Far away announced that Weibo had entered the final stage of Series C financing, triggering a new round of discussion.
Ali seemed to be unwilling to see himself being overshadowed. After announcing the privatization of the B2B business, he made another big move!
On the morning of March 29th.
When Ma Yun attended a meeting in Lin 'an, he talked about the "Great Taobao Strategy."
The so-called "Great Taobao Strategy", according to Ma Yun's words, was to change the positioning of Taobao.
Taobao was no longer positioned as an e-commerce platform for buying and selling. Instead, it was an open platform that focused on open APIs and formed a new multi-interface platform.
If it was a little complicated to put it this way, then it was more direct.
In front of the media reporters, Ma Yun said arrogantly at the end, "If you still can't understand, then I'll put it in simpler terms. The new positioning role of Taobao is to cultivate more platforms like Far Away Mall. Ali doesn't sell goods or deliver packages. Our ultimate goal is to help our merchants become an e-commerce company. And Taobao's current transformation, including integrating with Ali's mother and connecting to the word-of-mouth network, is all with this as the ultimate goal! Five years later, ten years later, on Ali's platform, there will be more e-commerce companies like Far Away Mall! "
…
As soon as Ma Yun's words came out, it instantly blew up the Internet!
In the eyes of the onlookers, this was Ali's response to Far Away's provocation. That was why Ma Yun deliberately said this.
Since the beginning of this year, Far Away had been constantly provoking Ali. Especially with the establishment of the C2C platform, the provocation was even more obvious.
Obviously, after a few years of accumulation of strength, Far Away was no longer willing to be a supporting character in e-commerce. Far Away wanted to be the main character, the one and only main character!
And Taobao, or rather, Ali, was the last fierce tiger in front of Far Away!
Only by defeating Ali could Distance be considered to have truly slain the gods and become the overlord of the e-commerce industry.
All of a sudden, people inside and outside the industry started to speculate. Perhaps, this year would be the year that the final war in the e-commerce field would break out.
It was very likely that the winner would be decided in 2009.
…
On the afternoon of the 29th.
On a flat plain.
Far away in front of the building.
As soon as Li Dong's car stopped, many reporters surrounded him.
Everyone was familiar with Li Dong. As soon as he got out of the car, a reporter smiled and said, "General Manager Li, I think you should have heard what General Manager Ma said in Lin 'an before. We thought that you would immediately refute it on Weibo, but in the end, you didn't. So, we all want to know what your attitude towards this is. "
Li Dong smiled faintly. "You still don't understand?"
Everyone looked at each other. After a while, someone laughed dryly and said, "General Manager Li, what you said is too profound, we …"
"What did I say?"
Li Dong smiled and said, "I didn't say anything. I didn't express my opinion, which means that I am too lazy to respond to him.
What Taobao strategy? What access platform? What not to do logistics? What not to do express delivery? What not to sell products? What not to cultivate more e-commerce companies? These are all nonsense!
I can say a whole bunch of these boastful words. Do I even need to respond?
He doesn't sell products because he doesn't dare to!
He started by relying on these third parties. You can ask him to sell it himself!
Also, will the channel merchants care about him?
The original intention of Tmall to do B2C was for self-operated business. As a result, the channel merchants didn't buy it, the consumers didn't buy it, and no one bought it. How can he do self-operation!
As for logistics, it is even more of a joke!
As early as after the establishment of Far away Logistics, Ali established the Rookie Alliance. As you can see, the rookie who claimed to have invested hundreds of billions at the beginning is still a real rookie!
Ma Yun invested in EMI and wanted to buy Quanfeng, but in the end, he achieved nothing.
Now he knows how to put gold on his face. Not doing logistics, not delivering express. The key is, can he do it?
There is no need to cultivate more Far Away Mall. Let him cultivate an e-commerce company that can be one-tenth the size of Far Away Mall! "
Li Dong said that he was too lazy to respond, but he still said a lot. In the end, he said with a solemn face, "I am not saying this to belittle anyone. I have a good personal relationship with Ma Yun, but I still want to say that he is afraid!
Strong in appearance but weak in heart!
Some of the actions of Far Away made them feel afraid, afraid!
In order to protect their last dignity, in order to give themselves peace of mind, they will constantly comfort themselves.
The Wanjia website will be officially launched in May. The launch of the Wanjia website is the source of their fear!
But in my opinion, there is no need for this.
The purpose of Far Away is not to suppress anyone, nor is it to kill anyone.
From the beginning to the end, the purpose of Far Away is for the entire market, for the consumers, for the entire e-commerce environment of Hua Xia!
The gains and losses of a company are not what we care about.
If this hurts anyone's interests, I can only say sorry. But after apologizing, I will continue to do what I do.
I will not give way to anyone because of this.
If Taobao or Ali becomes a roadblock on the road to achieving our goals, then sorry, they will be eliminated. This is also the inevitability of the market! "
As soon as these words came out, it instantly ignited the enthusiasm of several reporters.
Immediately, someone said, "General Manager Li, do you mean that you are challenging Ali?"
"General Manager Li, does what you said mean that Far Away will launch a large-scale competition with Taobao after the Wanjia website is launched?"
"Far Away, after dominating the B2C field, is it preparing to continue dominating the C2C field?"
"In May, the Wanjia website will go online. Does that mean that Far Away will officially start the war with Ali?"
"After the completion of the privatization of Ali, funds are tight. Far Away is thinking of taking the opportunity to take down Taobao and even Ali in one fell swoop!"
"…"
Everyone hurriedly asked. Since the beginning of 2009, Far Away has been constantly making moves, and major moves are even more frequent.
The entire Hua Xia business community has been on the move, especially the physical retail and online shopping areas, which are even more jittery.
But all this while, Far Away has many plans, and it is difficult for everyone to determine what the ultimate goal of Far Away is.
But now, Li Dong seems to have completed the plan. The meaning of the words just now is obviously a lot more aggressive.
Everyone in the industry knows that Li Dong is very aggressive.
But before he does it, he usually does not say it. Once he says it, it means that the opponent is powerless to reverse the situation.
Now that Li Dong has spoken, the reporters are guessing that perhaps Far Away has completed the next step of the plan, and is about to officially start the war of e-commerce!
As expected, just as they finished speaking, Li Dong's face turned serious, and he said in a deep voice, "We are not issuing a challenge!
Far Away in the country, in the e-commerce field, especially the e-commerce field for individuals, no longer has an opponent!
We have always been the industry leader, and there is no such thing as a challenge!
Far Away is only perfecting their diversified plans now!
Back at the Internet Conference last year, I have said that the future of the Internet is no longer a single concept.
The Internet + is the trend, the future trend!
Of course, if you think that this is a challenge, then I will not deny it!
Taobao is just one step ahead of us. Great waves wash away sand, and some of the pioneers of the past are now in their graves.
Taobao will not be an exception!
Of course, Far Away will not be an exception. I don't think that in the next 20 or 30 years, Far Away will be able to continue leading the trend.
Society is constantly improving, and the economy is constantly developing. In this society, there are many talents. As pioneers, we are here to let the latecomers surpass us!
If you surpass me, I will only be happy, and not angry or disappointed.
If in the next 20 or 30 years, Far Away is still the leader, then I will be disappointed.
This society is constantly improving, and if no one surpasses us, it means that we have stopped in our tracks.
Far Away is no exception, and Taobao will naturally not be an exception! "
The moment he said that, there was an uproar!
Li Dong really issued a challenge!
The reporters were so excited that their faces were flushed. The words that Ma Yun said in the morning had a hint of provocation in it.
Now, Li Dapao had responded!
And his response was very direct and strong. Great waves wash away sand, Taobao should be eliminated!
As for Far Away, Li Dong said it was in the next 20 or 30 years. Obviously, to him, Far Away would not be defeated in the next few years!
What kind of confidence and arrogance was this!
Everyone wanted to ask more, but Li Dong looked at the time and smiled. "Sorry, everyone. I still have something to deal with later, so I won't continue."
The reporters were so anxious that they scratched their ears and cheeks, but they could only watch helplessly as Li Dong was escorted into the park by his bodyguards.
Once he left, someone immediately whispered excitedly, "Did you record it? I knew something was going to happen. Hurry back to the news agency! "
"Li Dong is challenging Ma Yun. The e-commerce industry might be undergoing a big reshuffle soon!"
"Jingdong, Dang Dang, Joyo, and other online shopping websites might also be reshuffled this time!"
"What's the point of returning to the news agency? Hurry up and post on Weibo. Let's wait for Wan Jia to go online in May. There will be a big battle in the e-commerce industry!"
"…"
Everyone was talking about it, but many people didn't stop typing on their phones.
…
In less than 20 minutes, some media outlets reported on Weibo!
"Li Dong's strong response, Ali is about to be eliminated!" "Roadblock? No, it's a stepping stone! " "A new battle horn is sounded!" "Ali, wash your neck and wait!" "The war begins, a new round of reshuffling." "A new generation of talents, each leading the way for hundreds of years — A new journey Far Away!" …
When the report came out, everyone was shocked.
From January until now, in the past three months, after Li Dong acquired Gome, he had been cultivating his internal energy and had not started any external battles.
This was not in line with Li Dong's style!
In the past few years, Li Dong had a battle almost every month, fighting every day.
But this year, although he had made a lot of moves, they were all within the country. He had even abandoned some troublesome things, including the physical retail market in Beijing.
After preparing for three months, everyone had guessed that he should be accumulating his strength in preparation for a big battle!
Sure enough, on the last two days of March, Li Dong sounded his battle horn and began to prepare for war!
…
Lin 'an.
Ali held an interim shareholders' meeting.
Although the final steps of privatization had been completed, it did not mean that Yahoo was kicked out.
As soon as the interim shareholders' meeting was held, the investor representing Yahoo attacked Ma Yun. "General Manager Ma, you shouldn't have said what you said in the morning! Who didn't know Li Dong's temperament? He was famous for being hotheaded! You provoked him first. Aren't you looking for trouble? At this time, we have just completed the privatization, spending 2.5 billion USD. The group is already struggling to make ends meet. Now that Li Dong has chosen to start a war, how should we respond? "
"That's right, General Manager Ma. Previously, privatizing Ali Network was a little too hasty. In addition, Taobao was in chaos not long ago. At this time, it is time to recuperate and quietly make a fortune. When we recover, it is not too late to target Far away! "
"General Manager Ma …"
Many investors started to make things difficult.
This was not something that happened overnight. Since Ma Yun wanted to regain control of the group, coupled with the stock price plummeting, several major investors suffered heavy losses. Many people were already dissatisfied.
Recently, Ma Yun had been making frequent moves.
He did not reach an agreement with these shareholders on the acquisition of express delivery companies, on increasing investment in rookie logistics, and on the forced implementation of some new policies.
These days, Ali only spent money but did not see any results. These investors could not stand it anymore.
If they could see returns, or if they could suppress Far away or other companies, they would not care. They would earn it back sooner or later.
But Taobao failed, Alipay failed, and the B2B business suffered heavy losses …
A series of blows made many people lose confidence in Ma Yun.
This included Softbank, which had always supported Ma Yun. At this time, their representatives did not say anything to stop them.
Cai Chongxin could not stand it anymore and said angrily, "Quiet! This is a shareholders' meeting, not a market! "
Cai Chongxin still had a lot of prestige in the industry. When he got angry, many people quietened down.
But although it was quiet, everyone still had a look of dissatisfaction.
Ma Yun had been silent all this while. Only now did he look around at the crowd. After a while, he chuckled and said, "From what you're saying, if I don't say this, Li Dong will give up on targeting us? Could it be that people nowadays were all so childish? Are you all childish, or do you think Li Dong and I are too childish?! If he could not take the provocation, he would have fought with others and been beaten to death. He would not be alive now! When has he ever acted irrationally because of verbal provocation? "
Ma Yun retorted a few times in a row and said sarcastically, "Is it like what Li Dong said? Are you all afraid? You don't dare to continue fighting with Li Dong, so you are all looking for an excuse to give up this sinking ship? "
Ma Yun paused for a moment, then said coldly, "Since you are afraid, you will only be a burden if you stay!
If you want to leave, I will grant you your wish!
Whoever wants to leave, Ali will buy back the shares in your hands!
What we need is a group of comrades who can fight to the end. Even though you guys weren't our comrades from the start, we've been through so many ups and downs together for so long. I've always treated you guys as my comrades.
I do not want to persuade you to stay. Those who are willing to fight with me and Ali to the end, then stay!
Those who are not willing, I will sell everything I have and will not force you to stay.
What's the use of having more people if you do not use your strength?
Too many people will only be a burden to us.
The Wanjia Web is not online yet, and Taobao is still the largest C2C platform in the industry and even in the world. Just because of a few words from Li Dong, you are all so afraid?
This is your boldness! "
Ma Yun's last sentence was so deafening that the entire conference room could hear his roar!
The battle had not started yet!
They had not lost yet!
They were still number one in the industry!
There were still hundreds of thousands of sellers and tens of millions of buyers!
In the end, just because of a few words from Li Dong, these people were actually so afraid that they were certain that he would lose. Have I, Ma Yun, fallen to such a state?
While Ma Yun was indignant, he was also full of unwillingness!
I have walked step by step to where I am now, from a few employees and tens of thousands of assets to now. Am I still not a match for a few words from Li Dong?
His Wanjia Web was still in preparation, and his ambition to unify the retail industry was still just an ambition. In the end, just because of a few words from him, the investors who had trusted him in the past were actually afraid!
While he was unwilling, Ma Yun was also deeply envious, and even a little … jealous!
Humans all have seven emotions and six desires!
After saying this, Ma Yun ignored the expressions of these people and stood up. "Next month, we will start a new round of financing!
We will not use Ali as the main body, but Taobao as the main body to carry out the financing!
If you want to quit, you can choose to do so now.
If you trust me, Ma Yun, then continue to stay.
I don't believe that I, Ma Yun, will fall just like that. I also don't believe that Li Dong is a god, and that whoever he wants to die will die!
When the Wanjia Web goes online in May, we will kill them in one blow and kill them before they are born. At that time, I want to see where Li Dong can put his face! "
After saying this, Ma Yun had already left the conference room.
This was an order, not a discussion.
Those who believed in him would continue to work with him. Those who did not believe in him did not need to object. They could choose to quit after the new round of financing began, so there was no need to object at this time.
After he left, the entire conference room became completely quiet.
After an unknown period of time, someone sighed softly. "Since there is a Yu, why should there be a Liang?"
"Weibo financing, Taobao financing, where should we go?"
"Can we really win?"
"…"
With hesitation and uncertainty, these people slowly left.
After everyone had left, Cai Chongxin slowly stood up and sighed with a face full of melancholy.
"Ma Yun?"
"Li Dong?"
"Or Ma Huateng?"
Cai Chongxin repeated the names of these three people, then shook his head and said nothing.
A storm was coming. Whether it was real or fake, the battle with Ali Far away was inevitable!
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