"Mom, the weather has been cold recently. Take care of your body."
"It's okay. Your mom is in good health. But you, don't stay up late every day. "
"I know."
"You keep saying that you know. I tell you every day, but you ignore me."
"Mom, I will listen to you this time."
"Again …"
Over the weekend, Jack Ma called home.
Although his work had not been smooth recently, he had been settling down well at home.
No matter how hard or tiring his work was, he would not complain to his parents.
"By the way, son, do you have a refrigerator repair shop?"
"Is the refrigerator broken?"
"It just broke a few days ago. I can't find someone to fix it."
"Then buy a new one."
"I don't think so. It's too expensive to buy one. Let your people fix it."
"Even if we send people over, they might not be able to fix it. I think the refrigerator is too old. It's useless to fix it."
Although Taobao was in e-commerce, it also had after-sales repairs when it was in B2C.
Jack Ma had always been generous to his parents.
Thinking that this refrigerator had been around for many years, it would be useless to fix it. It was better to buy another one.
"Mom, I will arrange it later. Just remember to pick up the phone."
His mother did not need to worry about this kind of thing. Jack Ma would arrange it.
However, the person on the other end of the phone immediately said, "Son, don't buy it from the supermarket. It's very expensive there."
"I don't need to go to the supermarket. We have it here too."
"I know you have it there too, but you still have to spend money. How about this? You go to Huanyu Mall and buy me a refrigerator. The refrigerator there is only 1999 yuan. It's very cheap. "
"Mom, what did you say … Huanyu Mall?"
"Yes."
"Mom, how do you know about Huanyu Mall?"
Jack Ma was curious.
Although his parents knew that he was in an online business, that was all they knew.
As for how to do it, they did not know.
Moreover, just the name Taobao was hard for his parents to remember.
How could they remember Huanyu Mall?
"I heard it from others. They said that Huanyu Mall will have an event in a few days. The appliances there are very cheap. It's 12,000 yuan cheaper than the ones in the supermarket. "
"Mom, that's a lie. How can it be cheaper?"
Ma Yun almost vomited blood.
Of course, he knew what was going on.
Recently, Huanyu Shopping Mall had bought a lot of advertisements on Central TV. When they had nothing to do, they would bombard them with advertisements.
To these commoners, the most effective way to advertise was, of course, Central TV's advertisements.
Moreover, the price was so low that it was impossible to not be tempted.
Even his own mother was tempted by the offer.
"It's a lie. But it doesn't look like it. It seems that the TV station is advertising it."
"Even TV shows can deceive people."
"Son, is it true?"
"Mom, why would I lie to you? How about this, Mom, you don't have to worry about anything. When the time comes, I'll get someone to send the fridge back to you. "
"Alright, I'll listen to you, son."
After hanging up the phone, Ma Yun's mood became even worse.
He did not expect Huanyu Technologies to work so hard. Looking at the advertising, almost half of the people in the country knew about it.
But thinking about it, it was normal.
With such a huge discount, anyone would be tempted.
However, Ma Yun knew that this was Huanyu Technologies' trick.
Just looking at the surface, Huanyu Technologies was indeed one or two thousand cheaper.
But in fact, these cheap items were only sold for a few models or dozens of models.
When these models were sold out, they would price them back to the original price.
This was actually the same as rushing to buy Huanyu mobile phones.
They used the low price at the beginning to attract users. Once there were more users, even if it was the original price, consumers would still buy it.
Of course, Ma Yun and the others had learned this trick and the effect was very good.
However, the scale of Taobao was not as big as Huanyu Shopping Mall, so there was not much movement.
"It's Huanyu Technologies again."
Ma Yun had a headache.
Especially now that they could not go head-to-head with Huanyu Technologies.
In the end, they simply ignored it and did not want to see it.
It was just that Ma Yun did not want to pay attention to Huanyu Shopping Mall anymore. However, news about Huanyu Shopping Mall kept appearing in front of Ma Yun.
For example, a variety show that Central TV came up with that night.
This show was actually an advertisement for Huanyu Shopping Mall.
But this time, the advertisement was not about the price, but about the logistics system of Huanyu Shopping Mall.
One of the most eye-catching parts was that Huanyu Shopping Mall's logistics department sent a refrigerator to Senshan Laolin.
Yes.
You did not see it wrong.
In this place, they did not even send the postal service, but Huanyu Shopping Mall did it.
And the product was not a small product, but a large refrigerator.
You can imagine.
It took four people nearly two days to send the refrigerator, which was a few hundred kilograms, over the mountains and over the mountains.
What kind of concept was this?
Undoubtedly, when this scene was shown, the whole scene exploded again.
"Hype, this is hype."
Ma Yun gritted his teeth in hatred.
Of course, he knew that this was Huanyu Technologies's hype.
They even sent Senshan Laolin.
Did they think that Taobao did not have the ability to send the refrigerator there?
No.
They also had the ability.
But the problem was, it was possible to send it once or twice.
But you could try to treat this as a normal business.
Not to mention one Huanyu Technologies, even if there were ten Huanyu Technologies, they could not do it.
However, regardless of whether it was hype or not, the audience in front of the TV liked this.
Seeing this scene, they instantly felt that Huanyu Shopping Mall's service system was excellent.
This kind of after-sales service not only helped them quickly build trust and safety in online shopping, but also made them feel that shopping online was more convenient than buying in physical stores. At the very least, they absolutely believed that physical stores would not send the refrigerator to the mountains.
Not to mention the mountains, they didn't even send them to remote villages.
If you insist on it, sorry, you have to pay more.
"Zhaoxi, don't show me this kind of news in the future."
Ma Yun said with a pale face.
"Uh … Boss Ma, this is the TV station you transferred to."
Lu Zhaoxi was a little embarrassed.
He said that he did not watch it, but as long as Ma Yun heard news about Huanyu Shopping Mall, he would pay attention to it immediately.
Just like now, when he heard that Huanyu Technologies had a variety show on Central TV for advertising, Ma Yun immediately transferred to Central TV.
"Get lost … Do your own thing."
After chasing Lu Zhaoxi out, Ma Yun felt exhausted.
Although he always felt that B2C was burning money, if this kind of burning method really burned a lot of money, what would happen?
However, although he thought this way, Ma Yun still had a trace of faith in his heart.
B2C definitely could not do well.
Only C2C was most suitable for the domestic market.
"Boss Ma, Huanyu Shopping Mall's homepage has launched a promotional event interface."
"You're telling me about Huanyu Technologies again."
Ma Yun wanted to strangle Lu Zhaoxi.
That was what he said, but how could he not look at the news about Huanyu Technologies?
Although he wanted to look, Ma Yun still pretended to not care and said, "This is nothing, they just came up with a promotional event interface. Zhaoxi, can you calm down a little?"
"But the problem is that their home appliances are really …"
"What is it? It's too cheap, isn't it? Isn't this normal? They've advertised it on TV. It's not like you don't know this kind of trick. First create a few low prices, then attract a large number of consumers. "
"But …"
"No buts. Zhaoxi, are you too concerned about Huanyu Technologies? "
"No, Boss Ma, the price on Huanyu Shopping Mall is real. It's not a trick."
"Of course, I know it's real. They will definitely sell it to consumers at such a price. If it's fake, they will be sued to death … "
"Boss Ma, it's not like that … Boss Ma, why don't you enter Huanyu Shopping Mall and take a look?"
Lu Zhaoxi was a little anxious. He felt that Ma Yun would know once he saw it for himself.
"What's there to see, really."
Ma Yun glared at Lu Zhaoxi, but he still opened Huanyu Shopping Mall.
"You see, it's still the same. The price is normal. Although it's cheap, how long can it be cheap? "
"How many units can he sell?"
"Just look at this big 1.5P air conditioner. He must only have a few dozen units in stock. Whether you can get it or not depends on your luck."
"Eh, it doesn't seem to be a few dozen units."
He opened the interface of Gree 1.5P air conditioner, but the reality was not quite what Ma Yun imagined.
The number of units in stock showed 999999.
990,000 units.
"Why are there so many?"
If they were using low prices to attract people, then 990,000 units was too much.
If they sold so many units, they would lose a lot.
Gree air conditioner had always been more expensive than other air conditioners. The market price of the big 1.5P was at least 3,000 yuan.
Now, there was a problem.
If they sold it like that, how could other home appliance supermarkets compete?
With this in mind, he felt that Huanyu Technologies was playing tricks.
They couldn't sell it at such a low price.
The purchase cost was not even enough.
"Zhaoxi, do you think they're cheating?"
Ma Yun guessed and said, "Now it's 990,000 units, and when the real promotion starts, it will be directly reduced to 99 units."
"I'm not too sure about this. But Boss Ma, there seems to be a few more words on it. What do they mean? "
"Where are the words?"
"Look, it says, Huanyu is self-operated."
Lu Zhaoxi pointed to the first few words of the title and said.
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