Chapter 176
Words:1874Update:22/06/30 09:59:24
After booking the motorcycle sales, Feng Yu immediately started to prepare the commercials. The advertising contract was in Tai Hua Trading's hands. When they signed the contract, it was stated that Tai Hua Trading had the right to change the content of the commercials as long as it was still Tai Hua Trading's products and it was in line with the country's regulations.
Feng Yu had spent a lot of money to increase the sales of the humidifiers. But Feng Yu felt that there was no need for so many commercials. This was not a health product, and the market was not that big. Many families only need one humidifier. Feng Yu only needed to retain the product placement and 2 or 3 sets of commercials. He wanted to change the first set of commercials to the motorcycle.
Of course, before changing the commercials, Feng Yu still needed to speak to Li Mingde. How should he calculate the advertising fees?
… …
"What? The advertising fees are so expensive? 5 million? It's only been a few days. Why is it so expensive? "Li Mingde exclaimed.
Feng Yu told him that he wanted to change the primetime commercials on CCTV to the motorcycle commercials. This would ensure that Songjiang Motorcycles would enter the eyes of the whole nation in the shortest time and increase the sales.
At first, Li Mingde was still very happy. He felt that Feng Yu was very generous. He was even willing to change the humidifier commercials to their motorcycle commercials. But when Feng Yu mentioned the advertising fees, Li Mingde was furious!
"5 months, 5 million advertising fees. This price is very reasonable." Feng Yu spread out his hands and showed a 'I am very reasonable' look.
"5 months, 5 million? Tell me what is reasonable about this price!" Li Mingde shouted.
Feng Yu calmly took out a form and placed it on the table: "Manager Li, look at this data. Ever since our Wind and rain brand humidifiers were advertised on CCTV, the sales of our humidifiers had skyrocketed. This is the market share for May, and this is the market share for June. This is the effect of CCTV commercials. This is the truth. Isn't such an effective advertisement worth the price? "
"Don't try to fool me. Your humidifiers are patented, and there are no similar products. Even if the commercials are effective, you are exaggerating. Also, the market share is also calculated by you. Who knows if it is real or not? Show me the sales figures. I'll know if they're real or not. "
Li Mingde had long wanted to know how many humidifiers Feng Yu had sold and how much was the profit. But after asking several times, Feng Yu refused to tell him. He asked Li Shiyou and Hou Haitao the same, but they all kept their mouths shut.
"Will you show your sales figures to outsiders?" Feng Yu asked: "How about this? I will show you the sales of Wind and rain fans. This is a product of Tai Hua Trading, and I can let you know."
Feng Yu took out the documents he had prepared and showed them to Li Mingde.
"Take note. Wind and rain fans had been advertising on CCTV for a month, and the sales had increased by 10 times! Ten times! "Feng Yu raised his voice.
"That's because it's summer. This is a special case and cannot be used as evidence. Furthermore, how much is the advertising fees for your fans? It is definitely not 1 million a month!"
Nonsense. Feng Yu was advertising his company, and of course, he had to pay according to his own rates. It was only 200,000 RMB a month. This increased the sales and brought in a few hundred thousand RMB profits. He also promoted the Wind and rain brand. This was to pave the way for the new Wind and Rain bladeless fans to be launched next year.
He must let people know that Wind and rain fans were the top fans in China. When mentioning fans, people will think of Wind and rain first!
Wind and rain fans were also Feng Yu's, and he can write whatever he wants. For example, he came up with a fake report.
"Not 1 million? Look carefully. The advertising fees are 1.2 million! I had even given you a discount. "Feng Yu waved a fake report and shouted.
"What? 1.2 million? This is impossible! " Li Mingde would never believe that Feng Yu would spend so much money to advertise. The advertisements on TV stations were not that expensive!
Furthermore, the humidifiers belonged to 3 parties. Although Tai Hua Trading was selling, the advertising fees were split among the 3 parties. Li Mingde does not believe that Li Shiyou and Hou Haitao would agree to an advertising fee of 1 million a month!
Feng Yu continued to bluff: "You must consider that our Songjiang Motorcycles is a new brand. We do not have any reputation in the past. Do you know how much it costs to hire a big star to shoot a commercial? We had hired the celebrity Shen Li for the humidifiers. If it were you, do you think you can hire a celebrity? "
"But this is a motorcycle. If you want to hire a celebrity, it should be a male celebrity. Who are you going to hire? How much is it? "Li Mingde asked.
Damn. To be able to become the leader of such a big factory was a cunning old fox. Feng Yu's tricks could not fool anyone. But Feng Yu still had other tricks up his sleeves. That was the sales volume that Li Mingde was most concerned about.
"You don't need to care about these. Anyway, if you agree to pay 5 million RMB for the advertising fees, I guarantee that next year's sales will increase by 10,000 units. That is at least 130,000 units a year. But that is if our production can keep up with the demand!"
10,000 units, an additional 5 million RMB in advertising fees. The Machinery Company's profits from one motorcycle was more than 500 RMB. Li Mingde started to consider seriously after hearing what Feng Yu said.
Was CCTV's commercials really so effective? Why did Feng Yu have the confidence to sell 130,000 units in the first year for an unknown motorcycle? Just because of this commercial? Or because of Feng Yu's exterior design?
"You can really guarantee this?" Li Mingde asked suspiciously.
"Absolutely not a problem! We can write it in the contract. If we can't reach the target, then my Tai Hua Trading will pay for it! "Feng Yu said.
"Ok. I will speak to Director Hou and Mr. Fu. If they have no objections, then we will sign the contract!" Li Mingde was still cautious. He wanted to ask Feng Yu how much was spent on this humidifier commercial.
… …
"Old Hou, tell me the truth. How much did you spend to advertise your humidifier on CCTV?" Li Mingde called Hou Haitao.
"This … … Old Li, you can ask Feng Yu yourself. Li Shiyou and I had promised that we will not tell anyone about this. Anyway, we had spent a lot on this commercial."
"How much?" Li Mingde did not give up and continued to pester Feng Yu.
Hou Haitao hesitated for a while and replied: "It was a sky-high price!"
Sky-High price? Was it really that high?
"Is it 5 million RMB?"
"Yes." Hou Haitao remembered that the advertising fees were 5 million RMB. But he did not tell Li Mingde the details. This was for a year, and it was not only for the 4 commercials on CCTV 1. There were many other contents. Furthermore, Feng Yu had told them that if the effects of the commercials dropped, they could change the commercials at any time. The advertising fees would be refunded.
Li Mingde did not know about all these. When he heard that the humidifier had really spent more than 5 million RMB on advertising, he realized that Feng Yu did not lie to him. Since Li Shiyou and Hou Haitao dared to agree, then he also dared to agree!
After signing the contract with Li Mingde, Feng Yu held the cheque and laughed.
Who said that CCTV commercials cannot be resold?
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