Someone will carry out Feng Yu's orders, and Schnepp had reported Feng Yu's intention to invest in Budweiser to the headquarters. This matter is highly regarded by the headquarters.
Just like what Feng Yu had expected, Feng Yu's name is a golden brand.
If Feng Yu owns Budweiser's shares, the share price will surely rise. With Feng Yu's help, Budweiser is confident that it will increase its market share in Hua Xia and become the number one foreign beer brand in Hua Xia.
Of course, the current number one beer brand in Hua Xia belongs to Snowflake, a joint venture between Snowflake and South Africa Brewing Company. Both parties have invested more than 12 billion HKD in the past few years, and South Africa Brewing Company owns 49% of the shares.
But it is undeniable that Snowflake has to give half of its profits to South Africa Brewing Company. This company had just merged with Miller in the US to form SABM, and it has become the world's number two beer company.
In the future, other than Qingdao Beer and Yanjing Beer, the rest of Hua Xia's beer companies are all Sino-foreign joint ventures or wholly foreign-owned. Heineken, Carlsberg, etc. had also invested in many beer companies in Hua Xia and became the controlling shareholder.
Qingdao Beer and Yanjing Beer are supported by the state. Although some foreign investors had invested in them, they do not have voting shares, and the major shareholder is still Hua Xia.
Now, Budweiser's position in North America is threatened by SABM, which owns more than 20% of the North American market. Of course, Budweiser is still the leader in North America and owns close to 50% of the market share.
But in Hua Xia, it is the complete opposite. Snowflake is expanding rapidly, and if Budweiser does not respond, Hua Xia will lose its huge market share. Furthermore, Carlsberg and Heineken had already set up operations in Hua Xia, and these are all Budweiser's competitors.
The number one brand in the world has increased Budweiser's sales by a lot. Once Budweiser loses this brand, it will have a huge impact.
Furthermore, Feng Yu's conditions are not too harsh. He only wants 10% of the shares and a seat on the board of directors. These are not a big deal.
In less than three days, Schneider and two foreigners appeared in front of Feng Yu.
"Mr. Feng, this is Budweiser's Director cum CEO, Marv Andorf, and this is Budweiser's parent company, Busch's Director, Johnson Schmitz. They are representing Budweiser to discuss cooperation with you."
Schneider's eyes are gloomy. The company had sent two senior executives, and he has nothing to do now. Originally, he thought that by facilitating this matter, he would be able to take another step forward.
"Nice to meet you, Mr. Feng Yu.
"Nice to meet you all. Have a seat." Feng Yu nodded as a greeting. He had no intention to shake their hands.
Both of them did not shake hands with Feng Yu, and Feng Yu still wants to lower his status and shake hands with them?
Feng Yu had never heard of these two people's names in his previous life. That means they were not some influential people. They might have some assets, but they are nothing compared to Feng Yu. Feng Yu even thinks that these two are not as wealthy as Masao Kameda.
Andersen and Schmitz looked at each other. The world's richest man is indeed not easy to deal with. He didn't even stand up when they met.
"Mr. Feng, let's get straight to the point. We, Busch, welcome Mr. Feng Budweiser to invest in Budweiser. It is also our honor to work with you, Mr. Feng. "
Feng Yu nodded and let out a 'hmm' sound. These pleasantries are meaningless, and Feng Yu is more concerned about the final condition.
Schmitz's expression did not change when he saw Feng Yu's attitude. "Mr. Feng, Budweiser's market value is about 12 billion USD now, and Bing City Beer's market value is less than 400 million USD. Then, Budweiser will give us 10% of their shares, and we will also give 10% of their shares, including voting rights. You will give us a sum of cash as compensation, right?"
"Mr. Feng, you should understand that we will charge a premium when we acquire a company's shares. Budweiser is doing well, and we cannot agree to sell our shares based on market value. "Andersen added.
"So?"
Feng Yu knew the other party will not agree to buy their shares at market value. Others can get high dividends at the end of the year, and they must get profits now.
"Our demands are not high. 1.2 billion USD and 10% of Bing City Beer's shares, including voting rights, and a seat on the board. We will give you 10% of Budweiser's shares, including voting rights, and a seat on the board."
This price is reasonable, and the premium is less than 4%. But Feng Yu is not satisfied. This is because Feng Yu did not mention other conditions, such as distribution channels and production techniques. These are what Feng Yu wants.
"How are we going to coordinate our sales after the transaction? What about other aspects of our cooperation? "Feng Yu asked.
Schmitz knew Feng Yu can accept this price.
This price was also the result of their careful consideration. The board of directors had discussed it for two days.
Once this news is released, Budweiser's share prices will shoot up. The board of directors had considered releasing the news now, and Budweiser's share prices will shoot up. At that time, Feng Yu will have to pay more for Budweiser's 10% shares.
But if this happens, their cooperation with Feng Yu might fall apart. Once Feng Yu announces the breakdown of the negotiations, it will be a blow to Budweiser's share prices. The board of directors are more worried that Bing City Beer will partner with Carlsberg, Heineken, or Snowflake. Regardless of which, it will affect Budweiser's market share in Hua Xia.
"Budweiser has the best distribution channels in North America, and we also have many distribution channels in Europe. We can share with Bing City Beer. Bing City Beer's distribution channels in Hua Xia are ordinary, but Mr. Feng's Beverage Alliance has the best distribution channels in Hua Xia. Budweiser must share this with us. "
"We must sign an OEM agreement to produce a certain amount of beer for each other to lower the other party's production and transportation costs." Andorf said.
"Since you all want our Beverage Alliance's distribution channels, then we must also share Budweiser's distribution channels with the Beverage Alliance. Also, we want a new formula, and I hope Budweiser and Bing City Beer will cooperate not only on production and sales, but also on research and development. "Feng Yu told Schmitz his conditions.
Schmitz did not expect Feng Yu to want the formula. Budweiser's formula is a secret, and it cannot be shared with others. Feng Yu is too greedy!
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