Some people would try their best to deny, avoid, or simply pretend to be dead when they did something wrong or said the wrong thing. However, some people would apologize openly, even if it might affect their reputation.
There were many Big V's and Small V's on Waves's blog. There were both types of people. The former undoubtedly outnumbered the latter. Some would even rather go to court and lose money than apologize because they were worried that they would lose fans.
Wang Xiaoxu was undoubtedly the latter.
He was very good at writing and never easily admitted defeat when arguing with others in his column and blog. However, if he was really wrong, he would not insist on it for the sake of face.
At 10: 05 p.m. on April 4th, the well-known writer and film critic solemnly apologized to "A Chinese Ghost Story" and Lu Chen on his personal blog, which had 1.75 million fans.
The reason for the apology was naturally because he had questioned the box office and peripheral sales of "A Chinese Ghost Story" in Hong Kong on "Weekly Movie Talk". It turned out that he was wrong.
That was because tonight, Wang Xiaoxu personally went to the cinema to watch the movie and bought a peripheral product.
Without investigation, he had no right to speak. He admitted that he had made a subjective mistake and had a habitual bias against domestic movies. However, he did not expect "A Chinese Ghost Story" to be so outstanding.
In this blog post, Wang Xiaoxu praised "A Chinese Ghost Story". He felt that the movie had reached a very high standard in terms of plot, characters, soundtrack, background props, and special effects. Especially in terms of soundtrack and character creation, it could be called a real masterpiece!
The peripheral products of "A Chinese Ghost Story" were not only abundant in quantity, but also of excellent quality. The price was not very expensive. It was both unexpected and reasonable for it to be able to achieve such high sales.
Whether it was the movie itself or the peripheral products, the producers had done it with the word "heart"!
In the past decade or so, the domestic film market had continued to be popular. Coupled with the advent of the Internet era, film reviews were no longer limited to a few professionals. Online blogs, Tieba forums, and netizens who discussed the film were everywhere.
However, in this circle that was neither big nor small, Wang Xiaoxu was undoubtedly an influential film critic. Not only did his film review articles appear on his personal blog, but they were also often published in newspapers and magazines.
Therefore, when his movie review, written in the form of an apology, was published on his blog, it immediately caused quite a stir in the industry. Many people in the industry forwarded or commented on it.
When the fans who had been mocking Wang Xiaoxu saw this, they immediately changed their stance. They liked Wang Xiaoxu's sincere apology and forwarded it in large numbers.
The number of fans on Wang Xiaoxu's blog quickly exceeded two million!
Many ordinary netizens who saw Wang Xiaoxu's blog post couldn't help but be curious about A Chinese Ghost Story. Everyone wanted to see if this highly praised film was genuine, so they all ordered tickets online.
Althoughsome people suspect that Wang Xiaoxu has been paid to join hands with LuChen to hype up, such a voice is too weak to set off any storm.
The reason was very simple. It was because the opponent that "A Chinese Ghost Story" was facing was an imported Hollywood blockbuster, and not a domestic film with a huge investment. Otherwise, the voices of doubt would be at least ten times louder.
Public opinion on the Internet could affect reality, especially the reputation of a movie. "A Chinese Ghost Story" had a box office of 38.75 million on the first day of April 2, and it broke through 40 million the next day. On the fourth, it reached 43 million, breaking through 100 million in three days!
What was even more shocking was that on April 5, the box office of "A Chinese Ghost Story" soared to 65 million +, and the screening rate had exceeded 30%, strongly beating "Showdown with Vulcan"!
"Showdown with Vulcan" had been released for two weeks, so it was inevitable that the box office would decline. However, the problem was that ever since "A Chinese Ghost Story" was released, its box office had declined very much. Especially on the fifth, it had fallen to 37 million, losing to the 28 million box office of "A Chinese Ghost Story".
In the words of a certain person in the industry, it was a shock to the eyes of the entire world!
"Showdown with Vulcan" was aiming for more than a billion yuan. Its real opponent was originally Lion Pictures' fantasy blockbuster, "Legend of the Holy Land", which would be released on April 9. It was also a Hollywood blockbuster with a huge investment.
Unexpectedly, it lost to "A Chinese Ghost Story" before "Legend of the Holy Land" arrived.
In terms of publicity, scale of investment, and special effects … "Showdown with Vulcan" could easily crush "A Chinese Ghost Story". Such a result was really shocking.
On April 6, 7, and 8, the box office of "A Chinese Ghost Story" continued to rise with the increase in the screening rate, pulling out an extremely dazzling line. On the 8th, the day before "Legend of the Holy Land" was released, the box office broke 100 million yuan in a single day!
For a domestically produced movie, this was undoubtedly a miraculous existence. Although it was not unique, it was definitely the only one in recent years!
From April 2 to 8, "A Chinese Ghost Story" was released for a week, and its box office reached 420 million yuan in the first week.
The industry fell silent.
Many people knew that the investment for "A Chinese Ghost Story" was only 30 million yuan. The domestic publicity and marketing were basically not much different from this amount. Even if the subsequent publicity investment was included, it would not exceed 100 million yuan at most.
The 420 million yuan box office had already steadily earned back all the costs and achieved a considerable profit.
Not only that, the peripheral sales of "A Chinese Ghost Story" had also reached more than 80 million yuan, creating an unprecedented record for domestically produced movies, including Hong Kong and Taiwanese movies. Furthermore, this sales result had Big Battle of Vulcan.
A Hollywood blockbuster with an investment of more than 100 million US dollars actually lost to a domestically produced movie in peripheral sales. This was something unimaginable in the past, but it had really happened now!
This could not help but remind people of Lu Chen's bold words on his blog, saying that "A Chinese Ghost Story" would take in 500 million yuan at the box office and over 100 million yuan in peripheral sales.
At that time, other than Lu Chen's hardcore fans, not many people believed him. Many people in the industry even secretly mocked his arrogance, thinking that he had lost his mind.
What about now? It was not a problem for "A Chinese Ghost Story" to exceed 500 million yuan at the box office. It was not a dream to hit 1 billion yuan, but it had such real potential.
Those who had mocked Lu Chen back then had their faces slapped swollen!
The real surprise was yet to come. On April 9, due to the release of "Legend of the Holy Land", "A Chinese Ghost Story" finally dropped "as if relieved of a heavy burden". The box office on that day was 87 million yuan.
However, with almost the same screening rate, the box office of "Legend of the Holy Land" only exceeded 80 million yuan. It actually lost to "A Chinese Ghost Story", which had been released for eight days, on its first day!
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