38.75 million in box office and 25.98 million in peripheral sales meant that "A Chinese Ghost Story" had created more than 60 million in sales on the first day. For a movie that had a screening rate of just over 15%, it was already very dazzling.
Most importantly, the 25.98 million in peripheral sales was too beautiful. It did not lose to some popular Hollywood IP blockbusters at all, and the profits were more than the proportion of the box office. In the following movie release cycle, the peripherals of "A Chinese Ghost Story" could become a golden hen that laid eggs!
Many of the employees who stayed at Chenfei Media that night were in the industry and deeply understood the meaning of this. Therefore, their cheers were from the bottom of their hearts.
In addition to the box office and peripheral sales on the first day, the audience's comments on "A Chinese Ghost Story" on Waves blogs, film and television related websites, and forums were also collected and summarized by the marketing staff of Chenfei Media.
"Guangying website rating 8.7, 1,785 ratings!"
Guangying website was a very famous community website in China. It mainly recommended and reviewed movies, television shows, and books. The Guangying ratings largely reflected the audience's evaluation of movies and TV series.
This part of the audience was mainly artistic and petty bourgeois netizens, so their ratings had nothing to do with the movie's box office and TV series' ratings. It only represented a kind of comment direction.
It was worth mentioning that the shareholder of Guangying website was Guangying Cinemas.
As a commercial film, it was undoubtedly rare for "A Chinese Ghost Story" to be able to obtain an 8.7 rating on Guangying website, which was more artistic and niche. That was because the members of Guangying website were quite picky.
"On Tomato website, 5,693 fresh tomatoes, 385 rotten tomatoes. The freshness is 93.23%!"
Tomato website was a more popular movie website. Whether it was influence or scale, it was not something that Guangying website could compare with. The evaluation of the film on this website was not reflected by the score. Instead, the audience who liked it would send a fresh tomato (virtual rating prop), and those who did not like it would send a rotten tomato.
The number of fresh tomatoes minus the rotten tomatoes divided by the original number was the freshness. On the other hand, if the number of rotten tomatoes exceeded the fresh tomatoes, then the rotten tomatoes would be calculated — the sign of a rotten film.
For a movie that had just been released, as long as the quality was not too bad or too ugly, usually, the freshness would be higher. However, there were only two situations where the freshness could exceed 90% on the first day.
One was that the producers had cheated to increase the number of tomatoes, and the other was that the movie was indeed well-received!
Whether it was Lu Chen Studio in the past or Chenfei Media now, although they attached great importance to online publicity and marketing, they never used cheating methods to falsify.
This was Lu Chen's pride!
Therefore, without any cheating, "A Chinese Ghost Story" got 93% freshness, which was undoubtedly a very exciting thing. Especially for the marketing department of Chenfei Media, it was equivalent to millions of publicity.
"Waves Blog Movie Rating: 4.5 stars, 25307 reviewers! A five-star rating of 86.75%! "
"QQ Movie rating 9.1 …"
There were many professional or unprofessional film rating websites in the country, but there were only ten or so that had influence and reference value. When the data of these ten or so websites were summed up, the overall rating of "A +" for "A Chinese Ghost Story", second only to the highest S-grade.
Any movie, even if it had an A- rating on the first day, would already be considered a preliminary success in the market. An A + rating meant a good reputation!
This score, which was calculated by a special software, also represented a strong follow-up market potential.
It could affect the number of cinemas and cinemas!
Clap clap clap!
When Lu Chen walked out of the office with Chen Fei 'er and Lu Xi, the employees who had been working hard in front of the computer all stood up. They congratulated and paid tribute to the boss with neat and loud applause!
"Thank you, everyone!"
Lu Chen raised his hands with a smile, motioned everyone to be quiet, and then said, "Thank you for your hard work. I believe everyone must be very hungry now, right? I'll treat everyone to a midnight snack! "
Although it was already 3 o 'clock in the morning, in Beijing, it was not a problem to find a restaurant to eat at any time, especially in the business district and business district, where there were many businesses that were open all night.
"Tomorrow, no, it should be today's holiday. After eating and drinking, everyone should have a good sleep!"
"All employees' bonuses this month will be doubled!"
When Lu Chen said the last sentence, the cheers in the office area almost broke the glass!
This kind of atmosphere full of vigor and vitality basically didn't exist in those big companies and groups. It represented the power of prosperity and a strong cohesiveness!
…
"'A Chinese Ghost Story's first day box office: 38.75 million, peripheral sales: 25.98 million" – QQ.
"The rise of a new genre of domestic movies? 'A Chinese Ghost Story's box office yesterday was excellent, shocking word of mouth! " – Easy Net.
"A new record for domestic movie peripheral sales, 'A Chinese Ghost Story' sells 25.98 million!" – Movie Express.
"Unafraid of the pressure of Hollywood blockbusters, 'A Chinese Ghost Story' delivers a good result on the first day" – Everyday Entertainment.
On April 3, the second day of the official release of "A Chinese Ghost Story" in China, many websites, media, and newspapers published review articles, and even appeared on the entertainment headlines of several major websites!
In the current domestic film market, the box office of 38.75 million on the first day of "A Chinese Ghost Story" was actually not high. In recent years, there were many films with a box office of more than 100 million on the first day. A box office of 30 to 40 million did not have much reporting value at all, unless the film's public relations investment was in place, then they could brag about it with their eyes open.
However, the situation of "A Chinese Ghost Story" was different from other films. First of all, this film was quite a hot topic on the Internet. A few days ago, the famous film critic Wang Xiaoxu and Lu Chen's fans had a war of words on Waves blog. At one point, it was even on the homepage of the hot search list.
Secondly, the investment of this film was only 30 million yuan, and its opponent was the Hollywood special effects blockbuster "Vulcan", which was currently in the limelight. There was also the failure of the similar film "The Painted Skin". With less than 20% of the screening, it was able to obtain a box office of nearly 40 million on the first day. It was really worth it.
However, the box office of "A Chinese Ghost Story" was not the focus of the media's interest, but its peripheral sales!
25.98 million!
This data was too dazzling, making people unable to look at it directly. They even had doubts.
Many people, including many media reporters, wanted to ask, was this real?
It was too explosive!
Because "Vulcan", which crushed "A Chinese Ghost Story" in the box office, completely lost to this new film produced by China and Hong Kong in peripheral sales!
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