Everyone looked at the script.
Zhang Ye said from the side, "I've tentatively named this new program as The Voice of China, or just The Voice. This will be a large-scale singing competition program. The competition format will be the same as other traditional singing programs. There will be an audition, then the coaches will pick the contestants, and finally, an internal competition and the finals. That's the general process."
Jiang Yuan looked up.
Fu Sihong and the others also looked at him. They were not looking at the script anymore and just listened to Zhang Ye.
Zhang Ye spoke with fervor and assurance, "But if you think that the program is that simple, then you're wrong. The format of the program is the same as the traditional ones, but the core selling point is different. When setting up the venue, the chairs of the four coaches are the key pieces of equipment. During the auditions, the coaches' chairs must have their backs facing the stage, so the coaches cannot see the contestants or know how tall or skinny they are, or even if they're male or female. They can only hear their voices and judge the contestants based on their voices. This is also the purpose of The Voice!"
How was it?
Were you shocked?
Were you shocked?
After Zhang Ye finished speaking, he looked at their reactions with satisfaction. He had thought that everyone would be very shocked and applauded, but who could have expected that what they saw was different from what he had imagined. Everyone was shocked, but they were really shocked!
Zhang Zuo: "…"
Fu Sihong said in shock, "Are you serious?"
Zhang Ye said, "Of course."
Ha Qiqi also gasped and said, "This … how can this work!"
Zhang Ye said, "What's the matter? Is there a problem? This program's program shouldn't be that difficult to understand, right? "
Fu Sihong said, "Although you said it's different, I don't think it's any different from the other singing programs on other television stations. It's just that there's an additional segment where the chairs are turned around?"
Zhang Ye said, "Turning the chairs around is just a means and situation. After that, it's just a change, but it gives the audience a different feeling and experience. We're telling the audience that our program, The Voice, does not look at the contestant's background, whether they can tell a story, whether they're tall or short, or what they look like. As long as they have a good voice, as long as they sing well, they will be able to shine on the stage of The Voice! In essence, this program is going back to the essence of singing. We don't rely on looks or stories, we rely on our voices to speak! "
Zhang Zuo said nervously, "Just hearing the voice, this …"
Fu Sihong had a different view from him. He shook his head and said, "But have you ever thought about it? If the contestants on stage are all average looking, short and fat, then it will obviously affect the effect of the show. The image will be destroyed. Why would the audience want to watch? To put it bluntly, the bottom line for a talent show is that it needs contestants who are the talk of the town. They need people who are good-looking and can sing well to keep the show going. If it's a non-talent show like Do You Remember, then it's fine because it's not a talent show. But as long as it's a talent show, then it can't escape from this. For a singing competition that doesn't have any good-looking guys or girls, I can't understand why the audience would want to stay in front of their televisions to watch it. So from the point of view of this proposal, there's a serious problem with it. It goes against the rules of an entertainment program! "
Zhang Ye shook his head and said, "Why can't a talent show escape from handsome men and beautiful women? This is just because the industry insiders have their thinking fixed and have trapped themselves in a cage. This show of mine, The Voice, is going in the opposite direction. Actually, it's precisely because of this that the audience will watch it and love it. Besides, I didn't say that The Voice's stage forbids good-looking guys or girls from appearing on stage, did I? If the contestants are really good-looking and can sing well, then that's naturally fine as well. But on The Voice's stage, the ratio of good-looking guys and girls will be very small. Most of the contestants will still be average-looking. "
Fu Sihong insisted, "I don't think this program will do!"
Zhang Ye did not get angry and said, "These days, singing programs can't be done well because everyone is walking the same path and is stuck in the traditional way of thinking. I feel that whether a program can do well or not should not be judged by how the industry insiders use their technical analysis, nor should it be judged by the industry insiders' past experiences. Instead, it should be judged by the audience, looking at the program from the perspective of a commoner."
Fu Sihong retorted, "To a program producer, experience is his most valuable asset."
Zhang Ye looked at him and said, "Experience is learned and imitated. It is a one-sided existence at this moment, while the pace of innovation and human wisdom is endless. If we look at it from the perspective of the ancient people, they would never have believed that humans could one day reach the moon. Do you think that what their experience tells them is correct?"
The two of them started arguing, both of them thinking that they were correct.
But clearly, after a few words of debate, Fu Sihong was defeated. He could not win against Zhang Ye in an argument.
When the others, like Zhang Zuo and Ha Qiqi, saw this, they decided not to refute any further. They knew that they were definitely not a match for a professional host like Zhang Ye with their eloquence. Even if all of them combined forces, they would still not be able to win against him.
In fact, Zhang Ye also could not understand. The Voice was such a classic idea, so why would anyone think that it wasn't good? Wasn't this some kind of international joke? In his opinion, if talk shows were not good enough, then it should be. After all, this world did not have a form of entertainment like talk shows. If you all thought that Do You Remember was not good enough, then it should be fine. After all, this world did not have a popular karaoke program with low barriers to entry. But The Voice was not like that. This program was very popular and its selling point was very obvious! How could a bunch of professional television producers not understand?
How strange!
Aren't your standards a little too low?
Zhang Ye thought for a long time before he finally found an explanation. In Zhang Ye's previous world, the reason why he looked forward to going on The Voice when he was just a commoner was because he saw the promotional video of The Voice. Now that he thought about it, it was probably not because Zhang Ye's standards were higher than Fu Sihong, Ha Qiqi, and the others. Perhaps it was because the understanding of singing programs in Zhang Ye's previous world was different from this world.
In Zhang Ye's previous world, The Voice was already very famous even before it was broadcast in China. For example, the Netherlands and America also had this program and it was very popular. Over here, we had bought the copyright to the program, so even before The Voice was broadcast, there was already an audience base in China. Zhang Ye was also one of them, so he already knew how the program worked and was naturally looking forward to it. Then there was another point. In Zhang Ye's previous world, among the singers, there were those who were good looking and those who were not. Even those top singers who were good looking and ugly were evenly split. Was Han Hong good-looking? Was Sun Nan good-looking? Was Wang Feng good-looking? Was Hu Yanbin good-looking? Was Huang Qishan good-looking? Was Xiao Huangqi good-looking? Was Zhao Chuan good-looking? Was Li Zongsheng good-looking? Some of them were just plain average, while some of them were really not good-looking. The reason why they could become popular was because of their talent and singing. Of course, there was also the factor of opportunity.
But what about this world?
Those A-list and B-list singers were almost all good-looking men and women. There were also a few who were neither good-looking nor beautiful, but they were not too ugly either. They were just slightly above average. If you had to say that there were singers who were not good-looking, there were actually some, but they were as rare as phoenix feathers and unicorn horns. They were extremely rare.
This was the difference between the two Earths!
Everyone's understanding of singers was different!
In this world, be it the programs or the media, they had always conveyed to everyone that you had to be good-looking in order to be a celebrity. That was the bottom line. After that, they would only consider whether you could sing well or not. The overall atmosphere was this unhealthy tone. Everyone's understanding of singers was different. On this point, Zhang Ye understood it very well. This was because during his first interview at Beijing Radio Station, the interviewer already felt that his looks were not suitable for the job. But as a radio host who did not show his face, why would he need to be so good-looking? Wouldn't it be fine as long as he looked the same? But others did not see it that way. Their understanding was like that, and so, it resulted in the current situation!
Fu Sihong and the others believed that in a talent show, the first thing to look at was looks, followed by the voice. If a talent show only looked at the voice and not the looks, then that would be courting death. It would be challenging the entire understanding of singing shows!
But was it really courting death?
Would the audience really not be able to accept it?
Only Zhang Ye knew that it was not like that at all. It was just that the people who made the show thought that the people could not accept it and did not like it. But in Zhang Ye's previous world, it had already been proven that the audience could accept it. Not only could they accept it, it could even be said that they respected and recognized it. A lot of people even specially liked to watch these commoner-looking contestants compete, because that would make them more approachable to the common people! Zhang Ye really wanted to tell Fu Sihong and the others that the common people were not as weak and naive as they thought. The various singing shows these days were inherently unhealthy!
Actually, whether or not The Voice could be recognized by the audience in this world, Zhang Ye himself was also an example. Wasn't he also average looking? Wasn't he also not handsome or pretty? But now? He could still stand on the national stage and still be recognized and loved by the national audience. That only meant one thing. Although the environment and background of the world had changed a little, the hearts of the people were still the same!
The atmosphere turned silent.
Everyone did not know what to say.
Ha Qiqi, Zhang Zuo, and the others all looked at each other.
A show like this was indeed too controversial. Didn't you think it was good? But it made such a big move that it broke the bottom line of a talent show! But didn't you think it wasn't good? It sounded really innovative. A talent show that only looked at the voice and the coaches could not see the contestants before they made their selections? No television station in the entire world had ever done something like that before!
Finally, Jiang Yuan spoke up. He looked at Zhang Ye for a long time before saying, "Everyone in the industry says that you're very bold. You've always done things that no one else would dare to do or even think about. I've finally seen it for myself today."
But Zhang Ye said, "Actually, I've never been very bold. The reason why I dared to say that and do that was because I was 100% confident."
Fu Sihong said in a speechless manner, "How can you be so sure? It's too absolute! "
Jiang Yuan looked at Zhang Ye and said, "I've already told you the station's request for you to come here. What we need is a steadily high viewership rated variety show. Although you're the executive director and we've already agreed that you'll be in charge of the program planning, since there's such a big controversy, it can also explain some problems. How about this, I'll take a copy of the program proposal and study it with someone else. I'll give you an answer later, but you'd better come up with a new proposal. If The Voice doesn't work out, we can discuss a new proposal again." From his tone, it didn't sound like he was particularly confident about this proposal.
Zhang Ye shook his head and said, "There's no need to make a second proposal. There won't be any problems with The Voice, I can guarantee that with 100% certainty. As for the effects, we'll know when the show is produced. Director Jiang, although I'm a host, I'm also a professional program planner and producer. Whether it's a television program or a commercial, I've never made a mistake before, so you must believe in my basic judgment as a professional."
Having said that, Jiang Yuan could only say, "Alright then, I'll study it a little more."
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