"Dear, are you tired? Let me massage your legs." After accompanying Li Na for a walk, Feng Yu was massaging Li Na.
Feng Yu's phone on the table rang, and he walked over. It was Zhang Ruiqiang.
"Oh, why are you calling me today? Don't tell me you need my help again?" Feng Yu asked with a smile.
At the same time, Feng Yu gestured to Li Na to answer the call. Li Na obediently went to the living room to watch TV.
"If I don't ask for your help, I can't call you?" Zhang Ruiqiang replied unhappily.
"No. But think about it. Have you ever called me when you have nothing to do? How many times have you called me for something good? "
"This time, it is good news! Our Bing City's beer festival is about to start, and it is organized by our Provincial Government, Bing City Government, and Hua Xia Light Industries Association. The higher-ups are supporting this event, and it will be an international beer festival. Almost all the major beer companies and related companies have been invited to participate. "Zhang Ruiqiang said proudly.
Bing City's beer festival had been held in 1988, and it is also an international beer fair. But at that time, Bing City is not well known, and Hua Xia is not developed enough. The companies invited are not influential enough, and many domestic beer companies did not participate.
But as Hua Xia's economy gets better, Bing City's status in Hua Xia also increases. This beer festival will be attended by Hua Xia's beer companies. Some foreign beer companies with factories in Hua Xia will also send their representatives to participate.
But all the beer festivals in the past are hosted by Bing City, and the Provincial Government does not care about it. But this time, it is different. Not only the Provincial Government is participating, but the higher-ups are also involved. Some of the major international beer companies and related companies were contacted by the higher-ups.
Feng Yu poured a bucket of cold water on Zhang Ruiqiang. "Inviting them is one thing, and it is another thing if they are going to participate. Our Bing City Beer is only ranked fifth in Hua Xia. Are you sure all the major international beer companies will be participating? "
"Of course not all of them, but the top ten beer companies in the world have all said that they will participate. Also, the world's top beer raw material suppliers and related industry suppliers have all given their acknowledgements, indicating that they will be attending. "
Zhang Ruiqiang thought to himself, You think I didn't think about this? Those small enterprises could choose not to come, but it was enough for the big ones to come. The top ten companies were all here. Even if the ten companies behind them were to band together, they might not be as big as the first company. Was it worth paying attention to?
Feng Yu sighed. "Have you ever wondered why they all came to participate?"
Zhang Ruiqiang was a little surprised. "Is there a reason? This is not only a festival, but also a trade fair. "
"That's right. That's why you have to pay attention. This means they are going to enter the Hua Xia market, and this is an opportunity for them to understand the Hua Xia beer market and the strength of Hua Xia's beer companies. That means Bing City Beer and Hua Xia's other domestic beers will be challenged by the world's top beer companies! "
"You are saying that we are wrong to invite them to this beer festival?" Zhang Ruiqiang was not happy.
"It's not exactly wrong, but you better discuss with the domestic beer companies on how to boycott foreign beer. Of course, you must learn from others' experiences, technologies, taste, and other aspects to improve yourself. When our beer companies enter the international market, we must protect our base. We don't want others to enter and snatch away our market share before we make any profits. "
"I'll have to discuss this with the higher-ups. The beer companies might not buy it just based on my reputation." Zhang Ruiqiang might be the second-in-command of Bing City, and his rank is not low, but he does not have the authority to manage other beer companies. No one liked it when other leaders came to their company and told them what to do.
"Do you still remember what I told you about merging to increase our competitiveness?" Feng Yu hinted.
Zhang Ruiqiang suddenly remembered something. "You are saying Bing City Beer should merge or acquire other beer companies?"
"That's right. I know Bing City Beer had taken over Longjiang Province and had expanded south to Shenyang. But what about the south? There is only a small factory in the south. You should know about Hua Run Group, right? Look at their expansion speed. If they don't expand, their market share will be snatched away by Hua Run in the future. I remember Bing City Beer does not lack money, and their share prices had been rising for the past two years. Even during the stock market crash, they were not affected. "
Beidacang is not listed, but Beidacang's subsidiary, Bing City Beer Group, is listed and is doing well.
Although Beidacang's shares are not rising fast, their share prices are rising steadily, and they are rated as the best listed company by the Hong Kong Stock Exchange for two years in a row.
"Bing City Beer does not lack money, and their dividends for the past two years are quite high. That means we must hurry up and expand. Beidacang had made some money in the past two years, and they should be able to raise some funds to acquire two to three provincial beer companies in the south. "Zhang Ruiqiang immediately made a decision.
"Two to three? It's too little. We only have three major beer companies that we cannot acquire. Qingdao Beer, Beijing Beer, and Hua Run Beer. These three companies are bigger than Bing City Beer. If we want to acquire them, we need a lot of funds, and the higher-ups might interfere. We must think of ways to take over the other companies. Look at Hua Run's expansion speed and the way they expand. When Hua Xia only has these four domestic beer companies, it will be easier to control the beer prices, and we can increase our profits. "
"Don't worry about those overseas beer companies. They might be bigger, but their factories in Hua Xia are not big. If you want to introduce new flavors, you can think of ways to acquire them by exchanging shares. You don't need to worry about overseas exports. The Chinese Beverage Alliance had negotiated with those overseas supermarkets, and they will put Bing City Beer on their shelves. "
With such a good distribution channel, Bing City Beer's sales will increase significantly. But there is a problem, the cost. It is not cost-effective to transport the beer from China, and the best solution is to acquire breweries overseas to produce Bing City Beer. But this will cost a lot.
"Feng Yu, I need to think about what you said. Aren't you in Bing City? Come over to my place tonight. We can have a chat. "
Feng Yu: "… …" Fine. I am being treated as a free strategist again.
… …
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