The next day.
Monday morning.
Zhang Ye was woken up by Hu Fei's phone call.
The current executive producer cum executive director of Beijing Television's Do You Remember, Hu Fei, immediately said, "Little Zhang, your new program's title sponsorship sold for 100 million RMB!?"
Zhang Ye yawned. "Yeah."
Hu Fei said, "Don't try to fool me. Tell me the truth!"
Zhang Ye smiled helplessly. "Why would I lie to you?"
Hu Fei: "..."
Zhang Ye said, "We'll be officially starting the promotions today. We'll announce it when the time comes."
Hu Fei held it in for a long time before he said, "You're still the best! Every time you do something, you'll never rest until you're dead! The contract for your new show is too big, don't you know that? Right now, Beijing Television and the other domestic television stations are all talking about the title sponsorship fee for your show with Central TV Department 1! This number … was too frightening! When has any TV show in the industry ever had such a title sponsorship fee?! "
Zhang Ye smiled. "In the future, there will be many more."
Hu Fei didn't think much of it. "This is a coincidence. It's also because you have a lot of influence. How can this kind of title sponsorship fees become the norm?"
"If you don't believe me, let's wait and see in two years. By then, 100 million yuan might be the norm." The situation of this world's variety shows was something that Zhang Ye had encountered before in his previous world. It was a similar situation with a similar downturn, so he knew that the downturn in the television industry would not last forever. There would definitely be a time when it would usher in glory. There were peaks and valleys, and this was actually the so-called law of the market.
Meanwhile.
Online, the netizens were still unable to accept the huge title sponsorship fee for The Voice. In the morning, many of the entertainment sections of the various media companies had also been occupied by the news of The Voice's title sponsorship fee on the entertainment section's headlines!
Someone found out last night!
Some people bought the newspapers in the morning and were dumbfounded when they saw it!
There were also people who heard about it on their way to work or during breakfast. They were also dumbfounded!
"One hundred million?"
"Brain Gold is going crazy!"
"Can they make it back?"
"F * ck! F * ck! F * ck! "
"Zhang Ye has stirred up something big again!"
"It's not just a big commotion, it's going to turn the sky upside down!"
"The Voice has broken the record for the title sponsorship fee this time! Rumor has it that the most popular singing show recently, Do You Remember, only had a sponsorship of 37 million! "
"This isn't fake news, right? Didn't many people in the industry say that there was nothing much to look forward to in The Voice? Didn't they say that this program was not worth watching and violated the market rules? How could there still be an advertiser who dared to invest such an astronomical figure? If the news was true, then Zhang Ye was really too daring. He dared to give 100 million, but he also dared to accept 100 million? Are you trying to reshuffle the cards for the variety shows? Do we need to set new market rules and standards? All the rules were broken! All the standards had been overturned! The entire variety television industry has been stirred up by Zhang Ye! "
"Previous poster, you really have a lot to worry about."
"That's right. If Brain Gold is willing to pay such a price for the endorsement, then it means that Teacher Zhang Ye is worth it. Why is he breaking the rules and stirring up trouble? Wasn't it good that the title sponsorship fees were high? If you asked other programs to ask for 100 million from advertisers, they wouldn't even be able to get 50 million, much less 100 million! What is this? This was the gap between them! This was also the market's recognition of Teacher Zhang Ye's strength and ability! Even if others wanted it, they wouldn't be able to come! They don't have as much influence as Teacher Zhang! "
"Awesome!"
"100 million … I'm really convinced!"
"Haha, I really want to hear what those people who didn't think highly of The Voice have to say now. There's nothing left, but the 100 million title sponsorship fee has already been decided! Face smacking! "
"Don't you all understand Face-smacking Zhang's style? How many times has it been? Actually, when I saw that everyone didn't think highly of The Voice, I already knew that this would be the result! In any case, I've always thought highly of Teacher Zhang Ye. No matter what program or work he produces, I will support it! "
… …
Later that morning.
Zhang Ye first sent Chenchen to Experimental Primary School, then turned the car around and drove to Bayi Lake. He arrived at Central TV Tower early in the morning and started assigning tasks for the promotions.
Not long after, the Brain Gold company officially confirmed the 100 million RMB title sponsorship deal with Central TV Department 1's The Voice of China. At the same time, Central TV Department 1 also confirmed the deal at the same time. The Voice's program team also released a statement saying that the 100 million RMB title sponsorship fee would be fully invested into the production of the show. Together with the production fees that Central TV Department 1 had received, The Voice was estimated to cost 120 million RMB to produce. They were sincerely inviting advertising partners and also inviting people who loved music to participate in the auditions. They also announced the contact details of the program team.
When this news was released, it caused another heated discussion!
"It's confirmed!"
"It's true!"
"It's really 100 million! The contract has already been signed! "
"What the heck! A production fee of 120 million RMB? "
"They've broken another record!"
"I'm so looking forward to it!"
"What kind of TV show can they produce with 120 million RMB? I really want to see it! "
"Please tell me loudly, am I really not seeing things? A production fee of more than 100 million RMB isn't for making a movie? And it's just for making a TV show? "
"You're not seeing things!"
"Zhang Ye's spending is too big! But I like it! "
"Hahaha! If they're playing, then they're playing! If they're playing, then they're playing for a heartbeat! This has always been Teacher Zhang's style! If he succeeds, then his name will go down in history! If he fails, then his name will go down in history! Zhang Ye's slogan is to reject mediocrity! That's what I like the most about him! "
"Now that we know the show's content, the problem now is who will be the guest?"
"Yeah, who will be coming?"
"Those big shot celebrities basically don't take part in talent shows anymore. The viewership ratings are bad and the pay is low, so it's very difficult to invite someone."
"If only Sister Zhang could come."
"Hur hur, previous poster, stop dreaming."
"I know I'm dreaming too, but I'm just thinking about it. I really like Sister Zhang."
"A S-list Heavenly Queen can't possibly be a guest on a talent show like this. How much money can they make by filming a movie? They can still earn fame and even win awards, so why waste it on a TV show? Not to mention a Heavenly Queen or a Heavenly King, even those A-list singers might not be invited. "
"Besides, The Voice's reputation isn't that good. The professional reviews are very bad."
… …
Central TV.
The Voice's program team office.
Everyone was also asking the same question.
A female copywriter handed a few blank contracts to Zhang Ye and said, "Teacher Zhang, why don't I make a list for you of the guest coaches' invitation? Shall we invite them one by one? "
Zhang Ye waved it off. "There's no need."
Ha Qiqi said, "The first round of auditions will be held in the afternoon. I've arranged for it to start at 2 PM. If the coaches don't invite us now, I'm afraid we won't make it in time."
Zhang Zuo also said, "That's right, Director Zhang. We have to prepare early. The current market environment is not good, so it's not easy to invite guests. Especially the big shot guests, many of whom refuse to take part in TV talent shows. We have to set a few targets first and then slowly contact them to negotiate with them. If it doesn't work, then we'll change targets."
Zhang Ye chuckled and said, "It's not that troublesome. I've already negotiated with them."
"Ah?" Director Wu Yi said, "You've negotiated with them?"
Ha Qiqi said in surprise, "You contacted them yesterday?"
Zhang Ye nodded and looked at his watch. "Because I was afraid that the news would leak out and cause unnecessary trouble, I kept it a secret. Looking at the time, they should be arriving soon."
Just as he finished speaking, someone arrived at the door.
A Central TV Department 1 staff member came in with a few people. "Teacher Zhang, someone is looking for your program team. I've brought them here."
Zhang Ye smiled and said, "Thank you very much, friend."
Ha Qiqi, Zhang Zuo, and the others looked again and saw that it was the famous singer Zhang Xia. Behind her were her lawyer and manager, a total of three people!
Everyone was stunned!
Only Zhang Ye was not surprised. He went up to shake her hand. "Grandma Zhang, you're really punctual."
Zhang Xia also shook hands with him. "I've always been punctual, hur hur. Let's sign the contract."
"Alright, it's already prepared. Have a look first." Zhang Ye took out the contract and handed it to her.
Ha Qiqi quickly pulled Zhang Ye aside and said in surprise, "You've managed to invite Zhang Xia out of retirement? Didn't Zhang Xia retire? Didn't she not take part in variety shows? "
Everyone was very surprised. No one could have expected that Zhang Ye would be able to settle the matter so quickly. Furthermore, the first person he invited was a famous singing master. Everyone knew that if their program had Grandma Zhang in charge, the standard and professionalism of the program would definitely be raised by several levels. Zhang Xia joining them was not only because of her appeal and popularity, but also because of her professionalism. She was a great artist who had sung for the country's leaders and foreign leaders before!
But before Zhang Ye could answer, before they could recover from their shock, a couple and their manager came in while Zhang Xia and her team were looking through the contract.
A female editor exclaimed, "Chen, Chen Guang!"
Another male editor stared. "Fan Wenli!"
The moment Chen Guang came in, he looked for Zhang Ye and waved at him with a smile. "Teacher Zhang, I'm not late, right?"
"No, Teacher Chen and Teacher Fan have graced us with your presence. It's fine even if you're late. We'll wait no matter how late you are." Zhang Ye was also very polite as he went up to welcome them and handed over the contract.
Zhang Zuo was very excited!
Ha Qiqi was also very excited!
Chen Guang was here? Fan Wenli was here too? These two were the model couple that everyone in the entertainment industry knew about! And when it came to popularity, these two were considered to be at the top of the singing world! For example, out of all the guest coaches on the other television stations' singing talent shows, even the most popular of them would not be as popular as Chen Guang or Fan Wenli alone in the singing world! Not to mention that there were two of them now! If Chen Guang and Fan Wenli were to be placed in any of the singing talent shows on the market, they would definitely be able to sweep away the coaches. They would definitely be the big brother and sister of the coaches!
And now, both of them were here?
They were going to join The Voice??
The program team staff suddenly felt a little dizzy. This was no longer something that happened suddenly. This was a surprise that they had never expected even in their wildest dreams. Getting one of them was already enough to sweep the other programs, much less getting two of them! Zhang Xia, Chen Guang, and Fan Wenli? This lineup of coaches was too luxurious!
How did Teacher Zhang do it?
How did he manage to get the three of them to join??
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