It was rare for Feng Yu to be in Shanghai for the second quarter meeting of Taihua Holdings, and he attended. This time, Feng Yu had something to discuss with the representatives of the subsidiaries.
After knowing that Feng Yu would be attending, Liu Chuanzhi, Li Mingde, and the rest also came to attend. In the past, they had invited the company's General Manager and CEO to attend the meeting.
"… … That's all. Next, let's welcome the Chairman of Taihua Holdings, Feng Yu, to give a speech."
After Zong Qingxian finished speaking, the audience burst into applause. These people admired Feng Yu very much. They felt that because of Feng Yu, they could achieve what they had today. Every time they spoke with Feng Yu, they learned a lot.
"I am not in the company most of the time, and I rely on Zong Qingxian and the rest of the company's top management and the subsidiaries' top management. In fact, I am not as good as all of you in terms of the company's management."
The audience laughed. They all thought that Feng Yu was joking. But what Feng Yu said was the truth. He was not capable of managing such a big company.
"Of course. I dare not say that the treatment I have given all of you is the best in the industry. All of you treat me with sincerity, and I will also treat you with sincerity. Although I am the company's major shareholder, all of you are also shareholders. The company belongs to all of us.
"Of course, today is not a commendation ceremony. Otherwise, with all the contributions you have made to the company, I'm afraid the family members of the company's leaders will scold me, Huang Shiren, behind my back if you don't go home tonight."
Everyone laughed again. At the same time, they were touched by Feng Yu's words. Feng Yu had always treated them with respect and had never denied their contributions. This made them feel good about themselves.
In most of the subsidiaries, Taihua Holdings was the controlling shareholder. But Feng Yu did not even interfere with the appointment of personnel. This made them admire him.
It wasn't that no one had ever thought of starting from scratch, but after some consideration, they gave up on those ideas. When a person had achieved success and fame, it would be very difficult for him to give up his current achievements.
Moreover, it would be very difficult for them to take away their current subordinates. They couldn't afford the benefits that the company offered. As for swallowing the shares of Taihua Holdings, none of them dared to do so. With Feng Yu's wealth, he could easily crush them. Not to mention, Feng Yu had a good relationship with the higher-ups.
"Alright, the joke's over. Let's get back to business. Today, I would like to talk to you about strategic products. The strategic product that I am talking about is also called strategic product. It can also be understood as product strategy. Product strategy, brand strategy, and corporate strategy are similar, but also different. "
"Let me give you an example. I believe everyone will understand what a strategic product is. Old Li, I will use a car as an example. You have to listen carefully. Tongtong Motors is the world's largest automobile company. It owns more than 20 sub-brands and also owns a stake in many automobile companies. It is the real giant in the automobile industry. Tongtong Motors used to own more than 70% of the North American market share. But over the past 10 years, its market share has been declining. Now, it is overtaken by the Japanese manufacturers, and the European manufacturers are eyeing it. That's why Tongtong Motors has a serious problem with its corporate strategy. "
"In terms of corporate strategy, the Japanese cars are small and low energy consumption, while the US cars use high fuel consumption and low fuel efficiency. The rising oil prices had put a lot of pressure on the car owners. At this time, Tongtong Motors seems to have taken measures, or the top three North American manufacturers had taken measures to make their companies profitable again. "
"At this time, the Japanese did not increase their exports to the US. Instead, they restricted their exports and gave the top three North American manufacturers a chance to breathe. This might seem to be a mistake, but it is a long-term strategy. At that time, the Japanese manufacturers had started to enter the European market, and the North American manufacturers, especially Tongtong Motors, had made a mistake. "
"The Japanese manufacturers thought that large cars are still popular, and they did not increase their competitiveness in terms of energy consumption. Instead, they thought that winter is over, and spring is here. The saddest thing is that in order to increase sales, they support all the brands, but the brands are not effectively integrated and operate independently. In terms of R&D, manufacturing, marketing, service, etc., they are not united, causing their costs to increase by a lot. "
"The multi-brand strategy is to segment the market. Different brands will target different markets. But if there are too many brands, it will be difficult for consumers to choose. It will also increase internal friction. In other words, there will be a lot of competition between the products of their brands."
"And these problems bring about the problem of strategic products that I mentioned. Tongtong Motors lacks the models that can drive the global market. For example, those sports cars have a best-selling model for about 10 years. When we talk about Honda, everyone will think of Accord. When we talk about Toyota, everyone will think of Corolla. When we talk about Volkswagen, everyone will think of Santana. What about Tongtong Motors? "
"There are so many Tongtong Motors brands, but none of them is a global best-seller. Take Accord as an example. It had been selling well for more than 20 years, and the technologies used are not complicated. But when the new models are introduced, it will sell well all over the world. "
"There is a huge benefit to selling these products. It can lower the production cost and increase the profits. Did you all think of something when I mentioned this? That's right. A best-selling product. "
"Everyone should know that if the production increases, it will be easier to lower the cost and increase the profits. Look at Philips. One model of razor can sell tens of millions of units. How much are the profits? If Philips sells tens of models, the profits will be much lower. "
"When I say strategic products, you can simply understand it as best-selling products, celebrity products. Even if we do not develop many new products in the future, as long as our products are impressive and sell well, we will be considered successful. Therefore, whenever we develop a new product, we have to prioritize it. We must have at least one main product. "
Just like the A6, Camry, Accord, etc. in Feng Yu's previous life. These are the flagship products. Of course, there are other models, but they are not the flagship product. If a product can sell well for 10 to 20 years, it is not a sign that it is outdated. It is a sign that it is powerful. If not, why would the consumers still like this product when there are so many new products?
"It will be the same for the internet. Every internet company must have one thing that people will remember. For example, Tencent's QQ, Sina's news, blogs, Sohu's forums, videos, NetEase's games, email, Baidu's search engine, Chinese's Chinese website, etc. "
"Everyone should know about corporate strategy, and all of you had attended our internal training courses. But I hope everyone will remember this strategic product. Our goal is simple. Make money! "
… …
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