Budweiser's Asia Branch President, Schneider, is in charge of the negotiations with Bing City Beer. They had investigated Bing City Beer, and it is the King of the Northeast region. Their brand is the oldest in Hua Xia, and if they can develop it, it will surely sell well in Hua Xia.
If they can control the Hua Xia market, they will control most of the Southeast Asian market, and it will be helpful for them to enter the Asian market.
Budweiser's target is to become a shareholder first and then slowly take over Bing City Beer. In the end, they will be the controlling shareholder or even sole proprietorship!
Budweiser has ample funds, and it should not be a problem for them to acquire a beer company worth 300 million USD.
Schneider was sipping his coffee in the meeting room when the door opened, and a few people walked in. How come this young man is here? Is he a translator? Why is this translator walking in front, and Bing City Beer's Chairman is looking at this translator with respect? Is this young man not a translator?
Feng Yu sat down and looked at Schneider, who was sitting opposite him. He was a Caucasian man in his 50s. He was slightly plump and looked kind, but his eyes were filled with shrewdness.
"You are Schneider? Budweiser's representative for this negotiation? "
Schneider is pissed. This person is too arrogant. Not only did he call me by my name, but his tone is also rude.
"Zheng, who is this? What is he doing?" Schneider looks at Bing City Beer's Chairman, Zheng Jiawei.
"Let me introduce. This is Feng Yu. He is also an investor who wants to invest in Bing City Beer. I think I don't need to introduce myself after hearing his name. "
Feng Yu? Who is he? Just as Schnepp was about to question him, his expression abruptly changed. Feng Yu? Is he the World's Richest Man?
There are rumors that the World's Richest Man is in his thirties, and he is from Bing City, Hua Xia. It must be him. No wonder he is so arrogant.
As the World's Richest Man at such a young age, it's normal for him to be arrogant. It will be weird if he still acts humble.
Schnepp hurriedly stood up and extended his hands to Feng Yu. "I didn't expect it to be Mr Feng. I didn't recognize you just now. Please forgive me."
Feng Yu shook Schneider's hand. "Let's skip the small talk. You want Budweiser to cooperate with Bing City Beer, right? I will tell you my conditions first, and you can agree to it. First, this cooperation between Budweiser and Bing City Beer is a strategic alliance. Both parties will exchange 10% of their shares, and they will cooperate on sales channels, production processes, management, branding, factories, etc., and we will improve together. "
Schnepp was confused. "Mr Feng, I respect you, but isn't this exchange of shares a bit inappropriate? Budweiser is worth almost 12 billion USD, and Bing City Beer is worth less than 400 million USD. Even if you did well in the stock market in the past two years, I'll give you 400 million US dollars. Our market value is about 30 times that of yours. How do you want to exchange? "
"Simple. You can use cash to make up for the difference. Taihua Holdings will make up for the difference. Based on the market value, it's about 1 billion USD. "Feng Yu replied casually as if 1 billion USD is nothing to him.
Schnepp was speechless. To the World's Richest Man, 1 billion USD is nothing. Feng Yu's Wind & Rain Consulting in Hong Kong has tens of billions of USD in futures contracts and shares. He even has a few billion USD risk reserves.
"Mr Feng, we are here to discuss Budweiser's investment in Bing City Beer, but we do not want others to invest in Budweiser. Budweiser is the world's biggest brewer, and we own the world's top Budweiser brand. Our profits … "
"Your shares had dropped by 22% last year, and the year before that, your shares had dropped by 19%. Last year, Bing City Beer's shares had increased by 31%, and the year before that, it had increased by 17.6%. This shows that the investors do not trust Budweiser and will dump your shares during the financial crisis. But Bing City Beer will not feel the pain, and everyone will choose to hold on to our shares. "Feng Yu interrupted Schnepp.
What profits? Budweiser's sales in North America had been declining for the past two years, and that's why they are rushing to enter the Asian market.
Schnepp was embarrassed. He did not expect Feng Yu to be so well-prepared and had collected all these data. But since the other party is Feng Yu, it's not surprising. Furthermore, this is not a secret.
"Mr Feng, although our share prices had dropped, our profits and sales are still increasing. That's why we have no intention of selling our shares."
"Profits and sales are increasing, but the growth rate had slowed down, and the profit margin is dropping. These are all facts. Also, after I invest in your company, you should know how much it will benefit your company's share prices, right? Buffett's buying of the company's shares, and the company's share prices will rise. This is because of his management skills and the investors' trust in him. Do you think the investors trust Buffett or me more? For the past two years, most of the billionaires on the Forbes list have been shrinking in terms of net worth, but my net worth has been increasing. "
Schnepp thought for a while. If Feng Yu invests in Budweiser, it will be beneficial for Budweiser. This will benefit all the shareholders and investors.
"Also, I have the best beverage distribution channels in Hua Xia. It can be said to be the best in Asia. Even the combined sales of Coca-Cola, Pepsi, and other companies cannot be compared to one of my companies. If I succeed in this exchange, I can let Budweiser and Bing City Beer's products spread across all of Hua Xia's provinces. This will take at least three years and lots of investments. "
"Mr Feng, are you Bing City Beer's shareholders? I heard Beidacang Group and Bing City Government are the only shareholders of Bing City Beer. "
"I am Beidacang Group's shareholder. Do you understand now? Also, Bing City Beer is planning to issue more shares and merge with Hua Xia's other breweries. I am also their first choice. "
Schnepp understood. This means Feng Yu is closely related to Bing City Beer. But Schnepp doesn't dare to make any decisions. This must be reported to the board of directors or even shareholders!
"Mr Feng, can we stop today's negotiations? I need to report this to the company's headquarters and wait for them to discuss before making a decision. "
"Then you must hurry up. Budweiser is not the only foreign brewery that wants to cooperate with Bing City Beer. Heineken is also interested in working with us." Feng Yu hinted.
"Sure. Sure." Schnepp knew once Heineken cooperates with Bing City Beer and Feng Yu's support, Budweiser's business in Hua Xia will be stopped.
… …
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