RMB 10 billion
November 11, 2004.
There wasn't much meaning to this day.
In the future, Singles' Day on November 11th wasn't popular yet.
Since there was no Singles' Day, there was naturally no Singles' Day.
However, even without the concept of Double 11, today's promotion was still extremely explosive.
Many consumers were already waiting in front of the TV and had already chosen the products they wanted to buy.
They only needed to wait until midnight to place their orders.
Of course, there were also a lot of people who didn't know how to use computers.
When they heard that it was so cheap to buy home appliances online, they also asked their friends who knew computers to buy them.
All of this indicated that this promotion would exceed the expectations of countless people.
That was indeed the case.
When the clock struck midnight, thousands of data poured into the Huanyu Mall's backend.
"I want to buy a refrigerator."
"I want to buy a washing machine."
"I want to buy an air conditioner."
"I'm moving to a new house. I want to buy everything."
In fact, B2C products were more expensive than C2C products.
Not to mention, this time, everyone was targeting a series of big appliances.
Even though there was a discount now and most of the home appliances were priced at 1999 yuan, this was still a big order.
Do you dare to predict how many millions of orders he can sell?
If you were paying attention to the sales figures on the front page of Huanyu's shopping center, then you would be paying attention to the sales figures.
You may not be able to see at all.
This was because the number was jumping too fast.
In just a second, he reached eight digits.
Soon, it reached nine digits.
Half an hour later, it broke ten digits.
In one hour, it exceeded 1.9 billion.
That's right.
In just an hour, Huanyu Shopping Center had almost broken the previous records for sales promotions.
"I have to make some adjustments. Huanyu Mall's daily sales will exceed 6 billion."
"Let's revise it again. It should be between 6.5 billion and 7 billion."
"I don't know how the outside world will react if such a number is exposed."
"Let's not talk about the outside world. To us, he's already amazing."
E-commerce was just a small website.
E-commerce was far inferior to physical sales.
However, the potential of e-commerce had refreshed the eyes of countless people again and again.
Since then, the sales volume on the first day of the promotion was around 2 billion yuan, and now, it was 2 billion yuan per hour.
It had only been less than a year.
Can you imagine how much their sales will reach in another year?
Don't think about it.
As long as you think about it seriously, you will feel fear.
In fact, the current number was already terrifying enough.
Two billion in an hour, that's about 65-7 billion worth of goods in a day. You can imagine how many cars would be needed to transport that.
"Cheers."
"We're not going home until we're drunk today."
That night, a series of Huanyu Technologies companies were celebrating.
Although the sales figures for the day were not out yet, it did not matter whether they waited for the day's sales figures or not.
Two billion yuan per hour meant that the entire day would exceed six billion yuan. Not only did this break the previous record, but it was also more than three times the original record.
Of course, Huanyu Technologies wasn't the only one celebrating.
Also celebrating were the businesses that worked with Huanyu Technologies.
"Brothers, let's do one too."
"Yeah, today's orders are crazy. Brothers, we have to work overtime later."
"Boss, no problem. With so many orders, I'm willing to work overtime every day."
It was 2 AM.
At this time, the orders were gradually decreasing. Some of the other merchants in Huanyu's shopping center were looking for opportunities to replenish their energy.
In fact, before the promotion, they were worried that Huanyu's self-management would steal their business.
After all, Huanyu's self-management line of home appliances was so cheap. Many of their home appliances were even more expensive than Huanyu's self-management.
As long as the consumers weren't stupid, they wouldn't buy from them.
But reality proved that this wasn't the case.
Although Huanyu's self-management was the highlight of this promotion, some of the other merchants also saw a huge increase in sales.
This wasn't to say that there was something wrong with the consumers' brains and that they wouldn't buy anything cheaper.
This actually had nothing to do with whether the consumers were stupid or not.
Every product had its own niche.
Huanyu's self-management products were cheap, but not everyone wanted to buy them.
Some people wanted brands.
Some people needed more high-end products.
There were people who needed better services.
In different niches, a series of products with different niches were also selling well.
In fact, by now, they had also realized.
On the surface, Huanyu's self-management looked like Huanyu Technologies was doing it themselves. It also looked like they were stealing their business.
But on a deeper level, they weren't making money by self-management.
They were still building a platform.
It was just that they were using a new model of self-management to attract more consumers.
In addition, these businesses weren't the only ones celebrating.
In fact, many shop owners were also cooking a few dishes on the streets in the wee hours of the morning to celebrate.
Although this promotion was mainly for B2C.
Huanyu Mall and Huanyu Department Store were originally one.
Huanyu Mall was promoting, and Huanyu Department Store's products were also selling well.
This was normal.
Those who could buy home appliances also had a strong spending power to buy other small things.
For example, home furnishings, stationery, clothes …
Since they bought big home appliances, wasn't it normal to shop at small stalls and buy some small things?
…
"Boss Chen, our sales today should be about 7 billion yuan."
At 7 pm that night, Huanyu Mall also closed. There were still five hours before the promotion ended.
Although there were still five hours left, because the promotion started at midnight, there wasn't much turnover left in the remaining five hours.
Chen Yu called Zhang Jianming, Huang Zheng, and a few others and went to the street of West Lake in Hang City to eat supper.
"7 billion yuan, I thought it would break 10 billion yuan."
Chen Yu said with some regret.
"10 billion yuan, Boss Chen, your appetite is too big."
"Of course."
After eating a peanut, Chen Yu said, "Forget it, if we can't break it this year, we'll break it next year."
Breaking 10 billion yuan was something that would happen sooner or later, so Chen Yu didn't worry about it.
At the same time, the Central TV News Simulcast was broadcasting at this time.
Normally, the news would be broadcast and wouldn't have much to do with Huanyu Technologies.
Even if it was reported sometimes, it would at most be a roll call. Everyone just had an impression of it.
But this time, for some reason, the news actually paid attention to the current e-commerce.
Moreover, they were also paying close attention to Huanyu Shopping Center's Promotional Festival.
[Since entering the new century, China's e-commerce has been steadily developing. Consumers' online shopping has become a trend. On that day, Huanyu Mall is holding a promotion …]
The host was broadcasting a series of news about e-commerce with perfect articulation.
Then, under the host's broadcast, a series of statistics about the promotion festival appeared one after another.
Of course, it wasn't just about the promotion.
When the promotion numbers appeared, a series of enterprises, logistics, factories … were all operating like crazy.
According to the relevant experts, e-commerce played a very important role in stimulating the economy.
This was the first time the government openly supported e-commerce.
And this time, it lasted for three minutes.
Was three minutes short?
For some things, it was too damn short.
But for a news broadcast, three minutes was simply too long.
Can you imagine three minutes of talking about e-commerce and reporting about Huanyu Shopping Center?
At this moment, Huang Zheng suddenly received a phone call.
Then, Huang Zheng said excitedly, "Boss Chen, our backend sales data suddenly increased."
"What's so strange? Although the best time has passed, it's still the golden time."
Looking at the time, it was already 7: 15. At this time, everyone had returned home from work.
Some friends who didn't rush to buy at midnight remembered and began to place orders.
"No, Boss Chen, the technical side reported that the backend sales data directly increased. The increase is 100 times higher than before 7: 00. "
"100 times? That crazy?"
Chen Yu was extremely puzzled.
Logically speaking, it was impossible.
Even if this was the golden time, most of the promotion time had passed.
At this time, even if there were many people buying, there wouldn't be many people left.
"Is there a problem with the data?"
"It should be."
"Confirm it again."
"Boss Chen, it's confirmed. There are no problems."
"That's strange. Let's go back to the company and take a look."
This kind of increase was a bit strange. Chen Yu planned to go back and take a look.
He would wait for Chen Yu, Zhang Jianming, and Huang Zheng to come back.
At this time, the technician who had been monitoring the backend data reported to Chen Yu, "Boss Chen, our total sales have exceeded 10 billion yuan …"
(End of chapter)
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