"Weekly Movie Talk" was one of the famous programs of Easy Net Video. Every week, it would appear on the home page, so the number of views was quite high. The number of views on the same day was as many as tens of millions, and it had a fixed group of netizens.
Therefore, when the episode of "Weekly Movie Talk" was broadcast on March 26, it was quickly forwarded to blogs and forums, causing Lu Chen's fans to "explode"!
Recently, because of the Golden Phoenix Award nomination, Lu Chen's fan group, with Lu Jiajun as the core, was quite unhappy. Many people felt injustice for their idol, but they could not find an outlet to vent.
Now, they saw Wang Xiaoxu belittling "A Chinese Ghost Story" in the program, and even hinted that the Hong Kong box office of "A Chinese Ghost Story" was falsified. How could everyone tolerate this?
The anger that they had been holding back immediately turned into cannon fire, blasting towards Wang Xiaoxu!
The main battlefield was naturally on the blog of Waves. Countless fans attacked Wang Xiaoxu's remarks in the comment section.
"Just by looking at the trailer, you came to the conclusion that" A Chinese Ghost Story "is not good. Isn't it too easy to be a film critic?"
"Don't speak without thinking if you don't understand. Why don't you believe that 'A Chinese Ghost Story' has a box office of more than 100 million in Hong Kong?"
"Please don't represent the audience. Do you think we don't like ghost movies just because we don't like them?"
"Bullsh * t film critics, they only know how to talk nonsense!"
"I'm sorry, I've seen 'A Chinese Ghost Story' in Hong Kong. The box office is that good."
"Speak without evidence. Be careful that Lu Chen will sue you for slander!"
"'A Chinese Ghost Story' is ten streets ahead of 'Painted Skin'. The domestic box office will definitely not be bad."
"Be careful that you get slapped in the face …"
The main focus of the fans' bombardment was Wang Xiaoxu's doubts about the Hong Kong box office of "A Chinese Ghost Story", especially the sales results of the peripheral products of "A Chinese Ghost Story". He did not believe it at all, so he obviously showed a disdainful and mocking attitude in the program.
To be honest, apart from the box office, it was not unreasonable for Wang Xiaoxu to doubt the sales performance of the peripheral products of "A Chinese Ghost Story", because this market was basically firmly controlled by Hollywood movies.
In China, of course, including the practitioners in Hong Kong, it was not that they didn't know how rich the benefits of movie peripheral products were, but there were some things that they couldn't learn even if they wanted to. It was not that no one had tried to develop this market, but the result was often that they were badly injured.
After suffering too many losses, the people in the industry lost confidence. Even if it was a movie with a box office of more than a billion yuan, they had no intention of investing in the peripherals. They would be satisfied with a share of the box office. At most, they would release some posters and albums.
Based on Wang Xiaoxu's understanding of the domestic and Hong Kong film market, he did not believe that Lu Chen would spend money on peripheral products in advance — unless he had the ability to predict the future and knew that his movie would be a hit.
The production of many peripheral products needed to be prepared for a long time in advance. Many things involved design, mold opening, processing, packaging, and many other processes. Therefore, it was inconceivable to advertise that "A Chinese Ghost Story" had sold more than 40 million yuan of peripherals in Hong Kong — how much did they have to prepare in advance?
Wang Xiaoxu analyzed it according to common sense and concluded that the sales data were fake, but he did not know where Lu Chen's confidence came from.
This columnist and film critic had always been known for his sharp writing and straightforward speech. In the face of the bombardment of thousands of Lu Chen fans, he would not close the comments like the Golden Luan Awards official blog and be a coward. Instead, he fought back, unwilling to be outdone.
Wang Xiaoxu updated his blog as soon as possible, using thousands of words to respond to the voices of doubt, and replying to and refuting the comments of many netizens. His words were quite fierce.
In the new blog post, he listed a lot of data and examples to prove that "A Chinese Ghost Story" would not have much of a market in China. In the face of the attack of two Hollywood blockbusters, it would inevitably do nothing. At most, it would earn a few fans' New Year's money, and the sales of peripheral products would be a joke!
Wang Xiaoxu said sarcastically. "A Chinese Ghost Story" was chosen to be released at this time. Other than proving that Lu Chen had been blinded by his previous success, he was basically digging his own grave. Reality would teach Lu Chen a harsh lesson.
As for Lu Chen's fans, Wang Xiaoxu was even more impolite. He directly denounced them as "Internet Water Army" and "Internet Mob".
Wang Xiaoxu's tough attitude, coupled with his sarcastic response, made the battle that broke out on the blog even more intense. More and more Lu Chen fans joined in, and it even affected Lu Chen to a certain extent.
One had to know that Wang Xiaoxu was considered half a person in the industry. He had his own friends and connections in the entertainment and literary circles. In the face of so many people besieging him, there would definitely be people who would stand up for him.
Many well-known bloggers had expressed their support for Wang Xiaoxu in their own blogs, either vaguely or clearly. They believed that his judgment of "A Chinese Ghost Story" was not wrong, and even hinted that someone was using it to hype up the movie.
This online war of words really made the keyword "A Chinese Ghost Story" appear on the homepage of Waves's blog.
In such a situation, Lu Chen, who had been shot, could not remain indifferent.
All along, Lu Chen had attached great importance to his fan group. A large part of the work of Lu Chen Studio was to manage his fans.
Fans made a star, and an artist without fans was nothing. However, sometimes fans would also cause trouble for a star. For example, this blog battle. In the eyes of outsiders, it seemed that Lu Chen had something to do with it.
Of course, Lu Chen could say nothing, or say a few words casually, but this would inevitably hurt the hearts of those fans who supported him enthusiastically. Many fans were very sensitive and fragile.
Therefore, after careful consideration, and at the same time consulting the company's media and public relations department, Lu Chen posted a new blog post on his personal blog at 8 pm on the 28th.
In this blog post, he first thanked his fans for their support and also thanked everyone for their love for "A Chinese Ghost Story". At the same time, he hoped that everyone would treat those unfavorable comments rationally and not use profanity to scold people on the Internet. This was because everyone had the freedom to express their thoughts, but this freedom should not be unlimited.
Looking back at the past six months, Lu Chen was very proud because he had written, directed, and acted in his first personal movie and had won very good results and a good reputation in Hong Kong.
Now that "A Chinese Ghost Story" was about to be released in China, it would meet a large number of fans. Although he was facing the strong pressure of two Hollywood blockbusters, he was confident that he could achieve the goal he had set for "A Chinese Ghost Story".
That was to break 500 million yuan in the domestic box office and sell more than 100 million yuan of peripheral products!
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