Ah?
Starting point?
The 1.6% viewership rating is only the starting point!?
Wu Mo said in shock, "How can a singing talent show possibly have such a high viewership rating? In the past two years, there hasn't even been a single show that got more than 1%, right? "
Zhang Ye shrugged and said, "The crux of the matter is that it might just be that high. Besides, you should know that if a show can achieve a viewership rating of 1.6% and above, the advertising and discussion effects it will generate will not be something that a few variety shows with a viewership rating of 0.5% can achieve. It will be much higher than that. So if we calculate it this way, if we take the title sponsorship fees of three singing talent shows with a viewership rating of 0.5% for a total of 50 million RMB, then if we double that amount, it shouldn't be too much, right?"
Wu Mo nodded. "If we calculate it this way, it's not too much, but …"
Zhang Ye did not wait for him to continue and added on himself, "The problem now is that the show has not been broadcast yet, so the viewership ratings and market response have not been determined yet. No matter how much I say, it's just my words alone. Others will think that I'm just bragging and that I'm trying to promote my own show, but they won't believe me. So no matter how much I say to them, it's useless.
If they don't believe it, it'll still be the same. "This was the awkward situation that Zhang Ye and The Voice were in. If others didn't believe it and didn't buy it, what else could he do? He couldn't possibly not sell the title sponsorship rights and wait for it to be broadcast, right? But without the title sponsorship money, how was he going to make the show? There was no way it could even be broadcast. This had become a dead knot that was tied here.
Wu Mo fell silent.
Zhang Ye smiled and said, "But CEO Wu, you should know what kind of person I am. When it comes to work, I never brag. If I say it can achieve this viewership rating, then it will definitely achieve it. And it will only be higher and not lower. We've known each other for more than a day or two, and we've also worked together for more than a day or two. I'm sure you know better than anyone whether my words are fake or not."
Wu Mo said, "It's not as simple as just working together. Everyone in the outside world says that I have the foresight and luck to meet Zhang Ye, and that I have the courage to use that brainwashing commercial, but only me and some people in the company know about it. I really don't have the courage or foresight to do so. If not for you patting your chest and assuring me that this commercial would bring my company back to life, if not for you repeatedly persuading me and forcing me to give up the endorsement fee if it failed, then I wouldn't be where I am now, and wouldn't have the glory of Brain Gold. That's why in the company's previous meeting, there were a few people who suggested to change the Brain Gold commercial because they felt that the commercial had been used for too long and everyone was sick of it. They wanted to use a new commercial to increase the sales, so I directly replied to them with, 'Zhang Ye said that the Brain Gold commercial would not be changed for ten years. When it comes to commercials, I only trust Zhang Ye. I don't trust anyone else!'"
Zhang Ye smiled. "Thank you."
Wu Mo glanced at him. "Now I can trust you too, right?"
Zhang Ye explained, "You don't have to worry. The core of this program is the voice. It will allow the singer to return to the purest form of music …"
Wu Mo said, "You don't have to tell me about the technical aspects. Just tell me."
Zhang Ye pondered for a moment, then said firmly, "You can trust me completely. I will not cheat you on this matter, and even if I cheat anyone, I won't cheat you." That was because if he were to scam Wu Zeqing's nephew, his girlfriend would definitely come looking for him to settle the score. The reason why I mentioned a title sponsorship fee of 100 million RMB is because our program team urgently needs this money to produce our show. Central TV is very strict and very conservative about it. They won't approve the money, so I can only think of a way myself. Actually, if you are not short of money, I wouldn't have any objections even if you were to pay 50 million RMB. Of course, I have to say that if you were to buy it, this 100 million RMB would definitely not be spent in vain. With more money, the program's production will be better and the viewership ratings will also be higher. It will also be more effective for your advertising. Furthermore, this year's title sponsorship king title sponsorship will definitely fall to your family, which will also bring advertising benefits to your company's company. "
When Wu Mo heard this, he smiled and said, "Alright, I'll listen to you regarding the advertising. You're not only the spokesperson for our Brain Gold commercial, you're also our company's advertising planner and consultant. 100 million it is then! When can we sign the contract? Go ahead and prepare it. I'll do it anytime! "
Seeing him agree so readily, Zhang Ye felt a little embarrassed. "Why don't you think about it a little more?"
Wu Mo waved it off and said, "There's no need to think about it. Actually, the company's money is all earned from your advertising. If that's the case, I won't feel the pinch no matter how much I invest."
Zhang Ye smiled and said, "In a month's time, not only will you not feel the pinch, you'll even feel the pain in your mouth."
Wu Mo was stunned. "Why would my mouth hurt?"
Zhang Ye answered, "… Because I'm happy."
"Haha!" Wu Mo laughed heartily. "Now that you've mentioned it, I'm also looking forward to it. To be honest, the sales of Brain Gold have skyrocketed in the past few months. It's really like we can make money with our eyes closed, so there's no need to worry about it at all. But now that half a year has passed, according to the market statistics, although the sales are not bad, it's gradually weakening. It's no longer growing at the same speed as before, and only during the festive season. That's why the company has been looking for a new opportunity to increase their advertising efforts. That's why we discussed changing the Brain Gold commercial at the last meeting, but I rejected it. But now, after buying the title sponsorship rights for your program, although the price makes me shudder, I don't know why, but after the shock, I feel quite at ease. Your Brother Zhang's program will definitely not go wrong. After the program is broadcast, with the popularity of The Voice, our Brain Gold will also become popular once again. I have this confidence!"
Zhang Ye stretched out his hand. "Then thank you for your trust. Happy working with you?"
"Happy working with you!" Wu Mo also pretended to shake hands with him.
As Zhang Ye's fame continued to grow, the number of people who doubted him also increased. This was because more and more people knew about him. This was an increase in the base, but at the same time, the number of people who acknowledged him was also increasing. And the rate of increase was much faster than the doubters!
For example, in this scene, Wu Mo had only heard of The Voice of China today and did not even know how the program would compete. He did not even ask what stage the program's production was at. Just based on Zhang Ye's name and reputation, Wu Mo dared to wave his hand and set the astronomical title sponsorship fee of 100 million RMB! From this, it could be seen how great Zhang Ye's reputation was!
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