During the day.
The leaders left.
The program team office of The Voice was filled with whispers.
"Teacher Zhang is really eyeing the title sponsorship fee?"
"We haven't even started production yet, so how are we going to get it?"
"Even if we manage to get it, it won't be a lot of money. It won't even be enough for Teacher Zhang's budget. What will we do then? The remaining money won't even be enough to hire a few B-list celebrities as coaches, right? "
"Why didn't the station give us more?"
"Actually, 20 million RMB is quite a lot. The station has already given us the green light. Look at the other programs' production fees. Which one of them has more than 10 million RMB? It's just that Teacher Zhang's ideal program requires too much money. I wonder who Teacher Zhang wants to hire as a coach, since it requires a total production fee of 80 million RMB? Could it be that he wants to hire a Heavenly King or Heavenly Queen as a judge? Even if you have the money, it won't be easy to hire an S-list celebrity of that caliber, right? "
"We definitely won't understand what Director Zhang is thinking."
"Teacher Zhang's pursuit of perfection is too much."
"Let's hope that this program becomes popular. Otherwise, it'll be a huge loss after spending so much money."
"Hai, it's all up to Zhang Ye anyway."
Ha Qiqi, Zhang Zuo, and the others were still relatively calm, but the editors and directors in the other offices could not sit still.
… …
In the executive director's office.
Little Wang came in. "You were looking for me?"
Chenchen snatched Zhang Ye's cell phone and sat on the sofa playing games. Zhang Ye said to Little Wang, "Yes, Little Wang, help me compile a list of the big companies that I can contact and their phone numbers. It'd be best if they're from the leading companies, such as those that sell herbal tea or milk. If you don't have them, contact the relevant departments of Central TV and get one for me. I need to contact them about the title sponsorship, so hurry up."
Little Wang replied, "OK."
About 20 minutes later, the list and phone numbers were brought over.
Zhang Ye browsed through the names of the companies. He was still not familiar with the companies in this world and did not know which ones were good or bad, so he decided to call them one by one.
"Hello, do you have milk every day?"
"Yes."
"I'm the executive director of Central TV Department 1's The Voice of China."
"Oh?"
"We have a new large-scale singing talent show and we still have the exclusive title sponsorship with us. I wanted to ask if you are interested. I can tell you about the program …"
"I'm sorry, but we don't need it for now."
"Alright, forget it then."
"We will contact you again if there is a need."
"Sure."
Then came the next call.
This time, Zhang Ye had learned his lesson and began to bluff.
"Hey, almond tea?"
"Yes, and you are?"
"I'm from Central TV. My name is Zhang Ye."
"Ah? You are Zhang Ye? Which Zhang Ye? "
"It should be the Zhang Ye you're thinking of."
"Aiyo, why are you calling?"
"Our new show has already started production. It will be broadcast on Central TV Department 1 on Thursday night. Right now, the naming rights have not been decided yet. Although there are quite a few competing companies, we are not very satisfied with them. This is because the image of their products is not in line with the positioning of our show, so someone recommended your company to me. I often drink your drinks and they are really good, so I came over to ask if you are interested."
"Understood. Please wait a moment, I'll ask the leader."
"Alright."
"… I've kept you waiting, Teacher Zhang. I'm sorry, but the leader said that we have already invested in Central TV Department 1's Friday's TV series' commercial slots. We did not plan to invest in any singing programs since variety shows are not doing well these days."
"Is that so? That's a pity."
He made seven or eight calls in a row.
Zhang Ye's strategy was only one. He would first introduce himself to the other party to scare them off. Then he would come up with a series of conning phrases like "I can see that your company has a unique structure and is a one in a million good company" or "now that a great opportunity has presented itself to you, if you don't grab hold of it, you will regret it for the rest of your life". In any case, he was just trying to trick others into bidding for the naming rights of their show.
But he got nothing out of it!
When they heard that it was a variety show, they all rejected him!
Finally, when he was tired of calling, Zhang Ye gulped down an entire tank of water. He was also quite angry as he thought to himself, "What the hell is this? What kind of show is this? This is The Voice we're talking about! The world-renowned The Voice! " In Zhang Ye's previous world, The Voice's title sponsorship fee was an astronomical figure. Furthermore, there was no need for them to go around begging for advertisements. They didn't even need to go out and the advertisers would come knocking on their doors one by one. But now? Zhang Ye's lips were almost breaking from all the talking, but there was not a single company that was interested in him. Some of the companies even thought that Zhang Ye was scamming them when they heard his calls and immediately hung up on him. This made Zhang Ye not know whether to laugh or cry!
They had eyes but failed to recognize Mt. Tai!
You guys really don't treat bean buns as dry rations!
The Voice that had conquered the entire world's people had actually fallen to such a state? But it wasn't that strange either. Who asked this world to not have such a show before? Who asked this world to have such a different view of singing talent shows and singers from his previous world! The appearance of something new would always be accompanied by doubts and resistance, because no one understood it!
But what could he do now?
Sell it cheaply? That was absolutely impossible!
Others might not know the great value of The Voice's title sponsorship, but that did not mean that it had no value. Even if it were to rot in his hands, Zhang Ye would not sell it cheaply. That would be disrespecting the art and the hard work of the predecessors. Even if he wanted to sell it cheaply, he would definitely sell it cheaply to his own people.
His own people?
That's right!
Zhang Ye suddenly thought of someone. Wu Mo. This person was really one of Zhang Ye's own people. Wu Mo was Wu Zeqing's nephew, the CEO of the Brain Gold company!
Zhang Ye's eyes lit up and immediately snatched the cell phone back from Chenchen's hands. "Stop playing."
Chenchen was having none of it. "Zhang Ye, give it to me."
"Uncle has some business." Zhang Ye found Wu Mo's cell phone number and called him.
Du du du. After about three rings, Wu Mo's high-spirited laughter could be heard from the other end. "Hahaha, Brother Zhang! It's a call from my benefactor! "
Zhang Ye smiled and said, "CEO Wu, are you busy?"
Wu Mo said happily, "No, I'm just lying at home."
"Whoa, you're so free? That's great. Let's come out and have a chat. I have something to discuss with you. "Zhang Ye was already very familiar with him, so he spoke more casually.
Wu Mo did not hesitate. "Sure, I'll come and fetch you then."
Zhang Ye said, "You're a big boss with a net worth of several hundred million. Is that appropriate?"
Wu Mo said, "Brother Zhang, you're making fun of me. Without your endorsements and commercials, how could I be where I am today? I'll come and fetch you. That's a must. We haven't seen each other in a long time, and I was just thinking of setting up a meeting!"
"Alright, then what about the entrance of Central TV Tower?" Zhang Ye asked.
"Oh, I remember now. You went to Central TV to do a program. Alright, I'll be there in 20 minutes." Wu Mo hung up after saying that.
Ever since that brainwashing commercial, Brain Gold's sales had shot up like a rocket. From a company that was on the verge of bankruptcy, it had become a leading health supplement company. He heard that Wu Mo's company was already aiming to get listed in the next year or two. The company was developing rapidly and Wu Mo's current net worth was so high that Zhang Ye did not even know the exact figure. If Wu Mo could buy the title sponsorship rights, it would solve Zhang Ye's urgent need and he would get the funds. Secondly, it would also be like keeping the goodies within the family. With Brain Gold riding on the coattails of The Voice, the sales would definitely double. As Wu Zeqing's current boyfriend, Zhang Ye had no reason not to take care of Old Wu's nephew.
After settling Chenchen down, Zhang Ye informed Ha Qiqi, who was in the office, to help take care of Chenchen. Then he went out to meet with Wu Mo.
… …
Under the television tower.
The two of them met.
"Brother Zhang."
"CEO Wu, have you gotten fatter?"
"Hai, I've been eating for the past few days."
"Come, let's talk in the car."
"Alright, let's find a coffee shop."
They got into Wu Mo's new high-end car and drove off.
Wu Mo said as he drove, "What's the matter? Just say it."
"Alright, I'll get straight to the point then." Zhang Ye smiled and said, "I don't know if you have a deep understanding of TV program title sponsorship projects."
Wu Mo blinked, "Title sponsorship? What's there not to know? Didn't our Brain Gold rely on overwhelming advertising to rise to prominence? "
Zhang Ye said, "Then that's easy."
Wu Mo said straightforwardly, "Why? You want to get a title sponsorship for your new program? Then what's the problem? How much is it? Just say the word. Your Brother Zhang's program will definitely not go wrong! "
Zhang Ye chuckled, "You're agreeing too early. I suggest that you listen to me first. I do want to rope you in, but my new program's title sponsorship fee will definitely not be less than 100 million RMB."
Screech!
The car suddenly braked on the side road!
Wu Mo was dumbfounded, "What? Can you say that again? "
Zhang Ye cleared his throat, "100 million RMB."
Wu Mo was nearly in tears, "Brother Zhang, I'm not well educated, so don't try to deceive me. What program are you doing? Even the advertising fees for News Simulcast wouldn't be 100 million RMB, right? I think I saw the news yesterday. It said that you and Central TV Department 1 are doing a singing talent show? I didn't remember wrongly, right? "
Zhang Ye acknowledged, "You didn't remember wrongly."
Wu Mo said, "The current situation for singing programs isn't too ideal, right? From what I know, it's usually an exclusive title sponsorship of 10 to 20 million RMB. Of course, I know that your program is definitely different from theirs and they can't compete with you, but 30 million RMB should be more or less the same. "
Zhang Ye shook his head, "It's far from it."
Wu Mo still trusted Zhang Ye a lot, so he said, "I know you won't say that for no reason. Tell me what's going on."
Zhang Ye said, "Regarding the technical issues and marketing issues of the program, even if I explain it to you, you wouldn't understand it. Not to mention you, even the industry insiders wouldn't be able to see the market clearly. What I can tell you now is that this new program that no one is optimistic about will have a viewership rating that you can't even imagine. If you buy the title sponsorship, let alone 100 million RMB, even 200 million RMB wouldn't be a loss for you!"
Wu Mo asked, "What would the viewership ratings be?"
Zhang Ye said, "You can think boldly."
Wu Mo said, "0.9%?"
Zhang Ye said, "I can still be bold."
Wu Mo said, "1.3%?"
Zhang Ye said, "I can still be a little bolder."
After holding it in for a long time, Wu Mo finally said, "Don't tell me it can go up to 1.6%?"
Zhang Ye laughed and said, "If I told you that 1.6% might just be the lowest viewership rating for a new program, would you believe me?"
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