Li Dong stayed in Beijing for a day. On the early morning of the 20th, Tencent updated the latest 3G version of QQ.
Li Dong, who thought that he would have a few days of leisure, had to rush to Jiangbei on the afternoon of the 20th.
Tencent was his next target, and since the other party had made a move, he had to go back and oversee it personally.
…
The next day.
21st of March.
Far away Building.
It had been 34 hours since Tencent launched the 3G version of QQ.
The CEO of the communications company, Zhao Ting, looked slightly solemn as he continued to report, "On the early morning of the 20th, Tencent launched the 3G version, including the iPhone, Android, and Symbian system versions.
The new version has added a red envelope function.
Some old bugs have been optimized. Compared to the previous WAP version, the interface is clearer and interaction is easier.
There are currently nearly 30 million 3G users. However, not every user who uses a smartphone will have the 3G function enabled.
3G consumes a lot of data, even when it is in standby mode and the background programs are running, it also consumes a lot of data.
Therefore, it is not the cost of the phone that restricts users from using the 3G function.
Although there is a price difference between the current smartphones and traditional mobile phones, it is not too much. This is not an absolute factor.
The key is the data loss! "
Speaking of this, Zhao Ting could not help but say, "Before the 3G license was issued, several operators had the highest data package as high as 100 yuan/MB.
The data cost in the 2G era was shockingly high!
Of course, there were not many mobile apps at that time, and the data consumption was also small.
When 3G began to be promoted, several major operators began to greatly reduce the price. At present, the average data package is 10 yuan/MB.
Although the reduction is as high as 10 times, it is still unbearable.
The data package of each operator does not have much data, and some people do not have the habit of using data packages.
Sometimes, a few pictures can easily increase the data cost by tens of yuan!
Therefore, the real obstacle to the promotion of various applications in the 3G era is actually the major operators themselves.
In order to recover the investment in the 3G infrastructure network, the data cost is high. This is also the main reason why we are currently unable to launch various mobile applications.
For a shopping platform like Far Away Mall, even if a mobile phone can support it and there are no problems with the hardware, if it is opened without Wife, just the various pictures alone will be enough to make the users cry. "
Zhao Ting sighed for a while. Liu Hong glanced at him and interrupted, "President Zhao, you don't have to sigh about this. We'll talk about the operators later. Let's get to the point first!"
Zhao Ting felt slightly awkward and could only return to the main topic. "The reason why I said so much is that Tencent, Telecom, and Unicom have reached an agreement to cut traffic to their users. As for the specifics of the agreement, it was temporarily unknown. However, the 3G version of QQ was free of data usage, which would attract a large number of users. On the other hand, although our PP3G version was updated one step ahead, in reality, the number of users was far less than the other side. General Manager Li, although you said that WeChat will be the main mobile terminal, but … "
Zhao Ting wanted to say something but stopped. What he wanted to say was, "How do you know that WeChat is suitable for mobile customers?"
Just like Tencent in Feng Yu's previous life, there was competition Far away.
The telecommunications company had been perfecting PP's functions. They had been developing and improving the 3G version of PP, hoping to transition to the mobile terminal.
In the end, Li Dong was not too concerned about this. Instead, he was very concerned about WeChat, which was not online yet.
This made many people unhappy!
WeChat was not online yet, had zero users, and had not been tested by the market. How can you be so sure that it will be better than PP?
From Zhao Ting's point of view, rather than pinning his hopes on the unknown future, he should continue to invest in PP. This way, it might be difficult to defeat QQ quickly, but at least there is still a chance for him to counterattack.
Was it really worth investing heavily in promoting WeChat?
Could WeChat really be the straw that could defeat QQ?
Regarding this, Zhao Ting actually had his doubts.
Not only him, even the developer, Zhang Xiaolong, was not that confident. This was why Zhao Ting was unhappy.
After Zhao Ting finished speaking, Li Dong, who was sitting at the head of the table, smiled and said, "Ma Huateng has begun his counterattack. It seems that this guy's sense of crisis is indeed very strong. No flow was indeed a killer move. But that's only for now. It won't be long before the traffic fee drops. At that time, these tricks will be useless. "
"Drop traffic charges?"
Liu Hong asked. "General Manager Li, you just dropped it not long ago, and you want to drop it again?"
"What do you think? 10 RMB/M! This is daylight robbery! "
Li Dong rolled his eyes. Forget about the 2G era. How are they going to promote 3G with such high traffic charges in the 3G era?
The major operators were not stupid. They felt that there were too few 3G users in the early stages, and they wanted to recoup their costs. That was why they refused to lower the traffic charges.
As long as there were more users, the traffic charges will drop sooner or later.
Hearing this, Liu Hong frowned slightly and said, "Director Li, do you have any accurate information?"
"No. I was just saying."
"Cough, cough, cough …"
Everyone was speechless. Liu Hong said helplessly, "General Manager Li, why don't we talk to the major operators? We can't fall behind in this aspect. As for the overall decrease in traffic charges, I don't know when it will happen. "
Li Dong looked around, looked at the crowd, and said, "Useless! Why does Ma Huateng have to go online? Why do I, Li Dong, have to go online with him? A few years ago, we were imitating. Now, we don't need it! Now, he should be following me and being led by the nose by me! If he doesn't want to lower the traffic charges, we can just ask him to lower it! "
Everyone looked at him in silence. You are the boss. You have the final say.
The three major operators are your grandsons. If you ask them to lower the traffic charges, they will lower it. That should be fine, right?
Li Dong snorted and stood up. "3G is the trend. 3G users will surpass 2G users sooner or later. There is no doubt about that!
All over the world, in developed countries, in Asia, as long as it is a country that uses 3G, 3G is developing very fast.
Just look at Japan, which was the first to promote 3G services. By the end of last year, there were more than 90 million 3G users!
How many people are there in their country?
Hua Xia's users are 10 times more than theirs. So, the future is promising.
The three major operators are not willing to lower the traffic charges now because they want to recoup their costs earlier and make a good financial report at the end of the year.
Do you think they don't want to promote 3G services?
Do you think they don't know that 3G users will increase greatly in the future?
The key is that they feel that the time is not right. There are not many users now, and the demand is not that high.
But if we can meet their conditions and give them a way out, they will be willing to lower the traffic charges.
If I want to do it, I will make it so that the entire industry will thank me, Li Dong. All the users will thank me, Li Dong! "
Everyone seemed to understand a little. Liu Hong hesitated and said, "You mean …"
"I took some time to look at the annual financial reports of the major operators. In 2008, for example, China Mobile, the total revenue was as high as 410 billion. But how much is the WAP traffic charges for mobile phones? 12 billion! "
Li Dong laughed. "It's not worth mentioning!
At least relatively speaking, for the major operators, their main source of income is voice calls and other value-added services.
Traffic is not their main source of income. Not to mention that it is not their main source of income, even the income from the ringtone is higher than the traffic charges.
So, the few operators do not care about the users in this area. Even now, this is what they think.
That's why the traffic charges are high. They feel that the income is about the same regardless of whether it is high or low.
But if I tell them that if they lower the traffic charges, their income will increase by more than five times in a year?
Three years later, it might even surpass their current pillar industry. What about voice calls?
In 2009, the number of 3G users will exceed 100 million?
… "
He was still talking, but the others looked at each other.
After he finished, Liu Hong frowned and said, "General Manager Li, why do they believe us? No matter what we say, even if we say that their value-added business in terms of traffic can reach 100 billion this year, they have to believe it first. "
Li Dong laughed. "That's right. We need to make them believe us. If they believe us, they will have a reason to lower the traffic charges.
Lowering the charges and increasing the packages will bring in a large number of 3G users.
Now, the 3G market is not saturated yet. In fact, it is still in its infancy.
If they don't do it now, when will they do it?
Whoever lowered the price first would be the one who lowered the price the most, and that would attract more users. This was inevitable.
The 3G market is so big, who doesn't want to be the leader?
This year, China Telecom has been working hard in this area, trying to take over China Mobile's position. Will China Mobile be willing?
China Unicom and Apple are also working hard. Will China Mobile be willing?
Actually, none of them will be willing!
Most importantly, they are state-owned enterprises. Everyone has some concerns and is in a difficult position.
If the policies are good, it will be fine. That will be a credit.
But if the policies continue and no one uses it, the traffic charges will be lowered, and the number of users will be the same. In the end, the revenue will be lower than in 2008. That will be awkward.
The less trouble, the better. Then let's not lower the charges. Don't you think so?
If we take care of their worries, do you think they will continue to insist on high traffic fees? "
Li Dong had a confident look. He laughed. "That's why we need to solve some problems from the root.
Ma Huateng's method is just a small trick. What's the use of a free QQ traffic?
Not to mention spending money, everyone still won't buy it!
We need to solve the problem from the root. Only when the overall environment is improved can this market prosper.
Is it useful to waive traffic charges for a single software, but the number of users is still the same?
Do I want the existing users?
Even if I don't give them free traffic, does that mean they won't be using it?
A long time ago, I said that the higher you stand, the farther you can see. Now, I am standing higher than them, so I can see further than them. I am not looking at what is in front of me, but the future. I am looking at the overall environment! "
Everyone was helpless. You can analyze it all you want, but why do you have to praise yourself!
Brother Ma is not here. Who are you praising for?
Liu Hong was too lazy to answer. He thought for a while and said. "General Manager Li, we understand what you mean. Based on what you said, we just need to give the big operators a way out and solve their worries. They will lower the traffic charges, and the 3G users will increase greatly. In the end, we will win by volume. Is that right?"
"That's right."
"Then how should we solve the worries you mentioned?"
Li Dong said. "VAM!"
"VAM!"
Liu Hong's eyes shrunk. Li Dong's VAM is always based on Far away losses!
So when he said this, Liu Hong was a little scared.
As expected, Li Dong smiled and said, "Take Mobile for example. Their traffic revenue last year was about 12 billion. This year, according to current estimates, it should reach about 20 billion, or even higher. After all, the number of 3G users is still increasing.
But if we bet with them, if the traffic charges are lowered by 10 times, the value-added revenue will reach 40 billion RMB by the end of the year!
If we can't reach it, Far away will make up for it!
Far away is not asking for much. In the future, just give us some preferential policies.
We are not the same as Tencent!
When Tencent was making money, Ma Huateng had used up most of Tencent's information channels. In the end, all the value-added services were Tencent's. Other than some traffic, Ma Huateng did not take a single cent.
I heard that Mobile almost fought with Tencent a few times.
I am not like Ma Huateng. I like to share.
I use up Mobile and other operators' data and information channels. I will not keep it all to myself.
What's a bit of traffic charges?
In the future, if they can block Tencent's services, I will give them 50% of the value-added revenue!
Even if I don't give them a share, the revenue we bring in is much higher than Tencent. If they don't support me, Li Dong, will they support Tencent?
That's why everything can be discussed. There is no need to be enemies.
Everyone can earn money together. If I become big, they will also benefit.
At least it is better than following Tencent!
Telecom and Unicom are working with Tencent. They are obviously not giving me face.
Later, we will talk to Mobile. We will help them order 30 million TD machines and help them promote their services. We will sign an agreement with them. The profits will be theirs, and the losses will be mine!
Lower the traffic charges by 10 times. I, Li Dong, will compensate them for the losses! "
At this moment, everyone was stunned.
Are you sure you want to do this?
How much did Mobile pay you for you to work so hard for them?
Or could it be that the current CEO of Mobile is your biological father?
They understood Li Dong's intentions, but did he really want to sign this kind of agreement that was completely out of consideration for the other party?
If Li Dong is willing to sign this agreement, they dare to guarantee that they will lower the traffic charges by 100 times!
Anyway, last year's revenue was only 12 billion, and this year's revenue will be around 20 billion. They will do it for free. Li Dong is willing to compensate them for 40 billion. Only an idiot will not do it!
If Li Dong dares to go back on his words, he will try!
Du Anmin might be mad, but this is a normal business transaction, and the contract is here. Will Du Anmin help Li Dong to go back on his words?
He is not afraid that Li Dong does not have the money to pay. If he does not have the money, he will just take over his businesses!
Liu Hong's face was slightly pale, and his throat was dry. "General Manager Li, reducing the charges by 10 times and increasing the traffic charges by 40 billion? This is equivalent to increasing the market demand by 20 times. Is this possible? "
"Why is it not possible?"
Li Dong laughed. "Nothing is impossible. Reducing the charges by 10 times, and the package is still 1 RMB/MB. That is not cheap.
Also, as the traffic charges drop, the demand from the users will increase.
In the past, everyone had to think for a long time before sending a picture.
Now, compared to 2008, the charges had dropped by 100 times!
In the past, I only sent one picture. Now, I will send 100 pictures. Anyway, it is the same.
Do you think we need to increase the number of users by 20 times?
You are wrong!
As long as the number of 3G users reaches 100 million, they only need to spend 400 RMB per year on the traffic charges, and 33 RMB per month.
Of course, there is still a large number of 2G users who are using their phones to go online. Based on last year's numbers, even if the traffic charges drop, they should be able to contribute 10 billion.
That means when the number of 3G users reaches 100 million, they only need to contribute 25 RMB per month.
Even if it is not enough, the difference will not be too big. I will make up for it with a few billion!
Of course, it is not necessary to sign a 40 billion contract. 35 billion, 30 billion, they can all be discussed.
Mobile knows that we are helping them and can attract more customers. Let alone 30 billion, they are willing to even 20 billion!
So, in the end, they will not let us pay.
With one less enemy, it will be good for us to promote WeChat. After all, we are going to snatch their voice message revenue.
If we cooperate with them, they should give us some face.
If Brother Ma does not cooperate and does not help us, why don't he go online and try?
I guarantee that the big operators will find trouble with him every day. Do you believe me?
So, I am killing two birds with one stone.
It might seem like I am losing out, but am I really losing out?
Also, I am the only one who dares to sign this contract. Tencent dares to sign it?
Even if Ma Huateng agrees, Tencent shareholders will not agree!
In this day and age, only those who have the right to speak are qualified to do this. Besides me, Li Dong, who else can do it? "
When he said this, everyone was in awe. Big Boss seems to be showing off again.
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