"2333 … The streamer is selling underwear."
"Oh my god, I'll buy one."
"10 dollars for three. Come on, give me three."
"The style is not bad. There's even a picture of Crayon Shin-chan."
"Streamer, give me 30."
"F * ck, why do you need so many?"
"Can't I wear one a day?"
Many people might not have enough money to buy other things.
But when it came to underwear, a lot of people had the money to buy it.
Not only did they have the money to buy it, but they also bought a lot.
After all, underwear was a necessity, and he needed it for everyone.
And his price was not expensive. Anyway, they had to buy it in real life. In this case, it was just right to buy dozens of underwear.
It was a pity that the streamer was a man and only sold men's underwear.
In fact, many people also wanted to buy a few more pairs of underwear for their girlfriends.
If there was really a male streamer who sold women's underwear, haha … Thinking about this scene, they would probably be even more excited.
"Boss Lee, Boss Lee, good news, good news."
Zhang Yiming excitedly reported to Li Xuelin, "We sold like crazy this time."
"Oh, how much did you sell?"
"500,000 pairs of underwear."
"That's a lot."
Even Li Xuelin was shocked by the sales of 500,000 pairs of underwear.
He did not expect.
When the mouse and keyboard were replaced with underwear, the volume of business he brought increased by hundreds or thousands of times.
It seemed that Boss Chen was right.
In his heart, Li Xuelin was full of admiration for Chen Yu.
The income from rewards and advertisements was not stable, but selling goods could provide a stable income.
Not only was it stable, but it also seemed that the profit was very scary.
Take underwear for example. His profit was at least 30%, and this was still low. Some were at least 40%, and even 50%.
The profit from 500,000 pairs of underwear was at least a few hundred thousand dollars.
This was just the first round.
What about the second and third rounds?
Of course, such a model also solved the problem of declining repurchases very well.
Just like before.
If he kept selling the mouse, it might be okay in the first few rounds. But if he kept selling the mouse and keyboard, who would care about him later?
But today he changed to underwear, tomorrow he changed to underwear, the day after tomorrow he changed to shoes, and the day after that he changed to other things.
These were products that consumers usually needed to buy.
Even if he bought it today, he would buy it again tomorrow.
And so.
This way, not only would he be able to earn more than the rewards, but he would also be able to open up a sustainable path of profit.
"Arrange for a few more livestreams. We'll see how it goes."
Feeling a little excited, Li Xuelin instructed.
"Yes."
In the next few days.
Under the arrangement of TikTok officials, they promoted different products with 20 streamers one after another.
There were clothes, food, household appliances, and other things.
You could almost say that.
Every livestream of selling goods caused countless consumers to go crazy. At the same time, records were created one after another.
This situation also attracted the attention of other internet celebrities and original video enthusiasts.
"Brothers, TikTok seems to have developed a new function."
"What function?"
"Live streaming."
"I saw it too. Sister, I didn't expect to be able to sell goods during a livestream. Why didn't I think of it before?"
"It's not too late to think of it now. I'll give it a try later."
Since the birth of TikTok, many internet celebrities of all sizes had appeared.
Of course, some became internet celebrities because of their hobby, and some wanted to make money on TikTok.
However, because of the previous model of TikTok, although many internet celebrities had millions of fans, the income from rewards and advertisements was not much.
Some did not even have any.
Usually, they would watch your videos with great interest. Once it was a livestream, they would shout "Small gifts, come and go." Ghosts would ignore them.
After all, not all internet celebrities were the top popular streamers.
Some streamers did not look very good.
Some were completely ordinary people.
Some of them even looked ugly.
However, this time, TikTok had introduced a new model, which was to sell goods.
You had so many fans. If you could get these fans to buy your products, profits would come.
As for whether others would buy them or not?
Of course, not everyone would buy them.
However, if they brought some necessities, they would still be able to impress the consumers.
Hence …
The train of thought became very clear.
When the internet celebrities were livestreaming, they would no longer need the netizens to give them small gifts. They would simply sell the goods.
As for how to sell the goods?
Have you seen a salesperson selling things?
Just follow the salesperson's instructions.
Of course, since the internet celebrities could become netizens, they naturally had more advantages than ordinary salespeople.
In the first place, these people were all his fans. As long as he shouted during the live broadcast and performed a talent show, an endless stream of orders would come in.
However, they did not only do livestreams.
After the livestream ended, they worked even harder to shoot a series of short videos.
That was necessary.
If they wanted to attract more fans, they had to shoot more high-quality videos.
Only by using more high-quality videos to attract more users would they be able to sell more goods.
…
"Xuelin, you guys are amazing. You guys have simply created a new e-commerce model."
Huang Zheng gave Li Xuelin a call when the livestream of TikTok appeared.
It could be said that …
Recently, the biggest beneficiary of the livestream of TikTok was Bingduoduo, other than TikTok.
This was because the livestream of TikTok also required a trading platform. Otherwise, it could not guarantee the interests of the consumers.
And this trading platform was Bingduoduo.
"This is all thanks to Boss Chen. I finally understand. Even if I get scolded by Boss Chen, it's worth it."
Li Xuelin was also emotional.
He did not expect that the livestream of goods would have such a great impact.
This impact was not as simple as profits.
What was more, TikTok had completely tied these streamers to the same boat.
The streamers obtained profits through TikTok.
TikTok produced a series of high-quality short videos through the streamers.
Once this binding was done, competitors could basically be ignored.
This was a virtuous cycle. And this cycle would form its own technical barrier as time passed.
This was not something that the latecomers could imitate even if they wanted to.
"Hehe, you're making me want to go back and get scolded by Boss Chen."
Huang Zheng said with some envy.
"Don't give me that. Bingduoduo has also benefited greatly this time."
"So, this time, I'm also specially calling to express my gratitude to you, Xuelin."
"Hahaha, then treat me to a meal."
"It's a must. I'll arrange it for you tonight."
"Okay, you said it. I'll eat until you're broke tonight."
"Eat until you're broke? Let's see how much you can eat tonight …"
The two of them made an appointment and happily hung up the phone.
(End of chapter)
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