Even though Ma Yun had other plans in mind, he did not intend to sit around and wait for death.
On the 26th, after the Wanjia website was updated.
Among the offline giants, Great Shang finally reached an agreement with Niu Gang's hard work!
Great Shang fully supported Taobao's promotional war!
The stores, storage centers, and distribution centers in the north were all open to Taobao and Taobao third parties!
…
As an offline giant, Great Shang had a large number of stores and warehouses in the northeast, northwest, and Great Shang.
Great Shang supported Ali, increasing the competitiveness of the Ali alliance once again.
…
Far away.
In fact, Li Dong already knew that the offline retail giants would not sit idly by and watch Taobao die, nor would they sit idly by and watch the online giant be unified by Distance.
Even if there were difficulties in the middle, with Niu Gang and the rest's personalities, they would support Ali even if they had to force the plan through.
Far away's weakness was the northern market.
Far away did not have many offline deployments in the north. In terms of online, they were not very strong either.
Although there were no strong competitors in the north for e-commerce platforms, Jingdong's development in the north was not slow.
Far away's deployments in the north were not as strong as those in the south.
Great Shang supporting Taobao offline had indeed caused some trouble for Far away.
In the office.
Tan Haiying looked anxious, but Yuan Chengdao and the rest were calm.
They knew some things that Tan Haiying did not know.
Li Dong knocked on the table lightly and thought for a moment before saying, "Great Shang wants to get involved in this, so let's create some pressure for them. If the pressure is great, Great Shang's situation will be complicated. It will be chaotic in the end. "
As he said that, Li Dong picked up the landline and made a call.
The call went through, and Li Dong said, "Announce the news to the public. It will take some time to consolidate, but the north needs Wumart's help. Let Wumart take an offensive stance and announce the strategic goal in the northeast. Also, Wumart needs to cooperate with us to win this promotional war in the north! As for Wumart's own business, do it if you can. Don't worry about the losses during this period! "
"Alright, I will immediately hold a press conference with Wumart!"
Qi Yunna, who was sitting opposite, looked excited. The last time she had returned to Pingchuan, it was to report to Li Dong that they were preparing to acquire Wumart.
At that time, the others did not agree, but Li Dong proposed a 300 billion financing plan on the spot.
After that, he told her that they could continue to negotiate, but she had to lower the price and convince the other shareholders of Wumart.
For more than a month, Qi Yunna had been working hard on this matter.
A few days ago, Great Shang also sent people to mess things up.
In the end, Qi Yunna gritted her teeth and reported to Li Dong for a while. She decided to acquire Wumart at the offer price previously discussed.
15 billion RMB!
For Wumart, whose market value was less than 6 billion, this price was already extremely high.
Of course, the market value was the market value. The actual value could not be equated with the market value.
On Wumart's side, they were also feeling tremendous pressure.
Great Shang and Far away, one in the north and one in the south, were both pressuring them.
If he didn't make a decision now, he might become the first sacrifice.
Wumart also contacted people from Great Shang. In the end, Great Shang quoted 8 billion.
In an instant, Wumart's people almost made a decision!
Even if they continued to negotiate in the future, 10 billion was the limit for Great Shang.
Compared to Far away's wealth, Great Shang's confidence was much weaker. Now, while the two companies were competing, they could still sell for a high price.
When the dust settled, there would not be such a good thing anymore.
Wumart's board of directors and shareholders' meeting quickly reached an agreement.
Currently, both parties had signed a strategic memorandum. The only thing left was to announce to the public that Wumart would stop trading.
…
On the 26th, Great Shang announced the news.
On the afternoon of the 26th, Wumart announced to the public that Wumart would stop trading on the 27th. There was an important news to announce!
Although Wumart was still a retail giant in North China, not many people paid attention to it because it was overshadowed by other companies.
However, when Wumart's announcement came out, the retail giants were a little uneasy.
…
Great Shang Corporation.
"Bang!"
With a loud sound, all the items on Niu Gang's desk were smashed to the ground.
The faces of the executives of Great Shang were pale. No one made a sound.
Niu Gang's eyes widened and he panted. "Wumart announced the suspension of trading! There's an important news to announce? Tell me, what news will they announce! "
Everyone was speechless.
Niu Gang did not say anything either.
After a while, someone sighed. "There are two possibilities. First, there's a major change in Wumart. Second, Wumart … has been consolidated. "
"A major change in Wumart?"
Niu Gang sneered. "How can we not know if there's a major change in Wumart?
Our people are still there!
I've said it before. Wumart is extremely important.
While they are thinking of selling, Great Shang took over Wumart and perfected their layout in the north to deal with the chaos in the south. That was our opportunity to win.
But in the end?
In the end, our people went there once and talked to them. Great Shang didn't care anymore.
How many times have I said it? Don't be too concerned about the immediate gains and losses. They want to buy Wumart for 8 billion? Are they dreaming?
The starting price was 10 billion, and in the end, 12 billion could be negotiated. Only this price could meet Wumart's expectations.
In the end, who listened to me?
No one agreed!
They were all talking about Wumart's market value. What does the market value represent? "
Niu Gang was full of anger. For retail companies, the market value was not high to begin with.
It was not an internet company. The market value was too high.
Many retail companies were listed, but their market value was not as much as their net worth. This was true.
Wumart's market value was less than 6 billion, but its net worth was almost that much.
Buying a company could let you buy it at the price of its net worth?
In the past, there was still some hope for 8 billion.
But now, even if Wumart was being forced, they still had a large share of the retail market in North China.
And in North China, the competition was not too strong.
Great Shang and Far away had retreated one after another. Although not all of them had left, the strength of these two companies in North China had been greatly weakened.
Huarun and Bailian had previously moved their main forces to defend their southern headquarters.
Wal-Mart and Gao Xin were now unable to expand in the north. All their resources were concentrated in the south.
The importance of Wumart had become greater.
If not for the internal discord and the fact that they were not strong enough, Wumart might have been able to take the opportunity to rise.
At this time, offering 8 billion, the other party should not care about Great Shang.
Niu Gang was prepared to wait for the Ali matter to be over before talking about this matter.
But who would have thought that after talking about Ali, Wumart would announce the suspension of trading.
Even if the news had not been announced, Niu Gang already had a prediction.
Taking a deep breath, Niu Gang said in a low voice, "There are only two possibilities for Wumart to announce the news!
First, it was acquired by Far away.
Second, it joined the Far away alliance system!
No matter which one it is, it will be pressure for us!
Immense pressure.
Qi Yunna of North China had previously said that they would attack Great Shang in the north, enter Eurasia, and start their international expansion from the north.
Before this, they could treat it as a joke.
But once Wumart was acquired by Far away, they would form a new alliance in the north. Then, it would no longer be a joke!
Wumart has a deep foundation in North China. Far away's strength is not too weak. Including Carrefour, which was taken down by Far away, they have long made arrangements in the north.
We don't have to care about a single party.
But when these forces are united, the pressure on Great Shang will be immense.
Not to mention … "
Niu Gang paused for a moment and said with a serious expression, "Not to mention that some of us are not of one mind!"
The moment he said this, the expressions of the few people present changed slightly.
The equity structure of Great Shang was complicated and there were many shareholders. Even the largest shareholder held less than 10% of the shares.
Although Niu Gang took over the management and actual control of Great Shang, it did not mean that he had many shares.
His personal shareholding in Great Shang was less than 5%.
And the operation team of Great Shang currently held less than 15% of the shares.
This 15%, along with the support of the major and second shareholders, allowed Niu Gang to control Great Shang.
But after all, there were many shareholders. Coupled with the fact that Great Shang was a product of the country retreating and the people advancing, the higher-ups were also extremely complicated.
This time, just to talk about supporting Ali, Niu Gang had paid a huge price and put in a lot of effort.
Now that Niu Gang said that everyone was not of one mind, no one could refute him.
But the other shareholders had their own considerations. The profits of the retail industry were getting lower and lower, and the market value was not going up. Under such circumstances, investing too much in Great Shang might not be worth it.
Especially with Hua Xia's strong Far Away, many shareholders were even considering holding shares in other industries.
At this time, Niu Gang felt that he had to fight for the interests of Great Shang, but the other shareholders felt that it might be more worth it to sell to Far Away.
After getting the money, they might invest in IT companies. It might be more profitable.
This situation was reflected in all the major companies, especially the retail industry.
After all, no one wanted to be in fear, afraid that they would be defeated by Far Away one day and suffer heavy losses in the end.
Seeing that everyone was silent, Niu Gang did not say anything.
The office fell into silence.
After a while, someone said in a low voice, "Chairman, what should we do now?"
"Do we continue to support Ali?"
"Maybe things are not as serious as we think. Something might have happened in Wumart. Let Mr. Zhang talk to them again …"
A few people spoke up.
Niu Gang waved his hand and said, "Wait, wait for the news tomorrow. As for Ali … "
Niu Gang thought for a moment and said, "We still have to support them fully. The more Far Away is like this, the more it shows that they have a big plan this time. We can't let Far Away succeed. Otherwise, without an online competitor, they will focus on developing offline, and our days will be even more difficult. "
"Understood …"
Everyone nodded and left the office.
After they left, Niu Gang thought for a while and made a call.
After a while, the call went through and a voice came from the other side. "Far Away has acquired Wumart, right?"
"I'm not sure, but the possibility is high. Great Shang has tried their best this time. We won't be able to support you anymore. Once Wumart and Far Away join forces, it will be a huge threat to the big business associations. We have to concentrate our strength and defend the northern market. I'm afraid it will be difficult for us to expand further. "
"I understand. I still have to thank Boss Niu for your help this time."
The person on the other side was none other than Ma Yun.
Ma Yun thanked him and did not say anything else. Things had already come to this. Far Away's acquisition of Wumart did not have much to do with him anymore.
As long as Great Shang did not change their minds this time, it was a problem whether he would have the chance to participate in the next offline battle.
…
October 27th.
These few days, all sorts of press conferences and all sorts of news were flying around.
In September, it was mainly focused on the IT industry.
In October, all the major retail companies appeared in the business world.
On this day, Beijing.
Wumart held a press conference.
When the media arrived at the scene, they saw Qi Yunna, the CEO of Huabei District, on the rostrum. Quite a number of people knew that this online platform battle had completely expanded its scope and involved the offline battle.
As expected, at the scene, the CEO of Wumart announced that Wumart would be undergoing a restructuring.
And the target of the restructuring would be Far Away Retail.
To put it nicely, it was a restructuring. To put it bluntly, just as Qi Yunna said, "Next, we may choose to withdraw Wumart from the market and completely integrate Wumart into the Far Away Retail system. Combining our and Wumart's resources, we will expand the competitiveness of Far Away and continue to expand and strengthen Hua Xia's retail industry. "
This was considered a polite remark. Immediately after, Qi Yunna announced, "In addition, as the leading retail company in North China, Wumart's layout in North China has been perfected these few years.
In order to maintain Wumart's vitality and competitiveness, we will make some adjustments to our strategic direction in the future.
Previously, Wumart's business in the south will be integrated into Far Away.
And the business in the north will still be operated under the Wumart brand. In the next few years, we will increase our investment in the northeast and northwest regions.
Currently, our plan is to open 600 new stores in the northeast and northwest regions in the next three years.
And there will be no less than 100 hypermarkets … "
Before she finished speaking, there was already a media reporter asking, "CEO Qi, does this mean that Far Away will enter the northeast retail market and directly clash with Da Shang?"
"Da Shang just announced that they will participate in Taobao's promotion, and Far Away announced that they will acquire Wumart. CEO Qi, is it really as Mr. Zhang of Suning said, that Far Away wants to complete the monopoly of Hua Xia's retail business?"
Qi Yunna's expression did not change as she said, "Restructuring Wumart is a strategic plan that we have decided long ago. It has nothing to do with Da Shang.
Everyone should understand this point. Could it be that Da Shang announced yesterday that we can discuss the acquisition with Wumart overnight?
Far Away's chairman, Mr. Li, has already explained the concept of monopoly.
In Hua Xia, the scale of the consumer goods market is extremely large.
This year, the total transaction volume of consumer goods in Hua Xia should exceed 20 trillion.
I have always been puzzled. Why do some companies always like to talk about monopoly?
Far Away's e-commerce platform, together with the offline system, does not even reach a scale of 1 trillion. Its proportion is extremely low.
If this is considered a monopoly, what other companies in Hua Xia are not monopolized?
Once a company becomes big, it is said to be monopolizing the market. If it is attacked by its opponents in this way, which company would dare to continue to grow big? "
As Qi Yunna spoke, the phones of many reporters suddenly vibrated.
This time, when some people saw the news, their expressions changed.
Immediately, a reporter said loudly, "CEO Qi, Far Away has acquired Da Shang. Did you know about this beforehand?"
"Far Away has acquired 15 million shares of Da Shang through the secondary market. It has reached the 5% threshold and has already announced to the public that it has acquired Da Shang!"
"What, Far Away has acquired Da Shang?"
"Far Away is too fierce!"
"Far Away has so much money …"
"Are you stupid? The 300 billion financing is almost completed!"
"…"
The scene was instantly chaotic. No one had expected that while Far Away was announcing and shopping for beauty, they were actually attacking Da Shang in the stock market!
Acquiring Da Shang was actually another kind of merger notice.
In the stock market, owning more than 5% of a listed company's shares was enough to reach the threshold.
At this time, for ordinary companies, it did not matter much. Many of Hua Xia's companies had corporate shares of more than 60%.
At this time, raising Da Shang was simply to announce the news and make an announcement.
But for listed companies that did not have absolute control of the shares, raising Da Shang meant acquisition.
The major shareholder of Da Shang currently held less than 10% of the shares.
At this time, once Da Shang Far Away continued to purchase shares, or completed the acquisition with other shareholders, it would exceed the number one shareholder's shares.
Then Far Away could request for a suspension and choose to restructure Da Shang.
In the future, Da Shang was raised many times by the Anbang Group and almost changed owners.
However, the Anbang Group mainly focused on making money. Da Shang used the method of buyback to raise the stock price. The Anbang Group felt that it was not worth it, so they chose to make a profit and give up.
But now, Far Away was the one who raised Da Shang!
According to the stock market rules, Far Away raising Da Shang now meant that within half a year, Far Away's shares in Da Shang would be frozen and could not be sold.
Moreover, Far Away had the right to continue to increase his shares.
Once it exceeded the number one shareholder, then Da Shang would be in a difficult position.
Of course, during this period, Da Shang still had a chance to counterattack.
The number one shareholder increased, the group bought back, or obtained the support of the majority of shareholders. Da Shang could counterattack.
But facing Far Away's strong takeover, even Niu Gang could not guarantee what the other shareholders would think.
At this moment, in a listed company, the weakness of the management team not being the number one shareholder was vividly displayed.
Why didn't Far Away raise Da Shang Suning?
Because Suning's Old Zhang still held more than 33% of the shares. Far Away was no match for him even if he raised Da Shang.
But Niu Gang had very few shares in Da Shang. The chances of success were still very high if he raised Da Shang.
What Da Shang listed wasn't actually the entire company, but the retail portion.
It was precisely because of this that Far Away raised Da Shang's card.
If it was the entire company, considering the price and gains, Far Away might not raise Da Shang's card.
Currently, Far Away only needed the retail business.
The price of raising Da Shang's card wasn't too high!
The online battle hadn't even started, but Far Away had already started the offline retail battle. At this moment, the media had too many questions to ask!
…
On the stage.
Qi Yunna looked at the chaos below the stage with a faint smile on her face. She looked at the CEO of Wumart and said, "If Wumart doesn't pass the resolution this time, Wumart will be the one raising the card!"
Her words were very domineering. Sometimes, the price of raising Da Shang's card was much lower.
It depended on whether the group had the ability to counterattack!
And Wumart lacked this ability.
Once Far Away raised Da Shang's card, there was a high chance that Far Away would take control.
At that time, there wouldn't be a 15 billion acquisition plan.
Wumart's CEO's expression changed slightly. After a while, he said, "Da Shang still has the ability to counterattack. From what I know …"
"Counterattack? I feel that Da Shang doesn't have this ability. Will their major shareholders really agree to buy back their shares at this time? "
Qi Yunna smiled faintly and said, "Actually, the difficulty is not Da Shang, but the CSRC. Now that they have announced that they are raising the card, it means that this difficulty has been resolved. "
When these words were said, many people's expressions changed.
Raising the card for acquisition, funds were one aspect, and the company's own counterattack was another. The last point was whether the CSRC would think that the company raising the card had the intention to acquire with ill intent.
Once they felt that it was, or determined that it didn't comply with the rules, then the CSRC could reject the proposal and not give the other party a chance to acquire with ill intent.
The mechanism of raising the card was originally to protect small and medium-sized enterprises from being acquired with ill intent.
But now, Far Away had announced that they were raising the card for Da Shang. It was very likely that the plan had been approved in advance.
Of course, the specific situation still had to wait for the CSRC to give a specific decision.
After Far Away announced that they were raising the card, the CSRC would give a decision. Once it was approved, Far Away could continue to increase their shares in Da Shang, thus completing the controlling stake.
Was Da Shang going to have a change of ownership?
At this moment, the people of Wumart felt their hearts palpitate.
What if Wumart was the one raising the card now?
If both parties didn't reach an agreement now, after Far Away acquired Da Shang, would Wumart still have room to survive?
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