The publicity work for "A Chinese Ghost Story", which would be released on April 2nd, had already begun. The budget of 30 million was not too much, but it was enough to ensure that most of the audience in the country knew that the movie was going to be released.
However, compared to the two Hollywood blockbusters, "The Final Battle of Vulcan" and "Legend of the Holy Land", "A Chinese Ghost Story" was undoubtedly in a weak position. Chenfei Media also had no intention of provoking a huge publicity war and was more or less keeping a low profile.
Therefore, when Lu Chen shouted on his blog that "the domestic box office will exceed 500 million and the sales of peripheral products exceed 100 million!", it inevitably caused a lot of repercussions in the industry.
In the past decade, the box office of domestically-produced films had also increased significantly with the popularity of the domestic film market.
Among them, there were many popular films that had invested tens of millions of yuan and had a box office of hundreds of millions of yuan. However, these were basically youth idol films. Most of them were adapted from best-selling novels or online novels.
The investment for "A Chinese Ghost Story" was only tens of millions of yuan. The target of 500 million yuan domestic box office did not seem high, but the actual situation was not like that at all. That was because there were fewer and fewer films with low cost and high box office. Even youth idol films were a little difficult to play, let alone ghost films!
If "A Chinese Ghost Story" had invested hundreds of millions or even 200 to 300 million yuan, it might have been able to attract a lot of audience members with the influence of the original work.
However, a mere 30 million yuan investment, even if it was all spent on special effects, how many minutes of content could it produce?
Without exciting special effects, how could "A Chinese Ghost Story" attract domestic film audiences? The appreciation of domestic audiences was very different from that of Hong Kong audiences. Ghost films were definitely a niche film.
Wang Xiaoxu's analysis of "A Chinese Ghost Story" was very reasonable.
What exactly made Lu Chen so confident?
It was one thing to have a box office of 500 million yuan, but he actually shouted the slogan of more than 100 million yuan for the peripheral products. It was really shocking.
Many people in the industry felt that Lu Chen was really a little too arrogant. Perhaps his development had been too smooth in the past two years, so he believed too much in his own influence. He had forgotten that movies were different from television and pop music.
If Lu Chen were to make a youth idol film, he would not have to worry about the box office.
This kind of fantasy film was not something that a newcomer could easily handle.
However, there were also a few people in the industry who supported Lu Chen. They had seen the original version of "A Chinese Ghost Story" and had a positive and admiring attitude towards the movie. They said a few good things about Lu Chen on their blogs.
However, such voices were very weak, and the general public was not optimistic about it.
In LuChen's blog post, although Wang Xiaoxu's name was not mentioned at all, the film critic still took it as a provocation to himself and quickly posted a new blog post.
The content of the blog post was very simple. There were only four words — wait and see!
Wang Xiaoxu was a mature scholar. He had his own insistence and stubbornness. When he was serious, he was also very sharp. However, he would not play silly games with others, such as making a bet with Lu Chen that he would eat a keyboard or run around naked.
The words "wait and see" were enough to show his attitude.
Lu Chen's fans were naturally very supportive of Lu Chen's blog post.
"Don't say anything else. I will contribute at least five movie tickets. The peripheral products will depend on the situation!"
"A box office of more than 500 million is too conservative. I think it can break 800 million!"
"One billion!"
"Support me, Chen. I will take my girlfriend to watch" A Chinese Ghost Story "."
"The box office and reputation in Xiangjiang are so good. I don't believe that it will fail in China. It will definitely work!"
"Big Lu Chen, can you tell me what kind of peripheral products there are?"
"I'm curious too …"
Needless to say, Lu Chen really responded to the questions raised by his fans about the peripheral products. He updated his blog again the next night and released dozens of photos.
These photos were all related to the peripheral products of "A Chinese Ghost Story", including the doll figurines that were the most popular in Xiangjiang. However, they were not artistic close-up photos, but finished stock photos!
That's right. What Lu Chen posted on his blog were finished stock photos of various peripheral products. In addition to the various versions of the main characters in the film, there were also soundtracks, movie novels, commemorative albums, accessories, and so on. There was a dazzling lineup of everything.
The key was that in a large warehouse, the stock was full!
The stock of these peripheral products was ordered by the factory when Lu Chen was still in Xiangjiang. He mainly focused on the domestic market, and the quantity had more than doubled. At present, the goods had basically arrived and were shipped to the capital.
The purchasing power of the audience in Xiangjiang was relatively strong, and the number of domestic audiences was large. Under the overall balance, Lu Chen set a sales target of 100 million for "A Chinese Ghost Story".
This goal should be said to be very ambitious, because many peripheral products of Hollywood blockbusters did not sell well in China, let alone domestic films.
However, the success in Xiangjiang gave Lu Chen enough confidence!
On the one hand, these stock photos were to prove his confidence, and on the other hand, it was also a powerful counterattack to Wang Xiaoxu's questioning remarks. If he did not have the confidence to recover the cost, would he produce so many products?
In fact, in his previous blog, Lu Chen had already posted a few photos of the peripheral products, but that kind of artistic photos obviously could not be compared with this kind of "show off" stock photos, and it immediately caused a lot of shock among his fans.
"Wow! There are so many, can you give me one? "
"The puppet figurines are so cute, I must buy a set when the time comes!"
"Where are the local tycoons? Give a big exclusive sale to the group members! "
"Buy, buy, buy!"
Finally, Lu Chen said in his blog that these peripheral products had begun to be shipped to the surrounding stores of the major cinemas. By April 2, they would definitely be on the counter, and he hoped that everyone would support them!
Of course, the fans had to support him.
Lu Chen's confidence also came from the group of loyal and cute fans he had. He could get millions of tips for a live broadcast, so how could he not sell the peripheral products for more than 100 million!
In the face of Lu Chen's counterattack, Wang Xiaoxu was silent. Perhaps he was shocked by Lu Chen's generosity, or perhaps he was "waiting and see". In short, he did not compete with Lu Chen's fans anymore.
Everyone's attention was quickly diverted.
The publicity for "A Chinese Ghost Story" was still in full swing. Lu Chen even broke the previous practice, ran a number of announcements, and appeared on several shows in a row to promote the film.
Not only Lu Chen, but Chen Fei 'er also spared no effort to use his own connections and influence to promote "A Chinese Ghost Story". The entire Chen Fei Media was in a state of fanatical work.
Everything was just for the arrival of April 2!
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