In mid-October.
Sun Tao, who was in the south, officially led his team to take over Baijia.
Baijia began to change its brand.
As a time-honored brand, these brands were worth keeping.
In many cases, the brand of a company was more valuable than its actual value.
But Far away was so confident and proud.
In the eyes of all the people Far away, they didn't want other people's brand, but their own brand, Far Away!
Baijia, this time-honored brand, had always occupied the top two positions in Hong Kong. It was founded in 1973 and had a history of 36 years.
At this moment, countless residents of Hong Kong saw the brand of Baijia disappear in front of the public.
Some of the local residents of Hong Kong were dissatisfied with the Li family.
But at this moment, when they saw the brand of Baijia disappear, many people were extremely emotional, and some even shed tears.
It had been more than 30 years!
Many people had been shopping in Baijia since the first day of its opening.
Over the years, they had been used to everything and the name.
But now, Baijia disappeared.
…
Central.
Changjiang headquarters.
At this moment, the father and son of the Li family were standing in front of the window, overlooking downstairs.
Although they couldn't see clearly, the father and son knew that the Baijia store opposite was changing its brand.
Although Baijia was not the main business of Changjiang, it had been glorious in the past.
For more than 30 years, this brand had been deeply rooted in the hearts of people in Hong Kong.
Neither the father and son expected that Far Away would directly change its brand after acquiring Baijia.
This was a very surprising thing!
Baijia might not have much value in the mainland, but in Hong Kong, it was very valuable.
Changing cards at will and discarding a card at will. Before today, almost no one had expected such a thing to happen.
Seeing his father staring downstairs, Li Zeju couldn't help but say angrily, "Li Dong has gone too far!"
Old Li shook his head slightly and said softly, "It's not too far, it's self-confidence."
"To eliminate the influence of Changjiang, changing the brand is the fastest and most effective way.
He is confident that the influence of Far Away is deeper than that of Changjiang and can replace the position of Changjiang and Baijia.
He wanted to build his own retail system. Far away was his own system.
Over the years, other than Era at the beginning and Gome at the end, all the other companies that were annexed by Far away Far Away did not accept them into the Far Away system.
So far away, their strength wasn't strong, and they had no other choice.
Gome was the Huang family's condition, and in order to win over Gome, Li Dong had no choice but to accept it.
Far away now had a solid foundation, so keeping the Top 100 brand was no longer important.
This young man is indeed … domineering! "
Yes, domineering!
Li Dong was extremely domineering this time. He had been domineering from the beginning of the acquisition. He was even more domineering when he changed the cards so decisively.
He didn't do any research at all, nor did he come to consult the Changjiang River. He just did it.
Such a move was incomparably domineering at the beginning of the acquisition.
Li Zeju was about to reply when he heard his father say with a smile, "Forget it, let him be. He's the only one. That's his philosophy. Nowadays, the domestic retail industry is in chaos. We can save ourselves a lot of trouble if we withdraw now. We don't have many overlapping businesses with Far Away. Even Watsons doesn't have many conflicts of business with Far Away. This is a good thing. Moreover … he's still young … "
Old Li wasn't sighing for himself, but for his children and grandchildren.
Old Li's children's education wasn't bad. In fact, they were extremely outstanding. The training of their children and grandchildren was satisfactory.
There was no problem in taking over.
Even after taking over, it wouldn't be a problem to carry forward the group.
However, Old Li knew that his sons still lacked the drive and savagery in their bones.
Business management, the way to employ people, and business strategies were not lacking in these things.
But was it enough to rely on these things?
Why was the generation that started from scratch more respected by others?
Because they had their own unique style. There was a savagery in their bones, or it could be said that they were filled with the smell of madness.
When these people were in a desperate situation, they would erupt with even greater lethality.
Li Dong had this kind of drive!
It wasn't that Changjiang couldn't afford to provoke Far Away, but there was no need to.
When he was still alive, everything was fine.
Once he died, Far Away would fight with Changjiang. Old Li was almost certain that Changjiang would not be able to hold on in the end.
Because Li Dong dared to fight at all costs.
Would his son dare to do so?
Old Li didn't know because this kind of thing had never happened to Changjiang.
But the unknown was the most terrible. Old Li didn't want to gamble on all this.
The business of the two sides didn't overlap much. It was just a department store business. If Li Dong wanted to do it, then let him do it.
Even if the entire retail business, including Watsons, was thrown to Li Dong, so what?
Changjiang and Ho Huang didn't rely on these family assets to rise.
It was worth it to use the smallest price to stop the crazy young man in the mainland. In Old Li's opinion, it was still worth it.
Hearing his father's words, Li Zeju was silent for a moment, then nodded gently and said, "He is domineering and young."
"Young is not a derogatory term. Don't think too much about it."
Old Li reminded him, then stopped talking and continued to look downstairs in a daze.
…
Changjiang's side sighed with emotion at Li Dong's domineering attitude.
Some people in the mainland were also sighing with emotion.
Guangdong Province.
Shenzhen City.
Wal-Mart's Hua Xia headquarters.
Chen Yaochang, who was the president of Wal-Mart's Hua Xia region, couldn't help shaking his head and saying, "Mr. Li's domineering and arrogant attitude is amazing."
The previous presidents of Wal-Mart's Hua Xia region were all foreigners.
But later, in order to implement the localization strategy, Wal-Mart chose Chen Yaochang, a Chinese-American, as the president and CEO of Hua Xia region.
Since 2006, Chen Yaochang has been the president of Wal-Mart's Hua Xia region.
Before that, Chen Yaochang was in charge of Hong Kong's largest department store chain, Huikang Supermarket.
Before Chen Yaochang came in, Wal-Mart's performance in Hua Xia had not been ideal and it was in a state of long-term strategic loss.
Chen Yaochang's arrival was the experimental point for Wal-Mart to implement localization.
Chen Yaochang himself was also aware of this. Since 2007, he began to reform and expand.
In 2006, when Chen Yaochang just came in, Wal-Mart only had 75 stores in Hua Xia.
But in 2009, the total number of Wal-Mart stores in Hua Xia had exceeded 300!
However, the large-scale opening of stores and large-scale investment did not achieve the results that Wal-Mart's headquarters wanted.
Far away, the rise of foreign investment made it difficult for foreign investors to survive, and bloody battles occurred frequently.
In order to recover the group's losses, Wal-Mart increased the various fees charged to the merchants, causing the suppliers in Hua Xia region to be extremely dissatisfied.
Expenses increased, and performance increased, but profits had been declining.
In order to cope with the competition from other companies Far away, Wal-Mart, which claimed to be low prices every day, had to often participate in promotional wars.
This happened frequently. Performance increased, but profits fell again.
Now, Far away had strengthened its offensive, making Wal-Mart's life in Hua Xia even more difficult.
On the 11th, the headquarters announced an increase of 20 billion yuan.
However, Chen Yaochang was not happy for long. Soon, there was news that if Wal-Mart was suppressed Far away again in this round of war, he could resign.
In the past few years, Wal-Mart's investment in Hua Xia had been increasing, and it was because it had its eyes on this market.
However, the vast market of Hua Xia had not brought Wal-Mart the returns it deserved for many years.
In addition, the situation in Hua Xia's retail industry was tense, and a lot of manpower and material resources had been consumed. This led to many senior executives in the headquarters suggesting that they should withdraw from Hua Xia like Carrefour.
Although the war had not started yet, Chen Yaochang suddenly felt that he should prepare to leave.
Far away was crazy!
Today, at the same time that Top 100 changed its cards.
At the same time, near a Wal-Mart hypermarket not far from the headquarters, six stores of about 1,000 square meters began to be renovated.
In addition to these stores of about 1,000 square meters, another four or five community stores were also being renovated.
They were all stores Far away!
They surrounded Wal-Mart hypermarket!
If this wasn't crazy, what was?
How much investment would it take to suddenly have more than ten supermarket stores near a hypermarket?
This was only one place. Chen Yaochang was still waiting for news.
He wanted to know if it was a special case, or if it was all like this.
If it was all like this, Far away was throwing money at Wal-Mart.
Wal-Mart had money. The key was how much support could Hua Xia district get?
20 billion was just lip service. Since it was said that it would be within three years, it was impossible to invest in Hua Xia all at once.
Perhaps there would only be three to five billion this year, or even less.
How could they fight a tough battle with such a scale of investment?
If a hypermarket was divided like this, would there still be any business to speak of?
If Li Dong wasn't being overbearing and unreasonable, what was it?
The 300 billion financing had not been completed yet, and now they were throwing money at it. If they failed, these stores would probably become unfinished.
But such a fierce attack, even if it was not officially put into operation, made everyone feel like a big stone was pressing on their hearts.
Just as Chen Yaochang was feeling emotional, the secretary knocked on the door and entered.
Soon, Chen Yaochang got the news from the secretary.
It was not one store, not a special case!
In Guangdong Province, Wal-Mart currently had a total of about 30 hypermarkets, which was not a small number.
In total, in Hua Xia, Wal-Mart had been in the market for so many years, but there were only 300 hypermarkets.
Before 2006, there were only about 70.
30 in a province was definitely not a small number.
And today, in the residential areas and streets near these 30 hypermarkets, including the commercial areas around the hypermarkets, there were stores Far away opening.
It was not limited to small supermarkets of 1,000 square meters. There were also supermarkets of 3,000 square meters.
Even hypermarkets of more than 7,000 square meters were being renovated. Far away was also under construction.
In other words, today, there were hundreds or even more than 200 Faraway Supermarket opening in Guangdong Province.
The renovation of supermarkets was slow, but it was fast.
With money, it could be faster than one could imagine.
Community stores and convenience stores could be renovated and put into operation within a month. There was almost no difficulty.
Even if it was a hypermarket, it wouldn't be too difficult to put it into use within three months.
Once these hundreds of stores were put into operation, Wal-Mart's hard times would come.
The secretary saw that the CEO was still deep in thought and continued, "It's not just us. It's the same for hypermarkets like RT-Mart and Auchan. It's not just the stores Far away, it's also including their partners. Renren Le has recently begun to expand, and it's a large-scale expansion! Far away's alliance is also doing the same, and it's shrinking our living space. "
Chen Yaochang was having a headache and replied after a while. "I know."
After sending his assistant away, Chen Yaochang fell into silence again.
Facing the current situation and Far away's alliance, how should Wal-Mart deal with it?
How much support will the headquarters give them?
The headquarters had been unhappy with Feng Yu for the past few years. They felt he had changed Wal-Mart's image and violated their core values.
Wal-Mart's core values were not to engage in price wars and promotions.
But in China and even the Asian markets, if you don't engage in price wars, you will not have a good ending.
Just like Amazon. They did not engage in price wars or promotions in Hua Xia.
What happened in the end?
No one knew about it!
Amazon had almost no reputation in Hua Xia, and they were following the ancient tradition. Can they go far in Hua Xia?
Brand effects were useful in the past.
But now, Far away's brand effect is stronger than Wal-Mart's.
Hua Xia's consumers are no longer the same as before. They feel that foreign brands are a guarantee of quality.
Wal-Mart's customers are still there, but they are slowly losing customers.
The headquarters only know how to command from across the river. Did they even come to Hua Xia for research?
Far away's store renovations, service quality, prices, product quality, and all sorts of membership systems are on par with Wal-Mart. In fact, they might even be better.
Far away's stores are all new, and the earliest one was opened in 2004. These few years, the new hypermarkets Far away are better than Wal-Mart.
Under these circumstances, how are they going to fight the war if they do not increase their investments?
Does the headquarters think 20 billion is a lot?
The investment will be spread over three years, and the first year's investment is less than 3 billion. Compared to Far away's tens of billions of investments, this is too small.
The overbearing Li Dong is not giving them any breathing space.
At this moment, Chen Yaochang is in deep thoughts.
…
Gao Xin Retail is in the same situation as Chen Yaochang.
Gao Xin's Hua Xia Region CEO is also having a splitting headache.
When a young man goes crazy, even nine bulls can't stop him.
It has only been a few days. Everyone is not ready yet. Far away, is there a need to be so anxious?
…
The offline retail giants are having a headache. The online giant, Ali, is feeling a sense of crisis.
Ali headquarters.
Ma Yun said with certainty, "It's the same old trick. Diverting attention. Or maybe it's not appropriate to say this. He is holding back those offline retail companies. Far away's stores can't be put into operation so quickly. They are starting now to create pressure so that the other companies can't be bothered with them. At this time, according to Li Dong's old trick, he will concentrate all his efforts to break through one point! This point is Taobao! "
Seeing that there are still people in the meeting room with hesitation, Ma Yun said coldly, "It must be Taobao! Double 11! Once Taobao is defeated by Wan Jia Wang, I would like to ask, how many of you here can still maintain your confidence in Taobao! "
Everyone was speechless. How much confidence?
No confidence!
When Taobao became the dominant platform in Asia, Far Away Mall was not established yet.
When Far Away Mall was just established, everyone was still looking for a rare sight. Ma Yun even participated in the instant kill and was used by Li Dong to promote it.
But in just a few years, not only was it overtaken, it was also overtaken by a huge gap. Isn't this a copy of Taobao and Yi Qu?
It's just that Taobao rose up by stepping on Yi Qu's corpse. Now, Far Away rose up by stepping on Taobao.
Now, how many people still have confidence in Yi Qu?
Once stepped on, it's not easy to turn the tables. Moreover, it's Li Dong who stepped on it.
At that time, only two of these executives in the meeting room would still have the fighting spirit.
Seeing that they were silent, Ma Yun snorted. "So, we will definitely win this time! Ma Huateng hesitated a few times when the Tencent battle started and missed many opportunities. We can't make the same mistake again! At that time, Tencent had been hesitating. It was only when Far Away initiated the battle that Tencent started to fight passively and fell into a disadvantageous position right from the start. We can't repeat the same mistakes. So, we can't wait for Far Away to initiate the battle and we have to fight passively. "
"Chairman, you mean …"
Someone wasn't sure what Ma Yun meant and couldn't help but ask.
Ma Yun's face froze. He paused for a moment and said slowly, "Initiate the battle!"
"Not only do we have to fight Wan Jia Wang, but we also have to fight Tmall against Far Away Mall!
Announce the news to the public, hype up the topic, increase the subsidy …
Also, reach the agreement with the third-party merchants and manufacturers as soon as possible.
In addition, in terms of logistics, Far Away will reach Tmall in three days. Far Away will reach us in one day!
Increase the subsidy, bonus, commission …
From now on, talk to the other logistics companies about priority and fee increases.
In short, what Far Away can do, Taobao can do!
Finally, increase the intensity of the publicity. Regardless of the cost, advertise as much as possible. Outdoors, online, on TV …
Far Away will advertise Taobao!
Oppose each other and not give an inch!
Also, discuss with the major offline retail companies to temporarily borrow their storage centers and distribution centers.
Time is tight. We can't make it in time.
They should understand that if we lose, they won't have it easy either.
At this time, even if they have to give up part of their business, they should fully support our victory … "
Ma Yun's words shocked everyone.
Initiate the battle!
At this time, others were waiting for Far Away to attack. As the weaker party, they should be prepared to defend.
Ma Yun, on the other hand, took the initiative to heat up the topic and attract the attention of the public.
At that time, even the ordinary people who did not understand the meaning of this promotion would understand.
It would be fine if they won, and it would be fine if they did not lose too badly. But if they lost too badly, Ma Yun would be pushing Taobao into the abyss.
Seeing that everyone was still in shock, Ma Yun said angrily, "At this time, are you still going to sit and wait for death?
Get moving!
Time is tight, and it's not for you to waste!
Later on, we will assign tasks. Everyone must complete their own tasks. Those who can't do it, don't wait for the future. Before the 11th of November, your resume will have the word 'incompetent' on it!
I'd like to see if you, who carry the reputation of incompetence, can find a better employer!
I'm not Ma Huateng. I'm not as softhearted as him.
At this critical moment, don't force me to make a decision I don't want to make! "
When these words were said, everyone was stunned again. Old Ma looked kind, but as an example of the rise of the grassroots, Old Ma was an iron-blooded and black-hearted person.
In the IT industry, Li Yanhong and Ma Huateng were both technical talents, and they had some of the characteristics of IT people.
As for Ma Yun, he was like Li Dong, born unorthodox.
This kind of big shot who rose unorthodox was more decisive and ruthless than Li Yanhong and the rest.
The next moment, everyone no longer remained silent and expressed their opinions and views.
At this time, Ali had not sunk. It was not the time to change owners.
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