turning this state-owned enterprise into a private company.
"What did they say? How much are they going to invest? "
"What's wrong? You also think we can let them invest?" Zhang Ruiqiang is getting anxious.
Bing City Beer's Chairman felt this is a viable business venture, and the City Government also agrees. Anyway, they are only letting Budweiser invest, and Beidacang and Bing City are still the controlling shareholders.
Currently, Beidacang is the controlling shareholder of Bing City Beer, and Bing City Government is also a shareholder. If Bing City Government insists on selling their shares to Budweiser, the Provincial Government and Beidacang cannot stop them. Bing City can choose not to listen to the Provincial Government as it is a city with independent planning status.
"I am only asking how much they are going to invest, and I don't know what is going on. Furthermore, what time is it now? Why can't we talk about this tomorrow? "Feng Yu yawned.
Zhang Ruiqiang realized it is already late. Zhang Ruiqiang had received Beidacang's report and is unsure if it is a good or bad thing. That's why he quickly called Feng Yu.
The next day, Feng Yu went to Zhang Ruiqiang's office after breakfast. This is the first time Feng Yu came to Old Zhang's new office.
"Ah? You changed your secretary?" Xiao Liu is not the one brewing tea, and he doesn't know Feng Yu's taste. Why are there so few tea leaves?!
"No, Xiao Liu went to investigate on my behalf."
Feng Yu shook his head and clicked his tongue. "You guys are the best. Even the secretaries are in the same class."
Zhang Ruiqiang was speechless. "Why did you bring so many bodyguards with you? Also, who said I'm a class secretary? This is the secretariat! "
"Secretariat, I see. Why are you so loud?" Feng Yu rolled his eyes and crossed his legs. "Tell me, what happened to Bing City Beer?"
Zhang Ruiqiang narrated the matter and then looked at Feng Yu, hoping that Feng Yu would give him a good suggestion.
"It's normal for the City Government to think this way. Furthermore, Budweiser's offer is very good. As the world's largest beer brewer and distributor, Budweiser's technology was quite good. Of course, the Rank-1 pure-blooded students that we've developed now are also very outstanding and have received countless praises. But everyone has different tastes, and it will be beneficial for Bing City Beer if we can add more flavors. "
"You are saying that we can agree? Then are you willing to let Bing City sell their shares or let Budweiser invest in them? "Zhang Ruiqiang frowned. Feng Yu also agrees? That means it will work in the commercial market? But how are they going to do it?
"We can't sell our shares. It's too much of a loss. Bing City Beer's profits are quite high, and it will get better in the future. How can we sell our shares? We can discuss letting Budweiser invest in us. But at the same time, Bing City Beer must invest in Budweiser. That means we need to exchange shares. "
"Exchange shares? Err … will Budweiser agree? "
"You see, your attitude is not right. Now, they are the ones who want to invest in Bing City Beer, and we are not the ones who need the investment. So what if they are the world's number one? Their market share in Hua Xia is still behind Bing City Beer. We are the leader in the three provinces in the Northeast. Also, the beer sales in the three northeastern provinces are better than those in the coastal areas. "
"Also, if Budweiser wants to enter Hua Xia's market, they need an established beer company as their partner. Our Bing City Beer is Hua Xia's oldest brewery and Hua Xia's first beer brand. Tsingtao Beer and Beijing Beer are our juniors. "
"But Budweiser only has one factory in Hua Xia, right? Budweiser is not the best-selling among the foreign beer brands in Hua Xia. Heineken, Carlsberg, etc. are more popular than Budweiser in bars and clubs. Also, there are many foreign breweries in Hua Xia. For example, Malaysia's Golden Lion owns more than a dozen breweries. Budweiser is nothing in Hua Xia now. "
Feng Yu shook his head. Why does he feel that Budweiser is the world's number one beer brand? Even the world's number one beer brand depends on the market. In Hua Xia, Budweiser is nothing!
Feng Yu had asked his men to collect this data last night. In the morning, Feng Yu had read the emails and understood the market situation.
"But Budweiser is much more powerful than us. Won't we be at a disadvantage if we exchange shares?" Zhang Ruiqiang asked.
"That's right. Their brand value is higher than our Bing City Beer's assets, and our brand value is not fully displayed yet. But we can invest in cash. Both parties will invest 10% of their shares, and we will make up the difference in cash. "
"We don't have so many … … Wait. You want to get involved?" Zhang Ruiqiang finally understood. No wonder Feng Yu was here so early. This was what he wanted.
"Can't I? Of course, if the Provincial Government or City Government wants to invest, I can also stay out of it. "
Feng Yu had only asked his men to understand the beer market, and Masao Kameda thought Feng Yu is going to invest in Budweiser. He gave Feng Yu some investment suggestions. These eight companies are the best in North America and are worth investing in.
Feng Yu thought for a while and agreed to invest. Feng Yu remembered Budweiser merged with InBev in his previous life and became a giant beverage company. It will be a good deal for him to continue holding shares or sell them.
"Why don't I help you with this negotiation? I think if I help them, they will give up on acquiring Bing City Beer. Also, it will be good for Budweiser with my investment, and they might agree. My name is like a golden signboard. If I invest in Budweiser, Budweiser's share prices will rise, and all Budweiser's shareholders will make money! "
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