"Boss Chen, you, you're looking for me?"
Li Xuelin gently knocked on the door and asked with a guilty conscience.
"Yes, have a seat."
Chen Yu was still reviewing the documents and ignored Li Xuelin after he finished speaking.
This made Li Xuelin even more worried.
In Huanyu Technologies, Boss Chen was the biggest boss of the entire company. Although he didn't seem to care much, a casual word from him could determine a person's future. Although Li Xuelin's Huanyu Video overseas seemed to be doing well, he knew that such a business was nothing in Chen Yu's eyes.
At this time, seeing that Chen Yu didn't say a word, he was even more nervous.
After a while, Chen Yu put down the documents.
"Oh, I almost forgot. Xuelin, you've been waiting for a long time."
"No, I just sat down."
How was it just sitting down? It had been an hour since he came in.
However, no matter how long he waited, Li Xuelin didn't dare to say a word.
"I heard that you came back to China this time to talk to Boss Zhang?"
"Boss Chen, me?"
"What me? I didn't say anything about you. Your Huanyu Video business has grown, so naturally, you can develop in other areas. However, if you want to develop in other areas, you must first make your business the strongest. "
"Boss Chen, you're right. When I go back, I'll immediately stop the search and instant messaging services."
"What about after you stop?"
"You see, light stops for the sake of stopping."
As he spoke, Chen Yu picked up his phone, opened TikTok, and began to browse TikTok.
"The TikTok that you started recently is very good. It inherited the advantages of Huanyu's short videos and carried them forward in smartphones. Users took advantage of the fragmented time to shoot a lot of interesting videos. However, have you noticed that your other competitors are also here? "
"Boss Chen, we've seen the situation of the other competitors. However, they are still in the stage of imitating TikTok. In addition, we've also provided more financial subsidies for those original video enthusiasts. In terms of functional services, we have launched a new city-wide service, which has made great progress in terms of user growth. "
"It seems that you have some confidence in TikTok."
However, Chen Yu asked again, "But what happened after that?"
"After?"
Li Xuelin was stunned. He did not understand what Chen Yu was talking about. "Boss Chen, what do you mean by 'after'?"
"How long do you think he can survive in TikTok's mode?"
"This …"
Li Xuelin shook his head. "Boss Chen, we haven't thought about it yet."
"You should think about it carefully."
Chen Yu continued, "Although TikTok is developing very well now, it doesn't mean that others can't leave it. Unlike instant messaging, it doesn't have such a strong viscosity. "
"That's why I want to do instant messaging, Boss Chen. By combining instant messaging with short videos, we'll be able to stick to each other."
Perhaps Li Xuelin still couldn't let go of instant messaging, so he tried to convince Chen Yu.
"That's a good idea, but how much do you know about instant messaging?"
"This …"
Li Xuelin could only sigh when he heard that.
Li Xuelin used to work on portals, and he also worked on content.
Instant messaging was different from portals.
They were completely different things.
Therefore, Li Xuelin, who worked on content, could do well on video websites, but he could not do instant messaging well.
"Xuelin, your advantage is content. It was the same for portals before, and it's the same for video websites now. "
"But Boss Chen, as you said just now, TikTok's viscosity is not as good as instant messaging."
"This can only mean that your content is not good enough. If your content is good enough, users might spend more time on TikTok than on YY or WeChat. "
Seeing that Li Xuelin was a little conflicted, Chen Yu knew that his words had stumped him.
Chen Yu also knew that doing content was the most difficult.
It wasn't something that could be done in one or two days.
However, Chen Yu believed it more.
Once the content was done, it would be extremely difficult for others to surpass it.
Just like now.
Even in terms of domestic portals, their Huanyu Gateway was still not as good as Sina.
This was the power of the content aspect.
"Xuelin, actually, you can think in another direction. Don't talk about content, but directly cut into the area of profit. Let me ask you, what are the current areas of TikTok's profit? "
"Boss Chen, this is also what I want to ask you. At the moment, TikTok doesn't have many profit points. On one hand, it's through advertisements, and on the other hand, it's through rewards. There's also one more thing. We're preparing to launch a VIP membership system, but we haven't thought about it yet. "
"VIP membership is not very useful."
Chen Yu shook his head. "The profit margin for advertisements and rewards is also very small. It can't last long. Moreover, this kind of advertisement and rewards can only be earned by some video streamers at the top of the pyramid. Most of them can't make money through videos. "
"That's why we're launching a subsidy system."
"How long can you make up for if you keep subsidizing? If there's no output, it's useless no matter how much traffic TikTok has. "
Chen Yu asked one question after another. Li Xuelin's face turned red.
He finally understood why Chen Yu said that he wouldn't miss his job.
He really hadn't done well in TikTok, yet he wanted to enter other businesses.
"Boss Chen, actually, we've also tried some other things."
"Oh, tell me about it."
"For example, selling goods."
"Not bad."
Chen Yu praised, "I think selling goods is a good idea."
"Boss Chen, it's not very good."
"Why?"
"We've worked with a few more well-known game streamers a few times. We mainly sell keyboards, mice, graphics cards … and so on. The sales were good in the beginning, but after a few rounds, the results were not good. "
"That's not a big deal. Not everyone wants to buy a mouse and keyboard."
"Yes, so the profits from selling goods like this won't last long."
"Xuelin, I think this is a good idea. Why do you want to sell mice and keyboards? "
"Because they're game streamers. Everyone comes to watch them play games live. Therefore, selling mice and keyboards is a better choice."
"Then, besides mice and keyboards, you can't sell anything else?"
"Boss Chen, what do you mean?"
"Don't tell me that users can't buy clothes when they watch the videos?"
"This …"
"If you can't sell clothes, you can sell shoes. If that doesn't work, you can try selling fruits … "
"Boss Chen, do you mean that they can sell anything?"
"That's right."
Chen Yu smiled and nodded.
If they only sold mice and keyboards, even the best streamer would not be able to sell them after a few rounds.
But what if they added other things?
They could sell mice today and clothes tomorrow.
They could sell clothes today and underwear tomorrow.
They could sell underwear today and lipstick tomorrow …
Anyway.
Anything that could be bought online could be sold on TikTok.
Yes.
That's right.
This was called live selling goods.
(End of Chapter)
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