The PSA ended.
The entire office was in a state of complete silence!
If this state was to be described in detail, it was not the kind of silence that you would feel when you saw your favorite team win the championship, nor was it the kind of silence that you would feel when you saw something that amazed you. To be precise, it was more like you were doing whatever you were doing, only to receive a notice from the hospital that you were critically ill, telling you that you did not have many days left to live. At this moment, the entire office was probably filled with such an atmosphere!
One second …
Two seconds …
Finally, someone made a sound!
The old comrade from the public service announcement department screamed without warning, "Aiyo, my God!" He clutched his chest in horror, as though his lungs were hurting!
"Why is there the smell of smoke?"
"Quickly open the windows and let some air in!"
"Stop smoking! Second-hand smoke is even more harmful! "
"Right, stop smoking! Damn, I was scared to death! "
"This PSA is really … really making me speechless!"
"I can't take it anymore, I feel like my lungs are burning! Is this still a fucking public service announcement? This is scaring people to death! Isn't it just visually terrifying?! It's a kind of psychological fear! When I watch horror movies, especially those Japanese horror movies, I don't get this kind of feeling. Not only is there fear, there's also a disgusting, chilling feeling of fear. It's like there's something crawling in my lungs! "
"That's right, if you're not a smoker, you won't be able to experience this feeling! I was wondering! I was wondering why Teacher Zhang had to make such a prop! So that's how it should be used! "
"This …"
"This PSA is too 'gory'!"
"There's no blood, nor are there any pictures of real people with black lungs. But what's going on? I know that it's a fake lung model, but why does it feel even scarier than the real thing!"
"I can't take it anymore! I need to slow down! "
"Having been in the advertising industry for so many years, this is the first time I've seen a PSA like this — I definitely wouldn't dare to watch it a second time after seeing it once!"
"Does it have to be so ruthless!"
"This is too exciting!"
"We've gone too far this time!"
Those who didn't usually smoke were fine, but those who smoked, especially those who were old smokers, were all shocked. They felt like they were shrouded in a lingering shadow. Every time they took a breath, they couldn't help but think of the lifelike burning lungs in the advertisement and the disgusting ashes in the lungs. That kind of fear was indescribable!
Sun Han was also quite frightened. Only now did he understand why Zhang Ye had assigned them all those tasks and what they were supposed to do!
One day!
Fifteen seconds!
The entire advertisement was watertight!
He swore that even if it was a quit smoking advertisement overseas, he had never seen a public service advertisement that was made in such a way. Could it be considered a creative advertisement to be made in such a way? From a technical point of view, it did not meet the requirements of a creative advertisement. However, Sun Han knew that it was really a creative advertisement. Furthermore, it was not just any ordinary creative idea, but an astonishing creative idea that would make one slap the table in amazement. It was a pioneering creative idea!
Amazing!
This advertisement was really f * * king amazing!
A lot of people immediately turned their attention to Zhang Ye's face, wondering how this person's brain worked. Was it because his brain structure was different from a normal person's? Such an advertisement that could be called a model public service advertisement, something that so many advertising professionals in the world had not come up with before, was actually done by a non-professional? It was actually done by the brain of a radio host?
Suddenly, Xu Yuhong stood up gently and started clapping with a smile.
When the others saw this, they also stood up and started clapping. In the blink of an eye, the entire office was filled with applause! A few of the Station Heads did not know what was going on. Perhaps they saw the Station Head clapping, so they followed suit. However, the advertising department's staff were really impressed by Zhang Ye. This applause was for this public service advertisement, and also for Zhang Ye. For someone who had lent a helping hand in their time of need, for someone who fought alone and never gave up even when everyone else had fallen, for someone who could come up with such an amazing advertisement that they, as advertising professionals, could only look up to! It was too amazing!
Zhang Ye smiled and said, "It looks like everyone is quite satisfied with it. That's good then."
The staff who were in charge of the review were also very excited. "I'll submit it for review immediately and report it to the higher-ups. If this advertisement still doesn't pass, then there won't be any other advertisements that will pass the review!"
Sun Han was very excited. She went up and shook Zhang Ye's hand. "Teacher Zhang! Thank you! Thank you! "
Zhang Ye waved it off. "It's not just me who took the credit. The colleagues from the advertising department who came to help yesterday, as well as you all, and also the colleagues who helped out with the background music. It was everyone's hard work. If it were just me, I wouldn't have been able to come up with this even if I worked for three days and three nights, so there's no need to thank me."
Sun Han said, "Without you, we couldn't have done it!"
The intern girl's eyes were a little red as she exclaimed, "We really did it!"
"Yeah!"
"We really did it!"
A lot of people found it hard to contain their excitement, especially Sun Han and the others from the Public Service Announcement Department who felt it the most. They were the ones who were responsible for this impossible task and had participated in the entire process, so they knew better than anyone else how difficult it had been. Last night, they were still working hard until midnight. When they found out that there was a major problem with the props and they couldn't use them, it was obvious how they felt. That kind of shock was too great. Until today, when the deadline came, with Zhang Ye's help, they had miraculously completed the advertisement.
"Thank you!"
"Teacher Zhang, thank you so much!"
"You're so awesome!"
"Compared to us, you're the one who's more like an advertising professional!"
Many of the people from the advertising department were also thanking Zhang Ye. The Public Service Announcement Department was also a part of their advertising department, so Zhang Ye coming to help them for free was the same as helping their advertising department. They had worked tirelessly day and night, so of course they deserved a thank you.
Over at the other end, Xu Yuhong suddenly said, "Little Zhang was volunteering to help?"
When Sun Han heard the Station Head's concern, he quickly answered for him, "That's right, Teacher Zhang did not ask for a single cent. We had already agreed to pay the production fees, but …"
Zhang Ye said nonchalantly, "Since I'm doing public service, why would I need any money?"
Xu Yuhong nodded slightly. "Then how about this: we'll change the final shot of the advertisement. Add a line at the bottom that says' Produced by Zhang Ye 'or something similar."
Zhang Ye looked up. Eh? There's such a good thing?
A station head did not quite agree. "Station Head, there's no precedent for this."
Another supervisor also said, "Yeah, to use an individual's name in the Public Service Announcement, will that … work?"
Xu Yuhong said, "If it's sponsored by a company, it can be used under the company's name as long as it doesn't exceed the stipulated number of seconds. It's the same for an individual as well. I've also understood this advertisement. The idea was Little Zhang's and he contributed the most to it, so this advertisement can be considered as his sole sponsor. There shouldn't be a problem."
With the Station Head making the decision, no one else dared to say anything.
Sun Han was very satisfied with this. At least he did not let Teacher Zhang Ye work for nothing. Don't think that it was just a name on the advertisement, it had a different meaning to it. Besides, he knew that Zhang Ye's ambition was to be in the entertainment industry, so a little more exposure and fame would definitely be of great help to his career. Furthermore, Zhang Ye had been lambasted by many media outlets and experts for the Peking University incident a few days ago. They even commented that he had scolded someone, so by contributing to this public service, he could at least regain some of his reputation. In any case, it was definitely a good thing for Zhang Ye.
The station heads left.
Quite a number of people were left behind to continue with the final touches on the advertisement. Most of them did not need to be touched as it was already perfect. Only some of the minor details could still be tinkered with. Furthermore, the words "Produced by Zhang Ye" had to be added at the end of the advertisement as well, so they had to go through it again.
The second screening of the advertisement began.
Some of the more timid smokers had already run away.
"You guys go ahead."
"There should be enough manpower, right?"
"If there's enough manpower, then I'll be leaving first. I still have something to do."
"Ahem, this … I-I need to go to the bathroom."
Even if some of them knew that it was for work, they did not want to watch it a second time. They were afraid that they would not be able to sleep at night after watching it!
Zhang Ye did not seem to have much of a reaction. He was getting more and more tired by the moment and did not want to waste the precious "Stamina Potion". Every bottle of it was one less bottle after all. Although a bottle of 100,000 Reputation Points was not considered too expensive to him, there were some game items that could not be obtained just by playing the lottery. Naturally, he had to cherish every use of the item and try to use it when it mattered most. As such, Zhang Ye could only rely on smoking to keep his eyes open. He casually took out a cigarette and lit it up, puffing out a cloud of smoke.
A few of the people around him immediately moved away from him.
Sun Han was dumbfounded, "You still dare to smoke while watching this advertisement?"
The old, young, sick and disabled people also expressed their shock, "Teacher Zhang, aren't you afraid?"
The other people from the Advertising Department also looked over.
But Zhang Ye simply said, "Me? I'm afraid too! "
Hu Fei, who had not left, asked in a speechless manner, "Then why are you still smoking?"
Zhang Ye said matter-of-factly, "It's because I'm too afraid, so I had to smoke to calm myself down."
Sun Han: "…"
Hu Fei: "…"
The old, young, sick and disabled people: "…"
Everyone from the Advertising Department: "…"
Sure enough, you're the one with the best skills and boldness!
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