In the cinema, Li Le was observing and thinking. In Beijing, a thousand kilometers away, in the office of Chenfei Media's headquarters in the New Era Art Center, Lu Chen was also waiting.
He was waiting for the box office results of "A Chinese Ghost Story" on the first day.
To be honest, although he had full confidence in his film, when "A Chinese Ghost Story" was really released, Lu Chen still felt a long-lost anxiety and a little uneasiness.
In the face of a strong opponent, he had done his best in terms of film publicity. The quality of the film itself was not a problem to pass the test of the Hong Kong market, but this did not mean that "A Chinese Ghost Story" would definitely be able to achieve a high box office.
There was a lot of uncertainty in the market. Audiences in different places had different tastes, and there were many factors that affected them to spend dozens of yuan to watch a movie in the cinema.
Some films were advertised with great vigor, and the box office was predicted to be very high. The investment cast and special effects were all in place, but the audience did not approve of it after it was released. In the end, it ended up being a failure.
There were also some films that were not optimistic about in advance. The publicity was not good enough, but they relied on word of mouth to win countless audiences!
As a light and shadow magic film, if one wanted to take out the money from the pockets of the audience, strength and luck were indispensable.
The cost of "A Chinese Ghost Story" had long been recovered, and it had made a good profit through the sales of peripheral products. However, for any filmmaker, the domestic market was the ultimate test of the work.
The box office of the movies in Hong Kong was limited, but the potential of the mainland was endless!
Lu Chen did not care how much money "A Chinese Ghost Story" could bring him in the end, but he also hoped that his first movie could be a success in China.
That was why he was nervous.
Ta ta!
There was a gentle knock on the door of the room. Lu Chen, who was sitting in front of the computer and browsing the web, did not look up. "Please come in."
The door was pushed open, and a pretty lady walked in with a steaming hot cup of coffee.
It was not until the coffee cup was placed on the table that Lu Chen woke up. "Fei 'er? Why aren't you resting yet? "
It was not his assistant who brought him the coffee, but Chen Fei 'er!
Chen Fei 'er smiled gently and said, "I'll accompany you to wait for the results."
Lu Chen couldn't help but feel a trace of sweetness in his heart. He didn't pick up the cup to drink the coffee. Instead, he reached out and hugged Chen Fei'er, letting her sit on his lap.
Chen Fei'er did not resist and naturally leaned into his embrace.
Lu Chen rested his chin on her shoulder and breathed in his girlfriend's familiar body fragrance. The nervousness in his heart disappeared without a trace, and his whole body relaxed.
"Are you nervous?" Chen Fei 'er asked curiously.
When she came in just now, she noticed Lu Chen's expression and could tell what he was feeling.
Lu Chen smiled self-deprecatingly and frankly said, "Yeah, I don't know why, but I'm suddenly afraid of failure."
Chen Fei 'er couldn't help but reach out and caress his face. "It's okay if we fail. We can afford to lose."
Her impression of Lu Chen was optimistic, strong, and calm. It was rare for him to show weakness and fear like this. But it was precisely this Lu Chen that made her feel incomparably real and flesh and blood.
Lu Chen smiled and said, "I know. Maybe I care too much. After all, this is the first operation of our company. I don't want to let everyone down …"
"But now, I'm not worried. I believe in myself!"
Chen Fei'er felt that the confident and invincible Lu Chen had returned. She didn't say much, but took the initiative to give a kiss, using her actions to express her support for Lu Chen.
Good times always passed quickly. The coffee on the table turned from hot to cold, and it was already past midnight.
At 1: 27 pm, the first-day box office results of "A Chinese Ghost Story" were released!
Thanks to the great development of the Internet and the IT industry, things that were originally impossible in the past had become very common now. The data of all cinemas across the country was summarized to the cinema chain, and then transmitted to Chenfei Media. It only took less than two hours to complete.
38.75 million!
The first-day box office of "A Chinese Ghost Story" was nearly 40 million!
There was immediately a burst of cheers in the office area outside. The employees who stayed up late with Lu Chen saw the box office results immediately and were all excited.
Although this box office was much worse than the 120 million yuan "Battle of Vulcan" on the first day, one had to know that the average screening of "A Chinese Ghost Story" was less than 20%. As a Sino-Hong Kong co-production with a low investment, it was already very dazzling!
With such an outstanding first-day box office, as long as there was no significant drop in the next few days, the screening of "A Chinese Ghost Story" would definitely increase. After all, its main opponent had already been in theaters for two weeks.
Unlike the cheering employees, Lu Chen only felt a little happy about the box office results and was not too excited. This was because he knew very well that behind the box office of nearly 40 million yuan were the countless fans of himself and Chen Fei'er.
According to what he knew, the fan groups of the two of them in various major cities had organized booking activities. Many fans had booked movie tickets in advance.
It was normal for the box office to be high. If it was low, there would be a big problem!
So he continued to wait.
He waited for the sales data of the peripheral products to come out.
Peripheral products were different from movie tickets. Although they were all scanned and recorded by the computer, it involved different situations in each cinema. The time it took for the statistics to be summarized was not that fast.
The sales results of the peripheral products were undoubtedly more important to Lu Chen now because it could more truthfully reflect the reputation of "A Chinese Ghost Story" among the audience.
Many fans were willing to spend 30 to 50 yuan to support their idol at the cinema. However, in the face of hundreds of peripheral products, it was not easy for them to pay for it except for a few real hardcore fans.
Unless they really liked the movie, liked the story and characters in the movie, they would not be willing to pay for it.
Unlike the United States, the domestic market for movie peripherals was not too big, especially for domestic movies. They had almost given up on this market. That was why Wang Xiaoxu thought that "A Chinese Ghost Story" was faking its peripheral sales.
Whether they could prove their innocence or not, the sales on the first day were undoubtedly crucial!
Lu Xi came as well. She and Chen Fei'er accompanied Lu Chen to wait for the results.
It was not until 2: 57 am that the peripheral sales data from the cinema chain was finally sent over.
25.98 million!
There were once again warm cheers and loud applause in the office area of Chenfei Media.
It was done!
The boulder in Lu Chen's heart finally fell to the ground. He could not help but let out a long sigh of relief.
This result was even better than he had expected!
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