At the television station.
On the fifth floor, in the public service announcements department.
Sun Han pushed open the door of the department's office and said to everyone, "Everyone, please stop whatever you're doing for the time being. Thank you. I've invited an authoritative figure in the industry to help us with the case for the quit smoking PSA." Saying that, he gestured to Zhang Ye beside him. "Teacher Zhang, I don't think I need to introduce myself, right? Since everyone knows each other, let me first say that Teacher Zhang will not be receiving any remuneration this time. He will be helping us in his personal capacity, so he will be fully in charge of this ad proposal. Before tomorrow's deadline, everyone in the public service announcements department will listen to Teacher Zhang's instructions! Are there any problems? "
"No!"
"Teacher Zhang?"
"That's great!"
"Teacher Zhang's PSA is famous throughout the country!"
Other than Sun Han, who was just a small supervisor, there were only four people in the department. On the left was an old man who was less than 60 years old. On the right was a girl who looked to be around 18 or 19 years old. It was unknown if she was an official employee or an intern, but she was very young. There was also a young man wearing a face mask who was coughing non-stop, probably because he had caught a cold. The last employee had a cast on his arm and it looked like he had suffered a fracture.
When Zhang Ye saw this lineup, he almost fainted.
Old!
Young!
Sick!
Crippled!
What a great group of four!
Zhang Ye asked, "Just the few of us?"
Sun Han said awkwardly, "This is the only team in the department, but I've already applied to the department. Someone from the Advertising Department will be coming over to help in a while."
Zhang Ye could only say, "Time waits for no man. Let's begin."
Sun Han said, "Alright, let Teacher Zhang have a look at the previous cases."
"Here they are." The young girl brought them over. "These are the ads that were axed by our station."
Zhang Ye casually flipped through them. "I have a general idea of the scale. We can't use real human organs or images that are too scary. What about the advertising time?"
The little old man answered, "We require 15 seconds."
Zhang Ye asked again, "What kind of effect do we need?"
Sun Han hesitated for a moment before saying, "For a quit smoking PSA, we definitely have to scare people. We have to make them feel fear from the bottom of their hearts. That's the only way to achieve the effect of a quit smoking PSA. But everyone knows that. The problem now is that the new regulations don't allow us to use the usual quit smoking PSA methods. Traditional methods like how many people die from smoking in a year aren't as direct as a picture. The power of the numbers is greatly reduced and outdated. That's why the quit smoking PSA is so difficult. Besides, there's only a day left.
Zhang Ye said, "You want to scare people? It doesn't have to be bloody, real people, and black lungs. Those visual methods are just the lowest level of 'scaring' people. "
Sun Han saw that Zhang Ye seemed to have an idea, so he quickly said, "I'm not a professional technician. Teacher Zhang, we'll do as you say. Just say it and we'll execute it."
The other four also nodded.
At this moment, someone knocked on the door.
"Xiao Sun, we're here to help."
"Leader Sun, the leader asked me to come over."
"Team Leader Little Sun, do you need people? I can help you until 3 PM. Eh, Teacher Zhang Ye? Why is Teacher Zhang here too? Are you going to take over this advertisement? "
"Yo, Teacher Little Zhang?"
Gradually, the other colleagues from the advertising department also came over. In the end, there were about 11 of them. Clearly, quite a number of people had been transferred from the other departments. The Beijing Television Station's leaders were probably quite anxious, otherwise they wouldn't have mobilized so many employees to save the day! Seeing that Zhang Ye was also here, everyone was surprised for a moment. Then they understood what was going on. They knew that their Beijing Television Station had gotten Zhang Ye as their backup. However, regarding the conflict between Zhang Ye and Beijing Television Station, anyone who worked here last year would know about it. Hence, they were very surprised that the station would invite Zhang Ye over and that Zhang Ye had actually agreed to save the day!
Zhang Ye did not have time to explain to them. He only had one goal for coming here today. He had to fulfill his promise to his friends. Other than that, he had no other thoughts!
The time limit was one day!
The budget was not much!
It couldn't be the same old routine!
It couldn't be bloody!
It couldn't hurt non-smokers.
Most importantly, it had to be scary??
Zhang Ye's mind raced as he filtered through the criteria. Very quickly, a classic quit smoking public service advertisement from his previous world appeared in front of him. That advertisement was a commercial aired on Central TV in his previous world. Compared to the other excellent and creative quit smoking PSAs from that time, that commercial was not the most humorous, nor was it the most interesting. It did not have the interest and topicality that a creative commercial emphasized. From a structural analysis, it didn't even seem to be in the category of a creative commercial. It was very dry and boring! However, this quit smoking PSA that couldn't be any simpler, that didn't even have a single line in the ten seconds or so, was rated by almost all the smokers in his previous world as the scariest quit smoking PSA in history. Countless smokers were so frightened by the commercial that they stopped smoking after it was aired. This PSA even caused a lot of heated discussions at that time!
This was the one!
The key was that it didn't need to be filmed outdoors. The budget was low, and it didn't require a lot of manpower. The production process was simple!
After considering a few dozen quit smoking PSA's in his mind, Zhang Ye did not hesitate and chose this one. He stood up and started assigning tasks. "Two of you! I need at least a thousand cigarettes. Most of them don't matter, as long as they have yellow filter tips, but I need a hundred of them. I need to make sure that there are no obvious marks on the filter tips, and they have to be pure color! "
"Ah? Pure color? "
"That means without any text or brand logo?"
"What does that mean?"
This first instruction left everyone scratching their heads in confusion.
Sun Han immediately said, "Old Xu, Brother Hu, we'll have to trouble the two of you."
Two employees from the other departments said, "Alright, since the leader has asked us to help, we'll listen to your arrangements. It's best if there are no labels on the cigarettes? Alright, leave it to us! "The two of them immediately got to work. They were both experienced smokers and knew what brand of cigarettes to look for.
Zhang Ye continued, "Then, I need a piece of music. I need one that doesn't have any copyright disputes and can be used freely. The condition is that the music has to be low, slow, and sad."
A youth raised his hand and said, "Let me do it. This is my profession."
Zhang Ye added, "I need at least twenty tunes. Find them all and I'll make the final call!"
A woman from the Advertising Department said, "Then I'll help too."
The office couldn't accommodate so many people, so the two of them went to work after accepting the tasks.
Zhang Ye quickly said, "Reserve a filming location for me. There's no need to talk about the animation production, design, and post production. Everyone, get to your positions and prepare some of the standard equipment so that we can use them at any time. Lastly, and also the most important, I need a few people who understand 3D design. I need at least five of you to use a few hundred cigarettes to form the most realistic 3D model of the lungs!"
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