9 AM.
In his parents' neighborhood.
Zhang Ye got out of the car in exhaustion and yawned twice in a row. He covered his mouth and patted it before stumbling into the corridor. As he walked upstairs, he took out his cell phone and browsed through the news. He did not see anything interesting, so he searched for his name with one hand. Suddenly, a piece of news that met his criteria appeared in the news section. It was an inconspicuous piece of news published by a web portal three hours ago. Not many people paid attention to it, so the content was not that eye-catching.
— "Zhang Ye appears at Beijing Television Station."
There were a few pictures below that were taken at the television station's lobby.
The content of the article was nothing more than a cliché. It detailed the various grudges between Zhang Ye and Beijing Television Station, listing them one by one. Finally, at the end of the article, it expressed some doubts about Zhang Ye's arrival at Beijing Television Station's main hall, as well as a few unreliable guesses.
Although this piece of news did not attract much attention, Zhang Ye was still quite happy to see it. The reason was very simple. It was because he was becoming more and more aware that his popularity was no longer the same as it was in the past. Back then, when Zhang Ye had just debuted, even if he did a lot of amazing things, it was still impossible for him to make the headlines. Later on, when he caused some major trouble, the number of media outlets reporting on him increased by several folds. He could make the headlines, but it was only under the circumstances of "major events." But now, Zhang Ye had not done anything major in the past two days. He had just casually shown his face at Beijing Television Station and the media was already paying attention to it and reporting on it. Ignoring the number of people who saw this report and the number of clicks, just this signal meant that Zhang Ye's popularity had skyrocketed!
A celebrity who could only appear on the news after doing something major could only be considered a normal celebrity. But a celebrity who could appear on the news without doing anything was considered a successful celebrity. Zhang Ye was already trending towards that!
He reached home.
His mother was at home and it was her day off.
"Why didn't you come home all day?" His mother stared at him.
Zhang Ye said, "Hai, I helped a friend out, so I worked overtime."
His mother reminded him, "Remember to give us a call next time you don't come home. You made your dad and I sleep at 11 AM. We wanted to call you to ask, but we were afraid that you might be busy."
"I know, Mom. It's my fault." Zhang Ye laughed and said, "Let's not talk anymore. I need to catch up on some sleep. Wake me up at 12 AM."
His mother glanced at him. "What do you want to eat for lunch?"
Zhang Ye sucked up to her, "I love anything you make. Anything is fine."
"Go to sleep. Don't stay up so late in the future," his mother said.
After entering his room, Zhang Ye fell asleep on his bed. He only cared about taking off his shoes and pants. He did not even take off his shirt. It was obvious how tired he was.
…
Noon.
The warm light shone in through the window.
Zhang Ye was sleeping very soundly. He smacked his lips and turned over comfortably until someone knocked on his bedroom door. It was his mother's voice.
"Son!"
"… En."
"Time to eat."
"… En."
"Hurry up and get up."
"Phew, I'm coming."
Zhang Ye clearly did not have enough sleep, but he still crawled out of bed and went out to eat. The first thing he did was to turn on Beijing Television Channel 1, which was also known as BTV-1. With the results of his 24 hours of non-stop work, he definitely had to "inspect" it. It could also be considered a "premiere".
His mother could tell. "What news are you waiting for?"
Zhang Ye smiled. "It's a public service advertisement. Just wait and see."
His mother asked, "You made it?"
"Yes, this is the most satisfying advertisement I've made so far, hur hur." Zhang Ye laughed and said as he ate, "But, others might not like it."
His mother was speechless. "Then why are you so happy?"
Zhang Ye laughed wickedly. "Yes, I did it so that they wouldn't like it. This is a quit smoking public service advertisement. If it doesn't make people tremble in fear when they see it, then what's the point of it? Just watch. I don't dare to say that I can scare everyone, but at least half of those who watch it, I can guarantee that their hearts will tremble a little! "
Hearing her son say that, his mother was also looking forward to it. She picked up the house phone and called a few of her relatives. "Hello, Little Ye's third aunt … are you at home? Hur hur, Little Ye has released another work. It's a commercial. It's on BTV-1. I'm just letting you know … Yes, it's starting soon … OK. "
Every time Zhang Ye had a new work, as long as it wasn't scolding or beating people up, his mother would always call her friends to announce it.
… …
Online.
Today was World No Tobacco Day, so there was naturally no lack of such topics. It was also the direction of the news and public opinion. Many media outlets were also discussing the dangers of smoking.
However, the netizens were not that interested.
"Hai, I'm sick of watching it."
"It's like this every year. Is there any meaning to it?"
"Yeah, it's the same old topic every year. Who doesn't know that smoking is harmful to one's health? Those who wanted to quit would have quit long ago. For those who are addicted to smoking, no matter what you say, they won't be able to quit. I've always had this opinion. What public service advertisements? They're not of much use at all. Can one quit smoking just by watching a commercial? Isn't that bullshit? If my smoking addiction flares up, even if you put on this crappy commercial 24 hours a day, I would still smoke. "
"The main reason is that the quality of these quit smoking PSAs is too poor. In the past few days, the entire world has been doing these quit smoking PSAs, both domestically and internationally. I've basically seen them all, but there's nothing new about them. They're all just putting out the same statistics or using gory images to scare people. For example, there are a few public service advertisements overseas that do the same thing. A few years ago, it was quite scary to watch, but you can't keep doing it like this every year. Every country in the world is doing these quit smoking PSAs. After watching them for a long time, you'll develop an 'antibody' against them and won't be afraid anymore."
"That's true. The quit smoking PSAs these days have reached a dead end. All the useful ideas have been used up a few years ago, so they can only be repeated over and over again until they become more and more useless."
"Unless there's innovation."
"There's no innovation anymore."
"Who can innovate? It's all the same."
"Besides, if we want to innovate, we have to look overseas first. The foundation and standard of the public service advertisements overseas are indeed much better than ours. Their advertisements overseas are all the same, so how can you expect our local advertising staff to come up with any new ideas? It's not that I'm worshiping foreigners, but that's the truth. The standard is different, so don't count on those people in our country. "
"These past few days, the quit smoking PSAs have been so concentrated on every channel. I'm already numb from watching them. I'm smoking while broadcasting the PSAs, but I don't feel any pressure at all!"
"Me too."
"Haha, it's all the same."
… …
Past 12 PM.
After a live news broadcast, the staff list was displayed. Following that was a shampoo commercial, followed by a mineral water commercial, and the third commercial was Zhang Ye's quit smoking PSA!
At this moment, many of the viewers sitting in front of their televisions had also just finished watching the news. They did not pay much attention to the commercials, nor did they pay any special attention to them.
Some people were eating.
Some people were cooking.
Some people were preparing to change the channel.
There were also some people who had just finished watching the news on other satellite channels and came over after seeing the PSA.
The satellite channels had a nationwide signal. Although some places might not be able to receive it and could not achieve 100% coverage, it was almost there. As such, compared to the electricity saving PSA that was only broadcast on the Beijing local BTV Arts Channel, the viewership of this PSA on the satellite channels was many times higher. Just like the "Brain Gold" commercial, it was broadcast across the entire country!
Suddenly, on the screen, Beijing Television Station's unified quit smoking PSA was released!
Cigarettes!
Densely packed cigarettes!
As the music played, a series of deep inhalations could be heard. On the television, the appalling human lungs formed from cigarettes could be seen burning at a speed visible to the naked eye. With the rhythm of the inhalation and smoking, the lungs were also undergoing a shocking change!
Inhale!
Exhale!
Inhale again!
The lungs on the television were already unbearable to look at!
At the end of the credits, the only text in the entire PSA appeared: "Please stop smoking and give life a new choice"!
At the end.
In the lower right corner.
— Produced by Zhang Ye.
After the PSA ended, the next milk PSA seamlessly cut in!
… …
In a certain Beijing family's dormitory.
Her son had his head down and was discussing with the netizens on Weibo how trashy and useless the quit smoking PSA was. He suddenly looked up and said with a laugh, "Mom, I'm hungry!"
His mother smiled and said, "What do you want to eat?"
Her son said, "Anything will do. I can eat a cow right now!"
His father smoked and said, "I'm hungry too. I still have to work overtime tonight, so I have to eat more for lunch. Do you still have any of the cured meat that Old Zhang brought from his hometown? Let's eat it. "
On the television beside them, BTV1's PSA appeared.
Her son looked over and was stunned.
His father also saw the PSA. As the PSA went on, his expression became more and more interesting. His hand that was holding the cigarette started to tremble. Suddenly, he threw the cigarette butt to the ground in shock and stamped it out. He couldn't help but curse, "Fuck your grandpa! Who made this PSA! "
Her son was also a smoker. He tried to take a deep breath and felt like he couldn't breathe anymore. His breathing rhythm was messed up. "Mom, I, I suddenly don't feel hungry anymore!"
His mother said, "Ah?"
His father said, "I … don't feel like eating anymore either."
… …
Northeast.
In a barber shop.
"Damn, it's another PSA!"
"Today is a No Tobacco Day, so we definitely can't escape it."
"I'm already sick of seeing it. There's nothing new about it."
There wasn't much business that day. A few hairdressers were smoking and chatting happily. However, as the commercials played second by second, their voices suddenly became softer and softer. In the end, no one spoke. They all raised their heads and stared dumbfoundedly at the LCD TV hanging on the wall that had just been installed the day before, motionless.
A thin man stamped out his cigarette butt. "I-I'm going out for some fresh air."
"Wait, I'll go too!" Another slightly fatter young man clutched his chest in fear. The moment he stepped out, he flicked the cigarette butt in his hand onto the road and did not dare to take another puff. From the expression on his face, he was obviously scared out of his wits. He said in disbelief, "Who the fuck is so mean! To make such an PSA! I curse all eighteen generations of his ancestors! I almost couldn't catch my breath! "
The thin man said with a pale face, "I have to quit smoking!"
The fat man touched the pack of cigarettes in his trouser pocket. For at least the next two hours, he would not be able to pick up the mood to smoke again. He didn't even want to take a puff!
… …
Meanwhile.
Similar scenes were happening all over the country!
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