After this contract was signed, Hua Xia's companies started to contact the US side. The US had just gone through an economic crisis, and many industries had started to decline.
But this decline was also an opportunity. Hua Xia's companies were in the midst of developing their businesses overseas.
Even Hua Xia's Trade Union was discussing if they should form a group to go overseas. This way, the risks to their funds would be lower, and they could take care of each other if there were any problems. What they wanted the most was Feng Yu's support.
Feng Yu was the World's Richest Man, and he was popular in the US and other countries. For example, Japan. Hua Xia's companies had faced a lot of resistance in Japan. But what about Feng Yu? Aiwa and the Sixth Sense were the top companies in their respective industries, and Feng Yu was the controlling shareholder!
Japan was one of the most developed countries in Asia, and its consumption level was very high. Although Japan was small, its population was high, and it was densely populated.
That's why Japan was a huge market. But it was too late for Feng Yu to enter now. Japanese companies had already occupied all the markets and had been expanding overseas.
Feng Yu was also trying to expand his companies into Japan. His most successful company was Beidacang Group.
Japan was a small place, and food was a big problem. Also, Japan and Hua Xia's food habits were similar, and it was not strange for Hua Xia's products to be exported to Japan.
Just selling rice, fruits, etc. to Japan had made Beidacang Group a lot of money. But this was not what Beidacang had expected. Based on Japan's consumption and population, Japan's sales should be only 8% of Beidacang Group's total sales.
Feng Yu had told Beidacang Group's Chairman that he wanted to hire Masao Kameda as the CEO. This would help Beidacang Group to enter the Japanese market. But not everyone trusted the Japanese like Feng Yu. They trusted the Chinese more and felt that they were on the same side.
Also, Beidacang Group's strategy was to attack Europe. The European market was bigger, and Hua Xia had signed many trade agreements with the European Union. They had the advantage.
However, they had forgotten one thing, and that was eating habits. People there are more accustomed to eating bread, and your biggest crop is rice.
People like to eat olive oil, but you mainly sell soybean oil, rapeseed oil, and peanut oil. Even if it was just some vegetables, everyone would eat different things.
In western countries, onions and potatoes are very common vegetables. As for Hua Xia, cucumbers, beans, eggplants, etc., these are very difficult to make in western cuisine.
Even for meat products, Beidacang had the most pork, followed by lamb, beef, chicken, etc. Beef and mutton did not have much of an advantage in the West because they also had pastures. Otherwise, where did the dairy products in Europe come from?
Feng Yu felt that Beidacang was only considering his own advantage, but he didn't see that this was also the opponent's advantage. It didn't mean that it would definitely fail, but it would definitely be more difficult to succeed.
Feng Yu had asked Masao Kameda what will happen if he were to manage Beidacang.
Masao Kameda was very influential in Japan now, and his supporter, Yukio Kyushiyama, had succeeded. If Masao Kameda becomes Beidacang's CEO, it will not be difficult for him to help Beidacang enter the Japanese market. He can let every supermarket in Japan carry Beidacang's products, and this was something Beidacang had not done yet.
Beidacang had opened up some channels with Japan's biggest retailer, Aeon Corporation, but they did not cooperate fully with them. This was Masao Kameda's worst choice.
Beidacang had chosen to cooperate with 7-11 at the same time, and 7-11 and Aeon Corporation were competitors. That's why both parties did not give Beidacang good conditions for cooperation.
Masao Kameda felt that they should only cooperate with one retailer first, and after they cooperate fully and become their top supplier, they will cooperate with the other retailer.
At this time, the original retailers will also not want to lose Beidacang. After Beidacang gave Feng Yu some benefits, they will surely compromise.
This way, Beidacang will be able to cooperate with the two biggest retailers in Japan, and other smaller retailers will also take the initiative to cooperate with Beidacang.
This method can also be used in Korea, Taiwan, Malaysia, Singapore, etc.
Beidacang's decision to cooperate with all the retailers was the biggest mistake.
Also, Beidacang had chosen Fast Retailing as their Japan's distributor. This was ridiculous. Fast Retailing was the third-ranked retailer in Japan, but they were mainly focused on shopping malls and apparel. They had nothing to do with food products.
Although their shopping malls had supermarkets, how can they be compared to the other supermarket giants?
Aeon Corporation was able to push Carrefour out of Japan. If Feng Yu did not choose such a company, why would he choose Fast Retailing?
Although Masao Kameda had not worked in the food industry before, his company's management was similar to Fast Retailing. This was also the reason why many companies' top executives could change industries and do well. Many of them were poached by others.
Feng Yu asked Zong Qingxian to talk to Beidacang. If not, he hoped Zong Qingxian could be Beidacang's CEO. Zong Qingxian had also started his business in the food industry, and his reputation was higher. He was also from Hua Xia. This should not be a problem.
Beidacang had grown from a local company to China's biggest and even Asia's biggest agricultural and food company. This was because of the support from the higher-ups. Of course, Feng Yu had also helped Beidacang a lot.
Although Feng Yu was not the controlling shareholder of Beidacang, Feng Yu had the right to veto this company. If Feng Yu wanted to change some of the company's management decisions, he could stop it.
Feng Yu and the Chairman of Beidacang Group had different opinions, and the other party will be the one leaving. Actually, if Feng Yu wants to be Beidacang Group's Chairman or even the CEO, the other party will have nothing to do with it.
The CEO was the one in charge of the company's management. Feng Yu felt that Beidacang's CEO was not qualified and must be replaced.
In the past, when Feng Yu had a stake in other companies, he did not interfere with the CEO's decisions, except for the finance. But this time, Feng Yu wanted to make an exception.
Because Zhong Qingxian had gone to talk to them, Beidacang Group's CEO felt that Zhong Qingxian was wrong. Now, China's relationship with the European Union is very good, but our relationship with the other developed countries in Southeast Asia is not good. We should not target the European market.
We are already the number one in Asia. What else do we need? Next, we should focus on Europe and the US. His tone and expression showed that Zong Qingxian was getting old.
When Zong Qingxian came back, he was not looking good. He had never been criticized like this before. He told Feng Yu that he wanted to be Beidacang Group's CEO. He wanted to show others that he, Zong Qingxian, was not old!
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