Thunderbolt Entertainment's new headquarters, reception room.
Zhou Jiangping chatted with Chen Mo as he sipped on his tea.
"I'm so jealous of you, Mr Chen. Unlike me, I'm as busy as a dog every day, I only get to come here once in a while. "
Chen Mo laughed, "You must be joking, you're currently disrupting the technology industry in China. You might be able to make Le Hui into a world-class smart hardware manufacturer in the near future. If you say you're quitting now, wouldn't the relevant departments in the country be having a heart-to-heart with you?"
Zhou Jiangping put down his teacup, "That's impossible. Even if Zhou Jiangping quits, there'll still be Li Jiangping and Wang Jiangping. On the other hand, if Mr Chen quits, the Game Committee will probably be hopping mad."
"I'm different from Mr Zhou. You're really busy, but I'm very free. Making games is the greatest joy in my life, so I won't retire." Chen Mo smiled, "I think … if I really retire, I'll be a streamer. I think I'm talented in that area."
Zhou Jiangping laughed, "Alright, I'll be the first to support you when Mr Chen becomes a streamer. By the way, I'm here to discuss a 3D book collaboration with Mr Chen. "
"3D books? Are you talking about children's books? "Chen Mo asked.
Zhou Jiangping nodded. His right hand gently swiped across the Matrix glasses he was wearing, and the relevant information was directly projected onto the projection screen in front of him. It was a document that introduced the company that produced the 3D book in detail, as well as some ready-made works.
Zhou Jiangping explained, "It's like this.
The Switch Pro has been selling like hotcakes, and a large portion of the buyers are minors, meaning kids. Many parents are using the Switch as a gift for their kids, and it's a trend that's on the rise. "
Chen Mo took his Matrix glasses from the side and put them on. Various statistics started appearing on the screen. Just as Zhou Jiangping said, the number of players who activated Parent Mode on the Switch was increasing rapidly. It was obvious that a large number of Switches had become gifts from parents to their children.
Of course, most of these open-minded parents existed abroad, and they were a minority.
Parents in the parallel world were more open-minded, and the Switch was a kid-friendly game console. Thunderbolt Gaming Platform had a large number of designers developing educational and puzzle games for children to play. Therefore, to some wealthy parents, a Switch was a good gift for their children.
Parents didn't have to worry about their children getting addicted to the game because the Switch had a parent mode that allowed them to control the content and duration of their children's games. Moreover, parents could also enjoy the games on the Switch.
Therefore, the Switch was gradually becoming a true "family machine", and a series of age-oriented games gradually pushed it towards the slightly marginalized groups of players.
Zhou Jiangping continued to introduce the cooperation project for the 3D book.
"The Switch's performance in the children's market was eye-catching. A bookseller that specializes in children's books approached me, hoping to collaborate with me to launch a 3D book that was linked to the Switch. I thought about it for a moment and felt that there was still some hope for it. Therefore, I was thinking that since we're collaborating, I would definitely consider you, and get the rights to the game.
"Think about it, if we were to release 3D books related to The Legend of Zelda, Dark Souls, Escape From Heaven, or Super Mario as gifts for the Switch, or sold as peripherals, this would be a good way to promote the game. Players are usually quite passionate about these kinds of peripherals."
Chen Mo nodded, "Hmm, that's a good idea."
The 3D books were also known as mobile books, pop-up books, and toy books. This kind of book belonged to a special category of children's literature publications. When it was closed, it looked like an ordinary book, but when it was opened and the pages were turned, this kind of three-dimensional book would jump out of the scope of a flat book and create a three-dimensional space for children to better appreciate and experience.
There were many different types of 3D books. For example, some popular science books for children to learn about the world would introduce the shapes and structures of unique buildings in the world. When the children flipped to this page, a 3D building such as an opera house, a ship, or a castle would appear in the book, which was much more expressive than a flat book.
Some of the more popular IPs would naturally form an inseparable bond with 3D books. As long as there was a 3D book in a topic that children liked, they wouldn't have to worry too much about sales. Even adults who were fans of the IP would often buy a 3D book for their collection.
Zhou Jiangping swiped his finger across the screen in front of him, displaying more details about the 3D book collaboration.
"According to our previous plan, the first batch of 3D books will focus on the popular games on the Switch. As for the 3D books, they'll focus on introducing the game's world and original stories. There will also be some special editions with longer stories, but they'll be much more expensive. The first edition will be produced in small quantities, depending on the sales.
"A portion of the first batch of physical books will be packaged with the Switch, while the other portion will be sold as peripherals to normal 3D book customers. Of course, we'll need to discuss the materials, pricing, and design details of the books. There's a lot of things that you need to decide on, Mr Chen.
"I'm only here to get to the bottom of things, to discuss if this collaboration is feasible. We can take our time to think about the rest. Le Hui will consider splitting up a team to contact the booksellers. Mr Chen might also need to send someone to help us decide on the theme and content of the 3D books. "
Zhou Jiangping gave Chen Mo a brief introduction of the concept of the 3D book. The bookseller even had a first draft. Although it was quite simple, the visual effects were quite good.
Chen Mo went silent after reading the entire document, then said, "That's it?"
Zhou Jiangping was shocked, "What do you mean that's it?"
Chen Mo shrugged, "That's too simple. Apart from borrowing the IP of the game, what does the book have to do with the Switch? They can be sold as two completely unrelated products. "
Zhou Jiangping was confused, "Mr Chen, these are two completely unrelated products. Why else would it be called a collaboration?"
Chen Mo nodded, "Alright, that makes sense. How about this, we can collaborate on the 3D book project, but it can't be packaged with the Switch. Not many people will buy it. "
Zhou Jiangping was speechless, "Uhh …"
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