The advertisement was sent into thousands of households!
It was as if the entire country had fallen silent at this moment!
The moment Beijing Television's quit smoking PSA was broadcast, it seemed to have shocked the entire country. Not only the commoners, even the media, experts, and some of the quit smoking charity organizations were sitting in front of their televisions in a daze, staring at that terrifying quit smoking PSA!
The internet blew up!
Countless video links of the PSA flooded the forums. Weibo's World No Tobacco Day special topic was also flooded with countless netizens!
"Heavens!"
"Which one of you saw BTV-1's PSA?"
"I saw it! Oh my God! It's too damn scary! "
"What the hell is this!? I nearly peed my pants from fright! "
"My heart is trembling! Even horror movies aren't this scary! "
"It only lasted for 15 seconds! I broke out in a cold sweat just watching it! I don't feel good at all! I feel like my lungs are burning at all times! "
"This is a quit smoking PSA?"
"Beijing Television Station, fuck your sister!"
"BTV-1, do you have to be so vicious!? I've already fainted from crying! Can we not scare people like this? It's just an PSA! You guys are not leaving a way out for the masses of smokers! "
A Weibo user named Hao Pengyao saw that everyone was talking excitedly. He did not understand what they were saying because he had seen many of the World No Tobacco Day PSAs on the television stations over the past few days. He had never seen any scary PSA. The quit smoking PSA had been broadcast for so many years, so what else could scare people?
Hao Pengyao asked, "What are you all talking about? What PSA? "
A Weibo user explained to him, "Previous poster, you still don't know? Go watch BTV-1 and replay the PSA from a few minutes ago. You'll understand after you watch it! Don't blame me for not warning you. Be careful when you watch it. I'm warning you, it's best not to watch it while you're smoking. Otherwise, the consequences will be unimaginable! "
Hao Pengyao clearly did not believe it, "I think I've seen it before. The quit smoking PSA for the past few days is not interesting at all. As for me, I still smoke when I should. I don't feel anything."
"Hehe, I'm sure you haven't seen it before."
"Right, go and watch it, friend."
Hao Pengyao said, "Okay, I'll go play it back."
About two minutes later, Hao Pengyao's figure appeared on Weibo again. The first thing he said was, "F * ck! Who the hell told me to go see it! Who is it! Who was that just now? Come out! Step forward! I promise I won't kill you! "
"Pu!"
"Hahaha!"
"Another one is scared stiff!"
"Aiyo, you're making me laugh, haha!"
Hao Pengyao, who had just made a solemn vow, was now in tears. "What the hell! How could there be such a horrifying advertisement! My heart, liver, spleen, stomach, and kidneys are all shaking! I suddenly feel like I should quit smoking! "
There were also people who were doubtful.
"There's nothing wrong with advertisements."
"Yes, but it's not that scary, is it?"
"I don't think it's that scary either."
Hao Pengyao stood up and said, "You guys probably don't smoke, right?" Seeing that he got an affirmative answer, he said, "The horror in this advertisement, the sound of breathing, the psychological pressure and despair, and the involuntary association and immersion, are all things that only a real smoker can experience! This is a kind of fear that makes people feel from the inside out. My ability to express myself is poor, so I can't explain it clearly! "
With this group of people shouting, many others who had never watched Beijing Television or did not pay attention to it could not sit still anymore. They all went to look for that advertisement out of curiosity!
"I don't believe it!"
"Is it that amazing?"
"I'll go and have a look too!"
"Where is it? Send me the address. I can't be bothered to watch the TV playback!"
"Don't tell me you guys are the paid reviewers hired by BTV? There are already so many quit smoking advertisements out there, so what kind of new tricks can they come up with? Send me a video resource, I want to have a look too! "
But not long after, those who had seen the advertisement all fell silent!
From the afternoon onwards, more and more people, driven by curiosity, clicked on that advertisement. Then, waves after waves of people from all over the country were shocked and stunned again and again! Was it scary? There was no blood. Even the advertisement's tagline was very gentle with the words "give life a new choice". Be it the rhythm of the advertisement or the fake props, logically speaking, it should not have any scary effects. If these things were displayed individually, you would not feel anything. But when these visual and audio effects were combined together and displayed in an unexpected perspective, everyone realized that even if it was just a gentle advertisement tagline, even if there were no bloody scenes, a simple fake prop could still make people feel such incredible fear!
"This advertisement is godly!"
"This is my favorite public service advertisement of the year!"
“+1！”
"The advertisement tagline is also a classic. Give life a new choice? It's so elegant and beautiful. It's many times better than those quit smoking advertisement taglines! "
"I like this advertisement tagline too!"
… …
At home.
Zhang Ye, who was lying back in his bedroom, ready to sleep again, scrolled through his cellphone. He also wanted to see how the netizens were commenting on it before he went to sleep.
Yo, the response was not bad?
Although it was within his expectations, he was still in a very good mood.
Even in Zhang Ye's previous world, this PSA's reputation was quite good. Countless people liked it, not to mention that in this world, the development of PSAs was not as developed as in his previous world. In this world's overall advertising standards, Zhang Ye had brought out the top quit smoking PSA from his previous world. Naturally, he was ahead of this world by several years, and the sensation it caused was even greater!
There were countless comments!
In just a short period of time, there were already more than 10,000 comments!
Zhang Ye read them with great interest.
"Beijing Television Station just had their commercials axed by the new policies yesterday. I thought they would be fined for not airing the advertisement today, but who knew that BTV-1 would be so impressive? They managed to come up with such a perfect quit smoking advertisement in just a day? They are indeed a veteran television station. They still have the resources and capability! Impressive. "
"Yeah, it's too exciting! There should have been such a quit smoking advertisement in the country a long time ago. It would be great if they were scared to death. I hate smokers the most. They harm others and themselves. There's no benefit at all! "
"Give a Like to Beijing Television Station!"
“BTV1！ Well done! "
"Hahahaha! My dad has been a smoker for 30 years. After watching this advertisement just now, he actually said that he wants to quit smoking! Thank you Beijing Television Station! Thank you all! "
"When did our country's public service advertisements reach such an impressive standard? Even compared to overseas ones, the creativity and design of this advertisement is way ahead of them! It feels like it has surpassed the standards of overseas public service advertisements by several years. From the sound, to the visuals, to the psychological pressure, every detail is perfect. It's too awesome! So our country also has such a world-class advertising team? "
"The person who came up with this advertisement is definitely a pervert! Not only is he a pervert, he's a pervert among perverts! How could he be so wicked! "
"He's a little wicked indeed!"
"I don't even dare to light a cigarette now!"
"I'm also traumatized! Who is it! Who is it that gives birth to a child without an asshole! It's too evil! You're lacking in blood morality! "
At this moment, someone posted a picture.
It was the last frame of the quit smoking advertisement.
The female Weibo user said: "Didn't you guys notice the text at the end? Could it be that I'm the only one who noticed it? "
"What text?"
"Ah?"
Many of them really did not notice it. Firstly, they were attracted by the content of the advertisement and their minds were focused on the previous content. Secondly, the text at the end of the advertisement was not very large. Furthermore, most people who watched the advertisement would not pay attention to such text. It was just like how most people would choose to leave after watching a movie. Not many people would pay attention to the cast list.
The female Weibo user said: "Look at the bottom right corner."
Only then did countless people notice that line of text!
"What!?"
"Zhang Ye's production?"
"Oh my god! It's Zhang Ye's work! "
"So it's that fellow!"
"Damn! I was wondering who could be so fucking wicked! To be able to produce such a wicked advertisement, it can only be that wicked Zhang Ye! Only he would do something like that! "
"Why is Teacher Zhang everywhere!"
"Aiyo, I remember now. I saw the news on the Internet this morning. I think it was about yesterday's incident. Zhang Ye appeared in the lobby of Beijing Television Station's first floor! He's … he's gone to help Beijing Television Station put out the fire! He's gone to help BTV-1 do the advertisement! "
"That can't be? Doesn't Zhang Ye have a deep grudge with Beijing Television Station? "
"What's so impossible about it? No matter how deep the grudge is, it's still Beijing Television Station who groomed Teacher Zhang. Teacher Zhang has also helped Beijing Television Station pull up the viewership ratings, creating a legend in the local Arts Channel's viewership ratings. Although he was fired in the end, both parties did not completely fall out. It's not like you don't know how much Teacher Zhang values relationships. He's also a Beijing local through and through. Even if his bones are broken, they're still connected by tendons!"
"Unbelievable! It's actually Teacher Zhang who has stepped in! "
"That's right, this is really surprising! I didn't expect Beijing Television Station to invite Teacher Zhang to save the day at this critical juncture! Besides, the advertisement that Teacher Zhang completed was done too beautifully! In my opinion, this advertisement is not any ordinary public service announcement. It's practically art! Alright, I admit it. I'm a die-hard fan of Teacher Zhang Ye. As long as it's produced by Teacher Zhang, it's a classic in my eyes! "
"It's not just you who thinks it's a classic, it's also a classic for me! Even if this advertisement gets any honors, it's definitely well-deserved! It's too awesome! Teacher Zhang is still the best! "
"F * cking awesome!"
"Zhang Ye is godly!"
"I'm convinced too! He's indeed the legendary person who created the Brain Gold commercial. In terms of his grasp of the market, Zhang Ye has left the domestic advertising world in the dust! If there's a need to increase sales and build up a reputation, Zhang Ye can come up with an invincible brainwashing advertisement. If there's a need to promote his own program, Zhang Ye can come up with an artsy and hot-blooded motivational advertisement. This time, there's a need for a public service announcement. There's a need to quit smoking. Zhang Ye, you're f * cking able to capture the market structure and come up with such an artistic 'terrifying' advertisement! This is what a master is! A true advertising master! Everything seems so simple to him, so casual and at his fingertips! "
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