It was a fact that people's hearts were not united.
However, as the leader of an enterprise, being able to take charge of a large corporation, he did not lack courage.
After Far Away joined the promotion war, on October 20th, Taobao also began to fight back.
Early in the morning of the 20th, Suning first held a press conference.
They announced that Suning would not participate in the promotion independently, but would cooperate with Taobao to carry out the promotion.
Suning's warehouse centers and logistics systems would cooperate with Taobao to carry out unified operations.
As a giant in the offline home appliance chain, Suning's store system was even more complete than Gome's. In terms of warehouse and logistics, before Gome was acquired, Suning's development was actually faster than Gome's.
Now, although Gome was included in Far Away, after Far Away's acquisition, due to funding issues and the wide variety of industries, it was not as fast as Suning's development.
In the home appliance industry, Suning was currently ahead of Gome.
Suning's announcement of full support for Taobao was unimaginable at this time.
Although the e-commerce industry developed quickly in 2009, it was still offline, and physical was king.
Suning cooperated with Taobao, and at this moment, it was the strong helping the weak.
And according to the established rules, even if it was Taobao that was helping Suning, it should be Taobao.
…
During the press conference, a reporter mentioned this problem.
He even asked sharply, "Mr. Zhang, currently, the outside world is saying that major retail companies, including e-commerce platforms, are targeting Far Away. They think that Far Away has occupied everyone's market, and everyone has a tacit understanding, and even reached some unified agreements to push Far Away out together. Now, Suning did not hesitate to give up the right to operate independently, and fully support Ali, which seems to prove this point. What do you think of these doubts? "
Zhang Jindong heard this and said seriously, "The words targeting and pushing are not appropriate!
Some problems aren't what you think they are!
It's not that we're targeting Far away or pushing out Far away, but we have to compete!
Our company also needs to answer to our shareholders, employees, investors, and consumers.
The fact that Faraway Group was getting stronger was undeniable.
So far, Hua Xia's retail system is strong. As consumers and onlookers, we are happy to see it happen.
But as peers, ask yourselves, are we going to sit still and wait for our markets to be compressed Far away, and finally be acquired or shut down?
Every enterprise was the culmination of countless people's painstaking efforts!
It's just a normal business competition. I don't know where the so-called ostracizing and targeting come from.
Suning chose to cooperate with Ali because they see the future prospects of the e-commerce field and believe that Ali can bring greater development to this market … "
"Mr. Zhang, if I may be so bold as to ask, if we choose to cooperate, isn't Far away more suitable?"
Zhang Jindong smiled and said, "That's a good question. In fact, many people are considering and thinking about this question.
I didn't just think about it, but I did it.
In the beginning, Suning and Far away also cooperated. Everyone should know that.
At that time, Suning not only connected to Far away's platform, but we also entered the North China region together with Far away, and both sides cooperated to open stores.
I should have said some high-sounding words and told everyone that this was the need of strategic layout.
But now, I don't say that.
Why not cooperate with Far away? "
Zhang Jindong asked. Without waiting for the others to answer, he continued, "Because Far away is too strong and overbearing!
For example, Far Away Mall's self-operated business is different from Tmall's self-operated business.
Tmall's self-operated business is not only self-operated by the platform, but also self-operated by manufacturers and distributors.
Far away's self-operated business is all self-operated business by Far away!
In other words, Far away has deprived the survival space of distributors, including the survival space of retail chains like us!
Joining Far away's platform also means that our companies have lost the value of existence.
Once Suning joins Far away, what is left of Suning?
Far away's products will be self-operated, and through the cooperation of manufacturers, Far away will buy and sell its own products. Then, Suning's participation will be meaningless … "
After he spoke for a while, a reporter asked again, "From Mr. Zhang's point of view, this is indeed not conducive to the development of Suning. But from the consumer's point of view, Far away's model can reduce costs, and the profits of distributors and agents will not be passed on to the consumer again. There is more room for profit. Mr. Zhang, to be presumptuous, if Far away continues to grow, does it mean that the market has eliminated you? "
As soon as this was said, some of the Suning executives' faces turned ugly, and they all looked at the reporter who asked the question.
Zhang Jindong smiled and said, "Existence is reasonable.
Suning and Gome, as well as other retail companies, why do they exist? Not only in Hua Xia, but also in the world.
For manufacturers, establishing their own distribution channels and direct sales channels would cost a lot of money.
Not every company had the ability to set up these channels.
And for consumers, do you want to shop in one place, or do you want to go to dozens of stores to buy a few things?
That's why retail chains like us have the space to survive and the need to exist.
And for us platform companies, the cost is not higher than that of manufacturers.
You all need to understand that for a manufacturing company, the cost of producing 10,000 products and 100 products is different. A large order will lower the cost. That's why Suning's pricing system has already given us a discount on the production cost. "
At this point, Zhang Jindong actually did not talk about Far away, and he did not directly answer the reporter's question.
After a pause, Zhang Jindong continued, "As for what you said, Far away has more room for profit and lower costs, this is the truth.
But the premise is that this market is not a single company's market!
The current situation is actually not in line with the law of market development.
Far away is monopolizing this industry and building a market that completely belongs to them.
Everyone should understand that only with competition will there be vitality, and only with competition will there be benefits for consumers.
When this market is only left with Far away, you will not even have a target to compare with. How can you be sure that Far away will still maintain the current profit margin?
In fact, the situation before was still very good. In recent years, retail companies, including e-commerce platforms, did not have much profit margin.
This is because of the fierce competition in the market.
We are all giving profits to consumers and giving back to everyone. This kind of market is also full of vitality.
But once Far away completes the monopoly, then I believe, and even firmly believe, that large-scale profit margin activities like the sales festival will not appear a few times.
Companies like Suning and Ali are now fighting, not just for themselves.
They are also fighting for the majority of consumers!
Maybe you think that this is too fake, space …
But this is the truth! "
Zhang Jindong said seriously, "This is an undeniable truth. Because of our existence, there will be low profits now. Far away!
Far away, including ourselves, will continue to improve our service quality and product quality.
Can you imagine, when these companies disappear, will Far away continue to improve their service quality, improve their after-sales system, and establish a strong regulatory system?
Including ourselves. Compared to a few years ago, Suning's various soft power has improved very quickly.
Far away's existence in the beginning promoted the development of this market.
Even before this, it was also prospering this market.
But when Far away's ambition is big enough to complete the monopoly of the market, then it is no longer the industry promoter, the supervisor, but … "
"Cancer!"
The moment these two words came out, the scene was in an uproar.
At the press conference, Zhang Jindong bluntly said that Far away wanted to be this cancer now!
This was almost completely shedding all pretense of cordiality!
Moreover, Zhang Jindong repeatedly mentioned the word "monopoly". It was not just for them to hear.
Regarding Far away's monopoly, this was not the first time it was mentioned.
Previously, it had caused a huge uproar. Far away, Li Dong had personally appeared for a personal interview to explain this matter.
Now, this word was mentioned again. Did Zhang Jindong want to use this opportunity to make things difficult for them again?
The reporters were in an uproar for a moment. Someone asked again, "Mr Zhang, you said that Far away's monopoly is a cancer in the market. But now, Far away is just a promotional event. It should not be to the extent of monopolizing the market, right? Now, everyone is seeing major retail companies boycotting Far away together … "
"I repeat, there is no boycott or targeting!"
Zhang Jindong denied this statement and continued, "The purpose of Far away's promotion is not pure. Is giving up profits for a day really a return to consumers?
The development of a company is important in lasting.
Far away wants to use short-term returns to make consumers abandon other companies. This is the real purpose of Far away.
Once you abandoned other companies for the sake of a single day's profit, then you would be at the mercy of the people from afar.
Therefore, to prevent such a situation from happening in the market, all the companies are participating in this promotional event. It is not to boycott Far away, but for the market to enter a healthy stage of development.
Of course, the intention of the promotional event is not bad. It is indeed to give feedback to consumers.
As long as there is not a situation where one company dominates the market, I think everyone can participate. For this feedback event, the manufacturers, merchants, and platforms have given up profits to a large extent. This is true.
Including Far away, it is the same. I can guarantee this. "
Zhang Jindong's words were very direct at the beginning, but he still eased the atmosphere a little later on.
He was being so direct because he wanted to tell the consumers that they shouldn't all rush to choose Faraway.
After all, some reasons were very simple, but consumers were not that rational. They would not look so far ahead.
Who did not know that there would only be feedback when there was competition?
But they would not think about the future. They would only care about what was in front of them.
Therefore, Zhang Jindong had to say it clearly and let people understand this. Although it might not be effective, there would still be people who would think about it and weigh it.
When the products, quality, and service of both parties were similar, consumers could make a two-way choice.
And not blindly choose Far away!
As for whether saying this would offend Far away, Zhang Jindong did not care anymore.
At this point, if he still cared about this, it would be a blind worry.
It was not that they wanted to offend Far away, but Far away really thought so and did so.
Li Dong's attitude was so obvious. To be able to make Suning big, Zhang Jindong did not lack the courage to offend people.
…
Zhang Jindong's words at the media conference were reported by the online media and caused quite a stir.
Some people supported it, and some people objected.
There were even people who mocked, "Old Zhang of Suning used to be a taciturn gourd, but now he has learned to talk big. When Suning competed with Gome, didn't they also aim to defeat Gome? For this reason, they even dragged Far away into the Northern market together to reduce Gome's living space. Now that they are in a weak position, and seeing that they are no longer their opponent Far away, they began to slander their opponent and incite consumers. They are living more and more backward. "
"That's right, these companies in Suning should have gone bankrupt. Far away did not let these second-hand dealers make money, and they are jealous. Now these second-hand dealers are working together to squeeze Far away. "
"Brother Cannon, rise up, we all support you!"
"…"
The words of the objectors were sharp, and the supporters were also rational. "What Zhang Jindong said makes sense. Everyone does not have to blindly oppose for the sake of opposing. Far away is doing very well now, but think about how scary a monopoly is. In the end, they will not even have a chance to regret it. As long as the other companies are no different from Far away in terms of quality and price, it is the same no matter who we choose. Corporate competition is the best outcome for us. "
"The key is that other companies are not as good as Far away. Otherwise, why would we all choose Far Away?
Take Taobao for example. In the past, it was difficult to protect their rights after sales, and there was a proliferation of fake goods, and all kinds of excuses …
Now, they are doing better, but isn't it because Far Away is forcing them to change?
Even if two companies have the same products and the same quality, we will naturally choose the more trustworthy company. Why do we have to consider the future of the company and do things that go against our conscience?
Consumers should follow their own thoughts. If a company really wants to develop well, it has to find problems from itself.
If Taobao and Suning companies are doing better than Far Away, we will definitely not choose Far Away. This has nothing to do with rationality. "
"Yes, it will be troublesome if there is a monopoly. I will just treat it as a joke. This is not a national monopoly. If Far Away really makes everyone angry and we abandon Far Away, there will naturally be other companies that will rise. No one will go to Far Away to spend, and no one will go to Far Away to shop. At this time, as long as other companies are slightly better than Far Away, people will naturally choose them. Zhang Jindong is deliberately scaring people with his words. Far Away will only do such things if they want to die. Otherwise, will they think that Brother Cannon is a fool? "
"That's right. If Far Away is not good, we will not choose Far Away. Customers are God. If customers abandon Far Away, other small companies can also become big companies!"
"…"
On the Internet, everyone had their own reasoning.
There were also many rational analyses, and many people actually saw through it.
Far Away was not an irreplaceable existence.
The threshold for a retail company was not high. There was no technical monopoly, and there were no barriers to entry.
Once Far Away did well and continued to do well, it did not matter if they monopolized it.
Once it did not do well, people would support Far Away today, but they could support the rise of other companies tomorrow. This was how Far Away started out.
Just like Taobao, the leader of the e-commerce industry, an irreplaceable existence.
But when people felt that Taobao was not as good as Far Away, they still abandoned Taobao, resulting in the current Far Away Mall. This was proof.
Because of this, many people felt that Zhang Jindong was just being alarmist. The purpose of what he said was actually to scare people.
These views were quickly supported by most people.
…
Zhang Jindong, who was far away in Sunan, saw these comments after the press conference. He sighed softly and did not say anything.
There were some things that he knew. But now, for the survival of the company, he had to say it.
But now, it seemed that his words did not have much effect.
Now, it all depended on Ali.
…
On Ali's side, they were also waiting for the social response after the press conference on Suning.
Seeing that Suning's side was facing doubts, Ali did not continue with the previous plan. Instead, he quickly changed his original plan.
On the afternoon of the 20th, Taobao announced to the public that Taobao fully supported unconditional refunds and exchanges!
Since they could not win against Far Away in terms of public opinion, then they should do something practical. This was Ali's idea.
Unconditional refunds and exchanges were targeted at consumers.
But to the merchants, this was not a good thing.
At the same time, Ali also gave back to the merchants by waiving the fees for Alipay.
How would the payment system profit?
Fees were actually a huge source of profit.
Alipay, including payment software like MasterCard, whether it was on the platform or offline, when merchants used these payment methods, they would eventually be charged fees by the payment provider.
And this time, Ali adopted the policy of waiving fees on the entire Taobao platform. On one hand, it was to compensate the merchants, and on the other hand, it was to retain them.
Why retain them?
Because the recent situation was not good, Ma Yun already knew that Far Away was secretly negotiating with some small and medium-sized Taobao merchants about switching platforms.
Not only small and medium-sized merchants, but also some brand merchants. Far Away was also negotiating for exclusive agency rights.
Once Far Away's negotiations were successful, a large number of merchants would switch platforms, and a large number of brand merchants would be exclusive agents. Taobao would be in big trouble.
At the same time, Ali announced that not only would Taobao participate in the Double 11 promotion in China, but the international version of Taobao, which was Global Express, would also participate in the big promotion.
This was a global promotion!
Some local merchants could launch their own products on Global Express to provide services to overseas buyers.
Far Away could not do this at the moment!
And for local buyers who wanted to purchase overseas, Taobao also had a dedicated Global Taobao section to provide services to everyone.
…
Ali announced a lot of policies.
In the end, Ali even said that whether it was in terms of price or product quality, Ali would not be worse than Far Away.
Buyers could place orders on both platforms at the same time. As long as Taobao's products and prices were not as good as Far Away's, they could use the unconditional return policy to return the goods.
When such a promise was made, the outside world was once again in an uproar.
Ali was putting in a lot of money this time!
Moreover, directly using Far Away as a comparison, it changed from a secret war at the beginning to an open declaration of war.
It was a comparison with Far Away!
A comparison of service, quality, price, distribution …
Throughout the day, Ali and Suning were constantly making moves.
And while everyone was discussing, they were also looking forward to how Far Away would respond. Today's announcements and press conferences by Suning and Ali were almost all targeting Far Away. How would Far Away react?
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