On March 21, the box office of "The Decisive Battle of Vulcan" exceeded 200 million in two days.
According to this trend, the total box office of this Hollywood blockbuster was basically no problem to exceed 1 billion, and it was normal to reach 1.2 billion or 300 million, but it would be quite difficult to go higher, such as 1.5 billion.
After two days of screening, the reputation of "The Decisive Battle of Vulcan" on the Internet showed a two-tier trend. Those who liked the film thought that the special effects of the film were excellent, the plot was exciting, and the climax was continuous from the beginning to the end, which was completely worth the price of the ticket.
The evaluation of the audience who didn't like "The Decisive Battle of Vulcan" was a typical popcorn Hollywood blockbuster. Except for the special effects and battle scenes, everything else was not worth mentioning. The story was full of loopholes, and it was nothing more than giving people a strong feeling of excitement.
Everyone had seen many similar blockbusters, and there was not much novelty.
Not to mention those positive comments, these negative comments alone actually reflected a problem faced by Hollywood movies in China, that is, the serious situation of homogenization of imported blockbusters. They were too focused on special effects and ignored the plot and characterization. It was like a delicious dish served to the audience, sprinkled with MSG.
Young people were relatively more fond of it, and they were also the main audience of such Hollywood blockbusters.
Of course, there was no shortage of real high-quality works in Hollywood movies, but it was difficult for that kind of artistic film to be introduced into China, and the box office after it was introduced was often very poor, and it was not liked by cinemas.
It was precisely because of this, coupled with the state's protection policy for domestic films, that Hollywood blockbusters had a huge impact and impact on the domestic film market, and domestic films could also occupy a place in the past decade.
However, the youth idol films and popular IP movies that domestic relied on as the main market were also facing a serious problem of homogenization, which made the domestic film market more and more popular, and the future was also uncertain.
Lu Chen led Chenfei Media and wanted to seize territory in this huge market. Strength, connections, luck, and opportunities were indispensable.
As a newcomer to the film industry, he was not favored by many people in the industry.
At 8 o 'clock on March 26, one of the largest portals in China, the variety entertainment program "Weekly Movie Talk" of Easy Net Video was broadcast on time, which involved Lu Chen and "A Chinese Ghost Story".
"With the further opening of the domestic film market, the number of Hollywood blockbusters entering the domestic market will continue to increase. The domestic film protection month will eventually be cancelled …"
"In recent years, Japanese and Korean movies have suddenly emerged as a new force. Many excellent works have been introduced into the country, forming an encirclement around domestic movies. Therefore, the situation is very grim, and there is a possibility that the market share will be further reduced!"
The guest sitting in the live broadcast room said with fervor and assurance, "Therefore, if domestic films want to break out of the tight encirclement, the key lies in the film production institutions. Domestic film companies need to become bigger and stronger. In terms of technology, they need to catch up with the international mainstream. In terms of content, they need to fit the domestic market and invest more funds in development."
The online variety show "Weekly Movie Talk" was one of the famous programs of Easy Net Video. It aired once a week, and each episode would invite a well-known figure in the film industry, such as a director, actor, producer, screenwriter, film critic, etc., to comment on the movie that was released that week and predict the new movie that would be released next week.
The number of views on this program is very high.
This issue of "Weekly Movie Talk" invited the well-known columnist and film critic, Wang Xiaoxu.
It was not Wang Xiaoxu's first time on this program, and he was very familiar with the host. In addition, online programs had a lot more freedom than TV programs, so he was very open with his words and did not have too many scruples.
"This week, 'Showdown of Vulcan' has already won 500 million in the box office. It is inevitable that it will exceed 1 billion. From this, we should see that the successful Hollywood film companies are basically giants. There are very few small and medium-sized film companies. In contrast, our domestic film production units are many but scattered. It seems that the scale is considerable, but in fact, the strength of the individual is not strong enough, so it is naturally difficult for them to defeat their opponents."
The host nodded in agreement and said, "What you said is very reasonable, and next week, there will be two new domestic films that will be released. One is' Our Youth is Not Lonely ', and the other is' A Chinese Ghost Story '."
While the host was introducing, the trailers of the two movies appeared on the big screen behind him.
"Teacher Wang, what do you think of these two new domestic films?"
Wang Xiaoxu turned his gaze away from the screen and said, "I have seen the trailers of these two new films. Needless to say, 'Our Youth is Not Lonely' is still a youth idol film. From the trailer, there are not many new tricks. There should be a box office. After all, this film market has always been there."
"As for the movie 'A Chinese Ghost Story' …"
He shook his head.
The host was sensitive. "You don't think it's good?"
Wang Xiaoxu smiled and said, "I don't think it's good. The reason is very simple. 'A Chinese Ghost Story' is a fantasy ghost film adapted from the story of 'Strange Tales from a Chinese Studio', and 'Painted Skin' of the same genre has already been released on the 14th. The box office has only been around 40 million so far."
"Whether it's the cast or the investment, 'Painted Skin' is bigger than 'A Chinese Ghost Story', and there are more special effects scenes. In the end, it can't even recover its cost, which means that the audience doesn't like this kind of film. Coupled with the high screening rate of 'Decisive Battle of Vulcan', 'A Chinese Ghost Story' will not perform better than 'Painted Skin'."
The host had a different opinion. "Teacher Wang, as far as I know, 'A Chinese Ghost Story' has a box office of over 100 million in Hong Kong. Its reputation and box office are better than 'Painted Skin'!"
Wang Xiaoxu disagreed. "The situation in Hong Kong is very different from that in China. The audience there prefers ghost films, and when 'A Chinese Ghost Story' was released, there were no Hollywood blockbusters at the same time, and …"
After a pause, he said, "And the box office of 'A Chinese Ghost Story' is over 100 million … It is said that the peripheral products have been sold for tens of millions. To be honest, I don't believe this."
Wang Xiaoxu's doubts about the box office of 'A Chinese Ghost Story' in Hong Kong, although he did not say it out loud, anyone could tell from the expression on his face.
Probably feeling that this topic was too sensitive, the host quickly changed the topic. "Teacher Wang, what do you think of the recent appearance of the film market …"
…
The morning after the "Weekly Movie Talk" was broadcast online, Lu Chen only watched it once in his office.
Originally, Lu Chen did not know about this show, but his fans and the show's guest, Wang Xiaoxu, started fighting on the Waves blog, causing a lot of noise!
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