The next day.
Morning.
"Zhang Ye, wake up." Chenchen pushed him.
Zhang Ye turned around in a daze, "Stop fooling around."
Chenchen pushed him with all her might. "Zhang Ye, get up. Zhang Ye, get up."
Chenchen's artificial alarm clock was more effective than any other alarm clock. Zhang Ye could not take it anymore after being shaken. He could only helplessly yawn and get out of bed. Without washing his face, he went out to buy breakfast for Chenchen.
At a breakfast stall outside the neighborhood.
Many people were eating breakfast at the outdoor tables.
"Yo, Little Zhang."
"Teacher Zhang is awake?"
"Good morning, Teacher Zhang."
"Brother Zhang, are you having breakfast?"
The old neighbors and the breakfast stall owner all greeted Zhang Ye as they were used to it.
A few people who did not live in this district or were passing by for breakfast for the first time clearly did not know what was going on. When they saw Zhang Ye strolling over with disheveled hair and a dirty face, they nearly peed their pants. They were all dumbfounded. F * * k, isn't this Zhang Ye!? How could I run into a B-list celebrity while eating breakfast? Their first reaction was that they had seen wrongly. They had never seen a B-list celebrity leave the house so sloppily! Moreover, who had ever seen such a big shot eating breakfast by the dirty roadside every day? Was this a TV series or a movie? But why can't I see a camera? Where's the director? The few of them had all kinds of thoughts.
Zhang Ye greeted his old neighbors and then said to the boss, "Three fried dough sticks and two bowls of tofu pudding. Take it away." Following that, he sat down listlessly.
At this moment, a reporter who had been lying in ambush nearby ran over when he saw Zhang Ye. He took out a voice recorder and said, "Teacher Zhang, I'm from Entertainment Weekly."
Zhang Ye's eyelids were struggling. "Oh, hello."
The reporter said, "We've heard that the new program, The Voice of China, has already begun preparations after you joined Central TV Department 1. However, the industry insiders and the audience don't seem to approve of it and have raised a lot of doubts. They feel that the talent show model that you want to subvert is wrong and goes against the rules of the market."
Zhang Ye said, "Oh."
The reporter quickly asked, "What do you think?"
Zhang Ye said, "Not really."
The reporter asked, "Are you confident in your new program?"
"… Not too bad," Zhang Ye said.
The reporter was stunned. "Huh? What did it mean to make do? Are you not confident? "
"… It's alright," Zhang Ye said.
That reporter was speechless for a long time. This shouldn't be Zhang Ye's style. Shouldn't you be feeling indignant? Shouldn't he be scolding someone with two poems? Shouldn't he be in high spirits and give everyone a strong response? What's wrong with you? Why are you so depressed today? That's not your style! As a reporter of the entertainment circle, he was not used to Zhang Ye's nonchalant attitude towards him. After asking a few questions in a row, Zhang Ye did not seem to be fully awake. He had no fighting spirit at all.
Doubt?
Criticism?
Zhang Ye was already numb to it. Not only him, as long as it was someone in the industry, no one could escape from this. Was Zhang Yuanqi famous? Was the reputation good? Was he popular? But the people who should be scolding her still scolded her every day. There were also people who doubted her every day, much less Zhang Ye. Right now, he was more interested in finishing his breakfast as soon as possible so that he could take a nap before going to work.
…
In the morning.
Central TV.
The moment Zhang Ye led Chenchen to the office, he heard someone talking loudly.
Fu Sihong said, "The 20 million is going to be used here?"
Zhang Zuo said, "Uh."
Fu Sihong said, "Is there a need to buy all the equipment?"
Zhang Zuo said, "It was Director Zhang's orders."
Zhang Ye also came in. "Brother Fu, what's the matter?"
When Fu Sihong saw Zhang Ye, he looked displeased. "Teacher Zhang, you're in charge of the show's production, but shouldn't you discuss this with me first for such an important matter? If the 20 million is used to buy equipment for the set, then what about the rest? How are we going to invite the coaches? How are we going to pay for the contestants' air tickets and accommodation? And all the other expenses, wouldn't that be a waste of money? You're too rash with your decision! "
But Zhang Ye said, "After you left yesterday, I wanted to meet with you, but I didn't get to meet you. That's why I was just about to inform you about it this morning. The money is essential, so we definitely have to spend it. We can't be careless about it. This is also our responsibility to the show and the audience."
Fu Sihong asked, "Then what about the funding gap?"
Zhang Ye said, "I was just about to look for Director Jiang to apply for more."
Outside the door, Jiang Yuan appeared. He seemed to have heard something. "What are you looking for me to apply for?" Every day when he first started work, he had the habit of visiting the various program teams that he was in charge of.
When Fu Sihong saw that the leader had arrived, he immediately explained the situation to him.
Jiang Yuan was also very shocked when he heard it. "You're going to use all of the 20 million to buy equipment and set up the set?"
Zhang Ye nodded. "Yes."
"Is there a need for that?" Jiang Yuan couldn't understand.
Zhang Ye said, "If we want to guarantee the viewership ratings, this is a must. We can't skimp on the money at all, because we're selling the gimmick of sound."
Jiang Yuan said, "Our station already has the normal equipment, so what's the difference between it and the best equipment? Most people wouldn't be able to tell the difference, right? "
Zhang Ye shook his head. "When it's a television broadcast, the equipment is different. The sound quality and audio performance are all very different. I even did some homework on this last night, so this is also the reason why the equipment is so expensive. Director Jiang, if you trust me, leave the program to me. Give us some more funding and I'll definitely return you a program that has a viewership rating that exceeds your expectations."
Jiang Yuan immediately said, "You're going to spend 20 million just like that? No matter how much I give you, it won't be enough!"
Zhang Ye said, "Then you can't just let the horses run and not feed them grass. The station has set a target of 0.8% viewership ratings for us. Everyone knows that this number is very difficult to achieve, so if we want to reach this target, it must be proportional to the investment. The investment we make now will definitely be repaid in the future, and it will definitely be multiplied. But if the investment is discounted, then the viewership ratings in the future will definitely be discounted as well."
Jiang Yuan said, "Yesterday, the news of the new program and the registration for the preliminary auditions were released. You should have seen it. On the internet, the reviews are not very high. Other than your fans, almost no one else is optimistic about this program. The response from the market is not very positive. I know that the program has not been produced yet and the finished product has not been released yet. As for how the program will turn out, it's still hard to say. But the audience's feedback and expectations are also a signal. I'll help you apply for funding again, but it's also very difficult for me. This is not something that I can decide alone. "
Zhang Ye was a little unhappy. Oh, before I came here, you said it so well. You said things like leaving me in charge, giving me full support, and having sufficient funding. Now that I've made the program, you're giving me all these excuses? What should I do? Why is it so difficult!
He knew that Central TV had its advantages, which was that it had a lot of resources. But at the same time, it also had its disadvantages, which was that it was more overstaffed and had a more traditional mindset. It always sought stability and was afraid of taking responsibility. With such a mentality as a foundation, nothing could be done and everything would be delayed!
Fu Sihong asked, "Just how much more money do you need? Tell me everything first. "
Zhang Ye said frankly, "At least 60 million RMB."
When Jiang Yuan heard that, he said, "That's impossible. Even if the audience's response is good, the station won't be able to allocate a total production budget of 80 million RMB. How much is Central TV Department 1's total production budget for this year? Do you really need to take up so much of it by yourself? Unless you can sell the title sponsorship rights of the program and get the title sponsorship and licensing fees in advance, with the advertising revenue as a base, then you can get the funds you need. But right now, singing shows are generally in a slump and the market is not doing well. In the eyes of those companies, it's not a good place to be a title sponsor. For example, some of the other singing talent shows that have decent viewership ratings, their title sponsorship fees are only around 20 million RMB or so. Some of them are even cheaper than 10 to 15 million RMB, while the licensing fees are even lower. This is the current market situation. Even if you manage to get around 20 million RMB for the title sponsorship, it still won't be enough for you to get the money you need.
10 to 20 million RMB?
Was the title sponsorship fees in this world that low?
That's right. Without any good programs, variety shows would continue to be in a slump, causing the market to shrink and the audience to be scattered. Naturally, the title sponsorship rights would not be able to fetch a high price.
But what if there was a good program? What if there was a TV program that could sweep the variety world? Then the title sponsorship fees would definitely not be measured in the tens of millions! Zhang Ye believed, no, it should be said that he clearly knew that The Voice was such a heaven-defying, world-class program. That was why he had very high expectations for the title sponsorship fees. In fact, he had long since set his sights on this juicy piece of meat.
Zhang Ye said, "Director Jiang, then what you're saying is that the income from the title sponsorship fees can be transferred directly to the program team for me to use freely?"
Jiang Yuan looked at him and said, "Your program hasn't even taken shape yet, so how are you going to get advertisements?"
Fu Sihong looked at Zhang Ye like he was looking at a layman. "For most TV programs, they would at least have to confirm the team members and guests before they could contact sponsors and advertisers. Right now, we haven't even decided on the coaches and only have a proposal. Which company would dare to buy the title sponsorship? That would be too sloppy. Besides, even if they were to buy the title sponsorship at this time, they would usually not offer a very high price and would only offer a base price. "
Zhang Ye asked, "You're giving it to us, right?"
Jiang Yuan said, "Sure, as long as you can pull it in, I can make the decision on the title sponsorship fees and hand it over to your program team. But other than the title sponsorship fees, the other income such as the licensing fees will have to be transferred to Central TV Department 1's account. You guys can't touch that, and neither can I."
Zhang Ye smiled. "Alright."
That was exactly what he wanted to hear.
You guys aren't doing your best? Then I'll think of a way myself!
Zhang Ye felt that this was the time where he needed his eloquence. How much money he could pull in would all depend on his words. If he wanted to truly restore the classic program from his previous world, The Voice, to its original state, then the production fees definitely could not be low. Otherwise, he might as well not do it at all!
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