At the television station.
On the fifth floor, the advertising department's territory.
The No Tobacco Day public service announcement was scheduled to be screened around noon, so the final approval period was around 8 or 9 AM. The final product had to be submitted for approval before it could be aired on television. Hence, at this time, there were already people waiting in the advertising department. This was a "public service announcement crisis" for Beijing Television Station. Because of this, the two heads of the advertising department had come to wait for the public service announcement department to hand in their answers.
"Where are they?"
"Why aren't they here yet?"
"Are they in the recording studio?"
"They're still recording?"
"It's over. They definitely won't be able to make it in time."
Some of the advertising department staff who had come to help yesterday afternoon had come earlier to see if there was anything they could do to help. But when they saw that there was no one in the office, and from the atmosphere, they knew that there was no need for their help, because there was nothing they could do to help anyway.
Sun Han carried his suitcase and went upstairs first.
"Little Sun." An assistant leader of the advertising department quickly asked, "How did it go? Everyone is waiting for your case. Did you make it in time? "
The deputy director of the advertising department said with a serious expression, "You didn't manage to make it?"
Sun Han sighed. "Leader, I'm sorry. It's my responsibility."
That deputy director's expression changed. "Didn't we send so many people to your department to help yesterday? Why is it still … forget it." Saying this, his tone slowed down. As the leader of the advertising department, he naturally knew how long it would take to produce a public service announcement. Even if it was done crudely in a day, it would still take a lot of effort, not to mention having to produce a smoking cessation PSA that met the standards of the new regulations. Everyone already knew that this was an impossible task. No advertising company would be willing to take on such a task, so everyone did not have much hope in the beginning. So it was reasonable that it could not be completed.
The intern girl who followed him upstairs said, "Teacher Zhang has also tried his best. Teacher Zhang has been working hard since yesterday morning. He hasn't slept for 24 hours!" Not sleeping for a day and a night, many people might be able to barely hold on. But the prerequisite for this was that they did not do too much physical or mental work. Watching a movie that interested you for 24 hours and then taking some time off to work for a while was completely different from working hard for 24 hours straight. It was like heaven and earth.
When the advertising department staff heard this, they all gasped.
"Working hard for 24 hours?"
"Zhang Ye has really gone all out this time!"
"Hai, it wasn't easy for Zhang Ye this time either."
"No one will be able to complete this mission. Time is too tight."
"It's over. I have to pay a fine this time."
"If the other media outlets report this, it will definitely affect our Beijing Television Station's reputation and reputation. This new policy seems to be targeted at us."
"Stop complaining. Who asked us to be so unlucky?"
"There's still hope even if we have one more day."
"Don't say anymore. Sigh, we've all done our best."
"Yeah, we've all done what we can. There's nothing we can do if we can't complete it. This is life."
The people from the Advertising Department were ready to leave.
The person in charge of submitting the advertisement review to the higher-ups sighed, turned around, and prepared to leave with several leaders.
However, at this moment, Zhang Ye went upstairs. Seeing everyone in such a state, he was very surprised, "Eh, so many people? What's wrong? Where are you going? "
The person in charge of the review consoled him, "Teacher Zhang, we have to thank you this time. You still came over to help us when we were in trouble." Previously, he had worked with Zhang Ye on an electricity conservation commercial. Although they weren't particularly familiar with each other, they had exchanged a few words before.
Sun Han also said, "Thanks."
Hu Fei had also arrived at some point in time. He walked up to them and said, "Little Zhang, you've done your best."
Zhang Ye was nearly dumbfounded by them. He didn't know whether to laugh or cry. "What are you all talking about? When did I say that the commercial wasn't finished?"
The intern girl was stunned. "Ah?"
Sun Han blinked a few times. "Wasn't there a problem with the prop?"
"There was a problem." Zhang Ye smiled and said, "But in the span of a night, I've created another prop that meets the requirements. I've already used it up. See, it's in the box in your hands right now. I've already said that since I accepted this commercial, I would definitely complete it and do it to the best of my ability. Why did you all think that I didn't finish it?"
Hu Fei was surprised. "What?"
Sun Han was extremely excited. "You … you finished it by yourself?"
"Not only that," Zhang Ye said confidently. "And it's a version that I'm very satisfied with. At least I feel that it's impeccable."
The Deputy Director of the Advertising Department spoke very quickly. "Where is it?"
Zhang Ye waved the laptop in his hand.
"Quick, have a look!" The leader did not expect that he would really be able to do it.
Everyone walked together to the office. There was a professional projector and a large screen there.
Suddenly, around seven or eight people walked over from the opposite corner. Everyone took a look and saw that it was Station Head Xu Yuhong, two other station heads, and a few staff from the Station Head's office!
The station heads had arrived!
"Station Head!" Everyone hurriedly greeted.
Xu Yuhong smiled and said, "Is the finished commercial ready?"
The Deputy Director of the Advertising Department said, "Teacher Zhang Ye said that it's ready. Everyone is just about to have a look at it. If it's alright, we'll send it for approval and arrange for a broadcast slot."
Xu Yuhong nodded. "Alright, let's have a look together."
With the Station Head here, the Advertising Department's Director and many other department heads also rushed over after receiving the news. All of the middle and upper management members of the station and the Advertising Department's staff were gathered in a large office. They sat down and waited for the broadcast to begin.
Zhang Ye glanced at Xu Yuhong and nodded.
Xu Yuhong gave a slight smile and nodded back at him.
Zhang Ye began to adjust the equipment and connect the signal. As it was going to be broadcast, he fiddled with it for a few minutes.
Everyone sat there and waited. A station leader asked Xu Yuhong. Seeing Xu Yuhong nod, he lit a cigarette. A few other people in charge who were heavy smokers also secretly lit a cigarette when they saw this.
A while later.
The music played and the commercial began!
"It's starting!"
"Everyone, quiet down!"
"Put your cell phones on silent mode."
Everyone stared at the big screen without blinking. They wanted to see the results. Although Zhang Ye had said that he had finished the advertisement, they did not really believe it until they saw it for themselves. In such a short period of time, and with Zhang Ye being the only one left, how could he produce a decent public service announcement? All the people involved in the advertisement knew that this advertisement did not have a single line, nor did it have any scenes of the characters. It only had a strange prop that no one could understand. Moreover, it was the only prop. Could it still be considered an advertisement with just one prop? No one knew what form Zhang Ye's commercial would take!
The next moment, the commercial was revealed!
The introduction was accompanied by a piece of low-pitched music. This was customized by Zhang Ye according to the original commercial's background music from his previous world. Sun Han had gotten a few people from the station to work on it overnight and put in a lot of effort, so the effects were naturally obvious.
The first image that appeared was a partial shot of a cigarette.
The second set of images was also sent out. The cigarettes started to stack on top of each other, but nothing much could be seen.
Sun Han wiped his sweat. "What is this?"
The quartet of old, young, sick and disabled: "What is this effect supposed to show?"
"I don't understand." Some of the other professionals from the advertising department also began to look disappointed. There were no lines, no characters, and not even any statistics about the health risks of smoking or the deaths of tens of thousands of people every year. How could this still be called a quit smoking public service advertisement? How could there be such a quit smoking public service advertisement!
There were whispers of discussion in the audience.
Several of the people in charge of the advertising department also looked doubtful. This was the first time they had doubts about Zhang Ye's commercial production standards. This was because from the first five seconds, this commercial was simply too bizarre and did not follow the usual path. Up to this point, they could not even tell that this was a quit smoking public service advertisement. Furthermore, how long did a public service advertisement last? Their mission this time was at most 15 seconds. Out of those 15 seconds, they had already wasted 5 seconds? They no longer held any expectations for the effects that would follow!
However, just as everyone was showing such an expression, the next image that appeared made the people in the audience go silent!
Silence!
This was because a lung made out of cigarettes had appeared on the screen. This lung could be said to be too realistic. Even though they knew that it was made out of cigarettes and that it was fake, the three-dimensional effect and artistic conception of the lung was still very shocking. Together with the dense cigarette butts that formed the image, even those with trypophobia would not dare to open their eyes to look at it!
At this moment, the cigarette started burning!
It started with one point, followed by a second and a third burning point!
The entire lung began to emit faint smoke from the areas that were ignited. The most chilling thing was that the sound of breathing could be heard in the background!
Si!
Hu!
Hu!
Hu!
A station head who was smoking suddenly shivered. The cigarette in his hand fell to the ground with a thud!
With every slow breath, the three areas that were ignited in the lung lit up like a cigarette was being smoked. The cigarette butts were constantly burning and it was even spreading. At the beginning, only one cigarette was burning, but with the clear breathing sounds in the background, the surrounding "lung tissue" of that cigarette also began to burn. The area of burning became larger and larger, and the area of rotting ash that was formed from the burning also became wider and wider!
Breathing …
Burning …
Breathing …
Burning …
The entire lung was emitting smoke!
The other people in the office who were smoking also broke out in a cold sweat. They quickly threw away the cigarettes in their hands as their faces turned pale!
F * * k!
What the f * * k was this commercial!
Finally, the image flashed. Following a few coughs from both men and women, a line of words appeared on the screen — Please stop smoking and give life a new choice!
Finally.
The commercial ended.
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