Feng Yu and Li Mingde wanted Zhu Simao to be the most suitable male celebrity in China. He had good facial features and was very popular in his movies, dramas, and skits. Based on the standards of the future generations, Zhu Simao was one of the top Chinese male celebrities. He was like Hong Kong's Brother Fa.
Hong Kong celebrities were 10 times more expensive than Chinese celebrities, but they were not as popular as Chinese celebrities. Those who had watched Hong Kong movies and dramas were not as those who had watched Zhu Simao's skits and movies.
Feng Yu believed that if he could get Zhu Simao to endorse Songjiang Motorcycles, he would be able to increase the popularity and sales of Songjiang Motorcycles. But there were rumors that Zhu Simao was the same as his partner. They rarely did any endorsements. They did not even perform in nightclubs, even when the boss offered them high prices.
When his bald partner was interviewed in the mid- 1990s, he made a bold statement, which shocked the entire nation's audience.
The host asked him, saying that it was said that this bald celebrity's endorsement fee was the highest in the country. Someone had quoted a sky-high price of ten million for an endorsement fee. The host asked if it was true.
Baldy Chen replied that it depended on his mood. Anyway, he was not short of money. If he was not in a good mood, he would not even look at a few million. If he was in a good mood, he would be willing to endorse for a few hundred thousand.
Although Zhu Simao's advertising fees were not that high, it should be more than 100,000. Feng Yu could accept this price. He could even accept 1 million. If Zhu Simao could get Baldy Chen to join him, Feng Yu could offer a higher price.
But this Zhu Simao was interesting. He could advertise for Songjiang Motorcycles, but he must test the product first. If he felt the product was suitable and the content was not fake, then he would advertise for Songjiang Motorcycles! What's the big deal? Just give him a motorcycle and throw away that stupid lucky bike!
Feng Yu was thinking about the script of the commercial. How can he show the features of Songjiang Motorcycles within 15 seconds and not offend Zhu Simao?
Songjiang Motorcycles. At first glance, the exterior was beautiful, and the details were well done. For example, the seats were more comfortable, and the height of the handlebars was also in line with the height of the Chinese. There was a fuel tank, a tempered plastic baffle at the front, and a rubber fender at the back.
Moreover, each motorcycle was equipped with two helmets, which increased the safety of the rider and rider, and also made people feel like they were taking advantage of the situation.
The Soviets were the first to equip motorcycles with helmets. The first motorcycles were Ural and Sunrise. Later, Japanese motorcycles started to equip their motorcycles with helmets. But no matter which country it was, there was only one helmet. Songjiang motorcycles were giving away two helmets!
Feng Yu suddenly thought, what is the greatest use of motorcycles at this time? Do you think it's because it's convenient to travel?
NO！
At this time, the motorcycle's greatest use was to pick up girls!
Riding a motorcycle out was just like riding a bicycle in the past and driving a sports car in the future. Asking a girl out to play would increase the chances of success, increase favorability, and many other benefits.
At this time, the main group of people who bought motorcycles were young people between the ages of 18 and 30, and they were all men. There were almost no girls riding motorcycles, not even the curved Jialing 50.
Many young people bought motorcycles not for the convenience of commuting, but to attract attention. It was to show off. Feng Yu thought of a good idea. He wanted to give them a hint, and it was a celebrity's hint.
This way, it would be best if there was an actress, and it must be a famous actress.
Who was the most active actress in China at this time? Liu Daqing!
This was an actress who was nicknamed by the future generations as a money-grubber. She was once the highest-paid actress in China and had won many awards. She had also been in jail before. Her acting skills were top-notch.
In the future generations, there might be different opinions about her, but at this time, it was all praise for her. As for this woman, she also went into business in 1991 and set up many companies that were involved in many fields. She made a lot of money in the early 1990s!
If it was the combination of Zhu Simao and Liu Daqing, they should be able to defeat all the celebrities in China. Unless you can get Zhao Zhongxiang, Li Guyi, etc., to do the commercials for you, you might not be able to defeat them!
But Zhao Zhongxiang and the rest did not fit the image of a motorcycle.
After Feng Yu designed the commercials, he applied for leave from school before the end of the semester and brought Wu Chih-gang to Beijing.
These two celebrities did not have any managers, because they were still employees of a state-owned enterprise. Zhu Simao was a drama actor at Bayi Film Factory, and Liu Daqing was an actor at Beijing Film Factory. Feng Yu could find them at their workplace.
First, he went to Bayi Film Factory. Zhu Simao had nothing to do and was rehearsing for a drama. Feng Yu sat in the audience and watched Zhu Simao's performance. He only had one word in his mind — — Good actor!
This was much better than those idols in the future. Zhu Simao's acting skills were good, and he had a good stage presence. Most importantly, he was rehearsing for a drama, and his expressions were exaggerated. This was the effect Feng Yu wanted in his commercials.
After the rehearsal, everyone went backstage to change. Zhu Simao was called over by the person beside Feng Yu.
"Xiao Zhu, this is Feng Yu, General Manager Feng, and Wu Chih-gang from Bing City. They are looking for you for something."
Zhu Simao looked at Feng Yu and Wu Chih-gang curiously. He did not know them at all. These two people were so young, and they were already "General Managers"?
"Why are you looking for me? What company are you all from? " Zhu Simao thought it was some company's boss who wanted him to perform for them. He had rejected many of these performances. Although the other party was paying him a lot, he felt that it was too materialistic. This was not his style.
His unit had given him an apartment, and his salary was enough to support his family. What was the point of earning so much money? Where would he find the time to improve his acting skills?
Feng Yu took out his name card and passed it to Zhu Simao: "Mr. Zhu, we are looking for you to invite you to do an advertisement. It is a motorcycle advertisement. The female celebrity is Liu Daqing!"
"Who? Liu Daqing? Motorcycle advertisement? Tai Hua Trading Company? You are importing motorcycles? "
Zhu Simao could not be blamed for thinking this way. At this time, more than 80% of the motorcycles in China were imported. Although there were domestic produced motorcycles, the production was low, and the performance was average.
"No. Our motorcycles are domestically produced. The manufacturer is Bing City Machinery Company. This is a picture of our motorcycles. You can take a look."
Domestic produced? Bing City? That was a frontier city. What good products could be produced there? Ten years ago, Bing City might be China's leading industrial city. But now, it was no longer the same.
Zhu Simao took the picture and looked at it. Eh? This motorcycle was beautiful!
Was this really a domestic produced motorcycle?
Which Bing City Machinery Company could produce such good motorcycles?!
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