Soon after.
News spread from within Central TV. Many of the Central TV staff who were about to get off work or had already gotten off work heard a sudden rumor!
The title sponsorship rights of The Voice had been sold!
It was sold for an astronomical figure of 100 million!
When everyone heard this, their first reaction was disbelief. Their second reaction was still disbelief, and their third reaction was … definitely disbelief!
"Holy shit!"
"Is The Voice trying to defy the heavens?"
"Zhang Ye's reputation is worth 100 million? I won't believe it even if you beat me to death! "
"Yeah, Zhang Ye is awesome. I admit that if you said he pulled in a 40 million title sponsor, I could still reluctantly accept it. After all, such a big shot celebrity would definitely have a certain appeal. But 100 million? Are you kidding us! Anyone with a little common sense would know that's impossible, right? For a singing talent show, in today's market environment, a title sponsorship of 30 million would already be considered the highest grade, but 100 million? Do you think it's a blank slate! "
"It's definitely fake!"
"Right, it's most likely just a rumor!"
"Hur hur, how can it be that high?"
"You guys really believe it? It's definitely a lie. I wonder who started this rumor, but this bragging is way too big! In the history of Central TV, there has never been a variety show that has a title sponsorship fee of more than 80 million. There has never been one that has a title sponsorship fee of more than 80 million, much less a title sponsorship fee of 100 million! "
"It's not just Central TV. I don't think I've ever heard of a title sponsorship fee of more than 100 million in the entire Chinese television industry, right? If the title sponsorship fee is more than 100 million, including the other advertising fees, wouldn't it be close to 150 million? Even if you used your feet to think, you would know that it's not that high! This has already exceeded the industry's capacity! A title sponsorship fee of 100 million, do you think it's the Spring Festival Gala? The Spring Festival Gala doesn't sell title sponsorship rights either! "
Over at The Voice's program team office.
Fu Sihong, who had not been in the office for the entire afternoon, was blown back!
Jiang Yuan and a few of the higher-ups of Central TV Department 1, as well as people from the relevant departments, were also blown back to The Voice's program team office.
In the office, Zhang Ye was talking.
He said, "Hurry up and finish the contracts. I need them tonight."
A female editor said excitedly, "Understood, Teacher Zhang!"
Zhang Ye added, "Get someone from the relevant departments to help me prepare four contracts for the guest coaches. Don't write down the names and prices yet. I want the contracts to be blank. Do it according to the usual standards."
A male editor said, "I'll get someone to do it right away."
At this time, a large group of people had entered the office area.
"Little Zhang!" Jiang Yuan immediately asked, "What's the situation with you guys?"
Zhang Ye smiled and said, "Director Jiang, you're here?"
Fu Sihong immediately said, "Did you manage to get a sponsor?"
Zhang Ye acknowledged, "Yes, I ran down."
Jiang Yuan said, "It's good that it was sold, but I heard that the naming rights were sold for 100 million? Who released the news? You guys? If it's to achieve publicity and sensationalization, you can release the news to the media and the public. What's the use of releasing this kind of fake news to Central TV? "
Fu Sihong asked, "How much did you sell it for?"
Zhang Ye said in amusement, "It's exactly 100 million!"
Fu Sihong: "…"
Jiang Yuan glared at him. "Tell me the truth. How much is it?" He still didn't believe him.
Ha Qiqi said on behalf of Zhang Ye, "Director Jiang, it's really 100 million. Just now, the Brain Gold company's person in charge of negotiating for the title sponsorship rights called to discuss the signing of the contract with us. Their advertising representative said that we can sign the contract tonight and that the money will be transferred to us in batches. They even said that some of the advertisements that Brain Gold has already released into the market can also be put up under the banner of our The Voice to warm up the market. They won't charge us any additional advertising fees, so it will all be counted as part of our partnership!"
Zhang Zuo and the other employees were also excited. If it weren't for that phone call, their hearts would probably be pounding right now, just like Jiang Yuan, Fu Sihong, and the others!
Brain Gold?
The company that Zhang Ye was endorsing?
A health supplement company that relied on Zhang Ye's advertisements to shoot to fame?
Jiang Yuan took a deep breath and looked at Zhang Ye in disbelief. "100 million is real? It's not a publicity stunt, right? "
Zhang Ye laughed and said, "Of course it's not a publicity stunt. It's a genuine 100 million!"
Fu Sihong was extremely shocked!
Jiang Yuan also gave him a thumbs up. "Good! Good! Good! "
Zhang Ye said, "I'm the spokesperson for CEO Wu's company and we've worked together for a long time. The negotiations went quite smoothly and CEO Wu gave me a lot of face as well."
How was this a matter of giving him a lot of face!
This was giving too much face!
Your name, Zhang Ye, is worth 100 million?!
Jiang Yuan and the others simply couldn't believe it. The way they looked at Zhang Ye had already changed. Some people would get cheers from the audience and professionals, but in the end, the show would not make much money. Those who cheered were just cheers, but no one was willing to pay for it. The title sponsorship fees were usually around 10 to 20 million. But for some people, even if the audience and industry insiders did not think highly of them, they just had to stand there and show their names. Then they would be able to pull in countless investments and earn a lot of money before the show even started airing — Zhang Ye clearly belonged to the latter group!
Jiang Yuan and many of the leaders of Central TV Department 1 had been tormented by Zhang Ye for the past two days without receiving any good news. But today, at this moment, they finally received a great piece of good news. They had finally regained their trust in Zhang Ye and realized the value of Zhang Ye's brand name once again! So what if the audience did not cheer for him? So what if the industry insiders did not think highly of him? They had won the title sponsorship fee of 100 million! Their show had already been paid for by someone!
Zhang Ye said in a timely manner, "Director Jiang, you promised us before that no matter how much we pull in for the title sponsorship fee, we would be able to use it freely."
Jiang Yuan looked at him seriously. "You want to invest 100 million into the production of the show?"
Zhang Ye nodded. "Yes. Together with the 20 million that the station has given us, it will be a total of 120 million. I want to use it all as the production fee to make the show into an unprecedented talent show!"
When everyone heard this, they all gasped a little!
Especially Fu Sihong, who was trembling when he heard this figure!
A production fee of 120 million RMB? This was a television show we were talking about! Could you even afford to spend that much money? Even if it was a television series, even if it was the most expensive movie, an investment of 120 million RMB was still considered a big production. It was also the standard of a Chinese New Year blockbuster! And it might even be in 3D! Using the funds of a 3D blockbuster to make a television show, how extravagant would that be! How much money would it burn! How much of a prodigal would it be! Would you be able to break even?
Jiang Yuan was actually a little hesitant. With such an astronomical sum of money, if Central TV Department 1 could get it, their performance this year would definitely skyrocket. But when he remembered that he was the one who said it, he couldn't take it back anymore. Besides, he knew Zhang Ye's temper and knew that he was not someone who was easy to get along with. He was a rather stubborn person, so if he did not agree to it, Jiang Yuan was really afraid that Zhang Ye would just quit. If that happened, then the 100 million RMB title sponsorship fee would definitely go down the drain. Without Zhang Ye's reputation, Brain Gold would definitely not invest any money.
So after clenching his teeth for a moment, Jiang Yuan still said, "Alright, I'll leave it all up to you!"
Zhang Ye also smiled. "Alright."
Jiang Yuan encouraged the program team staff, "There were rumors this afternoon about the station disbanding the program team of The Voice. I also just heard the news and found out that it was complete nonsense. I've already sent people to investigate who was spreading the rumors, so don't worry. Just follow Old Fu and Little Zhang and do a good job with this show. The station will give you all our full support!"
Zhang Ye took the bait and said, "Then Director Jiang, please send me some more people. With an investment of over 100 million RMB, the 20 or so people we have are definitely not enough."
Jiang Yuan was speechless. He was just being polite to appease them earlier, so why did he still need more people? "How many do you need?"
"Our Central TV has our own music team, so I don't need a lot. I just need to borrow seven or eight people. This way, we can save the trouble of hiring a band. An outside band is still not as reliable as having our own people." Zhang Ye was asking for an exorbitant price. Afraid that Jiang Yuan would not agree, he added, "If that's not possible, can the station allocate another 18 million RMB to us? The 20 million RMB that you previously gave me was indeed not a lot. If you give me a bit more, I can make the show's effects even better. "
Holy shit!
You still want more money?
It's already 120 million RMB, and it's still not enough for you?
Jiang Yuan was startled and immediately said, "I'll get the band together for you! Don't even think about the money. "
Zhang Ye said regretfully, "Alright then."
Jiang Yuan did not dare to say anything more and quickly left with his people. He was afraid that if he stayed any longer, Zhang Ye would skin him alive again.
But when Jiang Yuan and the others left, these people also brought the news out. The Central TV staff who were still laughing at the 100 million RMB title sponsorship for The Voice heard the exact news at the next moment — The Voice's title sponsorship fee had really reached the astronomical figure of 100 million RMB!
Shock!
Shock!
Everywhere!
Everyone at Central TV was dumbfounded!
"Heavens!"
"So it wasn't just a rumor!"
"It's true! It's really 100 million RMB! "
"How on earth did Zhang Ye do it?"
"This show hasn't even been produced yet and we don't even have a guest lineup yet. Someone actually dared to invest 100 million RMB into it? This is already three or four times the title sponsorship fee of other talent shows! "
"Crazy! This bunch of people are crazy! "
"This is too heaven-defying!"
"This title sponsorship fee has blinded my eyes!"
"Teacher Chen Ye's newly increased so-called astronomical title sponsorship fee is actually not even half of Zhang Ye's new show's title sponsorship fee? Isn't this too much of a difference! This is not just a small difference! For a television show's title sponsorship fee, a difference of 10 million RMB is equivalent to a difference of a grade! Chen Ye's show is at least six or seven grades lower than Zhang Ye's!? "
… …
On the same night.
The news had been leaked!
Or perhaps it was because of the deliberate promotion by Zhang Ye's team, the news of Brain Gold Group signing an exclusive title sponsorship fee of 100 million RMB with Central TV Department 1's The Voice of China suddenly spread like wildfire!
The media was stunned!
The television station colleagues were stunned!
The industry insiders were stunned!
The people were also stunned!
100 million RMB!
Was Zhang Ye's name really worth that much money!?
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