While Li Dong was staying in Beijing, he was busy in other places.
Shenzhen.
Tencent headquarters.
Ma Huateng paced back and forth in the office for a while. After a long time, Ma Huateng suddenly turned around and said, "How long has Alen been Far Away?"
Xu Chenye, who was Tencent's CIO at the time, thought for a moment and said, "Far Away joined in August 2008, almost eight months."
"Have you seen the recent management changes Far Away?
Alen quietly became the CEO of the mobile business group.
He had been away for so long, and there seemed to be no news from him. In the end, he was promoted just like that, even replacing Wang Junyu's position.
Although Wang Junyu was not demoted, why was Alen promoted for no reason?
He even became the CEO of the mobile business group!
The mobile business had always been a business that Li Dong attached great importance to. No ordinary person could take on this position.
Li Dong is not the kind of person who would promote anyone. Far Away has many people close to him. How long has Alen been there? "
Xu Chenye could not help but say, "Didn't Li Dong say that the Red Envelope System was created by Alen?"
"Bullsh * t!"
Ma Huateng had always been gentle, but now his temper was getting more and more irritable, and his foul language would explode at the drop of a hat.
After cursing, Ma Huateng took a deep breath, rubbed his cheeks hard, and said, "Even if the Red Envelope System was created by Alen, this contribution alone is not enough for Alen to rise to the top.
Also, I have been feeling uneasy since the beginning of the year.
PP is becoming more and more of a threat to us, even more than MSN.
In the past two years, Far Away has been suppressing our business.
We didn't pay attention at the beginning, and PP rose.
At first, we all thought it was just another Ali Wangwang. Who would have thought that with the help of an emoticon, the other party would grow so quickly?
After that, while we were weighing the pros and cons, the other party caught up in the blink of an eye! "
When Ma Huateng said this, he felt a little regretful.
When PP first came online, they noticed it.
However, back then, Ali was also very ambitious. When he went online with Ali Wangwang, he also thought of challenging the Tencent in the field of instant messaging.
Of course, the final result was miserable. Tencent hadn't even made a move yet, and the other party was already beaten to the point where he couldn't tell north from north.
PP's original intention was very similar to Ali Wangwang. The only difference was that PP came up with some new tricks and updated the emoji package system.
However, QQ quickly followed suit. At that time, PP had fallen into a period of silence. So far away, it did not seem to have continued to invest.
So far away, although they had not invested in PP, they had taken a different approach.
What really brought PP into the eyes of the public was not PP itself, but the farm games that were still popular.
Relying on this game, coupled with the shopping mall's communication needs, in a few months, PP had pulled in tens of millions of active users.
Once a software had tens of millions of active users, it was very difficult to suppress it in a short period of time.
At that time, Tencent was also urgently following suit. However, when they went online, So far away immediately began to update the game. In addition, Li Dong had gotten people to fight a lawsuit with Tencent, constantly hyping up PP and publicizing to the outside world that PP was a major threat to QQ.
With the help of QQ's fame, PP became known to more people.
For ordinary small enterprises, even if they hyped up, it was actually not very useful.
However, So far away was not an ordinary enterprise, and Li Dong was not an ordinary person either. Li Dong was actually a real marketing master, and he did very well in this aspect.
After a few hyping up, PP became more and more popular.
At that stage, even if Tencent reacted, it was a little too late.
At that time, Tencent actually had the idea of using a lot of effort to eradicate the other party.
However, the result was very frustrating. After a few attacks, not only did they not achieve good results, but they also helped PP to increase its reputation and scale.
Until now, not too much time had actually passed.
And PP had already grown to an unimaginable level.
So far away seemed to be stuck at a node, intercepting their products and launching a series of products first. Every product was welcomed by the market.
And every time Tencent was ready to follow suit, the other party immediately began to update a more advanced version.
Again and again, after a few times, Tencent seemed to hit the air every time they threw a few punches.
After a few times, Ma Huateng felt so uncomfortable that he wanted to vomit blood. The executives and technicians on Tencent's side were also extremely sullen.
The products and projects that were released were on the verge of being eliminated time and time again, wasting a lot of manpower and material resources. In the end, the results were not satisfactory, and they were mocked by So far away again and again.
In the past few years, the only advantage that Tencent had now had was probably their number of users.
The more he thought about it, the more uneasy Ma Huateng became. After a long time, he said, "Alen became the CEO of the mobile business group, and Li Dong kept saying that he would beat us in the mobile industry. The future is the era of mobile. I don't think Alen's promotion was because of the Red Envelope System. If that was the case, Li Dong would have made a move long ago when the Red Envelope System was released at the end of last year. Maybe … maybe Alen's promotion was because he had another breakthrough in the mobile industry! "
As Ma Huateng spoke, he narrowed his eyes and said, "Since this year, Li Dong has been making frequent moves against Ali and other retail companies. But I don't know if you guys have noticed, but this year, Li Dong seems to be ignoring us. From the beginning of the year until now, So far away seems to have collectively forgotten about us. Not only is he not going against us, but he is also wholeheartedly trying to rope us in. The e-commerce industry is trying to rope us in, the internet finance industry is trying to rope us in … "
"He is trying to appease us and wholeheartedly target Ali, right?" Another senior CEO of Tencent said subconsciously.
Ma Huateng looked at him sharply and said after a while, "Maybe this is also an illusion that Li Dong wants us to have!
Up until now, QQ and PP have actually had a lot of conflicts and contradictions in the business, and it is getting bigger and bigger, much bigger than Ali's!
Taobao's main business is C2C, and actually, there is not much conflict with So far away. Even if there is, it is not fatal.
On the contrary, the conflict between us and PP is fatal.
As early as last year, I wanted to initiate a war with Li Dong, and defeat So far away in one fell swoop.
But every time I had this intention, Li Dong seemed to have noticed it and kept comforting me.
After a few times, I was really convinced.
But these few days, the uneasiness in my heart is getting heavier. I'm afraid something is going to happen! "
As Ma Huateng spoke, he suddenly said, "I originally wanted to wait for the virtual currency fund to go online, but there is still more than a month before it goes online. Something might happen in this month. We can't wait anymore, we must take action immediately! Tomorrow, no, the day after tomorrow, on the 20th, the 3G version of QQ will officially go online! Just releasing the new version is useless, I thought about it … "
Ma Huateng looked at everyone and said slowly, "Discuss with the three major operators. Tencent will provide a large scale subsidy for the traffic generated by the users, and see if we can block PP's traffic entrance."
Everyone's expression froze, and immediately someone said, "Impossible."
"First, PP has many users, and PP is only one product under So far away. They have many products.
They also had a lot of users.
Currently, there are not many mobile applications in the market, and a large part of the traffic from the major operators comes from So far away's user base.
Blocking So far away's traffic entrance is almost impossible, even if we have to pay a higher price.
Second, this method is not suitable. We can use it, and So far away can also use it.
In the end, the ones who will benefit will not be us, but others, including the major operators.
Third, as for Pony's large scale subsidy of user traffic … "
The executive said helplessly, "Traffic fees are very expensive now, and 3G consumes even more traffic. We have so many users, if we really want a large scale subsidy, I'm afraid we will have to burn a few billion."
Ma Huateng raised his eyebrows and said, "That much?"
"Definitely. The current plans do not have much data, and once we subsidize, the users will increase the usage of this traffic. There are tens of millions of users on the mobile phone, and with a subsidy of 10 yuan per person, it will be 500 to 600 million. Moreover, this is only monthly, and it will be even more terrifying over the whole year. Even if we negotiate with the three major operators to reduce the traffic fees, if we really subsidize for a year, we will burn through 10 billion. "
Ma Huateng frowned and said, "Then what do you think we should do?"
"The subsidy policy is actually feasible. Now, the major operators are promoting the 3G industry, and they also hope that users will become 3G users as soon as possible because they have invested a lot in this.
If the companies are willing to subsidize themselves, they will not refuse, so the plan is feasible.
"However, there must be a limit. We can't subsidize all products. We can specialize in one area, such as QQ, which does not need to be subsidized.
"In this regard, we need to set some thresholds and pass on the costs incurred.
"For example, chatting can be free of traffic, but entering the space or video chat requires traffic. Otherwise, we can't afford it.
"In addition, we can spend more traffic on other products …"
The person who spoke glanced at Ma Huateng. Ma Huateng frowned slightly and said after a while, "There's no need. The goal now is not to save money, but to target PP."
He understood the meaning of the executive's words. Many software could actually steal traffic.
And the high traffic consumption generated was not all earned by the major operators.
However, there was no need for Tencent to do so. It was originally to deal with the threat of the opponent. Doing such a thing to save money at this time would be courting death.
Seeing that Ma Huateng rejected it, everyone did not continue talking about this. Someone else said, "Traffic subsidies are feasible. In addition, I suggest technical interference!"
"Technical interference?"
"Rejection. Incompatible!"
As soon as this was said, Ma Huateng's eyes flickered. "This is a double-edged sword."
The person who spoke was the CTO of Tencent. He said in a low voice, "It is a double-edged sword. But Pony, if you really want to fight Far away, this is the biggest trump card! The key lies in our trust in our users and the degree of stickiness they have for us. Between the two choices, QQ or PP, I think we have a greater advantage at the moment. Of course, we only need to interfere with PP. There's no need for anything else. "
When he said this, he felt a little helpless.
They could interfere with the technology, and they could make some special measures to deal with the products from the other side. They could make the products from both sides incompatible.
But there were too many products Far Away. Wan Tong, Far Away Mall, Far Away Weibo, Far Away PP were all products with a large number of users.
Once there was incompatibility and rejection, no one knew who would die in the end.
Just as he said this, Ma Huateng suddenly said, "Say, if Far Away is incompatible with us and they have to choose between the two, what do you think the users will choose?"
Everyone was stunned. They had not considered this possibility before.
But now that Ma Huateng said this, many people's faces darkened. After a while, someone said, "Far Away probably won't do that, right?"
"If it really comes to that, we can sue them for unfair competition."
"We can ask the Ministry of Industry and Information Technology to mediate …"
Everyone's words made Ma Huateng speechless. Just now, you guys took the initiative to interfere with each other's technology.
In the end, all of you gave up after I said that. Obviously, everyone was still confident in a single instant messaging battle. But when it came to all products Far Away, these people had no confidence at all.
After a round of discussion, they finally decided to release the mobile QQ3G version on the 20th and talk to the operator about the traffic subsidies.
As for the rejection of technology, it was not suitable for the time being.
For small enterprises and small software, Tencent could try it.
But for Far Away, which had hundreds of millions of users, once they really had to choose between the two, it might be more troublesome for them.
The only thing they could do now was to continuously update their products and make them more suitable for the mainstream crowd.
Far Away was catching up to them step by step. It was not because of anything else, but because Far Away's replacement time was always faster than theirs.
It was not because of the technology, but because of market research and feedback.
Far Away did not seem to do much market research and feedback work. Once they had a product, they would immediately launch it, and the results would not be particularly bad.
This was the main reason why Tencent was always a step slower in the competition between the two sides.
Most of the time, when Tencent was still in the open beta and in the user experience stage, other people had already started to go online.
That way, Far Away saved a lot of time.
This was the reason why many of Tencent's technical staff were extremely depressed. It was not that they were not good enough, it was that there was a problem with the planning side.
They needed a lot of time to do testing every time, and it was very troublesome. The plan should have been perfect from the start!
At the same time, Ma Huateng also got people to keep a close eye on Far Away's every move.
If Far Away really did anything, then he would have the mentality of a decisive battle and start a technical war with the other party.
Ma Huateng still had a little bit of confidence in his heart. After all, Tencent had been established for more than ten years, and in the past ten years, they had accumulated countless users.
QQ was no longer just a simple chat software. After watching it for ten years and using it for ten years, the users should not be able to leave it.
Of course, it was better not to use this method unless it was the last resort.
Unless it was really a matter of life and death.
While Ma Huateng was hesitating about this matter, he did not know that Li Dong had actually already made up his mind.
Ma Huateng still had not decided if he wanted to fight to the death, but Li Dong had already made up his mind.
Once the mobile version of WeChat covered a portion of the user base and established a chance of winning, he would start a PC war. His thinking was the same as Tencent's executives.
Rejection battle!
This was not something Li Dong thought of randomly. He thought of the 3Q war in his previous life. Tencent had relied on this to almost destroy 361. In the end, 361 had no choice but to admit defeat.
Even so, 361 had tens of millions of uninstalled users.
Compared to their user base, 361 did not have as many users as Tencent. Also, 361 had alternatives, but Tencent did not have any alternatives.
Li Dong was also thinking of the same thing!
QQ had alternatives, and there was PP.
As for Weibo and shopping mall, although there were alternatives, the scale and user experience were not as good as Far Away.
Li Dong firmly believed that he would be the one to emerge victorious in this rejection war.
Of course, this kind of action could not last long, and he could only end it quickly.
Once this went on, there would be a huge backlash, and the government would definitely intervene.
This kind of plan could only be used once. The first time could be said to be without precedent, and it was normal business competition.
But if it did not succeed the first time, there might not be a second chance.
Li Dong firmly believed that after this time, the government would probably introduce a series of restrictions.
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