After Suning and Ali's counterattack, Far Away, who had not held a press conference for a long time, announced that they would hold a press conference on the 23rd.
With that, the media and the spectators knew that they were going to respond to some of the things that had happened before.
The media reacted immediately. Very soon, countless media reporters rushed to Jiangbei to wait for the development of the matter.
…
October 22nd.
The day before the press conference.
Far Away.
Tan Haiying said worriedly, "I was hoping that Ali wouldn't make any big moves, but after the Huashan Summit …"
Actually, Tan Haiying was still grumbling a little. Li Dong should not have expressed his stance so clearly at the Huashan Summit.
Otherwise, it would have been better to catch Taobao off guard.
Far Away had been preparing for the Double 11 for a long time. Taobao had joined the alliance in a hurry and had not done enough preparation. There was no way they could be a match for Far Away.
But now, Li Dong was too overbearing. The other companies saw the threat and joined the battle to support Taobao.
Suning's participation was not a special case. According to what Tan Haiying knew, there would probably be other giants joining the Ali alliance.
After Tan Haiying finished speaking, Li Dong did not say anything. Yuan Chengdao, who was beside her, explained, "Against Ali, or should I say, against Taobao, this is the situation we need. A head-on battle to defeat them!
If it's a surprise attack, it won't make people despair.
Ali's shareholders, including Taobao's shareholders, will feel that Far Away's victory is unfair. They won't feel that Taobao has no value and potential anymore.
Only when Taobao is fully prepared and goes all out will they be defeated by us. Only then will they lose their confidence and fighting spirit.
Moreover, Far Away's preparations are much better than Taobao's.
So, on the whole, we have the advantage.
The current situation was also deliberately created by us to give everyone the impression that even if Taobao went all out, it would still be difficult to compete with Yuanfang Mall and the Wanjia Net.
This is the reason why they will lose their fighting spirit and confidence. "
Tan Haiying nodded at first, then said helplessly, "But if Taobao continues like this, Far away, it will be very difficult to defeat Taobao."
The other side was no weakling. Now that they had teammates in the offline Alliance, the gap between them would not be so easily widened.
Li Dong, who had been silent all this while, spoke at this moment, "What's the rush? It's a fact that Ali's strength is inferior to ours, and he doesn't have as much confidence as we do.
Furthermore, the preparation time was short. Now, it was done with great fanfare. It looked strong, but in reality, it was very weak.
Also, Ali's current preparations were all based on the PC side.
Their preparations for the mobile side weren't very good. Taobao's mobile side had just been released not long ago, and there were many shortcomings. It couldn't meet the needs of mobile shopping.
"We're different. Actually, I want to focus on the mobile side this time. I want them to see the terror of hundreds of millions of mobile users shopping!
"But there are still some technical problems. Although it's much better than Taobao, it's still a little short of the result I want.
"No matter what, our conditions are much better than theirs.
"I won't say anything else. There are only a few days left until the end of the month. We've already used all the means we can.
"Compared to us, Ali is very weak. If they can't even win against Ali's online shopping platform, then we're not as strong as we thought."
"…"
After the meeting ended, Li Dong walked out while dialing the phone in his hand.
After a while, Li Dong smiled faintly and said, "Old Ma, I heard that you're preparing to sell Taobao this time?"
"…"
Ma Yun was silent for a moment. After a while, he said, "It's not impossible. Of course, there's a premise. This time, if you can really lead Taobao in all aspects and make Taobao unable to see any hope of continuing to grow, it's not impossible for you to integrate online resources. "But the key is, can you do it?"
"When you say lead in all aspects, how comprehensive is it?"
"Li Dong, we've known each other for a few years. I won't play dumb with you. When you make me feel despair, then I should sell Taobao. "Starting from zero, surpassing, and then surpassing on a large scale. "Actually, you can't see much in one day. After November 11th, if Wan Jia Web's performance can continue to lead Taobao for a month and not give Taobao any chance, then I'd rather not be second."
On this day, Ma Yun was not convinced.
But for a month, or even longer, if it's not Far Away Mall but Wan Jia Web that leads Taobao, how can Taobao make a comeback?
In the field, if they can't be the first, then their value will be greatly reduced.
IT enterprises are different from industrial enterprises. Even the second in industrial enterprises is very competitive.
But looking at Hua Xia's IT enterprises, if you fall from the first position in a field, you will almost die in the future.
The IT industry has just risen, and it is not enough to support the existence of a few overlords in the same field.
Even if Taobao and Jingdong in the future, in fact, there are still differences in the fields of business between the two.
Jingdong's main focus is still B2C, and B2C's main focus is 3C electrical appliances. Although the two companies compete, it is not considered to be competition in the same field.
And now, Far Away Wan Jia Web has completely overlapped with Taobao's business.
At this time, after being in the lead for a long time, the value of Taobao's existence has disappeared.
"One month? Are you sure? "
"I'm not sure," Ma Yun answered straightforwardly.
Li Dong, "…"
Li Dong was speechless. He laughed and said, "So, the sale of Taobao is actually a gimmick to scare your shareholders?"
Ma Yun argued, "You can't say that. If you have a transaction volume of tens of yuan more than me every day for a month, will I admit defeat? If you have a few hundred million more than me every day, then I feel that I can't do it in less than a month. That's what I mean. The sale of Taobao is not to scare anyone. If an industry can't bring you benefits, can't give you expectations for the future, and even provoke a strong competitor for you, then I naturally won't do it. "
"You're more like an entrepreneur than Ma Huateng."
Li Dong gave a comment. Ma Yun's words fully showed that he is a realist.
Ma Huateng is actually still a bit of an idealist. Sometimes, he does things with a lot of emotional impulsiveness in it.
As for Ma Yun, he does not look at Taobao for its own meaning or feelings, but for the benefits and future expectations.
If it does not meet his expectations and Taobao is abandoned, Ma Yun will feel heartache, but he will not be heartbroken.
Heartache and heartbreak are two completely different things.
Ma Yun laughed and said, "That's not accurate. Ma Huateng has Ma Huateng's strengths, and I have my strengths.
Perhaps this has something to do with our personal experiences.
I have done many projects, including Taobao. It was not something I wanted to do from the beginning, or rather, this project itself is not my idea or creativity.
Tencent is different. You focused on their instant messaging business. This is the business area that Tencent focused on from the beginning.
Instant messaging is also where their foundation lies, so naturally, there is no such thing as abandoning it.
And online shopping is not Ali's main business, nor is it where its foundation lies.
Of course, if I can expand this industry, I naturally hope to continue expanding it. But if there is really no other way, this is the only choice I can make. "
Li Dong laughed and said, "It's good that you can see through it. I have always been worried that you can't see through it. If Taobao is finished, and you can't see through it and go to the rooftop or find a place to retire, it will also be a loss for Hua Xia's business world … "
Ma Yun snorted and said, "Even if you go to the rooftop, I will not go. Also, it is a blessing in disguise. It is best if I win against you. Taobao's value will skyrocket, and Ali's strength will increase greatly. So what if I lose? "
When Ma Yun said this, there was a deeper meaning behind it.
Li Dong raised his eyebrows and said after a while, "You can't be … If that is the case, then you are really ungrateful."
"What a joke!"
Ma Yun snorted and said, "How ridiculous is it to say that I am ungrateful? Capital is like this. Moreover, if Taobao really fails, I will not shirk the responsibility, but you said that all the responsibility is really on me? Some of the changes I made, some of the policies implemented, almost all of them were not fully implemented! Since that is the case, I can only choose this way! "
"Then why don't you just admit defeat now …"
"Dream on! If I win, it will be a win-win situation! Winning is better than losing. If I lose, even if I really achieve my goal, Ali will also suffer a heavy loss. Do you think I will deliberately go easy on you? Moreover, deliberately going easy on you will not be able to show your strength, Li Dong. If you want me to be convinced, show me some real ability! "
Li Dong laughed again and said as he walked, "Alright, then I will make you convinced. But aren't you afraid that I will expose you for telling me so much? "
"Expose? What secret is there to speak of? It is already a done deal. Do you think they do not know? "
Li Dong said with interest, "In that case, you are still confident. Oh right, do you have any problems with funds? From what you said, you are already prepared. Who is supporting you? Do you want me to help? "
"You? Stop dreaming! "
Ma Yun did not hold back and rejected him directly.
Li Dong was also joking. Since Old Ma had prepared for both sides, he must have a plan.
Moreover, this guy would not let Li Dong enter the arena.
The two chatted for a while more. In the end, Li Dong suddenly laughed and said, "I always feel that the two of us are in cahoots. We are not good people. After a few words from you, I feel that I am cooperating with you and acting. In the end, Old Zhang and the rest were played around in circles. I am quite embarrassed. "
Ma Yun said with a faint smile, "Then why don't you cooperate better and just do a perfunctory job on Double Eleven?"
"Hehe!"
"Hehe!"
The two men smiled insincerely at the phone.
Before Li Dong entered the office, some of the employees he met on the way saw him smile and felt that it was a little creepy.
On Ali's side, besides Cai Chongxin, there was no one else on Ma Yun's side. But seeing Old Ma smile like that, Cai Chongxin also could not stand it. Old Ma's smile did not need to be so fake.
…
October 23rd.
Far away held the press conference.
The venue of the press conference was overcrowded.
It was unknown how many media outlets had arrived, but they were all waiting for the response from afar.
And at the start of the press conference, Li Dong did not let everyone down.
Yuan Chengdao had just said a few polite words when Li Dong took the microphone and said directly, "You are making irresponsible remarks, but actually, Distance only has one goal!
The promotion festival is not just to give back to the consumers. Mr Zhang of Suning said that Far away's purpose is to defeat the opponent, but that is not accurate.
Strictly speaking, the reason why the promotion festival this time is so large-scale and has such a wide range of publicity.
The ultimate purpose is to prove!
Prove what?
Prove everything Far away has!
I just want to see how many more miracles Far away can create, how many Hua Xia people are willing to support Far away, believe in Far away's service, and have confidence in Far away!
Surpassing Taobao is actually not my goal. I have set such a goal many times, and I have achieved it in the end. There is not much meaning to it.
Purely to surpass Taobao, then this event is like using a cannon to kill a mosquito, a waste of talent.
For a company with annual revenue of over a trillion to compete with a company with annual revenue of several billion, it was obvious that they were bullying the other party.
My goal is to surpass non-existent goals!
For example, for this event, I am prepared to achieve 100 billion on the day!
What concept is this?
Has any company in the world achieved this before?
No!
Distance Combat was creating miracles and history, not for the so-called suppression and suppression of their opponents.
I don't know if this goal can be achieved, but Far away is doing their best, and I will also do my best.
E-commerce, especially online shopping, is not developed for long in Hua Xia.
In the past, when IT and e-commerce are mentioned, everyone will think about how developed Europe and the US are.
But now, Far away wants to tell the world that it is time to change their mindset!
Amazon, eBay, these online shopping platforms, do they have the ability, capital, and technology to support this scale of marketing?
No!
Do they have such a large audience?
Also no!
Only Far away, Hua Xia's Far Away, can achieve that!
Some of the comments from the outside world are ridiculous. They have underestimated me, Li Dong.
For the sake of suppressing Taobao, Fang Yuan had spent so much money and resources to organize an event of this scale?
Double 11 is not an event. It is a strategic day to prove Far Away and create a unique brand that belongs to Far Away!
Also, Far Away is using this opportunity to perfect some of our early experiments and arrangements.
For example, the offline cooperation, the unified processing of orders from third-party merchants, the unified management of warehouses, strengthening the quality control of third-party products … …
These are actually all that you should see and think about.
Why can't Hua Xia's small and medium-sized brands grow big? Why can't they go global?
It is because their resources are too scattered, and there is no one to take the lead. Some of the potential small and medium-sized brands were disrupted by other inferior products, and their reputation was ruined.
Far Away is creating a festival like Double 11 to give these small and medium-sized brands a chance to follow Far Away to open up the market and create value.
At the same time, it is also to correct the imperfect e-commerce industry.
This is the purpose of the Double 11 event. It is to promote the standardization and perfection of the entire industry.
It wasn't like what others had imagined, where it was monopolized and targeted at them …
Am I that shallow?
Therefore, whether or not we can help Far Away achieve these miracles, complete these proofs, and help the entire industry and industry to go on the right track, depends on whether or not everyone supports us! "
When Li Dong said this, the audience was silent.
No one knew how to respond to that!
This promotional event was once again elevated by Li Dong to an infinitely important and extraordinary level.
Far Away wants to prove to the world that Hua Xia's IT industry, prove that Hua Xia's e-commerce is number one, and prove Far Away's strength.
Some of the policies Far Away has also been praised by Li Dong as forward-looking policies that can change the entire e-commerce industry and promote the development of the entire market. It is not what Zhang Jindong described as a cancer in the market after a monopoly.
In the end, the others thought of a number, 100 billion!
An army of 100 billion. Even now, how many companies in Hua Xia have annual revenue of 100 billion?
Among the top 500 companies in Hua Xia, there are only 58 companies with annual revenue of 100 billion.
The whole of Hua Xia is vast, and there are tens of millions of companies!
There are only 58 companies with annual revenue of 100 billion.
Among the top 500 companies in the world, the top 500 companies have annual revenue of less than 20 billion USD, which is not much more than 100 billion.
And now, Li Dong said that he can achieve such results in a day.
Even including third parties, this is unimaginable!
To achieve the annual revenue of a top 500 company in a day, no one in the world would dare to say such a thing.
Of course, there is now!
When Li Dong stopped speaking, the audience was silent for a while, and then there was an uproar.
"100 billion? Did I hear wrongly? Did Li Da Pao say an extra zero? "
"He said what he said. I don't care about this. The key is that when General Manager Li was speaking, he also looked down on Ali. Is he sure that he has no grudge against Ma Yun?"
"You all didn't hear the main point. The main point is that Far Away is now leading the entire Hua Xia business industry on the right path. Li Da Pao is proclaiming himself as the leader of the Hua Xia business industry! "
"Speaking of which … Is this promotional event really that meaningful?" Someone could not help but question softly.
After hearing what Li Dong said, they suddenly felt that this promotional event was very meaningful. It felt like they were witnessing history.
But in fact, it was just a promotional event!
There was a lot of discussion in the audience, but no one asked any questions.
And Li Dong did not give them a chance to ask questions. After they had discussed for a while, he smiled and continued, "100 billion is actually not a lot. How many people in Hua Xia are there?
1.3 billion people!
The average consumption is less than 80 dollars. Is this considered a lot?
For a family of three, taking advantage of this promotional event when things are cheap to buy 200 to 300 dollars worth of items, I don't think it's a waste.
Small items such as needles and thread, daily necessities, and large items such as fridges and televisions, will be of use one day.
Far Away's products are of good quality and price. This is without a doubt.
If anyone is worried about the price being too high, it's alright. Far Away has many benefits, including compensation for the price difference.
In fact, these systems are already being used. Friends who shop Far Away should feel the same way.
As for unconditional returns and exchanges, Far Away doesn't need to guarantee this … "
Li Dong said with a smile, "Because Far Away's products are good once they are sold. I believe that everyone doesn't need such guarantees.
Only those platforms that are not confident in themselves need such guarantees and gimmicks to make you feel at ease.
Moreover, do we not have such measures?
Yes!
But we didn't take it seriously and didn't publicize it because there was no need.
Far Away, among all the e-commerce platforms, the proportion of returns and exchanges is the smallest. It's so small that I don't even remember it.
Just for such a small matter, there are still platforms that publicize their strategic policies. This is a little too inferior.
Also, don't you find it troublesome to return goods online? Don't you find it a waste of time?
If you really want to shop Far Away and don't like the products or feel that there's something wrong with them, you can just go downstairs and find a Faraway Supermarket or a cooperative supermarket Far Away. As long as it's available in the supermarket, you don't need to worry about it. Just take it and exchange it!
Don't care about the price of the products in the supermarket. The Double 11 promotion is both online and offline.
The price guarantee measures are also available online and offline.
Anyway, if you don't like it, just take it and exchange it. Of course, the premise is that it's Far Away's products. I can't give such guarantees for other platforms.
As for whether it's Far Away's products, we still have a contingency plan. The items that leave our warehouse have a mark.
Everyone just needs to keep the shopping records and packaging, and there won't be a problem.
As for the products sent out by third parties, we are currently making improvements. I believe that we will soon establish a complete system … "
"Finally, I still want to say something. I hope everyone will support us to complete and create this miracle with our 100 billion goal! This year, we'll hit 100 billion. Next year, we'll go international and hit 1 trillion! There's nothing impossible in this world. As long as you think of it, there's nothing you can't do! That's all I have to say. As for other questions, you can discuss them with Director Yuan and the rest later. I still have something to do here. My child is waiting for me at home. I'll go back first. "
Li Dong said everything he needed to say, and then he left leisurely.
This time, some reporters were anxious and quickly shouted, "General Manager Li …"
"General Manager Li, regarding the Far Away monopoly …"
"Is it really possible to achieve 100 billion? Can the current technology support it? "
"…"
Many people hurriedly asked, but Li Dong ran very quickly. Under the escort of the security personnel, he quickly left the venue.
This time, everyone was dumbfounded and did not know whether to laugh or cry.
This guy only cared about killing and not burying. He fired a bunch of cannons and then ran away.
It was not good for the others to chase after him. They could only look at Yuan Chengdao and the rest.
Yuan Chengdao's face turned green!
Again!
It's like this every time. What should I say? Didn't the board of directors give me a script?
He started to improvise again. That was fine, but how could he not mention 100 billion?
Looking at the large group of inquisitive reporters in front of him, Yuan Chengdao rubbed his temples. He felt that he should not hold such press conferences in the future.
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