The two-week Bing City Beer Festival is coming to an end, and today is the closing ceremony. After the closing ceremony, all the booths will be demolished.
Of course, the cost of demolishing the booths and materials had all been recovered.
Zhang Ruiqiang stood on the stage and gave a closing speech. He thanked this and that. He thanked almost every unit and enterprise that had contributed to the project.
Just when everyone thought the closing speech was over, Zhang Ruiqiang changed the topic. "I have another piece of good news to announce. Bing City Beer had reached an agreement with Taihua Holdings and Budweiser. They will exchange shares, and both parties will cooperate in production, technology, sales, management, etc. …"
Wow …
When this news was released, the beer companies in the audience were shocked.
Bing City Beer and Budweiser are going to cooperate? How are they going to cooperate? Why is Taihua Holdings involved?
Many people in the audience lowered their heads and took out their phones to contact the headquarters. This is an important piece of news, and they must report it to the headquarters immediately.
One is Hua Xia's earliest beer company and is the market leader in the three provinces in the northeast. The other is the world's top beer company.
With both parties cooperating, Hua Xia's beer market will change significantly.
China's representative immediately reported to the company that they must speed up their expansion. They are not afraid of Budweiser, but with Tai Hua Holdings' involvement, it will be difficult for them to deal with Budweiser.
This is Feng Yu's company, and they have lots of assets. If Budweiser wants to expand, then both parties will have to compete.
Feng Yu is famous, and no one had heard of Feng Yu failing to acquire a company. Also, Feng Yu's investments will make money, and Bing City Beer is going to soar!
Tsingtao Beer's representative also passed the news back to the headquarters. Tsingtao Beer had the intention to enter the northeast market. After all, this is the province with the highest beer consumption. From the number of breweries in this province, almost every city has a brewery.
If Bing City Beer and Budweiser cooperate, they will be much stronger. It will not be easy to enter the Northeast market again. Seems like the company's strategy needs to be adjusted.
Beijing Beer is the most worried. Bing City Beer had become the leader of the Northeast region, and Snowflake had started to expand from Shenyang to the north. Tsingtao Beer had also extended their tentacles into Beijing.
Once Bing City Beer starts to expand to the south, Beijing will be their target. This way, Capital Beer would be in trouble.
They only had a territory of one province and two cities. If they were besieged by several giants, whether they could continue to maintain their market share would determine the survival of their enterprises.
Representatives of foreign beer companies such as Carlsberg, Heineken, and Golden Lion also felt that it was a bit tricky. Budweiser had been suppressed by Bing City Beer in Hua Xia's market. Now, with Bing City Beer's cooperation, it is impossible for them to suppress Budweiser.
But Heineken and Bing City Beer's positioning is different from them, especially Carlsberg and Heineken. They are targeting the high-end beer market.
Those foreign beer companies that intend to build factories in Hua Xia also feel troubled. There are many foreign beer companies in Hua Xia, and all of them are the world's top beer companies. This time, Budweiser had found a local beer company, and it's Hua Xia's first beer company. Carlsberg, Heineken, and the other companies must also join forces.
When the giants fight, small companies will suffer.
Regardless of brand awareness or funds, they are not as good as the world's top beer companies. If they rashly joined the battle, the biggest possibility was that they would be the first to suffer.
But this is a reminder to those foreign beer companies. They can also look for Hua Xia's beer companies to cooperate with. If they can find a province's leader, they can slowly expand their operations. With their capabilities, it should not be a problem for them to defend a province.
On the day this news was released, Bing City Beer's share prices rose by 7%. At night, which is daytime in the US, Budweiser's share prices also rose by 5%.
All the investors felt the cooperation between these two beer companies will be a win-win situation.
But everyone is curious about the conditions of this cooperation.
The next day, the trading of both companies' shares was suspended, and the cooperation started.
When the other foreign beer companies start to contact some of Hua Xia's beer companies, they realized Taihua Holdings had invested in many beer companies. This happened so fast that many companies could not react.
Although the transfer of shares had not started, the agreement was signed, and Taihua Holdings had prepared the funds.
Everyone realized that they cannot stop Bing City Beer and Budweiser from expanding in Hua Xia, especially with Taihua Holdings' involvement.
… …
"Feng Yu, you are fast." Zhang Ruiqiang laughed.
"If we are slow, we will need to spend more funds. If other companies know we are expanding, they will use this opportunity to raise their prices, and China Huarun Snow will also join the competition. We will need to spend more funds. "Feng Yu explained.
"Alright. I can understand you. If it weren't for you, Bing City Beer would not be in its current scale. How much is the annual production then? Now, it is more than 1 million tons. "
"Let me remind you. The world's top beer companies' annual production is at least 10 million tons."
Zhang Ruiqiang stared at Feng Yu angrily. "Can't you let me be happy for a while longer?!"
"Fine. Pretend I did not say anything."
Zhang Ruiqiang: "… …" You had already said that!
"Oh, did Beidacang and the City Government have any objections to Bing City Beer's public offering?" Feng Yu asked.
"No. This is a good opportunity to expand, and no one will give up on it. We also have no problems with the private placement we promised you, and it doesn't matter who we sell the shares to. "
"Good. After we get the shares of these few beer companies, Bing City Beer's production will double. Also, our beer will be exported to Europe, the US, and other countries. Bing City Beer will be famous in China and overseas. Oh, I had mentioned to you that Bing City Beer will be the 2008 Olympic Games' partner. This will be beneficial to our beer sales and marketing. "
"I had told my men about this. But you had raised the threshold too high, and we will need to spend a lot more." Zhang Ruiqiang grumbled.
"The money will still be in the hands of the government, and those foreign businessmen will have to spend more. The government will be the one benefiting from this. I cannot chat with you anymore. I need to go back now. My wife's due date is approaching. "
… …
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
