This Wind and Rain S1 phone is the most expensive Wind and Rain mobile phone. The retail price is 1,499 USD. In this era where mobile phones cost a few hundred USD, this phone is the most expensive.
Of course, its functions are also very powerful. When Xu Lihua introduced this phone at the product launch, the audience was shocked.
This phone's functions are better than Blackberry, Nokia, HTC, etc., and it still has many top features of ordinary mobile phones.
Not only did the screen have 260,000 colors, but it was also a touchscreen, and the camera had also been upgraded. When Xu Lihua showed off the PS and other functions, many people were even more surprised.
They still do not know that mobile phones can do this.
But many people complained that this phone's retail price is too high. But there is nothing they can do. This phone uses all the latest technologies from Wind & Rain Electronics, and the production cost is more than 1,000 USD. Just the operating system cost is more than all other mobile phones. This is because only Wind and Rain and Aiwa phones are using it.
But Xu Lihua said that in less than half a year, as the cost of the screen and system software decreases, the price of the cell phone will be lowered.
But Xu Lihua and the rest felt this phone should be more high-end, and the retail price should be above 1,000 USD. But even the most popular Blackberry is not so expensive.
They had conducted market research and felt the high-end mobile phone market is still empty, and they want to be the first to occupy it. Feng Yu also does not know if this will work, but he suggested to lower the retail price as soon as possible. Mobile phones should be targeted at ordinary families and will become the most common electronic product in the future.
Xu Lihua added. Didn't you say that mobile phones will be developed in two different directions? More features and more expensive, and basic features and cheap prices?
Feng Yu was speechless. He did not expect them to be more extreme than him.
"Old Xu, look, the price of your mobile phone is even more expensive than a PC. Think about it. How much is a PC now? A laptop is only around 1,000 USD. Do you think consumers will not feel it is expensive? "
"That's why this S1 phone is mainly targeted at developed countries. There are lots of rich people there. The next model's retail price will be around 1,000 USD, and the consumers will know that we are a high-end mobile phone. That will be our opportunity to increase our market share in the smartphone industry. "
Huh? Feng Yu thought about it carefully. So that's what it meant. It seems like there really is a way.
But there was another problem. It would make others think that Wind and Rain mobile phones' profits were very high at the beginning. Otherwise, how could they reduce the price by so much?
"This … seems to work. If you guys think it's feasible, then so be it. But in this way, I don't think our Hua Xia market will be able to earn much money, right?"
"The retail price of Hua Xia in the market is around 10,000 yuan, and there are still profits. It is also targeted at the high-end market. This phone can also be considered as an experimental product to let people notice the advantages of our products. Coupled with the publicity, our plan is to become the mainstream of smartphones after the third generation. "
According to the plan of one generation per year, the third generation would be three years later. Feng Yu thought about it. Three years later, it seemed that smartphones still hadn't replaced non-smartphones.
"But do you plan to surpass Motorola with this phone?"
This phone's sales should not be high. How can it overtake Motorola? After all, Motorola is the market leader in the American market, and even Nokia cannot compete with them.
Xu Lihua smiled. "General Manager Feng, do you remember you told us that you want to develop the cheapest mobile phone? The development of this phone is progressing well, and it should be launched by the end of this year. "
Feng Yu raised his brows. "You are talking about the basic phone? How much can you control the cost? "
"Around 45 USD. We plan to sell it at 50 USD!"
50 USD is more expensive than Nokia's legendary mobile phone in Feng Yu's previous life. In the future, this kind of cheap mobile phone will be popular for a while. Not only in Hua Xia, but it is also selling well in many developed countries.
The world's best-selling mobile phone is Nokia's 1110, which sold 250 million units. No one can surpass it.
Even if the profit of one phone is only 1 USD, it will be 250 million USD.
"Will it be launched by the end of this year?"
"It's not a problem. We are still testing the materials, and we plan to extend the lifespan of this phone to three years. "
"Only 3 years?" Feng Yu remembered in his previous life, Nokia's mobile phone can be used for 5 to 6 years.
"General Manager Feng, didn't you say that the phone's lifespan should be around three years? If not, the consumers will not change, and our market share will shrink. Our phone's lifespan is three years, and if we persist, it should be able to last for four years. "
Huh … … Fine. That's reasonable.
In Feng Yu's previous life, the people who use the 1110 are mostly students and elderly. Later, older phones with bigger keyboards and bigger fonts appeared. This phone is targeted at low-income consumers, and it is worth it to use it for three years. On average, it is only 1 RMB for three days, and it might not be as expensive as mobile phones.
"If this phone is manufactured, our Wind and Rain Mobile will be remembered in the history of mobile phones. How many units do you think this phone can be sold? "
"10 million units a year should not be a problem. We should be able to sell for at least three years."
30 million units?
Feng Yu glanced at Xu Lihua. "You can dream bigger."
"Dream bigger? Can it sell 50 million units? "
"Just our Hua Xia phone alone can sell around 50 million units!" Feng Yu replied confidently.
"What? Just the Hua Xia phone alone can sell 50 million units?! You are saying that we can sell over 100 million units worldwide? "
"More than that. Think about it. Now, pagers have disappeared, and the mobile communication device that people use is the mobile phone. Think about the development of pagers in the past and the development of mobile phones now. Mobile phones are very expensive, and many people feel it is too expensive. But do you think those who do not own a mobile phone will be jealous of those who own one? When a low-cost mobile phone appears, I believe many migrant workers in the cities will buy one. This way, their families can look for them if they need help. "
"Also, do you think the students want a mobile phone? The school fees are very expensive, and it is hard for families to support their children's education and cannot afford electronic products. But if this phone only costs 400 RMB, do you think the parents will be willing to part with it? There are also some elderly who are reluctant to use mobile phones. It is not because they do not want to use it. "
"That's why this phone will lead the trend of low-cost mobile phones. Maybe in another two years, there will be cheaper mobile phones. For example, phones priced below 40 USD will appear. That's why we must increase the cost of the mobile phone. Some basic functions must not have any problems, and we will be the king of the low-end mobile phone market! "
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