As an experienced operator, Jin Yong knew how to observe the various data of the game and formulate corresponding operational strategies based on the KPIs set by the various leaders. He cleverly sold various products to players in the most cost-effective manner.
According to traditional operational strategies, operational techniques were a bit like shearing sheep. You had to shearing the most sheep while listening to the least sheep bleating.
However … Tengda's request seemed illogical, didn't it?
Of course, Jin Yong knew that GOG was only doing that. Cheap skins and fancy discounts. However, the problem was that Bullet Hole 2 was in a special situation. How could it compare to GOG?
At that time, GOG had a strong competitor like IOI in order to maximize its market share. What's more, GOG's player base was large enough. Thus, it could occupy the market with small profits but quick turnover.
But what about Bullet Hole 2? In the first place, it would not have been able to defeat Ocean Stronghold like GOG had defeated IOI. What's more, Ocean Stronghold had already fostered players' habit of paying for it. Gamers of FPS games liked epic weapons that cost 888 yuan. Now, even if Bullet Hole 2 set a slightly higher price for its skins, it would not be easy for everyone to dislike it.
On the other hand, if the price was set too low and Bullet Hole 2 did not attract a large number of players, it would fall into a predicament where the profits from the skins could not cover the development costs.
Jin Yong suddenly understood why Boss Kang did not tell him about this earlier. Instead, he suddenly transferred him over because Bullet Hole 2 was about to officially launch.
Obviously, the higher-ups were not at ease with Tengda's marketing plan!
They had not intended to let Jin Yong come, but they had no choice but to transfer Jin Yong over since they could not handle it.
Of course, they did not think that Jin Yong could handle it. They thought that Jin Yong could ask Zhao Xuming, who was already far away in Tengda. After all, the two of them had a good personal relationship.
Jin Yong felt helpless and could only call Zhao Xuming.
"Hello? Boss Zhao, long time no see. Haha, I heard that Tengda is on holiday?
"Ahem, sorry to disturb. It's like this: I was recently transferred to Bullet Hole 2's operations team. I have a question to ask …"
They were old acquaintances after all. What's more, Bullet Hole 2 had a cooperative relationship with Tengda. Thus, Jin Yong did not beat around the bush and directly voiced his doubts.
In fact, his doubts were very simple. There were only two: Why was Tengda's operation plan for Bullet Hole 2 so simple? How was he supposed to cooperate?
On the other end of the phone, Zhao Xuming was silent for a moment before asking, "Isn't it already very clear? Just do as I say. "
Jin Yong: "Huh? Just do as I say? However, Bullet Hole 2's situation was different from GOG's. It might not be able to copy GOG's methods, right? No matter how I look at it, this operation is too simple. There doesn't seem to be any technical content … "
Zhao Xuming asked back, "Then do you want a truly useful operation plan, or a very complicated plan that people will think that you, as the person in charge of operations, played an important role?"
Jin Yong was speechless. "Ah, this …"
Zhao Xuming's question really stumped him.
This principle was actually very simple: if you were Party A, and Party B had already given you an excellent work that completely met the requirements of Party A. However, if you did not raise any opinions at all, accepted the work, and paid for it, the higher-ups might think that you did not play any role in the process. However, if you forcefully proposed some amendments to make it look like you did something, Party B might change the work even worse. In the end, you might even have to 'use the first version'.
So, as the Party A, how should you choose?
Jin Yong hesitated for a moment and said, "But Boss Zhao, this is not the same, right? This plan for Bullet Hole 2, it … "
"It …"
After saying 'it' for a long time, he still could not come up with a reason.
Zhao Xuming smiled. "Are you trying to say that this plan is too simple? Then, here's the problem: the more complicated the plan, the more effective it will be?
"As an operations manager, I always think that a complicated plan is more effective than a simple one. I have to change a simple plan into a complicated one, but I don't analyze the real reason behind it. I don't analyze the specific situation of the project. Then, I might still be promoted. But can such operations bring out a truly popular game?"
"Now, you're asking: I'm walking on the right path. What should I do to show that I'm playing a role in this process?
"My answer is: don't do anything! Since it's the right path, continue walking it. When it really has a problem, then think of a way to solve it.
"This is something I learned after coming to Tengda: inaction is not a crime. The key is to look at the situation clearly and act only when you're sure. As long as you're walking on the right path, inaction is the best solution. It's much better than messing around.
"Actually, ask yourself this: this plan might be simple, but it's the most correct plan with the highest upper limit, isn't it?"
Jin Yong was silent for a moment, obviously deep in thought.
After a moment, he asked uncertainly, "But Boss Zhao, why does it sound like you're encouraging slacking …?"
Zhao Xuming was unhappy on the other end of the line. "What do you mean slacking? Can you not look at problems so narrowly?! Why do you have to do all that when you can win without doing anything?
"Let me ask you, what kind of teammate is the most infuriating in games? Noob teammates and teammates who don't know how to play are infuriating, but as long as they have some f * cking idea of their own standards, obediently create teams, take damage, and create opportunities for teammates who know how to play to harvest, they would be considered good teammates.
"The most infuriating ones are teammates who feel good about themselves. The situation is clearly good and they can win by lying down, but they insist on leading the rhythm. In the end, they overdo it and are caught by the other party, causing a chain reaction. They lose the advantage!"
"Actually, many people in Tengda are winning without doing anything. However, they will not cause trouble for Boss Pei in order to make themselves feel like they exist. Instead, they will quietly enjoy and accumulate strength while they are winning. That way, when they really need to make a move, they will be able to show their abilities and cut their throats!"
"Do you understand?"
Jin Yong suddenly felt a little guilty after being lectured by Zhao Xuming.
Indeed, Boss Zhao made sense. He was the one who was stupid!
Jin Yong reflected for a while. He had been in Long Yu Corporation for a long time. He had naturally been tainted with this bad habit of 'messing around and making himself feel like he existed'. This might be a good thing from the perspective of a promotion. However, it would be destructive from the perspective of the entire project and even the overall interests of the company.
On the other hand, Boss Zhao had the mentality of 'playing it safe'. He would be like a fish in water after going to Tengda!
Not only did he have a summary of the previous operation strategy, but he also had a brand new understanding!
Since Tengda's operation thinking was ahead of Long Yu Corporation's, it had reached a whole new level of looking at problems. Accepting everything was indeed the best solution.
At that thought, Jin Yong nodded. "I understand, Boss Zhao! My next mission is to strictly follow this operation plan and not cause any trouble! "
…
…
February 11th, the second day of the Lunar New Year holiday.
Pei Qian had nothing to do and went to the Fish-Catching Internet Cafe near his home to surf the internet.
Fish-Catching Internet Cafe, Upwind Logistics, and other physical businesses had already opened all over Jingzhou. Pei Qian had specially arranged many larger shops near his residence and company to prepare for emergencies!
He had originally thought that he would open two more shops in such a remote place. He would open them bigger and have fewer people. Then, he would definitely have a seat when he came to surf the internet. What's more, he could lose some money at the same time. How good would that be?
However, he realized that it was quite popular after he arrived!
There were two Fish-Catching Internet Cafes nearby. One was in 1.0 mode, and the other was in 3.0 mode. They were both very big. The second floor of the 1.0 mode had also been changed to a VR gaming area, the same as the other Fish-Catching Internet Cafes. Even so, there were many people in these two places!
He did not know when it started, but the Chinese New Year period had become the peak season for internet cafes and cinemas.
Pei Qian opened GOG and used Happy Ruan to have a little fun for two games. Then, he was killed 0-10.
It was not because he was very noob. Even if he was noob, he could not beat Ma Yang. The main reason was that he still had the title of 'Literary Genius of the Winds, Designer of Ruan' …
However, it did not matter. Death was not the end. As long as he was happy, that was enough.
After closing GOG, Pei Qian opened IOI with the mentality of caring for the vulnerable as if he was taking care of his own son.
"Eh? IOI also has a new year event. Not bad!
"He's very motivated and energetic!
"Humans have to maintain this fighting spirit and motivation in the face of adversity. That's the only way to have a chance of turning the tables.
"I told you that IOI is my biological son. It's like me. Unlike GOG, that unfilial son. I'm so angry!"
Pei Qian opened IOI's update announcement to see the new content.
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