"Hardcore players? Hardcore players? That's a good name! Then … what's the price? "asked Zhou Jiangping.
Chen Mo thought for a bit, "Based on the number of cardboards you need, we'll make an N in 1 set. Each set will be priced within two hundred RMB, including the game itself. After buying the game, we can sell the cardboards individually for twenty RMB each, as long as it's slightly higher than the cost. "
"Uhh …"
Zhou Jiangping couldn't tell if this was a high or low price.
Two hundred RMB for a bunch of cardboard boxes? That would be a bit ridiculous. Even if the cardboard boxes were custom made, the cost would be negligible.
However, to turn a bunch of cardboard boxes into a piano or a robot required creativity!
Creativity was priceless!
What Chen Mo was demonstrating was a relatively simple version. If it were to be released, the Switch would definitely need some fancy graphics and sound effects to make the packaging look good.
This meant that the design of the game and the cardboard boxes were the main focus, it was creativity that was sold. If it was an N in 1 game set and sold for two hundred RMB, then each game would only be around twenty to forty RMB. Even for small games, this was a reasonable price.
Chen Mo continued, "There are actually more ways to play, like … a limited time membership or a lifetime membership for hardcore players. We can create a creative workshop for hardcore players on Thunderbolt Gaming Platform, and open source the hardcore players game editor. The developers will release new games regularly, allowing players to create and upload their own.
"Once players become members, they'll be able to buy the game and cardboard at a very low price. This way, when new games are released continuously, the hardcore players will be able to maintain their ability to pay. Furthermore, we'll encourage players to design their own games and allow them to sell them. Thunderbolt Gaming Platform will take a cut like normal games. "
Zhou Jiangping nodded, "So you're saying that if a player designs a great hardcore game, they'll be able to make money from it? That's not a bad idea, it'll ensure the future of the gameplay … But, will the discounts from the membership decrease our income? We can definitely sell it at a higher price. "
Chen Mo shook his head, "Mr. Zhou, whether it's the hardcore box or the games, or even the Switch itself, strictly speaking they're the same as Le Hui. We're not counting on them to make money. Why do you keep the hardware revenue so low when you make Le Hui? This is because you want to promote software, and Lehui is an Internet company, not a traditional mobile phone manufacturer. "
"It's the same for hardbox players. Through various additional value-added services, the Switch's value would be increased, and more people would buy this machine for various reasons. After that, they would use this machine to expand Thunderbolt Gaming Platform and other gaming services. Hardbox players are just a gimmick. It's the lowest of the low. There's no point in selling it at a high price. "
Zhou Jiangping suddenly understood. "So that's how it is. I understand."
Zhou Jiangping understood this, but the "hardbox player" gave him too much of a shock, so he didn't understand Chen Mo's intentions.
In fact, this strategy was very simple. Just like how Le Hui's mobile phone could always maintain a high price-performance ratio, it was because it had never treated the mobile phone itself as its main profit point. Therefore, every mobile phone was sold relatively cheaply.
In the era of technology explosion, it was very difficult for hardware manufacturers to widen the gap in technology. If they couldn't maintain an advantage in technology, then the high pricing would eventually be ruined by the low pricing.
Therefore, Zhou Jiangping's idea for Le Hui was to sell the hardware cheaply. He mainly focused on the ecosystem, smart system, and additional value-added services. Through the ecosystem, he would be able to tie the consumers to the Le Hui brand, making it invincible.
It was the same for "hardcore players".
What is this thing? To put it bluntly, it's just a gimmick.
Making a piano out of a cardboard box that could be used as an electronic keyboard sounded amazing, but if you thought about it, it wasn't fun to play with.
Seeing the concept image, putting it together, and trying it out after putting it together were all very interesting.
However, no matter how high-tech a paper piano was, professionals would only treat it as a toy, and would still use a real piano or electronic keyboard.
It was the same with other toys. A robot that walked with a vibrating controller was a novelty at first, but after two hours of playing with it, you might have to remove the controller and continue playing "The Legend of Zelda," leaving these crappy cardboard boxes to collect dust forever.
If this was the case for professionals, then it was even more so for normal people who couldn't even play the piano. Hoping to use this to learn piano and music was like living in a dream.
Therefore, this thing shouldn't be sold too expensive. If it was priced too high, then rich players who didn't lack money would buy it. However, for the majority of normal people, the price-to-performance ratio of this thing was practically zero.
Was this thing made to earn money? Of course, that was a small part of the reason, but it definitely wasn't the whole reason.
The best thing about "hardcore players" was its concept and gimmick. Most players would think, "Wow, awesome!" when they first saw it.
Its true value was that it was a product that could only be made by the Switch. It was an entertainment exclusive to Switch players.
"Hardcore players" would make every Switch player feel proud and proud, and would also make other players who didn't have a Switch feel envious. Using these cool concepts and cool cardboard boxes to attract more people to buy the Switch, and to further promote the Thunderbolt Gaming Platform's gaming ecosystem, that was the ultimate goal.
Moreover, this thing had to have an endless supply of new products to maintain its popularity. Once the players got tired of the current hardcore games, and there weren't any new games, their interest would quickly fade.
Therefore, a creative workshop and membership system was a must.
The theory behind "hardcore players" wasn't complicated. It was nothing more than using the controller's vibration technology, gyroscopes, infrared, and so on to read the input signals of the cardboard box. As long as the editor was opened, many skilled players would naturally understand what to do.
Since they could make new hardcore games to sell, then this group of people would have motivation and income, and they would be able to continue producing more and better games for the "hardcore players".
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