"Pinto Toto, Pinto Toto."
At Amazon headquarters, Bezos kept repeating Pinto Toto.
Bezos really couldn't think of a way to deal with Pinto Toto.
Their bargaining, their groupthink, and especially their social e-commerce, this was a completely new field of e-commerce.
The brand new Bezos still had to digest this model, not to mention quantifying the specific competitive strategy.
"Honey, what are you thinking about?"
"Oh, why are you here?"
"They said you've been annoyed these days, so I'm here to see you."
"Nothing."
"Is it because of Pinto Toto?"
"Sort of."
Bezos glanced at his wife, Mackenzie, and then said with a self-deprecating smile, "I always thought that Amazon had no competitors, but I didn't expect a website called Pinduoduo to appear halfway. More importantly, I don't know how to compete with them. "
"You don't have to think that way."
"Why?"
"Don't you think Amazon has occupied most of the market?"
"Yes, but there's Pinto Toto now."
"This has nothing to do with Pinto Toto. Even if there's no Pinto Toto now, there will be another Pinto Toto in the future. Honey, do you want to monopolize the entire e-commerce market? "
"Uh …"
Hearing this, Bezos suddenly smiled. "My dear, what you said makes sense. No industry can achieve a monopoly, not even us."
Even Microsoft was facing a strong challenge.
"Honey, you're my lucky star. I feel much better after hearing what you said."
Bezos felt better, "Let's go. What are we having for lunch?"
"Steak."
"Okay, I know a very good steak restaurant. Let's go together."
Belzos took his wife to a famous steakhouse nearby.
"Honey, what are you watching?"
"TikTok short videos."
While waiting for their meal, MacKenzie took out her phone and watched a short video.
"Oh, how's this video? Is it fun?"
"It's fun. Look at this video. It's so fun."
"Oh, really? Let me see."
Bezos had used TikTok before, but he was always busy and didn't have time to watch too many short videos.
Taking his wife's phone, Bezos was also amused by the short video on the phone. "It is very interesting."
"Yeah, it's quite fun to watch videos when I'm free."
"It's just that it takes too much time. Sometimes, it'll be gone in an hour or two."
Bezos nodded.
Even so, Bezos wasn't interested in TikTok.
Other than the fact that he was not interested in TikTok, the other reason was that he knew that TikTok was also owned by Huanyu Technologies.
In the past, Jeff Bezos didn't particularly hate Huanyu Technologies, but now, he hated it too much.
As such, as long as it was related to Huanyu Technologies, he did not like it.
"This dress is not bad, do you like it?"
"Which one?"
"Look, this person is selling clothes."
"Who's selling clothes?"
"He's a streamer from TikTok."
"Doesn't TikTok shoot short videos? Why is he selling clothes?"
Bezos didn't take it seriously at first, but as soon as he finished speaking, his expression changed.
…
"Boss Chen, I'm Xuelin."
"If you have something to say, just say it. Why are you calling me in the middle of the night?"
"I mainly want to report to you about the company's recent situation."
"Oh, tell me."
At noon, Chen Yu received a call from Li Xuelin.
Although it was noon in China, it was late at night in North America.
"We've officially shut down the instant messaging service."
"Oh, what about the search service?"
"We didn't shut down the search service. We cooperated with Xiaochuan and moved their search engine to our TikTok platform. However, we're not responsible for the entire business. We'll leave it to Xiaochuan. "
"Professionals do professional things. Xiaochuan is in the search engine business, so it's best to leave it to them."
Chen Yu nodded.
Li Xuelin's operation was alright.
TikTok didn't have an instant messaging gene, so it was normal to shut down the instant messaging service. As for the search service, although Li Xuelin didn't have much technology, cooperating with Wang Xiaochuan could increase Huanyu's search market share and help his own people.
However, Chen Yu knew that Li Xuelin wasn't just reporting about the business. "There's more. That's not all, right?"
"Hehe, I can't hide anything from Boss Chen. I'm calling to tell you the good news. After your criticism last time, we've officially launched a live streaming model. This model has not only brought us stable profits, but it has also greatly increased the number of registered users and the growth of our videos. More and more internet celebrities have joined the live streaming camp. Not only that, but more and more merchants and ordinary people have also started to stream. We estimate that the total sales of our TikTok live streaming this year will reach 10% of Amazon's. "
"Very good."
It would be difficult for Pinduoduo alone to deal with Amazon for the time being.
However, with Pinduoduo and TikTok, that might not be the case.
"Boss Chen, it's your suggestion. If it weren't for you, I would still be thinking about how to do instant messaging."
"Don't flatter me. However, I think you guys haven't done enough."
"Boss Chen, go ahead."
"It's not rare for ordinary people to stream their goods … Why don't you find some celebrities to sell goods?"
"Celebrities?"
"Why? Can't celebrities sell goods?"
"This … They can, but I'm afraid that some celebrities won't be willing to sell goods."
"That might not be the case."
Chen Yu said, "It's not easy to be a celebrity, and it might not be very profitable. Especially now that a lot of movies are failing at the box office, many celebrities are not doing well. There are also some has-been celebrities who don't have much income. If we send them an invitation to work together at this time, I think they'll be tempted. "
…
"Yiming, do some research on celebrity streaming. We'll officially look for a celebrity to stream their goods next week."
It sounded impossible for a celebrity to stream their goods.
This was because some celebrities would subconsciously feel that it was too low to stream their goods.
If they wanted to work together, it would be an endorsement.
What would they be if they did that?
As long as they were celebrities, they would probably not agree.
However, after carefully listening to Chen Yu's words, Li Xuelin knew that it was not impossible.
This was actually the same as streaming their goods.
At first, he felt that streaming their goods was not much.
However, after doing it, he realized that streaming their goods was really promising.
Ordinary internet celebrities were already streaming their goods in huge quantities. If they invited a celebrity to do it.
This would not only bring a huge advertising effect to TikTok, but it would also be a direction sign.
In fact …
In the future, they could even bind celebrities to them.
They did it right away.
After in-depth research by TikTok officials, they officially finalized a candidate: Tyson.
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