Of course, Bezos knew that they couldn't compete with Huanyu Technologies in terms of low prices.
Huanyu Technologies was undoubtedly dozens of times bigger than Amazon.
Chen Yu was the richest man in the world. This was not something that ordinary people could challenge.
Not to mention Bezos, even if Bill met them, he wouldn't dare to PK them with money.
But Amazon also had its advantages.
Although Pinduoduo attracted a lot of users through WeChat and special offers, they were still a newly launched e-commerce website.
In terms of brand, influence, and consumption habits, they were far inferior to Amazon.
For this reason.
When Pinduoduo came up with a series of special offers, Bezos prepared a Shengda promotion.
For a long time, e-commerce website promotions were very attractive.
For example, the Double 11 promotion in China.
When the Double 11 promotion came, people tended to forget everything else and focus on shopping.
Pinduoduo was good, but it wasn't famous.
When Amazon was preparing to hold a promotion, people became less interested in Pinduoduo all of a sudden.
No matter how cheap Pinduoduo's products were, they only paid attention to Amazon's promotion.
It had to be said.
Bezos' strategy was very good. Their promotion plan attracted a lot of consumers.
They no longer focused on Pinduoduo.
Even if they accidentally clicked on Pinduoduo's website from WeChat, they would come back soon.
Because they already had their favorite products on Amazon, they didn't want to buy from Pinduoduo.
However.
Bezos thought that with Shengda's promotion, they could suppress Pinduoduo's influence.
But they completely misjudged Pinduoduo's model.
Pinduoduo didn't rely on low prices to compete with Amazon.
Pinduoduo relied on free.
Yes.
You didn't read it wrong.
It was free.
When a user sent Pinduoduo's bargaining link to the WeChat group, Pinduoduo's bargaining was officially launched.
"Everyone, help me bargain. This is the link."
"What is bargaining?"
"It means that you click the link and help me bargain. Then the original price can be reduced by a few dollars. If you are lucky, it can be reduced by dozens of dollars. The original price of the microwave oven I bought was 200 dollars. Now it has been reduced to 190 dollars. As long as I cut another 10 dollars, I can get this microwave oven for free …"
"F * ck, is this for real?"
"This must be true. Pinduoduo is a website opened by Huanyu Technologies. As the world's largest listed company by market value, they wouldn't dare to cheat."
"Then I will cut it for you."
"Thank you."
Some friends on WeChat click the link.
Although they didn't know what was going on, it was easy to bargain..... of easy........ When he clicked on the button again, it would show that he had helped his friend with a $1 discount.
. I helped you cut it.......
....... of me......
............................
...... of of of of........
The friend who sent the link was very excited.
He only needed to cut it by one dollar and he could get this product for free.
He didn't say anything else and sent the link to his friends.
A few minutes later, with the hard work of this friend, he finally cut the microwave oven from 200 dollars to 0 dollars.
In other words, he could get this microwave oven for free now.
He quickly filled in his phone number and address. He just had to wait for the microwave oven to arrive.
"Brother, did you cut it to 0 dollars?"
"Yes, thank you, everyone. It's 0 dollars now."
"Did you get the goods?"
"Not so fast. I just filled in the address. It will probably take a few days. Actually, you can also participate in this activity. As long as you send the link to your friends and let them bargain for you, you can also get this microwave oven for free. "
"Me? I'm not interested. Let's wait until you get the microwave oven."
"That's true."
There were too many tricks to deceive people on the Internet. Although many people were a little tempted, they were still more careful before others received the goods. However, three days later, when the friend who sent the link to bargain said that he had received the goods and posted a photo of the goods, the entire WeChat group exploded.
"Oh my god, you really received the goods?"
"There's a photo and the truth. If you don't believe me, I can't help it."
"Oh my god, I thought it was fake. F * ck, it's real."
"Of course it's real. You didn't come when I told you to bargain."
"Now come come come, but I don't want the microwave oven. Is that okay?"
"Of course. You can participate in other activities. In addition to the microwave oven, there are a lot of goods to bargain for. As long as you can cut it to 0 dollars, then you can buy the goods back for free. "
"That's true, but won't this kind of business lose money?"
"The business won't lose money. Pinduoduo officials will subsidize them."
"Then what does Pinduoduo rely on to make money?"
"Of course they don't make money now. This activity is just for promotion and advertising."
"Oh, I understand."
The logic was very tight.
Pinduoduo naturally did not want to do a good thing by asking you to bargain. Of course, they wanted to promote their e-commerce website.
The business was willing to sell the goods to you because Pinduoduo officials had subsidized them.
They were the ones who put in the effort and paid for the promotion.
This was equivalent to an equivalent exchange.
After figuring this out, the group of netizens could no longer sit still.
"I'll go to Pinduoduo and shop around."
"I'll go to Pinduoduo too. One of my coffee machines is broken. I've long wanted to buy a new one, but I don't have the money. I don't know if Pinduoduo has a free coffee machine bargaining activity."
"Yes, yes, yes. I saw it. I'll connect you."
"Thank you so much."
To the public, most netizens were not rich.
Their lives were more stressful.
Even if they were not, there was a product that they could bargain for free. Why not?
At this time, Amazon was holding a promotion.
What did that matter?
They could do their own thing and cut their own.
Besides …
No matter how Amazon promoted, could he bring the product home for free?
No …
He could not.
Amazon could not do that, but Pinduoduo could.
Hence …
Thousands of connections were sent to every corner of WeChat. Of course, there were also a series of instant messaging, major forums, and so on.
"Brothers, do me a favor. Help me cut it."
"I want it too. I want it too. Help me cut it too."
"I'm just short of ten dollars. Brothers, do me a favor."
"Damn. Why do they have to continue cutting after one dollar? Damn. Isn't this a scam?"
"Alright, let's continue cutting then. Anyway, there's only one hundred cents left."
Yes.
In the beginning, Pinduoduo's smallest bargaining unit was one dollar.
But later on, it became interesting. After one dollar, it became ten cents.
Did you think that there would be no more ten cents?
No.
The further it went, the smaller the amount of bargaining would be.
Not to mention ten cents, even one cent would often appear.
Although many users realized that they had been scammed by Pinduoduo. Even though they knew that they had been scammed, they would still continue to bargain.
Anyway, they had nothing to do. They would cut as much as they could.
Besides, it was a few hundred dollars. If they did not help them promote the product, wouldn't Pinduoduo suffer a loss?
Furthermore …
They would not lose a piece of meat if they were cut by their friends. They had so many friends and so many groups. Naturally, they had to make good use of them.
As long as they continued to send connections when they were free, they would be able to cut it.
There were many friends who had such thoughts.
Although this would take up some resources and make many other netizens feel disgusted.
But it was useless to be disgusted.
They would not be able to affect other real consumers.
Also, sometimes, it was useless even if they were disgusted.
When your very good friend sent a bargaining link, what could you do?
You had such a good relationship. Not only could you not say anything, but you also had to help them cut it.
Well, even if they were not friends, when your relatives sent a link, what could you do?
In that case, other than relatives, there was also your own father and mother. Would you dare to scold your own parents?
The most hateful thing was that when your girlfriend or wife sent a link, would you click or not?
There was no choice.
There was only one word. Click.
(End of Chapter)
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