"Boss Ma, are we really not following Huanyu Mall's promotional festival?"
"Zhaoxi, how many times have I said that the B2C model only looks good. It's actually not suitable for our domestic market. We've been cheated by Huanyu Technologies once. Don't you understand? "
"But this time, I feel that Huanyu Mall is doing a big promotion. I heard that they even got a CCTV commercial."
"Chen Yu is like that. No matter what he does, he will make a big move and attract attention. We just have to do our B2C business well. "
In Ali's office, Ma Yun was helpless and impressed by Chen Yu.
The home appliance war this time was actually Ma Yun's bad idea.
First, Ma Yun went to Huang Guangyu's office. Then, there was the desperate competition between the home appliance giants.
But unexpectedly.
Ma Yun's bad idea not only did not stop Chen Yu, but it also helped Chen Yu.
At this time, Huanyu Technologies was sitting on Dazhong Appliances and Yongle Appliances. Not only did it create a situation of three home appliance countries competing for hegemony in China, but more importantly. With Dazhong and Yongle's logistics and after-sales system, it would certainly help Huanyu Technologies' e-commerce business.
It was said that Huanyu Technologies had now set up a separate logistics department, and the logistics operation efficiency had doubled.
The battle had not yet begun, but Huanyu Technologies' bombs were several times more than Ali's.
Previously, he said that he would give Chen Yu a bad look.
He was careless and got himself into trouble.
Ma Yun felt like he had gone for wool and come home shorn.
Although that was what he said, seeing Huanyu Mall getting louder and louder, some e-commerce companies could no longer sit still.
The first to become restless was Amazon.
At this time, Amazon had already invested in Zhuoyue, and Zhuoyue's original model was B2C.
If they had followed the previous strategy, even if Zhuoyue could not compete with Huanyu Mall, they would have used this opportunity to launch a promotional festival. After all, with Huanyu Mall taking the lead, they could follow suit. But now, because they had reached an agreement with Ma Yun and the others, they were not prepared.
But the more unprepared they were, the more they saw Huanyu's shopping center bustling with activity, the more unsettled Zhuo Yue became.
In particular, Huanyu Technologies owned two major home appliance supermarkets. This was very beneficial for their B2C business.
"Chairman Ma, Zhuoyue is preparing to follow suit."
Zhuo Yue's CEO, Wang Shutong, called Jack Ma.
"Boss Wang, it can't be."
Ma Yun frowned. "We've discussed it before. We won't follow anyone."
"Boss Ma, I know, but I can only apologize this time. I'm sure you know that Zhuoyue is a B2C company. Amazon has also invested in us. Amazon's business model is also B2C. "
"But don't you think highly of C2C?"
"Although I'm optimistic about C2C, it doesn't mean that we have to give up on B2C."
"Boss Wang, I feel like you don't know where you stand anymore."
Wang Shutong was also helpless.
Whether it was B2C or C2C, they didn't want to give up.
This seemed to be in the style of Huanyu Technologies.
Huanyu Technologies did both B2C and C2C.
However, Zhuoyue's Amazon and Huanyu Technologies were different.
Whether it was B2C or C2C, Huanyu Technologies was the best in the industry.
Therefore, they could do whatever they wanted.
However, if they followed suit, they wouldn't even know how they died.
"Chairman Ma, it's not that I don't know where we stand. Perhaps, other than Huanyu Technologies, no other e-commerce company in the country knows where they stand."
This sentence made Ma Yun speechless.
Although he was determined to switch back to C2C, was C2C really suitable for the future?
It just seemed more suitable now.
Moreover, it seemed like Huanyu Technologies was the one who made it for them to see.
If the future proved that C2C was not suitable for the domestic market, then what would Alibaba do?
This was a difficult problem.
However, Ma Yun was very smart not to think about this problem.
It was definitely not wise to worry about things that hadn't happened in the future.
"Alright, follow me if you want. However, I think it's useless for you to follow me. Everyone will only pay attention to Huanyu Mall and not Zhuoyue. Moreover, you won't be able to compete with Huanyu Technologies. Especially in terms of price. Huanyu Technologies has two home appliance supermarkets. They can chase Zhuoyue out of the market with just price. "
After competing with Chen Yu for a period of time, Ma Yun was very clear about Chen Yu's moves.
This time, they would definitely start a price war again.
Although this price war didn't have any technical content, it was unfortunate that the consumers would fall for it.
As for the others, sorry, it wasn't that they didn't want to follow, but that their ability didn't allow them to.
After chatting with Wang Shutong, Huanyu Mall officially launched a new wave of promotions a few days later.
This wave of promotions would be in November.
The reason why it was set in November was Chen Yu's decision.
It was almost the end of the year in November. More than half a year had passed.
Generally speaking, everyone's wallets were bulging at this time.
Compared to a few months before the beginning of spring, people didn't dare to spend much. However, their spending power had undoubtedly increased significantly in November.
In addition, it was almost the end of the year, so many consumers decided to buy home appliances.
Whether it was televisions, refrigerators, washing machines, or even air conditioners … this was the peak consumer season.
Of course, since it was a promotion.
Apart from the timing, the most important factor was the price.
The first to launch a promotion was Huanyu Technologies's various products.
Huanyu Netbooks.
Huanyu Netbooks were originally priced at 199 yuan. This time, the price dropped by 200 yuan to 1799 yuan.
Next was Huanyu Cell Phones. Yes, that's right, 499 yuan.
However, just like before, this one had to be snatched. There was no doubt that the promotion this time was greater than before.
This time, Huanyu Technology had provided a supply of 100,000 units. Whether or not you could get it depended on how well you did your strategy.
Next was the Pear III.
This was just a symbolic price drop of a few dozen yuan.
The reason why the price didn't drop much was because Pear III wasn't for the average customer.
Those who could afford Pear III wouldn't care about the price.
On the other hand, if Pear III was sold at a lower price, people wouldn't buy it.
This logic worked very well.
The more high-end the product, the more it could show off, so it had to be sold at a higher price.
Even if Huanyu Technologies wanted to make more money, the price had to be stable.
Of course, since it was a promotion, it couldn't just sell Huanyu Technologies' products.
In fact, Huanyu Shopping Center's main product was home appliances.
Huanyu Technologies' products were just supplementary products.
The real core was the big appliances that everyone could use.
This time, Huanyu Technologies came up with the most shocking price in history.
Heil 3-door refrigerator, 1999 yuan.
Gree 1.5P air conditioner, 1999 yuan.
TCL 38-inch color TV, 1999 yuan.
Heil 10kg washing machine, 1999 yuan.
If this price was in 2020 in his previous life, it wouldn't be worth it.
But in 2004.
If one wanted to buy a brand with these performance parameters, the cheapest one would cost more than 3000 yuan.
If one didn't know how to haggle, it would be normal to buy it for 4000 yuan.
But now, in the eyes of others, those big appliances with incomparably high prices.
But now, they were so close to the people.
Alright.
It was still the same question.
In the face of such a price, let me ask you, does it smell good?
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