"Boss Chen, oh my god, you cut that plane down to 0 yuan."
"What? Do you think my hundreds of millions of fans are useless?"
"No, I did it mainly for the gimmick. I didn't expect anyone to cut it down to 0 yuan."
"Haha, I'm here now, aren't I? Haha, are you heartbroken? "
"No, no, no, no. Although a plane is expensive, the advertising effect this time completely exceeds that of the plane."
"That's right. Well, where is the plane? Where do I go to pick it up?"
"Boss Chen, don't worry. I've already placed an order with Boeing. But Boss Chen, do you have a pilot certificate?"
"Uh, no."
Chen Yu had a headache. "Well, do you want to take a test?"
Of course.
This was just a joke.
Chen Yu didn't have time to take a pilot's certificate.
If he really needed to use a plane, he could just find a few pilots to fly it.
"Okay, Huang Zheng, you did a good job with Pinduoduo, but this is not enough. You have to continue."
"Yes, Boss Chen."
Pinduoduo's overnight success in the overseas market also gave Huang Zheng great confidence.
Even if Pinduoduo was losing money now, it was still a loss.
The Internet model had always been to burn money in exchange for traffic.
What's more, they had just burned money in exchange for a huge traffic.
On the other side.
The founder of Amazon, Pinduoduo's biggest competitor, was staring at Pinduoduo.
He didn't expect that their recent promotional activities didn't have much effect.
Cut down, cut down Pear phones, cut down cars, cut down planes …
Bezos kept muttering as he stared at Pinduoduo's bargaining page.
Although he knew that many people hated bargaining, it still couldn't stop the craziness caused by bargaining.
Especially the plane that was cut down to 0 yuan. Although Chen Yu took it away, it still attracted the attention of thousands of people.
"He's a genius. He even came up with such a function."
However, although Bezos admired Pinduoduo's bargaining method, he didn't want to copy it to Amazon.
Amazon's position was different from Pinduoduo's. Even if the bargaining function was good, they would not easily copy it.
Amazon had its own business logic and could easily imitate others. If others failed to imitate them, they might end up messing up their own position.
This was just like MSN in the past.
When Huanyu Technologies and Microsoft PK instant messaging, Bezos felt that MSN had made a serious mistake.
All of a sudden, they fell into the trap created by Huanyu Technologies. After that, they kept imitating until they were dead.
Until now, MSN was already somewhat confused about its own position.
They wanted to socialize with strangers, and they wanted to socialize with acquaintances. In the end, whether it was for strangers or acquaintances, MSN did not do a good job.
In contrast, Huanyu Technologies.
One of them wanted to socialize with acquaintances, so he launched WeChat.
The other one was socializing with strangers and was trying to find out more.
That was a little off topic.
Bezos didn't do instant messaging. He only studied e-commerce.
However, he felt that Ping Duo Duo was not as simple as it seemed on the surface.
He wasn't just bargaining.
However, Bezos couldn't figure out what kind of charm Ping Duo Duo had.
"Mr. Bezos, what are you thinking about?"
"Do you feel that Ping Duo Duo seems to have created a new e-commerce model?"
"Really?"
The assistant was stunned for a moment, then said, "Ping Duo Duo seems to have merged B2C and C2C."
"It's not that simple."
Bezos shook his head.
If it was just traditional B2C and C2C, Bezos wouldn't have asked this question.
He felt that there was a new model in B2C and C2C.
If not, Ping Duo Duo wouldn't have developed so quickly.
However, Bezos still couldn't figure out what this new model was.
"Mr. Bezos, I think we should start a public opinion war. We've been following Ping Duo Duo recently. Although they've attracted a lot of traffic recently, they're doing very poorly in many areas. The most serious problem is the quality of their products. Whether it's the free products they bargained or the products they bought at a low price, their quality is very average. Some netizens don't even want to think about it after using it once. Their reputation isn't good either. "
"Public opinion is useless against Pinduoduo."
Bezos shook his head. "Pinduoduo's current position is in the sinking market. Their main customers are uncles, aunties, housewives, and of course, some girls with tight finances … They have limited funds and don't have high requirements for the quality of their products. Besides, isn't Pinduoduo the same as us in the early days of Amazon? "
"Even so, no matter what, we can put a label on him. At that time, when we mention Pinduoduo, the consumer's impression will be poor quality, fake … and other keywords. "
"That's fine too."
Bezos nodded, but he knew in his heart that it wouldn't be of much use.
The target group of the sunken market was not particularly concerned about the quality of these products, so it was useless no matter how many labels were used.
It was just like how many people advised others not to eat cheap junk food, but many people still ate it.
Why?
You think they like to eat cheap junk food? The problem is that they don't have the money.
The most important thing now is to figure out Pinduoduo's business model.
If they didn't even figure out their core business model, how could they drive Pinger Duo back to their hometown?
In the next few days, Bezos had been studying Pinger Duo's core business model.
However, after some research, Bezos still couldn't figure it out.
He had some ideas in his mind, but he didn't know how to summarize them.
Until.
When Pinger Duo launched a "Team Formation" function in the bargaining function, Bezos finally found something.
Pinger Duo's Team Formation used the Team Formation System.
The team leader could initiate a team formation with his friends. If one team formation succeeded, the team leader would get the product for free.
On the surface, it looked like bargaining. Using the free product to get a large group of people to start a team formation and recommend more users to buy.
However, on a deeper level, one would find that this team formation was not as simple as recommending users.
For example, why would someone join this team formation?
If it was a stranger, would they still join together?
This reminded Bezos of the group buying they did before.
In fact, all major e-commerce platforms had done group buying.
At first, group buying was very popular, and everyone liked it very much.
However, after doing it for a while, they found that group buying died out.
Not only did merchants dislike group buying, but even users didn't like group buying.
As for why?
Some said that group buying increased the cost of merchants.
Others said that group buying lowered the quality of the product.
Some said that …
Until now, Bezos couldn't fully explain it.
However, when he saw Pinger Duo's Team Formation, Bezos seemed to have figured it out.
Previously, Amazon's group buying, as well as other e-commerce platforms' group buying, were all built on e-commerce platforms.
It was their platforms that promoted these group buying products.
However, Pinger Duo's Team Formation System became the users' own promotion.
Imperceptibly, he reduced the intermediate links because this was the users' own promotion. At least, he didn't need to pay the promotion cost.
This was like a product that didn't need a distributor and directly reached the consumers' hands.
Undoubtedly, such a price could naturally be reduced to the lowest price.
However, was it just like that?
No.
Looking at these bargains and links, Bezos thought of a series of keywords.
Link, share, friend … and finally … social.
That's right.
This was social.
Pinger Duo's model was social e-commerce.
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