On October 23rd, Li Dong did not fight back against Ali and Suning.
But Li Dong's words had a huge impact.
Not only Hua Xia, but the IT industry all over the world had their eyes on Hua Xia again. Far away!
100 billion RMB, almost 15 billion USD!
Daily turnover!
It's not a year or a month. It's just one day!
Amazon's half-year sales are not as good as Far away's, and Amazon had lost its position as the number one e-commerce platform.
But as an established e-commerce platform, Amazon had always been the world's number one e-commerce platform, and it is well known around the world.
Even Amazon's half-year turnover in the first two quarters of 2009 was only 13 billion USD.
Now, Li Dong claimed that he can achieve half a year's worth of Amazon's turnover in one day. How can people not be surprised?
Li Dapao. There are only mistakes in his name, but not his nickname.
At this moment, this was the consensus of the outside world.
… …
News of Hua Xia's product launch spread all over the world because of Li Dong's identity.
Amazon's founder, Jeff Bezos, was not in Hua Xia. He was stopped by the local media for a short interview.
The topic was about Li Dong!
When the reporters asked Amazon if it was possible for Far away to achieve more than 14 billion USD in a day, Bezos thought about it for a long time.
Bezos considered it for a long time, and the answer he gave was, "Theoretically impossible."
This was the only sentence that the tycoon in the electronics industry said vaguely.
Because the other party is Li Dong!
Theoretically speaking, achieving 100 billion in a single day in 2009 was an extremely difficult task to accomplish with the current technology and platforms.
But in this world, legends are legends because they are good at creating miracles.
From the daily order processing volume and the average turnover, it is impossible to achieve 100 billion USD now.
But it is only one day, and Far away does not only have one shopping mall. The shopping mall's servers might not be able to handle so much traffic, but Far Away can use the servers of other subsidiaries.
Including Tencent, Tencent's hardware was not bad.
With a few families working together to deal with it, it wasn't impossible to put other work aside for now.
Therefore, as a world-famous person, Bezos could not give a definite answer as to whether Far away could be completed or not.
Far away, based on Bezos's understanding of Hua Xia, he would definitely use him to flog his corpse.
Although he had never met Li Dong before, as a peer and future competitor, Bezos had to have some understanding of Li Dong.
Titan Lee's marketing skills are extraordinary, and he can use this opportunity to step on Amazon to expand globally.
If even Bezos didn't dare to make a conclusion, none of the other celebrities who were interviewed dared to make such a conclusion either.
Even if everyone thought it was impossible, they were all looking forward to it when they were interviewed by the media.
…
After all, these foreign celebrities had little to do with the competition.
As bystanders, no matter what they said, the impact would not be too great.
But on Hua Xia's side, Ma Yun was suffering.
The outside of Ali's headquarters was filled with reporters!
The reporters wanted to interview Ma Yun and ask for his views. After all, in Hua Xia's online shopping market, Taobao was not only a giant platform, but it also had a deep understanding of Hua Xia's market. At the same time, it was also the opponent Far away wanted to attack.
Far away claimed to achieve 100 billion in sales. What did Ali think?
Previously, Taobao's highest daily transaction volume was 2 billion. Did they have the confidence to face Far away?
With these doubts, the reporters gathered outside the headquarters, waiting for Ma Yun to leave the company.
…
Ali.
In the office.
Ma Yun stood on the balcony and looked at the crowd outside. He shook his head and said, "E-commerce was not the focus of the public. Ever since Li Dapao entered this field, it became the focus. "
Before the rise of Far Away Mall, even if Taobao became the largest E-commerce platform in Asia, not many media outlets paid attention to it.
But now, with the slightest movement, the media would react and focus on it.
With regards to this, Ma Yun did not know if he should say it was good or bad.
But at least there was one thing that Li Dong had contributed to the E-commerce field. Because of him, E-commerce, which had been developing slowly previously, had rapidly gained a place in the IT field.
In the past few years, the development of the major platforms had not been slow. This was proof of that.
But with Far away's achievements, the development of the other platforms had been neglected by others.
Now, in Ali, with the changes in the situation, the only one who could really help Ma Yun and have a few words of understanding was Cai Chongxin.
Hearing Ma Yun's lament, Cai Chongxin walked to the window and thought for a while before saying, "Li Dong said that he would achieve 100 billion in transactions this time. Do you think the possibility is high?"
Ma Yun pondered for a while and said, "Not high, or should I say that there is almost no hope. But although he likes to talk big, he usually does not do so for no reason. Now that he has shouted the slogan of 100 billion, even if it does not reach 100 billion, it will not be lower than 50 billion. He should still be confident about 50 billion, otherwise he would not dare to shout this slogan. "
"50 billion!"
Even though Ma Yun had reduced it by half, Cai Chongxin was still shocked. "Do you think he can really reach 50 billion?"
"It's still possible."
Ma Yun nodded and said, "Now the whole society is focusing on it. Far away's publicity is overwhelming. Didn't you notice that recently, Taobao and Far away's daily transactions have decreased a lot?
Everyone is waiting, waiting for the day of Double 11.
When the time comes, they will focus on it. According to my original plan, Far away's target should be around 10 billion.
But now it seems that 10 billion is not enough to satisfy Li Dong's ambition.
But from the current situation, 50 billion is actually not a small challenge. It depends on whether Far away has other ways to divert traffic.
If the diversion is successful, there is still hope.
E-commerce platforms, or rather, all IT industries, have those few ways to divert traffic.
In terms of publicity, Far away has already done its best.
Far away has also done its best in basic preparations and offline cooperation.
If we want to divert traffic again … "
Ma Yun pondered for a moment and said slowly, "Far away, if they want to divert traffic again, there is nothing more than these methods. Weibo and other industries, opening the mall entrance. In this aspect, they have a great advantage. Weibo, QQ, Wantoon … including WeChat, these industries have a large user base. In this aspect, we can't compare to them. Far away is now the enterprise with the largest number of IT enterprises in the world. From the current data point of view, Google is not as good as Far Away. The other … "
Ma Yun paused for a moment and continued, "On the other hand, the platform can't rely on traffic and publicity alone. These are just auxiliary. In fact, Far Away still has a big flaw. If we don't make up for this flaw, Li Dong won't be able to achieve 50 billion in sales. "
Cai Chongxin nodded and said, "There is a flaw. After all, it was established too late. Even if it integrated Paipai, the resources are not rich enough.
In other words, the variety and quantity of goods are far inferior to Taobao.
Users choose to shop on the platform. Price is one thing, and the other is that the platform's products must be rich and selective.
At present, there are no more than 10,000 third-party merchants on Wan Jia, and the number of online goods is less than 100 million.
And Taobao's data is four times that of the other party. I'm just talking about Wan Jia alone.
From this point of view, it is not enough to support their tens of billions of orders … "
As he spoke, Cai Chongxin suddenly said, "I heard that recently, many of our merchants have been talking to Far Away about settling in?"
Ma Yun said self-deprecatingly, "You know about it too?"
"Yes, after all, it's not just one or two, but many. Far Away is making use of the convenience and penetration of logistics to contact our third-party merchants on a large scale. As far as I know, Far Away's headquarters has also given a policy. If a courier can pull a shop to the platform, at the end of the year, according to the shop's transaction volume, good reviews … and other aspects of evaluation, they will be given a commission. Now, the couriers on Far Away's side have almost become commercial spies. Far Away has also allocated a lot of funds for activities. Just a few days ago, there were couriers from Far Away soliciting merchants in the nearby Taobao City … "
Ma Yun's face darkened. He gritted his teeth and said, "If the upper beam is not straight, the lower beam will be crooked!
Far Away is not the first time they have been poaching, and it didn't start with express delivery.
From Li Dong to the cleaners, they want to pull people Far Away!
You haven't been to Jiangbei much, so you don't know these things.
In Jiangbei, especially in Pingchuan, when you board a taxi, the first thing the driver will ask you is if you are from Far Away.
If you are not, where do you work, if you have any specialties … they will talk to you about it.
After the conversation, they will recommend you a position Far Away. Far Away is suitable for you, and the salary will be better than what you are doing now.
From what I know, Far Away will release recruitment notices to the public every month, and the public transport and taxi companies will be the first to receive it.
Once they receive it, all the drivers will get a copy.
When they meet a suitable candidate, they will recommend them to Far Away. After passing the Far Away's probation period, these people who recommend them will get a commission.
Far Away is a well-known enterprise. Isn't it embarrassing for Li Dapao to do this? "
Although he said it was embarrassing, Ma Yun did not have such thoughts.
The key was that Far Away had enough influence and money.
The outside world believed in Far Away and felt that going to Far Away was the right choice. Many times, the middlemen who helped to build connections would be willing to go Far Away with just a few words …
With just a few words, people would go Far Away and pass the probation period. In the end, they would get paid. What a good deal.
Because of this, there were now many headhunting companies in Jiangbei.
When low-level employees joined, the commission was not much.
The key was still the high-end technical and management talents. Once these people joined Far Away, the commission would be much higher.
Jiangbei's headhunting companies were now famous throughout the country.
In Ali, there were many senior executives who received calls from headhunting companies every day, asking if they were interested in changing jobs.
Where to?
Far Away!
In Lin 'an where Ali was located, in Beijing where Baidu and Sina were located, and in the past there was Tencent in Shenzhen, there were countless local headhunting companies for Far Away.
Far Away had been developing rapidly in the past few years. There were no major shortcomings in technical and management talents. In fact, they had to thank these headhunting companies.
Every year, these companies would provide a large number of talents for Far Away.
Even though the additional expenses were quite high, from afar, it seemed like everything was worth it.
High-end talents wouldn't come to join you just by posting a recruitment advertisement.
It had to be done slowly. Far Away did not have the time and energy to do that. But through headhunting companies, these people were professionals in this field. They had the time and energy to do that.
In the past few years, many technical talents from Ali's side had come to Far Away.
High-end talents went through headhunting companies. Middle-end talents were recruited by themselves and introduced to the general public.
Distant's talent pool wasn't small, and many people would be eliminated every year. Now, the number of elites that remained was already much more than the old giants, and there were even more of them.
After the acquisition of Tencent, Hua Xia was now number one in terms of talent and technical reserves in the IT field.
A company that had only been established for a few years had overtaken companies like Ali and Baidu. This was all because of Li Dong's shamelessness.
Everyone in the outside world knew that most of the talents Far Away had come from headhunting.
But people wanted to climb higher, and water flowed lower. No one could stop them.
If they were headhunted, other companies could not say anything. They could only continue to increase the benefits of high-end talents.
Ma Yun cursed, but Cai Chongxin did not care. He said in a low voice, "I'm afraid that many merchants will leave this time."
"Of course!"
This was not just a matter of one or two companies. Ma Yun also knew this. But he still said helplessly, "I just don't know how many. It's almost the end of the month. For the promotion, if they really have to leave, I'm afraid it will be within these two days. After all, Far Away still needs to make preparations. The shops have to be online before the end of the month. How many do you think will leave this time? "
"No less than 500!"
"500?"
Ma Yun shook his head and smiled. "500. You are underestimating Far Away. You are underestimating Li Dong's boldness.
In order to create an unsurpassable miracle, he will not be so petty.
From the beginning to the end, there is a one-stop service. From the construction of the shops to logistics, Far Away has been arranged for them.
Now, we just need to wait for these merchants to settle in and release the goods online. There is no need to consider anything else.
Wan Tong is also free before us. They are also the first to start selling without any processing fees.
You said 500. I'm guessing there will be no less than 1,000! "
"Then we …"
Ma Yun waved his hand, shook his head, and sighed. "Forget it. I know what you mean.
But is there any use?
Even if we block their backing and sign an exclusive agreement, what can we do?
Change their appearance, change their shop name, and continue to settle in Far Away. Isn't it the same?
Now, even if we leave, they have shops online on both sides and will not leave.
If we really block their backing, we will suffer a greater loss. So the only thing we can do now is to ignore them. "
As the platform owner, Ali could indeed restrict or even block these shops.
But just like what Ma Yun said, was there any use?
Even if the other party went Far Away, they would not give up on Taobao's platform.
But once the backing was blocked, they could only be forced to give up.
In the end, the loss would still be Ali himself.
…
Ma Yun and the others guessed correctly. Perhaps this was no longer a secret. It was something that everyone knew.
As a new platform that had just been launched, Far Away had the ability to attract traffic.
The key was the number of merchants and goods!
As the leader of the C2C platform, what was Taobao's strength?
Price was only one aspect. Another was the number of shops and goods that were all-inclusive.
As long as you could think of it, you could buy it all in one stop on Taobao.
As a user, they did not want to buy things from different platforms.
If they could not buy it from Far Away, they would have to go to Taobao to buy it. It would be troublesome.
Many times, because they could not buy an item, the other party might give up their original shopping plan and buy it from another platform.
Therefore, the number of goods and shops were the foundation of the platform's strength.
There was still a big gap between Wan Jia Wang and Taobao.
And Li Dong had talked to the chairman of the logistics company about this a long time ago. He hoped that the entire group would work together and contribute to the group.
Now that more than half a year had passed, all the major sub-groups were contributing, and more and more merchants entered Wan Jia Wang.
But this was not enough!
It was not enough for Wan Jia Wang to surpass Taobao.
Not long after the conference ended on the 23rd, on the 25th of October, Far Away suddenly announced that Wan Jia Wang would start updating its website in the early hours of the morning.
This update would last for two hours!
A two-hour website update was extremely long for a group like Far Away.
And the theme of this update was to add new shops and launch new products.
Far Away announced to the public that in the early hours of the 26th, Wan Jia Wang launched 8,000 new shops, added 120,000 new products, and a total of 300 million items!
When the news came out, the general public did not feel much, but the industry was in an uproar!
8,000 shops were launched overnight. Whether it was fake or not, everyone knew what this data meant!
For e-commerce platforms, it did not matter how many shops they promoted. Taobao even advertised to the public that there were millions of shops.
But there were only tens of thousands of shops that had real transaction volume and were of a scale.
Far Away had pulled a group of merchants to settle in. Obviously, they were not cultivated by themselves, but roped in from other platforms.
Which platform would have so many mature merchants to rope in?
Taobao!
Far Away's target would not be those quiet shops. They would definitely be the active merchants on Taobao.
If these 8,000 shops were from Taobao, then a small half of the active Taobao shops would choose to join Far Away.
For the platform, this would not only strengthen the competitiveness of its competitors, but it would also weaken its own competitiveness.
When the news came out, the industry was waiting for Taobao's reaction.
With so many merchants joining Far Away, how would Taobao choose?
…
Ma Yun did not care about the attention from the outside world.
When Far Away announced the news, he was the first to know about it.
He already knew about it. The only thing he did not expect was that so many merchants would choose to go to Wan Jia Wang.
Some merchants staked everything on one throw. Not only did they go to Far Away, but they also closed their shops in Taobao.
That night, Taobao closed more than 100 shops!
Although it was not worth mentioning compared to Taobao's total number of shops, Ma Yun understood that this might be a trend.
Even third parties did not trust Taobao anymore.
Otherwise, there would be no need to close shops. They could have operated on multiple fronts.
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